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2010 Presentation




                    DOOH Specialist
Who are we ?

Founded in 2004, Cübb dedicates since its
origin to the creation and development of Out
Of Home solutions of communication, exclusive
and innovative.



   Cübb :

- a presence on 10 countries.

- more than 150 customers have already trusted

- 225 operations in 2009.                        Morocco
                                                 Saudia Arabia
Solutions and Know How
1)   The VRM®, a unique concept
2)   Answers adapted to your needs
3)   Branding
4)   Trafic
5)   Recruitment
6)   Sales
7)   The keys of success of your projects
VRM®, a unique concept
An approach of your Out Of Home communication at once interactive, digital
and mobile to create a unique link between your brand and your targets, able
to meet directly your final consumers everywhere.
A concept, 3 pillars :




« Rich Media                    …everywhere…                           alive »

 Visibility                INDOOR               OUTDOOR             Mobility
 Interactivity            (station, Airport…)    (public spaces)    Meetings
 Reactivity                                                         Captations
 Recruitment                                                        Trades
 Performance                INSTORE             OUTSTORE            Emotions
 Tracking                  (public spaces)      (catchment area)    Sales




                                      Very Rich Media
Answers adapted to your needs
Cübb gives brands all his know how in the conception and the organization of their
" Digital Out Of Home “ operations of communication.

                                    Very Rich Media


                    Cübb Solutions : Effective answers to all Brands issues


   IMAGE            REPUTATION               TRAFIC        RECRUITMENT        SALES

                                         WEB      STORE




           « Cübb action begins where the Medias stop »
Branding
•    To devlop you image and your reputation, Cübb presents you the Cyklop™ :

- A Human action : 100% mobile communication
- A Geolocated action : mapping of the strolling
- A Digital support : broadcast your contents (advertising, video, presentation ...)
- A Respect of your charter : a tool 100% in your effigy .
- A coaching : a total understanding of your speech




                                                                                         INDOOR
                                                                                        Station, Airport…)


                                                                                        OUTDOOR
                                                                                         (public spaces)


                                                                                         INSTORE
                                                                                        (inside the store)


                                                                                        OUTSTORE
                                                                                        (catchment area)




                    « The ambassadors of your brand can meet your target everywhere »
Traffic
Besides conveying your image in a innovative way, Cyklop ™ and Cyman ™ are 2 effective
concepts to generate traffic on your selling points, on your stands and shows :
   Today Cübb has showed its proven experience and unique know-how to create an
   event and openings your outlets:
  → More than 45 stores openings for Groupe Monceau Fleurs
  → More than 30 stores openings for Subway
  → other ref. Traffic: Fnac, Saturn , BHV, Krys, Phone House, Orange, SFR, Sephora ...




                                                                                                                 INDOOR
                                                                                                               (Station, Airport…)


                                                                                                               OUTDOOR
                                                                                                                (public spaces)


                                                                                                                 INSTORE
                                                                                                               (intérieur magasin)


                                                                                                               OUTSTORE
                                                                                                               (catchment area)




                «A great visibility in your catchment area and a effective trafic generation in your store »
Recruitment
Nothing more effective than a Cyklop ™ equipped with Cytouch ™ which engages the dialogue
with its target:
A privileged moment “one-to-one” to collect data : name, first name, e-mail, mobile …
Use of an interface in premises to collect information in an database (offline).
Use of the Mobile 3G + option to be directly connected on a Web interface.




                                           =
                                     A Caution
                                     A Trust
                                                                                                   INDOOR
                                                                                                  (Station Airport…)


                                                                                                  OUTDOOR
                                                                                                   (public spaces)
                                    A Listening
                                                                                                   INSTORE
                                                                                                  (inside the store)


                                                                                                  OUTSTORE
                                                                                                  (catchment area)




      « The assurance of quality recruitment : MAXIMIZING THE RATE OF TRANSFORMATION OF YOUR OPERATIONS »
Sales
The Cyklop ™, an association of human and digital becomes the living and communicating
embodiment of your products and services:

 -    Direct overview on the product / service
 -    Share the experience of the product on live
 -    Create emotion with the product/service




                                                                                     INDOOR
                                                                                    (Gare, Aéroport…)


                                                                                    OUTDOOR
                                                                                    (l’espace public)


                                                                                      INSTORE
                                                                                    (Inside the store)


                                                                                    OUTSTORE
                                                                                    (catchment area)




                    « Nothing better than a man to communicate with another man »
The Keys of your products Sucess

Cübb Know How :

    ● Understanding and integrating the different issues of
      your brand
    ● Designing devices in adequacy with your needs
    ● To bring you turnkey solutions answering your
      problems,
    ● But also to be in charge of the production and the
      management of the operational
    ● A complete reporting and an analysis of each of your
      operations

At Cübb, you benefit :

    ● A commercial manager, unique interlocutor,
    ● A dedicated manager to ensure the production of
      your operation.
ANNEXES
•   Cyklop™ – product details
•   Cyman™ – product details
•   Cytouch™ – product details
•   Cleantech Media
•   Rates
•   General conditions of sale
•   Terms of sales
•   References
•   Contact us
Cyklop™ – Poduct details
                                     Cyklop ™ is a multimedia autonomous (audio / video / image / WiFi) integrated into its LCD
                                     screen (± 5 kg) fixed to its specific support.


                                    Cyklop™ screen content 2 formats : video or PowerPoint.

                                    •Convert your movies to avi Format (codec Divx), mp3 sound.
                                    • Screen resolution 640*480 (4:3) ; video format 16/9 consult us
                                    • PPT Format : PPT document or PPT animated


                                    •The content must be send to our FTP server (the process will be communicated)

                                    Interactivity /entertainment (En option)

                                    •Cytouch , Playstation, Wii, Photos « live on screen », Réalité augmentée, Love test , Who’s on screen….

                                    Cyklop™ Screens and dresses personnalization :

                                    •Cyklop screen marking : creation is at your expense (the template will be provided in. Ai)
                                    •We support printing and installation
                                    Cyklop™ dresses :
                                    •Dresses to supply us or on estimate ( Specify if you wish to get back the dresses after the operation)
                                    •The content must be send to our FTP server (the process will be communicated)




                                       Elements to provide                           Format                    Technical specifications         Time


                                      Multimedia content :          Video : avi (codec Divx) Sound : mp3       Send the content by FTP          D-15
                                      vidéo or PowerPoint                         PowerPoint                (procedure communicated by
                                                                                                                  Cübb)
• Licence N° 0409016
•Patent Pending N° PCT/FR05/01862
•M C C                                  Screen Covering           AI template to provide ( Cübb example)   printing and installation realised   D-7
• N° 004386611                         (optional)                                                                  by Cübb
Cyman™ – product details
                                   Cyman™ is a 360° mobile concept of communication in molded composite materials And
                                   supports posters in Plexiglas.

                                   Each Cyman™ presents 2 Posters

                                   • At the front
                                   Total Format : L 40 cm x H 60 cm
                                   Visible Format : L 37 cm x H 58 cm
                                   • At the back
                                   Total Format : L 60 cm x H 160 cm
                                   Visible Format : L 57 cm x H 157 cm
                                   (Divide gripe on all 4 sides)

                                   technical characteristics

                                   •Software : X-press/Indesign (version 5 for Mac & 4 pour PC)
                                   •Paper : 150 grs
                                   •Logo : H 300 DPI
                                   •Colors : four colors process (plan outside ink)
                                   •Reduction : 40 cm x 60 cm ������ à 50 %
                                   • 60 cm x 160 cm ������ à 25 %
                                   •Integrate fonts ;
                                   •Supply colored paper for the posters

                                   •The content must be send to our FTP server (the process will be communicated))

                                   Interactivity /entertainment (optional)

                                   • Cytouch™ …

                                   Cyman™ dresses:
                                   •Dresses to supply us or on estimate ( Specify if you wish to get back the dresses after the operation)
                                   •In case of marking, specify: size, typo, places, and supply the graphic elements: logo, image in HD format.

                                   A first example will be presented to you before validation

                                  Elements to provide                         Format                         Technical Specificications   Time


                                     Poster creation                   HD : 300 DPI (PDF, EPS)          Send the content by FTP           J-15
• French Licence N° 9602441                                                                             (procedure communicated
                                                                                                        by Cübb)
Cytouch™ Product details
          Cytouch ™ is a communicating ultramobile terminal endowed with the last technologies of
         wireless communication, with 2 webcams and an adapted ergonomics.

     Technical characteristics

     •    Screen 7'tactile tactile
     •    BONE Windows XP
     •    Resolution on 1024 X 600 (16:9
     •    Integrated keyboard
     •    Bluetooth
     •    WiFi
     •    UMTS / HSDPA (3G +)
     •    2 integrated Webcams

     Formats

     •     Video (avi, mpeg, swf, mov, wmv)
     •     Sound (mp3, wav…)
     •     Picture (jpeg ,png)
     •     html (ex : site offline)

     Interactivity /entertainment (optional)

     On-line interaction, (on-line / offline) games(sets), dated capture (recruitment, poll, quality survey), push
     marketing ( bluetooth ), quizz, visitors' book, reality increased.

     Hosts/Hostesses dresses

     •Dresses to supply us or on estimate ( Specify if you wish to get back the dresses after the operation)

         Elements to provide               Format                         Technical Specificications         Timei


                               Video (avi, mpeg, swf, mov, wmv)                                               J-15
                                                                   Send the content by FTP
                                     Sound (mp3, Wav…)                                                      (except
                                                                   (procedure communicated
          Multimedia Content          Picture (jpeg ,png)                                                  particular
                                                                   by Cübb)
                                              html                                                        applications)
An innovative & responsible Company

Advertisers often point the finger on adverse effects of
outdoor        media       on      the      environment.

Recognizing this problem, Cübb always included an "eco-
citizen" dimension in the design of its materials as in its
achievements, demonstrating a real ability to realize “clean”
communication operations.


This will is asserted in the " Cleantech Media " charter :

Zero Fuel
The mobility of supports, insured by Man, allows to realize operations of communication by
limiting very appreciably the polluting energy consumption.

Zero Paper
The use of the last digital technologies allows to go up actions without paper consumption .

Zero Visual Pollution
The protection of urban visual environment becomes a priority in big cities.
The mobility of Cübb ® supports, their non-intrusive character and their esthetics, allow to
preserve the profit of the visual impact without undergoing the constraints of a fixed support.
Contact us

We stay at your disposal to study with you your projects :


      France                                   Benelux

Cübb SAS                                  Cübb SPRL
9 rue Pagès - 92150 Suresnes              471 Ave Brugmann - 1180 Bruxelles
www.cubb.fr                               www.cubb.be

T : +33 (0)1.71.11.36.00                  T : +32 (0)23.447.445
F : +33 (0)1.71.11.36.02                  F : +32 (0)23.447.073



       Your main contact CÜBB

Pascal Cübb CEO/Founder
pascal@cubb.fr
T : +33 (0)1.71.11.36.00
F : +33 (0)1.71.11.36.02

                                                                                    Intellectual property:
                                                             Cübb Concepts are proteged by laws in force
                                                                                       Patent N° 9602441
                                                                                       Patent N° 0409016
                                                                     Patent pending N° PCT/FR 05/01862.
                                                                                                     CTM
Thanks !




           DOOH Specialist

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2010 Cübb Presentation

  • 1. 2010 Presentation DOOH Specialist
  • 2. Who are we ? Founded in 2004, Cübb dedicates since its origin to the creation and development of Out Of Home solutions of communication, exclusive and innovative. Cübb : - a presence on 10 countries. - more than 150 customers have already trusted - 225 operations in 2009. Morocco Saudia Arabia
  • 3. Solutions and Know How 1) The VRM®, a unique concept 2) Answers adapted to your needs 3) Branding 4) Trafic 5) Recruitment 6) Sales 7) The keys of success of your projects
  • 4. VRM®, a unique concept An approach of your Out Of Home communication at once interactive, digital and mobile to create a unique link between your brand and your targets, able to meet directly your final consumers everywhere. A concept, 3 pillars : « Rich Media …everywhere… alive »  Visibility INDOOR OUTDOOR  Mobility  Interactivity (station, Airport…) (public spaces)  Meetings  Reactivity  Captations  Recruitment  Trades  Performance INSTORE OUTSTORE  Emotions  Tracking (public spaces) (catchment area)  Sales Very Rich Media
  • 5. Answers adapted to your needs Cübb gives brands all his know how in the conception and the organization of their " Digital Out Of Home “ operations of communication. Very Rich Media Cübb Solutions : Effective answers to all Brands issues IMAGE REPUTATION TRAFIC RECRUITMENT SALES WEB STORE « Cübb action begins where the Medias stop »
  • 6. Branding • To devlop you image and your reputation, Cübb presents you the Cyklop™ : - A Human action : 100% mobile communication - A Geolocated action : mapping of the strolling - A Digital support : broadcast your contents (advertising, video, presentation ...) - A Respect of your charter : a tool 100% in your effigy . - A coaching : a total understanding of your speech INDOOR Station, Airport…) OUTDOOR (public spaces) INSTORE (inside the store) OUTSTORE (catchment area) « The ambassadors of your brand can meet your target everywhere »
  • 7. Traffic Besides conveying your image in a innovative way, Cyklop ™ and Cyman ™ are 2 effective concepts to generate traffic on your selling points, on your stands and shows : Today Cübb has showed its proven experience and unique know-how to create an event and openings your outlets: → More than 45 stores openings for Groupe Monceau Fleurs → More than 30 stores openings for Subway → other ref. Traffic: Fnac, Saturn , BHV, Krys, Phone House, Orange, SFR, Sephora ... INDOOR (Station, Airport…) OUTDOOR (public spaces) INSTORE (intérieur magasin) OUTSTORE (catchment area) «A great visibility in your catchment area and a effective trafic generation in your store »
  • 8. Recruitment Nothing more effective than a Cyklop ™ equipped with Cytouch ™ which engages the dialogue with its target: A privileged moment “one-to-one” to collect data : name, first name, e-mail, mobile … Use of an interface in premises to collect information in an database (offline). Use of the Mobile 3G + option to be directly connected on a Web interface. =  A Caution  A Trust INDOOR (Station Airport…) OUTDOOR (public spaces) A Listening INSTORE (inside the store) OUTSTORE (catchment area) « The assurance of quality recruitment : MAXIMIZING THE RATE OF TRANSFORMATION OF YOUR OPERATIONS »
  • 9. Sales The Cyklop ™, an association of human and digital becomes the living and communicating embodiment of your products and services: - Direct overview on the product / service - Share the experience of the product on live - Create emotion with the product/service INDOOR (Gare, Aéroport…) OUTDOOR (l’espace public) INSTORE (Inside the store) OUTSTORE (catchment area) « Nothing better than a man to communicate with another man »
  • 10. The Keys of your products Sucess Cübb Know How : ● Understanding and integrating the different issues of your brand ● Designing devices in adequacy with your needs ● To bring you turnkey solutions answering your problems, ● But also to be in charge of the production and the management of the operational ● A complete reporting and an analysis of each of your operations At Cübb, you benefit : ● A commercial manager, unique interlocutor, ● A dedicated manager to ensure the production of your operation.
  • 11. ANNEXES • Cyklop™ – product details • Cyman™ – product details • Cytouch™ – product details • Cleantech Media • Rates • General conditions of sale • Terms of sales • References • Contact us
  • 12. Cyklop™ – Poduct details Cyklop ™ is a multimedia autonomous (audio / video / image / WiFi) integrated into its LCD screen (± 5 kg) fixed to its specific support. Cyklop™ screen content 2 formats : video or PowerPoint. •Convert your movies to avi Format (codec Divx), mp3 sound. • Screen resolution 640*480 (4:3) ; video format 16/9 consult us • PPT Format : PPT document or PPT animated •The content must be send to our FTP server (the process will be communicated) Interactivity /entertainment (En option) •Cytouch , Playstation, Wii, Photos « live on screen », Réalité augmentée, Love test , Who’s on screen…. Cyklop™ Screens and dresses personnalization : •Cyklop screen marking : creation is at your expense (the template will be provided in. Ai) •We support printing and installation Cyklop™ dresses : •Dresses to supply us or on estimate ( Specify if you wish to get back the dresses after the operation) •The content must be send to our FTP server (the process will be communicated) Elements to provide Format Technical specifications Time Multimedia content : Video : avi (codec Divx) Sound : mp3 Send the content by FTP D-15 vidéo or PowerPoint PowerPoint (procedure communicated by Cübb) • Licence N° 0409016 •Patent Pending N° PCT/FR05/01862 •M C C Screen Covering AI template to provide ( Cübb example) printing and installation realised D-7 • N° 004386611 (optional) by Cübb
  • 13. Cyman™ – product details Cyman™ is a 360° mobile concept of communication in molded composite materials And supports posters in Plexiglas. Each Cyman™ presents 2 Posters • At the front Total Format : L 40 cm x H 60 cm Visible Format : L 37 cm x H 58 cm • At the back Total Format : L 60 cm x H 160 cm Visible Format : L 57 cm x H 157 cm (Divide gripe on all 4 sides) technical characteristics •Software : X-press/Indesign (version 5 for Mac & 4 pour PC) •Paper : 150 grs •Logo : H 300 DPI •Colors : four colors process (plan outside ink) •Reduction : 40 cm x 60 cm ������ à 50 % • 60 cm x 160 cm ������ à 25 % •Integrate fonts ; •Supply colored paper for the posters •The content must be send to our FTP server (the process will be communicated)) Interactivity /entertainment (optional) • Cytouch™ … Cyman™ dresses: •Dresses to supply us or on estimate ( Specify if you wish to get back the dresses after the operation) •In case of marking, specify: size, typo, places, and supply the graphic elements: logo, image in HD format. A first example will be presented to you before validation Elements to provide Format Technical Specificications Time Poster creation HD : 300 DPI (PDF, EPS) Send the content by FTP J-15 • French Licence N° 9602441 (procedure communicated by Cübb)
  • 14. Cytouch™ Product details Cytouch ™ is a communicating ultramobile terminal endowed with the last technologies of wireless communication, with 2 webcams and an adapted ergonomics. Technical characteristics • Screen 7'tactile tactile • BONE Windows XP • Resolution on 1024 X 600 (16:9 • Integrated keyboard • Bluetooth • WiFi • UMTS / HSDPA (3G +) • 2 integrated Webcams Formats • Video (avi, mpeg, swf, mov, wmv) • Sound (mp3, wav…) • Picture (jpeg ,png) • html (ex : site offline) Interactivity /entertainment (optional) On-line interaction, (on-line / offline) games(sets), dated capture (recruitment, poll, quality survey), push marketing ( bluetooth ), quizz, visitors' book, reality increased. Hosts/Hostesses dresses •Dresses to supply us or on estimate ( Specify if you wish to get back the dresses after the operation) Elements to provide Format Technical Specificications Timei Video (avi, mpeg, swf, mov, wmv) J-15 Send the content by FTP Sound (mp3, Wav…) (except (procedure communicated Multimedia Content Picture (jpeg ,png) particular by Cübb) html applications)
  • 15. An innovative & responsible Company Advertisers often point the finger on adverse effects of outdoor media on the environment. Recognizing this problem, Cübb always included an "eco- citizen" dimension in the design of its materials as in its achievements, demonstrating a real ability to realize “clean” communication operations. This will is asserted in the " Cleantech Media " charter : Zero Fuel The mobility of supports, insured by Man, allows to realize operations of communication by limiting very appreciably the polluting energy consumption. Zero Paper The use of the last digital technologies allows to go up actions without paper consumption . Zero Visual Pollution The protection of urban visual environment becomes a priority in big cities. The mobility of Cübb ® supports, their non-intrusive character and their esthetics, allow to preserve the profit of the visual impact without undergoing the constraints of a fixed support.
  • 16. Contact us We stay at your disposal to study with you your projects : France Benelux Cübb SAS Cübb SPRL 9 rue Pagès - 92150 Suresnes 471 Ave Brugmann - 1180 Bruxelles www.cubb.fr www.cubb.be T : +33 (0)1.71.11.36.00 T : +32 (0)23.447.445 F : +33 (0)1.71.11.36.02 F : +32 (0)23.447.073 Your main contact CÜBB Pascal Cübb CEO/Founder pascal@cubb.fr T : +33 (0)1.71.11.36.00 F : +33 (0)1.71.11.36.02 Intellectual property: Cübb Concepts are proteged by laws in force Patent N° 9602441 Patent N° 0409016 Patent pending N° PCT/FR 05/01862. CTM
  • 17. Thanks ! DOOH Specialist