SlideShare a Scribd company logo
one step
at a time
some people seem to
do everything
@ifyouwillit | #wcmpls
and some
businesses seem to
do everything right
@ifyouwillit | #wcmpls
a lot of somethings
@ifyouwillit | #wcmpls
➔writer
➔traveler
➔hiker
➔community 

builder
➔coffee enthusiast
a story about life
that almost ended in
death
i would drive
i would eat
then i’d get to work
and then i’d go home
these were my
habits, and i was
good at them
on 10/16/2009
everything changed
recovery took
forever
as i recovered, i read
the doctor’s report
it was time to
re-invent my life
diet
exercise
that’s a lot of change
needed to learn
new skills
overwhelming
started simply
no more un-natural
caffeine
i became a coffee
snob
chain reaction once
i got to the grocery
i started buying
groceries
i started walking
every day
i began creating
healthy habits
and after i started, i
couldn’t stop
effort consolidation
habit stacking
effort consolidation
@ifyouwillit | #wcmpls
habits are
biological autopilot
@ifyouwillit | #wcmpls
they allow us
do more and think
less
@ifyouwillit | #wcmpls
prefrontal cortex
= higher thought
@ifyouwillit | #wcmpls
basal ganglia
automation (cron)
@ifyouwillit | #wcmpls
new activity (walk 30 minutes a day)
PREFRONTAL CORTEX - HIGH EFFORT
effort for getting healthy
@ifyouwillit | #wcmpls
new activity
PREFRONTAL CORTEX - HIGH EFFORT
habit (walk 30 mins a day)
BASAL GANGLIA - LOW EFFORT
effort for getting healthy
@ifyouwillit | #wcmpls
habit stacking
a habit requires
three things
@ifyouwillit | #wcmpls
new activity (walk 30 minutes a day)
CUE: GET HOME FROM WORK
ROUTINE: WALK 30 MINUTES
REWARD: WATCH A MOVIE
effort for getting healthy
@ifyouwillit | #wcmpls
all together now
@ifyouwillit | #wcmpls
new activity (walk 30 minutes a day)
effort for getting healthy
new activity (eat two pieces of fruit per day)
habit (walk 30 mins a day)
effort for getting healthy
new activity (drink a liter of water a day)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
new activity (weight training)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
habit (drink a liter of water a day)
new activity (something else)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
habit (drink a liter of water a day)
habit (weight training)
how does this all
apply to business?
content marketing
is hard
@ifyouwillit | #wcmpls
great businesses are
doing it
@ifyouwillit | #wcmpls
and it seems hard
@ifyouwillit | #wcmpls
new activity (research new article topics for 30 mins a wk)
effort for content marketing
new activity (add 5 new article headlines to list per wk)
habit (research new article topics for 30 mins a wk)
new activity (write rough draft of one article per wk)
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
new activity (finalize one rough draft and publish per wk)
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
success!
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
habit (finalize one rough draft and publish per wk)
habits are
biological autopilot
get started today
answer one question
@ifyouwillit | #wcmpls
what do you want to
change …
@ifyouwillit | #wcmpls
… about your life?
@ifyouwillit | #wcmpls
… about your business?
@ifyouwillit | #wcmpls
understand the
habits that make up
that change
@ifyouwillit | #wcmpls
tackle one habit
each month
@ifyouwillit | #wcmpls
then move on to the
next
@ifyouwillit | #wcmpls
habits are
biological autopilot
success!
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
habit (finalize one rough draft and publish per wk)
more resources
➔content marketing

x.co/wcmpls16

➔habits stacking

x.co/stackhabit

➔The Power of Habit - Charles
Duhigg
@ifyouwillit
adios :)

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