SlideShare a Scribd company logo
A u g u s t 2 0 2 0
Brazil’s
Consumer Pulse
2200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
3200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
Como os brasileiros estão se sentindo?
Fonte: Bain Consumer Pulse no Brasil, junho e julho 2020
Um mês atrás… Hoje…
5200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
People are still following government recommendations of
social distancing, minimizing the possible effect of the virus
Essential workers are a small percentage of the workforce, most
people are WFH or not working at all
Brazil is in a looser lockdown now than it was in previous months, and over 95% of
respondents incorporated government recommendations
Lockdown is slightly
more flexible outside São
Paulo and Río de Janeiro
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
C O N S U M E R S E N T I M E N T
May June July May June July
6200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Brazil became more pessimistic about the pandemic duration but not about the
financial impact
Consumers expect a longer duration for the pandemic
restrictions as time goes by
Real impact of the pandemic is higher than expectations about
it
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Real
impact
Expected impact
58% 63%
C O N S U M E R S E N T I M E N T
66%
62%62%
68%
58%
63%
7200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Most consumers expect to be economically hindered due to COVID, specially in low
income groups
Note: Question: How much do you expect Coronavirus will impact your household income? | Low income includes households with a total monthly income lower than R$2,078; Mid income are households with a total monthly income between R$2,079 -
R$10,390; High income are households with a total monthly income higher than R$10,391; Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Expected financial impact
Percentage of respondents (%)
Expected financial impact by income level
Percentage of respondents (%)
C O N S U M E R S E N T I M E N T
Low income Mid income High income
8200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
9200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Routines keep on being affected by COVID: consumers are still spending more time
on digital entertainment and less time working
Activities:
Hour spent per day
breakdown
Indoor exercise an entertainment replaced
outdoor and gym as people are cautious and
many facilities remain closed
Indoor
entertainment
Mahjong, spend
time with family
Digital
entertainment
On mobile, laptop,
TV and gaming
devices
Daily necessity
Sleep, eat,
personal hygiene
etc.
Work and study
Meetings, learning,
finish work tasks
along or
collaboration
Outdoor
activities
Exercise, jogging,
social gathering
Indoor exercise
Yoga, push ups
Transport
Public or own
transportation
+44 -36 +49 +19 +16 -37
Note: May/June/July survey results adjusted to be comparable with pre-covid results from April’s survey
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
-60
T I M E A L L O C A T I O N
+6
Pre-Covid
June
Change in time
(June/ Pre-Covid
in minutes)
May
April
July
10200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Large numbers of consumers keep trying new activities and expect to maintain them
as new habits
First attempts since the epidemic started (% of respondents)
Watch live broadcast
through mobile
39%
Buy indoor fitness
equipment
5%
Try online banking
38%
Online education
courses
34%
Online medical
consultation
Watch live broadcast
through mobile
Buy indoor fitness
equipment
6%
Try online banking
45%
Online education
courses
40%
Online medical
consultation
Order a meal through
an app
17%
Order a meal through
an app
34%
Work from home
softwares
32%
Work from home
softwares
28%
Buy groceries online
13%
Buy groceries
online
28%
Pay for online
entertainment
33%
Pay for online
entertainment
18%
Social e-commerce/
Community groups
15%
Social e-commerce/
Community groups
16%
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
T I M E A L L O C A T I O N
43%46% 41% 43% 44% 40% 40% 31% 33% 27% 25%
26% 25% 21% 18% 19% 17% 16% 16% 6% 6%21%
Likely to keep habit
Very likely to keep habit
% July% June% May Less likely to
keep habit
11200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Large numbers of consumers keep trying new activities and expect to maintain them
as new habits
First attempts since the epidemic started (% of respondents)
Watch live broadcast
through mobile
Buy indoor fitness
equipment
Try online banking
Online education
courses
Online medical
consultation
Watch live broadcast
through mobile
Buy indoor fitness
equipment
Try online banking
Online education
courses
Online medical
consultation
Order a meal through
an app
Order a meal through
an app
Work from home
softwares
Work from home
softwares
Buy groceries online
Buy groceries
online
Pay for online
entertainment
Pay for online
entertainment
Social e-commerce/
Community groups
Social e-commerce/
Community groups
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
18-34 51% 50% 49% 18-34 42% 40% 44% 18-34 51% 50% 51% 18-34 33% 36% 34% 18-34 27% 25% 27%
35-54 44% 45% 45% 35-54 41% 46% 46% 35-54 37% 37% 40% 35-54 32% 36% 33% 35-54 23% 23% 27%
+55 41% 32% 33% +55 46% 52% 43% +55 28% 34% 24% +55 27% 30% 35% +55 35% 30% 31%
18-34 29% 29% 31% 18-34 19% 21% 21% 18-34 23% 22% 20% 18-34 15% 18% 19% 18-34 7% 9% 8%
35-54 27% 29% 28% 35-54 21% 21% 23% 35-54 20% 20% 20% 35-54 15% 16% 17% 35-54 5% 5% 6%
+55 19% 19% 23% +55 23% 13% 17% +55 12% 9% 11% +55 15% 17% 11% +55 6% 4% 2%
T I M E A L L O C A T I O N A G E
39% 38% 34%45% 40% 17%34% 13%28%43%46% 41% 43% 44% 40% 40% 31% 33% 27% 25%
5%6%32%28% 33%18% 15%16%26% 25% 21% 18% 19% 17% 16% 16% 6% 6%21%
Likely to keep habit
Very likely to keep habit
% July% June% May Less likely to
keep habit
12200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Large numbers of consumers keep trying new activities and expect to maintain them
as new habits
First attempts since the epidemic started (% of respondents)
Watch live broadcast
through mobile
Buy indoor fitness
equipment
Try online banking
Online education
courses
Online medical
consultation
Watch live broadcast
through mobile
Buy indoor fitness
equipment
Try online banking
Online education
courses
Online medical
consultation
Order a meal through
an app
Order a meal through
an app
Work from home
softwares
Work from home
softwares
Buy groceries online
Buy groceries
online
Pay for online
entertainment
Pay for online
entertainment
Social e-commerce/
Community groups
Social e-commerce/
Community groups
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Low 48% 40% 41% Low 50% 45% 47% Low 42% 37% 38% Low 28% 29% 27% Low 23% 15% 19%
Mid 46% 47% 45% Mid 42% 48% 46% Mid 40% 42% 41% Mid 34% 38% 38% Mid 30% 28% 31%
High 36% 33% 43% High 18% 30% 27% High 31% 53% 43% High 20% 30% 37% High 33% 52% 38%
Low 18% 13% 17% Low 16% 13% 12% Low 19% 17% 15% Low 15% 12% 14% Low 4% 3% 4%
Mid 29% 31% 31% Mid 21% 21% 23% Mid 19% 19% 19% Mid 16% 21% 17% Mid 7% 8% 6%
High 38% 52% 47% High 37% 27% 39% High 18% 18% 19% High 11% 9% 16% High 6% 7% 10%
T I M E A L L O C A T I O N I N C O M E
39% 38% 34%45% 40% 17%34% 13%28%43%46% 41% 43% 44% 40% 40% 31% 33% 27% 25%
5%6%32%28% 33%18% 15%16%26% 25% 21% 18% 19% 17% 16% 16% 6% 6%21%
Likely to keep habit
Very likely to keep habit
% July% June% May Less likely to
keep habit
13200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Platform usages are up across the board: Youtube, Whatsapp and Netflix show the
largest increase
Percentage of respondents using more (%)
Change in platform use during June
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Media contentSocial media Communication platforms
T I M E A L L O C A T I O N
72%
54%
65%66%
63%
54%
37%
75%
58%
42% 41%
29%
76%
66%
14200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
15200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Reference to have a better understanding on the next slides
“Net percentage spending more” Time reference Future expectations
Q: “How did your spending change in [product/service X]
since the pandemic began?”
Respondents change in spending
(%, change/ total respondents)
% respondents
spending somewhat
or significantly
more than before
% respondents
spending about the
same than before
% respondents
spending somewhat
or significantly less
than before
Net %
spending more
(NSM)
=
% respondents
spending somewhat
or significantly more
than before
% respondents
spending somewhat
or significantly less
than before
-
Net % spending more
(%)
E X A M P L E
The information shown at each
month reflects the
accumulated value from the
beginning of pandemic until
the respective month
Net % spending more expectations
(%)
E X A M P L E
Long
term
Refers to
expected
values
after +12
months
Mid term
Refers to
expected
values
within the
next 12
months
[Month]
Refers to
current
values
recorded
in the last
survey
I L L U S T R A T I V E
16200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Spending has fallen through April and May, but seems to have stabilized/ begin to
recover through June and July
Net percentage of respondents spending more (%)
Change in spending per category
D E M A N D S P E N D I N G
Essentials (Groceries) Essentials (Others) Non-essential categories
Fresh
food
Packaged
food Beverages Home care
Personal
care Pet
Consumer
health Games Beauty
Apparel &
footwear
Note: Net % spending more is calculated as % spending more minus % spending less; Consumer health refers to non-prescription items (e.g., vitamins, cold/allergy tablets etc.); Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
May June July
17200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Both income levels have increased their spending in fresh and packaged food over
July; change in spend in other categories was opposite between income levels
Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
D E M A N D S P E N D I N G
Net percentage of respondents spending more (%)
Change in spending per category
BeveragesFresh food Packaged food Home care Personal care BeveragesFresh food Packaged food Home care Personal care
Low income levels High income levels
D E M A N D S P E N D I N G E S S E N T I A L S
May June July
18200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Consumers expect essential categories spending to drop in the mid term and long
term
Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category; Mid term refers to the next 12 months; Long term refers to +12 months
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Fresh food Packaged food Beverages Home care Personal care
Net percentage of respondents spending more (%)
Change in spending per category over the pandemic
(to July & June)
D E M A N D S P E N D I N G E S S E N T I A L S
20200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Services spending grew across most categories (ex. Restaurants, Travel &
Education) vs. last month, making spending slightly closer to the normal (pre-covid)
Net percentage of respondents spending more (%)
Change in spending per category
D E M A N D S P E N D I N G
Entertainment Health & well-being Education
Restaurants
Concerts &
events Travel
Beauty
services Fitness
Vehicle
maintenance
House
maintenance Education
Maintenance
Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
D E M A N D S P E N D I N G S E R V I C E S
May June July
21200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Lower income households have increased their spend in all categories vs June (ex.
Education); higher income households have only increased in Fitness and Maint.
Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
D E M A N D S P E N D I N G
Net percentage of respondents spending more (%)
Change in spending per category
Entertainment Health & well-being Education
Restaurants
Concerts &
events Travel
Beauty
services Fitness
Vehicle
maintenance
House
maintenance Education
Maintenance Entertainment Health & well-being Education
Restaurants
Concerts &
events Travel
Beauty
services Fitness
Vehicle
maintenance
House
maintenanceEducation
Maintenance
Low income levels High income levels
D E M A N D S P E N D I N G S E R V I C E S
May June July
22200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Consumers are slightly more optimistic about all services spending in the mid and
long term vs last month
Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category; Mid term refers to the next 12 months; Long term refers to +12 months
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
D E M A N D S P E N D I N G
Net percentage of respondents spending more (%)
Change in spending per category
Entertainment Health & well-being Education
Restaurants
Concerts &
events Travel
Beauty
services Fitness
Vehicle
maintenance
House
maintenance Education
Maintenance
D E M A N D S P E N D I N G S E R V I C E S
25200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
26200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
The deepening trend on flight to value observed from May to June seems to have
stopped in July for all categories except fresh food
Note: Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Respondents under Flight to value brand behavior (%)
Fresh food Packaged food Beverages Home care Personal care
F L I G H T T O V A L U E B R A N D S
May June July
27200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Sustained flight to value behavior for low income households in brand behavior vs.
previous months; high income household’s behavior varies across categories
Note: Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Respondents under Flight to value brand behavior (%)
BeveragesFresh food Packaged food Home care Personal care BeveragesFresh food Packaged food Home care Personal care
Low income levels High income levels
F L I G H T T O V A L U E B R A N D S
May June July
28200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Flight to value in size behavior remains almost stable across essential categories
Note: Excludes respondents who indicated they never spend on category; April N/A
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
F L I G H T T O V A L U E
Respondents under Flight to value size behavior (%)
Fresh food Packaged food Beverages Home care Personal care
F L I G H T T O V A L U E S I Z E S
May June July
29200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Flight to value behavior in size is sustained for both low and high income households
in July, but stronger in low income households
Note: Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Respondents under Flight to value size behavior (%)
BeveragesFresh food Packaged food Home care Personal care BeveragesFresh food Packaged food Home care Personal care
Low income levels High income levels
F L I G H T T O V A L U EF L I G H T T O V A L U E S I Z E S
May June July
30200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
31200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Spending trends in July are mostly flat across all channels when compared to June;
online continues to win over offline, with NSM of 1% vs. -20%
Net percentage of respondents spending more (%)
Change in spending per category
Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
C H A N N E L S H I F T S
Aggregated spend change Offline channels Online channels
Offline
channels
Online
channels Drug stores Local stores Wholesalers Supermarkets Convenience
Pick up at
store
Delivery
app
Retailer
appWhatsapp
May June July
32200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Consumers used a large number of providers to make purchases in July;
Americanas & Atacadão continue to lead while increasing their market penetration
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
C H A N N E L S H I F T S
June’s results
33200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
~45% of respondents replaced a
purchase on traditional channels in June
Channel shifts continue, while the new habits appear to consolidate
Online + delivery is the main option for
consumers who didn’t visit the store
~78% expect to maintain some degree
of the new habit
C H A N N E L S H I F T S
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
34200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
~53% of the consumers that replaced purchases on traditional channels are using
other retailers to purchase, with+ 50% focusing only on online purchasing w/ delivery
~53% of consumers use other retailers when switching to new
channels
45% of respondents replaced purchases they would do in
traditional channels
C H A N N E L S H I F T S
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
51%
45%
54%52%
45%
53%
35200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Low income: ~35% replaced traditional
channels and most will keep new habits
Traditional channel replacement is being successful across all income segments;
+70% of low income consumers will keep these new habits
Mid income: Half replaced traditional
channels and ~80% will keep new habits
High income: ~65% replaced traditional
channels and ~87% will keep new habits
C H A N N E L S H I F T S
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
34%
51%
71%
47%
57%
78%
66%
71%
87%
36200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Young: ~50% replaced traditional
channels and ~75% will keep new habits
Traditional channel replacement is happening across all age segments; most expect
to keep some degree of these new ways of buying
Middle-aged: ~43% replaced traditional
channels and ~77% will keep new habits
Old-aged: ~42% replaced traditional
channels and ~81% will keep new habits
C H A N N E L S H I F T S
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
50%
55%
75%
43%
55%
77%
42%
64%
81%
37200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
iFood and Mercado Livre have ~45% of respondents saying that they began to use
them or increased their usage during the pandemic
C H A N N E L S H I F T S
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
May June July
Market apps
643 687 743 597 607 712 490 495 542 322 351 416 276 335 348 245 224 281 184 208 190 153 176 180 138 160 187 31 16 27
N (resp. increasing usage)
38200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Customer experience: Rappi and Cornershop are the only players that have
achieved significant NPS improvements from May to July
C H A N N E L S H I F T S
NPS for key players
(%)
Low N
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
39200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Key messages
• Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the
financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry
and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June
• Routines remain stable since June: consumers are still spending more time on digital entertainment (+44
minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect
to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase
• Demand in general is falling when compared to the beginning of the pandemic, but remained stable
through July; results vary by category. Consumers expect essential categories spending to drop between 5-
30% in the mid and long term, in comparison to pre-pandemic levels
• Services spending is slightly growing across all categories except restaurants, travel and education, when
compared to last month. Higher income households are not recovering their spending as fast as appeared
in previous months
• Lower income households show a stable trend towards flight to value in brands and sizes. High income
household’s behavior varies across categories
• Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively.
Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations
to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre,
with ~45% of respondents saying they began to use them or increased their usage during the pandemic
• The use of digital banks and wallets is increasing, and account creations are increasing across segments
• Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being
able to meet the original terms of their financing
Consumer
sentiment
Time allocation
Flight to value
Demand
spending
Channel shifts
Payments &
financing
40200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
The use of digital banks and wallets has increased across all income levels.
Digital banks are growing in penetration and usage Top players are growing disproportionately
P A Y M E N T S & F I N A N C I N G
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
Note: Use increase % refers to the added % of those who answered ‘Increased usage’ and ‘Created a new account’
June’s results
Low income Mid income High income
41200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Financial situation similar to June’s: ~21% of consumers will not be able to meet,
already restructured or need to restructure terms of the financing agreements
~21% of consumers won’t be able to
meet the original terms of the financing
Respondents seem to have better mid-
term visibility (+ recovery expectations)
Main reason to default is receiving an
offer to rest. but not being able to take it
2
1
21
P A Y M E N T S & F I N A N C I N G
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
42200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Overall financial situation seems similar to June’s, but high income household’s
capacity to pay has decreased
~20% of consumers across incomes
won’t meet the original terms
Expected default rates of restructures
reach ~40% for high income consumers
Between 30-45% of low and mid-income
households don’t get restructure offers
21
Note: Low income includes households with a total monthly income lower than R$2,078; Mid income are households with a total monthly income between R$2,079 - R$10,390; High income are households with a total monthly income higher than R$10,391
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
P A Y M E N T S & F I N A N C I N G B Y I N C O M E L E V E L
Low Mid High
2
1
Low Mid HighLow Mid High
Expectations to
pay restructured
terms are +64%
for low & mid
incomes
Particular spike in high
income households
43200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Overall financial situation seems similar to June’s, with ~20% of consumers
across age-groups not meeting the original terms of financing
~20% of consumers across age-groups
won’t meet the original terms
+40% of mid aged consumers still may
not be able to pay restructured debt
Older resp. are strongly affected by lack
of offers or incapacity to accept them
21
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
P A Y M E N T S & F I N A N C I N G B Y A G E G R O U P
2
1
18-34 35-54 +55 18-34 35-54 +55 18-34 35-54 +55
Increase in
restructure
offers for
young &
mid-aged
consumers
Expectations
to pay
restructured
terms
increased,
specially for
young and
old-aged
consumers
44200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Overall financial situation seems similar to June’s, with ~27% of consumers in
RJ not being able to meet the original terms of the financing agreements
Incapacity to meet original terms is still
higher in SP & RJ
In SP & RJ, expectations to default
restructured terms are falling
Main reason to default is receiving an
offer to rest. but not being able to take it
21
Note: Rio refers to Rio de Janeiro
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
P A Y M E N T S & F I N A N C I N G B Y R E G I O N
2
1
SP RJ Other SP RJ Other SP RJ Other
Banks not offering
restructure offers
is a growing
problem for SP &
other regions
45200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Panel composition
Geography Age groups Income level
Note: Low income includes households with a total monthly income lower than R$2,078; Mid income are households with a total monthly income between R$2,079 - R$10,390; High income are households with a total monthly income higher than R$10,391
Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
B A C K U P
COVID-19 Brazil's Consumer Pulse Update

More Related Content

What's hot

McKinsey Survey: Peruvian consumer sentiment during the coronavirus crisis
McKinsey Survey: Peruvian consumer sentiment during the coronavirus crisisMcKinsey Survey: Peruvian consumer sentiment during the coronavirus crisis
McKinsey Survey: Peruvian consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Argentinian consumer sentiment during the coronavirus crisis
McKinsey Survey: Argentinian consumer sentiment during the coronavirus crisisMcKinsey Survey: Argentinian consumer sentiment during the coronavirus crisis
McKinsey Survey: Argentinian consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisisMcKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: French B2B decision maker response to COVID-19 crisis
McKinsey Survey: French B2B decision maker response to COVID-19 crisisMcKinsey Survey: French B2B decision maker response to COVID-19 crisis
McKinsey Survey: French B2B decision maker response to COVID-19 crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
Impact of covid 19 on the payment industry
Impact of covid 19 on the payment industryImpact of covid 19 on the payment industry
Impact of covid 19 on the payment industry
Nikunj Gundaniya
 
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisisMcKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)
Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)
Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)
Eastern Online-iSURVEY
 
Impact of COVID-19 on Global Consumers and Emerging Opportunities
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesImpact of COVID-19 on Global Consumers and Emerging Opportunities
Impact of COVID-19 on Global Consumers and Emerging Opportunities
Sam Ghosh
 
McKinsey Survey: Italian consumer sentiment during the coronavirus crisis
McKinsey Survey: Italian consumer sentiment during the coronavirus crisisMcKinsey Survey: Italian consumer sentiment during the coronavirus crisis
McKinsey Survey: Italian consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Eastern Online-iSURVEY
 
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisisMcKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
The Affordable Care Act At 5 - David Blumenthal
The Affordable Care Act At 5 - David BlumenthalThe Affordable Care Act At 5 - David Blumenthal
The Affordable Care Act At 5 - David Blumenthal
The Commonwealth Fund
 
Global Healthcare Report Q2 2019_CB Insights
Global Healthcare Report Q2 2019_CB InsightsGlobal Healthcare Report Q2 2019_CB Insights
Global Healthcare Report Q2 2019_CB Insights
Levi Shapiro
 
Survey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in ChinaSurvey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in China
Heather Hanselman
 
2015 Medical Office Outlook Report
2015 Medical Office Outlook Report2015 Medical Office Outlook Report
2015 Medical Office Outlook Report
Coy Davidson
 

What's hot (20)

McKinsey Survey: Peruvian consumer sentiment during the coronavirus crisis
McKinsey Survey: Peruvian consumer sentiment during the coronavirus crisisMcKinsey Survey: Peruvian consumer sentiment during the coronavirus crisis
McKinsey Survey: Peruvian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Argentinian consumer sentiment during the coronavirus crisis
McKinsey Survey: Argentinian consumer sentiment during the coronavirus crisisMcKinsey Survey: Argentinian consumer sentiment during the coronavirus crisis
McKinsey Survey: Argentinian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisisMcKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
 
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisis
 
McKinsey Survey: French B2B decision maker response to COVID-19 crisis
McKinsey Survey: French B2B decision maker response to COVID-19 crisisMcKinsey Survey: French B2B decision maker response to COVID-19 crisis
McKinsey Survey: French B2B decision maker response to COVID-19 crisis
 
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisis
 
Impact of covid 19 on the payment industry
Impact of covid 19 on the payment industryImpact of covid 19 on the payment industry
Impact of covid 19 on the payment industry
 
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisisMcKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
 
Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)
Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)
Snapshot of consumer behaviors of Feb 2021 EOL i-survey (en)
 
Impact of COVID-19 on Global Consumers and Emerging Opportunities
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesImpact of COVID-19 on Global Consumers and Emerging Opportunities
Impact of COVID-19 on Global Consumers and Emerging Opportunities
 
McKinsey Survey: Italian consumer sentiment during the coronavirus crisis
McKinsey Survey: Italian consumer sentiment during the coronavirus crisisMcKinsey Survey: Italian consumer sentiment during the coronavirus crisis
McKinsey Survey: Italian consumer sentiment during the coronavirus crisis
 
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
 
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisisMcKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
 
The Affordable Care Act At 5 - David Blumenthal
The Affordable Care Act At 5 - David BlumenthalThe Affordable Care Act At 5 - David Blumenthal
The Affordable Care Act At 5 - David Blumenthal
 
Global Healthcare Report Q2 2019_CB Insights
Global Healthcare Report Q2 2019_CB InsightsGlobal Healthcare Report Q2 2019_CB Insights
Global Healthcare Report Q2 2019_CB Insights
 
Survey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in ChinaSurvey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in China
 
2015 Medical Office Outlook Report
2015 Medical Office Outlook Report2015 Medical Office Outlook Report
2015 Medical Office Outlook Report
 

Similar to COVID-19 Brazil's Consumer Pulse Update

McKinsey Survey: Portuguese consumer sentiment during the coronavirus crisis
McKinsey Survey: Portuguese consumer sentiment during the coronavirus crisisMcKinsey Survey: Portuguese consumer sentiment during the coronavirus crisis
McKinsey Survey: Portuguese consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisisMcKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắmCách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
MarketingTrips
 
sea-cb-vietnam-consumer-2021.pdf
sea-cb-vietnam-consumer-2021.pdfsea-cb-vietnam-consumer-2021.pdf
sea-cb-vietnam-consumer-2021.pdf
KhnhMinh29
 
[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...
[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...
[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...
Vu Dang Chung
 
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisisMcKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisisMcKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 
How to accelerate digital solutions
How to accelerate digital solutionsHow to accelerate digital solutions
How to accelerate digital solutions
Bain & Company Brasil
 
Best practices in local program design for small business survival -
Best practices in local program design for small business survival  - Best practices in local program design for small business survival  -
Best practices in local program design for small business survival -
Ellen Harpel
 
Consumerology 24: Economic Update 2015
Consumerology 24: Economic Update 2015Consumerology 24: Economic Update 2015
Consumerology 24: Economic Update 2015
The Gandalf Group
 
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactIfm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
DienPham20
 
PolicyAdvisor State of the Nation 2021
PolicyAdvisor State of the Nation 2021PolicyAdvisor State of the Nation 2021
PolicyAdvisor State of the Nation 2021
Mark Cluett
 
5 Quick Ways to Respond to Current Facebook & Instagram Trends
5 Quick Ways to Respond to Current Facebook & Instagram Trends5 Quick Ways to Respond to Current Facebook & Instagram Trends
5 Quick Ways to Respond to Current Facebook & Instagram Trends
Internet Marketing Software - WordStream
 
Consumer Sentiment Brazil Final
Consumer Sentiment Brazil FinalConsumer Sentiment Brazil Final
Consumer Sentiment Brazil Final
Marcos491994
 
Money Matters Snapshots Report 2015
Money Matters Snapshots Report 2015Money Matters Snapshots Report 2015
Money Matters Snapshots Report 2015
McCallum Layton
 
Healthcare information Technology Industry Insights January 2018
Healthcare information Technology Industry Insights January 2018Healthcare information Technology Industry Insights January 2018
Healthcare information Technology Industry Insights January 2018
Duff & Phelps
 
CORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola Bin
CORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola BinCORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola Bin
CORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola Bin
AlleneMcclendon878
 
MedData Compassionate advocacy eBook
MedData Compassionate advocacy eBookMedData Compassionate advocacy eBook
MedData Compassionate advocacy eBook
MedData
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey on Marketing & Sales
 

Similar to COVID-19 Brazil's Consumer Pulse Update (20)

McKinsey Survey: Portuguese consumer sentiment during the coronavirus crisis
McKinsey Survey: Portuguese consumer sentiment during the coronavirus crisisMcKinsey Survey: Portuguese consumer sentiment during the coronavirus crisis
McKinsey Survey: Portuguese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisisMcKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
 
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắmCách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
 
sea-cb-vietnam-consumer-2021.pdf
sea-cb-vietnam-consumer-2021.pdfsea-cb-vietnam-consumer-2021.pdf
sea-cb-vietnam-consumer-2021.pdf
 
[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...
[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...
[Deloitte Report, 10/2022] The Vietnam Consumer Survey: Rebound, rebalance, a...
 
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisisMcKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisisMcKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
 
How to accelerate digital solutions
How to accelerate digital solutionsHow to accelerate digital solutions
How to accelerate digital solutions
 
Best practices in local program design for small business survival -
Best practices in local program design for small business survival  - Best practices in local program design for small business survival  -
Best practices in local program design for small business survival -
 
Consumerology 24: Economic Update 2015
Consumerology 24: Economic Update 2015Consumerology 24: Economic Update 2015
Consumerology 24: Economic Update 2015
 
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactIfm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
 
PolicyAdvisor State of the Nation 2021
PolicyAdvisor State of the Nation 2021PolicyAdvisor State of the Nation 2021
PolicyAdvisor State of the Nation 2021
 
5 Quick Ways to Respond to Current Facebook & Instagram Trends
5 Quick Ways to Respond to Current Facebook & Instagram Trends5 Quick Ways to Respond to Current Facebook & Instagram Trends
5 Quick Ways to Respond to Current Facebook & Instagram Trends
 
Consumer Sentiment Brazil Final
Consumer Sentiment Brazil FinalConsumer Sentiment Brazil Final
Consumer Sentiment Brazil Final
 
Money Matters Snapshots Report 2015
Money Matters Snapshots Report 2015Money Matters Snapshots Report 2015
Money Matters Snapshots Report 2015
 
Healthcare information Technology Industry Insights January 2018
Healthcare information Technology Industry Insights January 2018Healthcare information Technology Industry Insights January 2018
Healthcare information Technology Industry Insights January 2018
 
CORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola Bin
CORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola BinCORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola Bin
CORONAVIRUS FEARS AND MACROECONOMIC EXPECTATIONSCarola Bin
 
MedData Compassionate advocacy eBook
MedData Compassionate advocacy eBookMedData Compassionate advocacy eBook
MedData Compassionate advocacy eBook
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 

More from Bain & Company Brasil

#BainWebinar Next Generation Industrial Performance Post COVID-19
#BainWebinar Next Generation Industrial Performance Post COVID-19#BainWebinar Next Generation Industrial Performance Post COVID-19
#BainWebinar Next Generation Industrial Performance Post COVID-19
Bain & Company Brasil
 
COVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - ShortCOVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - Short
Bain & Company Brasil
 
COVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - ShortCOVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - Short
Bain & Company Brasil
 
COVID-19 Fact Base and Potential Implications for Brazil - Completo
COVID-19 Fact Base and Potential Implications for Brazil - CompletoCOVID-19 Fact Base and Potential Implications for Brazil - Completo
COVID-19 Fact Base and Potential Implications for Brazil - Completo
Bain & Company Brasil
 
#BainWebinar Scenarios and Implications for Brazil
#BainWebinar Scenarios and Implications for Brazil#BainWebinar Scenarios and Implications for Brazil
#BainWebinar Scenarios and Implications for Brazil
Bain & Company Brasil
 
#BainWebinar Commercial Aviation Outlook and Scenarios
#BainWebinar Commercial Aviation Outlook and Scenarios#BainWebinar Commercial Aviation Outlook and Scenarios
#BainWebinar Commercial Aviation Outlook and Scenarios
Bain & Company Brasil
 
#BainWebinar Procurement Best Practices Through Covid19
#BainWebinar Procurement Best Practices Through Covid19 #BainWebinar Procurement Best Practices Through Covid19
#BainWebinar Procurement Best Practices Through Covid19
Bain & Company Brasil
 
COVID-19 Fact Base and Potential Implications for Brazil
COVID-19 Fact Base and Potential Implications for BrazilCOVID-19 Fact Base and Potential Implications for Brazil
COVID-19 Fact Base and Potential Implications for Brazil
Bain & Company Brasil
 

More from Bain & Company Brasil (8)

#BainWebinar Next Generation Industrial Performance Post COVID-19
#BainWebinar Next Generation Industrial Performance Post COVID-19#BainWebinar Next Generation Industrial Performance Post COVID-19
#BainWebinar Next Generation Industrial Performance Post COVID-19
 
COVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - ShortCOVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - Short
 
COVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - ShortCOVID-19 Fact Base and Potential Implications for Brazil - Short
COVID-19 Fact Base and Potential Implications for Brazil - Short
 
COVID-19 Fact Base and Potential Implications for Brazil - Completo
COVID-19 Fact Base and Potential Implications for Brazil - CompletoCOVID-19 Fact Base and Potential Implications for Brazil - Completo
COVID-19 Fact Base and Potential Implications for Brazil - Completo
 
#BainWebinar Scenarios and Implications for Brazil
#BainWebinar Scenarios and Implications for Brazil#BainWebinar Scenarios and Implications for Brazil
#BainWebinar Scenarios and Implications for Brazil
 
#BainWebinar Commercial Aviation Outlook and Scenarios
#BainWebinar Commercial Aviation Outlook and Scenarios#BainWebinar Commercial Aviation Outlook and Scenarios
#BainWebinar Commercial Aviation Outlook and Scenarios
 
#BainWebinar Procurement Best Practices Through Covid19
#BainWebinar Procurement Best Practices Through Covid19 #BainWebinar Procurement Best Practices Through Covid19
#BainWebinar Procurement Best Practices Through Covid19
 
COVID-19 Fact Base and Potential Implications for Brazil
COVID-19 Fact Base and Potential Implications for BrazilCOVID-19 Fact Base and Potential Implications for Brazil
COVID-19 Fact Base and Potential Implications for Brazil
 

Recently uploaded

Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
dpbossdpboss69
 
japanese language course in delhi near me
japanese language course in delhi near mejapanese language course in delhi near me
japanese language course in delhi near me
heyfairies7
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Enabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta EcksteinEnabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta Eckstein
Jutta Eckstein
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
essorprof62
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
hello960827
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian MatkaDpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Satta Matka Dpboss Kalyan Matka Results
 

Recently uploaded (20)

Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
 
japanese language course in delhi near me
japanese language course in delhi near mejapanese language course in delhi near me
japanese language course in delhi near me
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Enabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta EcksteinEnabling Digital Sustainability by Jutta Eckstein
Enabling Digital Sustainability by Jutta Eckstein
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian MatkaDpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
 

COVID-19 Brazil's Consumer Pulse Update

  • 1. A u g u s t 2 0 2 0 Brazil’s Consumer Pulse
  • 2. 2200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 3. 3200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 4. Como os brasileiros estão se sentindo? Fonte: Bain Consumer Pulse no Brasil, junho e julho 2020 Um mês atrás… Hoje…
  • 5. 5200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent People are still following government recommendations of social distancing, minimizing the possible effect of the virus Essential workers are a small percentage of the workforce, most people are WFH or not working at all Brazil is in a looser lockdown now than it was in previous months, and over 95% of respondents incorporated government recommendations Lockdown is slightly more flexible outside São Paulo and Río de Janeiro Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) C O N S U M E R S E N T I M E N T May June July May June July
  • 6. 6200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Brazil became more pessimistic about the pandemic duration but not about the financial impact Consumers expect a longer duration for the pandemic restrictions as time goes by Real impact of the pandemic is higher than expectations about it Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Real impact Expected impact 58% 63% C O N S U M E R S E N T I M E N T 66% 62%62% 68% 58% 63%
  • 7. 7200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Most consumers expect to be economically hindered due to COVID, specially in low income groups Note: Question: How much do you expect Coronavirus will impact your household income? | Low income includes households with a total monthly income lower than R$2,078; Mid income are households with a total monthly income between R$2,079 - R$10,390; High income are households with a total monthly income higher than R$10,391; Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Expected financial impact Percentage of respondents (%) Expected financial impact by income level Percentage of respondents (%) C O N S U M E R S E N T I M E N T Low income Mid income High income
  • 8. 8200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 9. 9200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Routines keep on being affected by COVID: consumers are still spending more time on digital entertainment and less time working Activities: Hour spent per day breakdown Indoor exercise an entertainment replaced outdoor and gym as people are cautious and many facilities remain closed Indoor entertainment Mahjong, spend time with family Digital entertainment On mobile, laptop, TV and gaming devices Daily necessity Sleep, eat, personal hygiene etc. Work and study Meetings, learning, finish work tasks along or collaboration Outdoor activities Exercise, jogging, social gathering Indoor exercise Yoga, push ups Transport Public or own transportation +44 -36 +49 +19 +16 -37 Note: May/June/July survey results adjusted to be comparable with pre-covid results from April’s survey Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) -60 T I M E A L L O C A T I O N +6 Pre-Covid June Change in time (June/ Pre-Covid in minutes) May April July
  • 10. 10200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Large numbers of consumers keep trying new activities and expect to maintain them as new habits First attempts since the epidemic started (% of respondents) Watch live broadcast through mobile 39% Buy indoor fitness equipment 5% Try online banking 38% Online education courses 34% Online medical consultation Watch live broadcast through mobile Buy indoor fitness equipment 6% Try online banking 45% Online education courses 40% Online medical consultation Order a meal through an app 17% Order a meal through an app 34% Work from home softwares 32% Work from home softwares 28% Buy groceries online 13% Buy groceries online 28% Pay for online entertainment 33% Pay for online entertainment 18% Social e-commerce/ Community groups 15% Social e-commerce/ Community groups 16% Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) T I M E A L L O C A T I O N 43%46% 41% 43% 44% 40% 40% 31% 33% 27% 25% 26% 25% 21% 18% 19% 17% 16% 16% 6% 6%21% Likely to keep habit Very likely to keep habit % July% June% May Less likely to keep habit
  • 11. 11200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Large numbers of consumers keep trying new activities and expect to maintain them as new habits First attempts since the epidemic started (% of respondents) Watch live broadcast through mobile Buy indoor fitness equipment Try online banking Online education courses Online medical consultation Watch live broadcast through mobile Buy indoor fitness equipment Try online banking Online education courses Online medical consultation Order a meal through an app Order a meal through an app Work from home softwares Work from home softwares Buy groceries online Buy groceries online Pay for online entertainment Pay for online entertainment Social e-commerce/ Community groups Social e-commerce/ Community groups Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) 18-34 51% 50% 49% 18-34 42% 40% 44% 18-34 51% 50% 51% 18-34 33% 36% 34% 18-34 27% 25% 27% 35-54 44% 45% 45% 35-54 41% 46% 46% 35-54 37% 37% 40% 35-54 32% 36% 33% 35-54 23% 23% 27% +55 41% 32% 33% +55 46% 52% 43% +55 28% 34% 24% +55 27% 30% 35% +55 35% 30% 31% 18-34 29% 29% 31% 18-34 19% 21% 21% 18-34 23% 22% 20% 18-34 15% 18% 19% 18-34 7% 9% 8% 35-54 27% 29% 28% 35-54 21% 21% 23% 35-54 20% 20% 20% 35-54 15% 16% 17% 35-54 5% 5% 6% +55 19% 19% 23% +55 23% 13% 17% +55 12% 9% 11% +55 15% 17% 11% +55 6% 4% 2% T I M E A L L O C A T I O N A G E 39% 38% 34%45% 40% 17%34% 13%28%43%46% 41% 43% 44% 40% 40% 31% 33% 27% 25% 5%6%32%28% 33%18% 15%16%26% 25% 21% 18% 19% 17% 16% 16% 6% 6%21% Likely to keep habit Very likely to keep habit % July% June% May Less likely to keep habit
  • 12. 12200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Large numbers of consumers keep trying new activities and expect to maintain them as new habits First attempts since the epidemic started (% of respondents) Watch live broadcast through mobile Buy indoor fitness equipment Try online banking Online education courses Online medical consultation Watch live broadcast through mobile Buy indoor fitness equipment Try online banking Online education courses Online medical consultation Order a meal through an app Order a meal through an app Work from home softwares Work from home softwares Buy groceries online Buy groceries online Pay for online entertainment Pay for online entertainment Social e-commerce/ Community groups Social e-commerce/ Community groups Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Low 48% 40% 41% Low 50% 45% 47% Low 42% 37% 38% Low 28% 29% 27% Low 23% 15% 19% Mid 46% 47% 45% Mid 42% 48% 46% Mid 40% 42% 41% Mid 34% 38% 38% Mid 30% 28% 31% High 36% 33% 43% High 18% 30% 27% High 31% 53% 43% High 20% 30% 37% High 33% 52% 38% Low 18% 13% 17% Low 16% 13% 12% Low 19% 17% 15% Low 15% 12% 14% Low 4% 3% 4% Mid 29% 31% 31% Mid 21% 21% 23% Mid 19% 19% 19% Mid 16% 21% 17% Mid 7% 8% 6% High 38% 52% 47% High 37% 27% 39% High 18% 18% 19% High 11% 9% 16% High 6% 7% 10% T I M E A L L O C A T I O N I N C O M E 39% 38% 34%45% 40% 17%34% 13%28%43%46% 41% 43% 44% 40% 40% 31% 33% 27% 25% 5%6%32%28% 33%18% 15%16%26% 25% 21% 18% 19% 17% 16% 16% 6% 6%21% Likely to keep habit Very likely to keep habit % July% June% May Less likely to keep habit
  • 13. 13200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Platform usages are up across the board: Youtube, Whatsapp and Netflix show the largest increase Percentage of respondents using more (%) Change in platform use during June Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Media contentSocial media Communication platforms T I M E A L L O C A T I O N 72% 54% 65%66% 63% 54% 37% 75% 58% 42% 41% 29% 76% 66%
  • 14. 14200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 15. 15200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Reference to have a better understanding on the next slides “Net percentage spending more” Time reference Future expectations Q: “How did your spending change in [product/service X] since the pandemic began?” Respondents change in spending (%, change/ total respondents) % respondents spending somewhat or significantly more than before % respondents spending about the same than before % respondents spending somewhat or significantly less than before Net % spending more (NSM) = % respondents spending somewhat or significantly more than before % respondents spending somewhat or significantly less than before - Net % spending more (%) E X A M P L E The information shown at each month reflects the accumulated value from the beginning of pandemic until the respective month Net % spending more expectations (%) E X A M P L E Long term Refers to expected values after +12 months Mid term Refers to expected values within the next 12 months [Month] Refers to current values recorded in the last survey I L L U S T R A T I V E
  • 16. 16200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Spending has fallen through April and May, but seems to have stabilized/ begin to recover through June and July Net percentage of respondents spending more (%) Change in spending per category D E M A N D S P E N D I N G Essentials (Groceries) Essentials (Others) Non-essential categories Fresh food Packaged food Beverages Home care Personal care Pet Consumer health Games Beauty Apparel & footwear Note: Net % spending more is calculated as % spending more minus % spending less; Consumer health refers to non-prescription items (e.g., vitamins, cold/allergy tablets etc.); Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) May June July
  • 17. 17200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Both income levels have increased their spending in fresh and packaged food over July; change in spend in other categories was opposite between income levels Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) D E M A N D S P E N D I N G Net percentage of respondents spending more (%) Change in spending per category BeveragesFresh food Packaged food Home care Personal care BeveragesFresh food Packaged food Home care Personal care Low income levels High income levels D E M A N D S P E N D I N G E S S E N T I A L S May June July
  • 18. 18200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Consumers expect essential categories spending to drop in the mid term and long term Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category; Mid term refers to the next 12 months; Long term refers to +12 months Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Fresh food Packaged food Beverages Home care Personal care Net percentage of respondents spending more (%) Change in spending per category over the pandemic (to July & June) D E M A N D S P E N D I N G E S S E N T I A L S
  • 19. 20200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Services spending grew across most categories (ex. Restaurants, Travel & Education) vs. last month, making spending slightly closer to the normal (pre-covid) Net percentage of respondents spending more (%) Change in spending per category D E M A N D S P E N D I N G Entertainment Health & well-being Education Restaurants Concerts & events Travel Beauty services Fitness Vehicle maintenance House maintenance Education Maintenance Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) D E M A N D S P E N D I N G S E R V I C E S May June July
  • 20. 21200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Lower income households have increased their spend in all categories vs June (ex. Education); higher income households have only increased in Fitness and Maint. Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) D E M A N D S P E N D I N G Net percentage of respondents spending more (%) Change in spending per category Entertainment Health & well-being Education Restaurants Concerts & events Travel Beauty services Fitness Vehicle maintenance House maintenance Education Maintenance Entertainment Health & well-being Education Restaurants Concerts & events Travel Beauty services Fitness Vehicle maintenance House maintenanceEducation Maintenance Low income levels High income levels D E M A N D S P E N D I N G S E R V I C E S May June July
  • 21. 22200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Consumers are slightly more optimistic about all services spending in the mid and long term vs last month Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category; Mid term refers to the next 12 months; Long term refers to +12 months Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) D E M A N D S P E N D I N G Net percentage of respondents spending more (%) Change in spending per category Entertainment Health & well-being Education Restaurants Concerts & events Travel Beauty services Fitness Vehicle maintenance House maintenance Education Maintenance D E M A N D S P E N D I N G S E R V I C E S
  • 22. 25200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 23. 26200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent The deepening trend on flight to value observed from May to June seems to have stopped in July for all categories except fresh food Note: Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Respondents under Flight to value brand behavior (%) Fresh food Packaged food Beverages Home care Personal care F L I G H T T O V A L U E B R A N D S May June July
  • 24. 27200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Sustained flight to value behavior for low income households in brand behavior vs. previous months; high income household’s behavior varies across categories Note: Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Respondents under Flight to value brand behavior (%) BeveragesFresh food Packaged food Home care Personal care BeveragesFresh food Packaged food Home care Personal care Low income levels High income levels F L I G H T T O V A L U E B R A N D S May June July
  • 25. 28200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Flight to value in size behavior remains almost stable across essential categories Note: Excludes respondents who indicated they never spend on category; April N/A Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) F L I G H T T O V A L U E Respondents under Flight to value size behavior (%) Fresh food Packaged food Beverages Home care Personal care F L I G H T T O V A L U E S I Z E S May June July
  • 26. 29200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Flight to value behavior in size is sustained for both low and high income households in July, but stronger in low income households Note: Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Respondents under Flight to value size behavior (%) BeveragesFresh food Packaged food Home care Personal care BeveragesFresh food Packaged food Home care Personal care Low income levels High income levels F L I G H T T O V A L U EF L I G H T T O V A L U E S I Z E S May June July
  • 27. 30200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 28. 31200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Spending trends in July are mostly flat across all channels when compared to June; online continues to win over offline, with NSM of 1% vs. -20% Net percentage of respondents spending more (%) Change in spending per category Note: Net % spending more is calculated as % spending more minus % spending less; Excludes respondents who indicated they never spend on category Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) C H A N N E L S H I F T S Aggregated spend change Offline channels Online channels Offline channels Online channels Drug stores Local stores Wholesalers Supermarkets Convenience Pick up at store Delivery app Retailer appWhatsapp May June July
  • 29. 32200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Consumers used a large number of providers to make purchases in July; Americanas & Atacadão continue to lead while increasing their market penetration Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) C H A N N E L S H I F T S June’s results
  • 30. 33200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent ~45% of respondents replaced a purchase on traditional channels in June Channel shifts continue, while the new habits appear to consolidate Online + delivery is the main option for consumers who didn’t visit the store ~78% expect to maintain some degree of the new habit C H A N N E L S H I F T S Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
  • 31. 34200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent ~53% of the consumers that replaced purchases on traditional channels are using other retailers to purchase, with+ 50% focusing only on online purchasing w/ delivery ~53% of consumers use other retailers when switching to new channels 45% of respondents replaced purchases they would do in traditional channels C H A N N E L S H I F T S Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) 51% 45% 54%52% 45% 53%
  • 32. 35200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Low income: ~35% replaced traditional channels and most will keep new habits Traditional channel replacement is being successful across all income segments; +70% of low income consumers will keep these new habits Mid income: Half replaced traditional channels and ~80% will keep new habits High income: ~65% replaced traditional channels and ~87% will keep new habits C H A N N E L S H I F T S Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) 34% 51% 71% 47% 57% 78% 66% 71% 87%
  • 33. 36200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Young: ~50% replaced traditional channels and ~75% will keep new habits Traditional channel replacement is happening across all age segments; most expect to keep some degree of these new ways of buying Middle-aged: ~43% replaced traditional channels and ~77% will keep new habits Old-aged: ~42% replaced traditional channels and ~81% will keep new habits C H A N N E L S H I F T S Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) 50% 55% 75% 43% 55% 77% 42% 64% 81%
  • 34. 37200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent iFood and Mercado Livre have ~45% of respondents saying that they began to use them or increased their usage during the pandemic C H A N N E L S H I F T S Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) May June July Market apps 643 687 743 597 607 712 490 495 542 322 351 416 276 335 348 245 224 281 184 208 190 153 176 180 138 160 187 31 16 27 N (resp. increasing usage)
  • 35. 38200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Customer experience: Rappi and Cornershop are the only players that have achieved significant NPS improvements from May to July C H A N N E L S H I F T S NPS for key players (%) Low N Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
  • 36. 39200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Key messages • Brazil became more pessimistic about the pandemic duration, expecting it to last even longer, but not about the financial impact: real impact of the pandemic is higher than expectations about it. Sadness, fear, worry and anxiety describe how consumers are feeling about the pandemic; however, faith and hope grew vs June • Routines remain stable since June: consumers are still spending more time on digital entertainment (+44 minutes per day) and less time working (-60 minutes). Most consumers keep trying new activities and expect to maintain these new habits, with Youtube, Whatsapp and Netflix showing the largest use increase • Demand in general is falling when compared to the beginning of the pandemic, but remained stable through July; results vary by category. Consumers expect essential categories spending to drop between 5- 30% in the mid and long term, in comparison to pre-pandemic levels • Services spending is slightly growing across all categories except restaurants, travel and education, when compared to last month. Higher income households are not recovering their spending as fast as appeared in previous months • Lower income households show a stable trend towards flight to value in brands and sizes. High income household’s behavior varies across categories • Online continues to win over offline, with a net 1% and -20% of consumers spending more, respectively. Consumers continue to replace purchases on traditional channels for alternative ones (~45%), and expectations to keep these new ways of buying is consolidating. The winning players continue to be iFood and Mercado Livre, with ~45% of respondents saying they began to use them or increased their usage during the pandemic • The use of digital banks and wallets is increasing, and account creations are increasing across segments • Financial situation is currently better than in May, but similar to June’s, with ~21% of consumers not being able to meet the original terms of their financing Consumer sentiment Time allocation Flight to value Demand spending Channel shifts Payments & financing
  • 37. 40200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent The use of digital banks and wallets has increased across all income levels. Digital banks are growing in penetration and usage Top players are growing disproportionately P A Y M E N T S & F I N A N C I N G Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) Note: Use increase % refers to the added % of those who answered ‘Increased usage’ and ‘Created a new account’ June’s results Low income Mid income High income
  • 38. 41200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Financial situation similar to June’s: ~21% of consumers will not be able to meet, already restructured or need to restructure terms of the financing agreements ~21% of consumers won’t be able to meet the original terms of the financing Respondents seem to have better mid- term visibility (+ recovery expectations) Main reason to default is receiving an offer to rest. but not being able to take it 2 1 21 P A Y M E N T S & F I N A N C I N G Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131)
  • 39. 42200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Overall financial situation seems similar to June’s, but high income household’s capacity to pay has decreased ~20% of consumers across incomes won’t meet the original terms Expected default rates of restructures reach ~40% for high income consumers Between 30-45% of low and mid-income households don’t get restructure offers 21 Note: Low income includes households with a total monthly income lower than R$2,078; Mid income are households with a total monthly income between R$2,079 - R$10,390; High income are households with a total monthly income higher than R$10,391 Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) P A Y M E N T S & F I N A N C I N G B Y I N C O M E L E V E L Low Mid High 2 1 Low Mid HighLow Mid High Expectations to pay restructured terms are +64% for low & mid incomes Particular spike in high income households
  • 40. 43200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Overall financial situation seems similar to June’s, with ~20% of consumers across age-groups not meeting the original terms of financing ~20% of consumers across age-groups won’t meet the original terms +40% of mid aged consumers still may not be able to pay restructured debt Older resp. are strongly affected by lack of offers or incapacity to accept them 21 Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) P A Y M E N T S & F I N A N C I N G B Y A G E G R O U P 2 1 18-34 35-54 +55 18-34 35-54 +55 18-34 35-54 +55 Increase in restructure offers for young & mid-aged consumers Expectations to pay restructured terms increased, specially for young and old-aged consumers
  • 41. 44200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Overall financial situation seems similar to June’s, with ~27% of consumers in RJ not being able to meet the original terms of the financing agreements Incapacity to meet original terms is still higher in SP & RJ In SP & RJ, expectations to default restructured terms are falling Main reason to default is receiving an offer to rest. but not being able to take it 21 Note: Rio refers to Rio de Janeiro Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) P A Y M E N T S & F I N A N C I N G B Y R E G I O N 2 1 SP RJ Other SP RJ Other SP RJ Other Banks not offering restructure offers is a growing problem for SP & other regions
  • 42. 45200803 Bain - Brasil Consumer ...NYCThis information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent Panel composition Geography Age groups Income level Note: Low income includes households with a total monthly income lower than R$2,078; Mid income are households with a total monthly income between R$2,079 - R$10,390; High income are households with a total monthly income higher than R$10,391 Source: Bain Brazil Consumer Pulse 31/07/2020 (N=1,656); 30/06/2020 (N=1,597); 29/05/2020 (N=1,532), 13/04/2020 (N=2,131) B A C K U P