Integrated marketing communication strategy and managementBabasab Patil
This document discusses integrated marketing communication strategies and frameworks. It covers determining information requirements of target markets and setting communication objectives. It also discusses factors to consider for an integrated marketing communication mix, including push versus pull communication strategies. Finally, it covers budgeting approaches and allocating budgets for advertising and sales forces.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Companies can segment based on geographic, demographic, psychographic, or behavioral factors. Once segmented, companies must select target markets and determine a positioning strategy that focuses on important, distinctive, and superior benefits compared to competitors.
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
This document provides summaries of core marketing concepts:
1. It defines key concepts like needs, wants, demand, and different types of demand. It also defines products, value, cost, exchange, transactions, transfer, and negotiation.
2. It discusses relationship marketing and marketing networks. It also defines markets, marketers, and provides definitions of marketing from AMA and the marketing process.
3. It covers designing customer-driven marketing strategies like the production, product, selling, marketing, and societal concepts. It also discusses building customer relationships, customer relationship management, customer value, and satisfaction.
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
The document summarizes the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes internal groups like management and suppliers. It also includes external groups like customers, competitors, and publics that directly influence the company. The larger macroenvironment consists of demographic, economic, natural, technological, political, and cultural forces in the broader society that shape opportunities and threats. Marketers must carefully monitor trends in both the microenvironment and macroenvironment to understand shifting conditions.
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
1. The document discusses various techniques for measuring and forecasting demand, including sales-force opinions, expert opinion using the Delphi method, test marketing, and survey research.
2. It also covers market segmentation strategies like demographic, psychographic, and behavioral segmentation. Effective segmentation requires segments to be measurable, accessible, substantial, and differentiable.
3. The document outlines the steps in marketing research including formulating the problem, developing a research method and design, collecting and analyzing data, and presenting results in a marketing research report.
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
This document discusses various techniques for measuring and forecasting demand. It describes forecasting as predicting future demand based on past demand information. Accurately forecasting demand is important for strategic planning, finance, marketing, and production. Common forecasting techniques include surveys of buyers' intentions, composite salesforce opinions, expert opinions, test markets, time-series analysis of past sales, and statistical demand analysis using factors like price, income, and promotions. The document provides details on applying several of these techniques in practice.
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
This document provides information on various types of business correspondence and presentations. It discusses the standard parts of a business letter including the heading, date, reference, addressee, subject, salutation, body paragraphs, close and signature. It also describes types of business letters such as sales letters, order letters, complaint letters, and letters of resignation. The document outlines the format and considerations for using email, memorandums, short message service (SMS), and PowerPoint presentations in business communications. It provides tips for creating effective presentations including minimizing slides, font style and size choices, using bullet points and short sentences, including art to convey messages, and checking spelling and grammar. Finally, it discusses cover letters, what they should include,
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
Managerial communication and listening skills are important for career success. As a leader, listening skills are more important than speaking skills. There are 10 ways to become a better listener, including listening for ideas and themes rather than details, focusing on content rather than delivery, taking notes, concentrating, and exercising your mind. Benefits of good listening include respect from others, gaining information, increased likability, better relationships, and greater clarity. Hearing is a passive process of perceiving sounds, while listening is an active process that requires focus, analysis, and response. Perception is influenced by factors like attitudes, motives, experiences, and the situation.
Integrated marketing communication strategy and managementBabasab Patil
This document discusses integrated marketing communication strategies and frameworks. It covers determining information requirements of target markets and setting communication objectives. It also discusses factors to consider for an integrated marketing communication mix, including push versus pull communication strategies. Finally, it covers budgeting approaches and allocating budgets for advertising and sales forces.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Companies can segment based on geographic, demographic, psychographic, or behavioral factors. Once segmented, companies must select target markets and determine a positioning strategy that focuses on important, distinctive, and superior benefits compared to competitors.
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
This document provides summaries of core marketing concepts:
1. It defines key concepts like needs, wants, demand, and different types of demand. It also defines products, value, cost, exchange, transactions, transfer, and negotiation.
2. It discusses relationship marketing and marketing networks. It also defines markets, marketers, and provides definitions of marketing from AMA and the marketing process.
3. It covers designing customer-driven marketing strategies like the production, product, selling, marketing, and societal concepts. It also discusses building customer relationships, customer relationship management, customer value, and satisfaction.
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
The document summarizes the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes internal groups like management and suppliers. It also includes external groups like customers, competitors, and publics that directly influence the company. The larger macroenvironment consists of demographic, economic, natural, technological, political, and cultural forces in the broader society that shape opportunities and threats. Marketers must carefully monitor trends in both the microenvironment and macroenvironment to understand shifting conditions.
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
1. The document discusses various techniques for measuring and forecasting demand, including sales-force opinions, expert opinion using the Delphi method, test marketing, and survey research.
2. It also covers market segmentation strategies like demographic, psychographic, and behavioral segmentation. Effective segmentation requires segments to be measurable, accessible, substantial, and differentiable.
3. The document outlines the steps in marketing research including formulating the problem, developing a research method and design, collecting and analyzing data, and presenting results in a marketing research report.
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
This document discusses various techniques for measuring and forecasting demand. It describes forecasting as predicting future demand based on past demand information. Accurately forecasting demand is important for strategic planning, finance, marketing, and production. Common forecasting techniques include surveys of buyers' intentions, composite salesforce opinions, expert opinions, test markets, time-series analysis of past sales, and statistical demand analysis using factors like price, income, and promotions. The document provides details on applying several of these techniques in practice.
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
This document provides information on various types of business correspondence and presentations. It discusses the standard parts of a business letter including the heading, date, reference, addressee, subject, salutation, body paragraphs, close and signature. It also describes types of business letters such as sales letters, order letters, complaint letters, and letters of resignation. The document outlines the format and considerations for using email, memorandums, short message service (SMS), and PowerPoint presentations in business communications. It provides tips for creating effective presentations including minimizing slides, font style and size choices, using bullet points and short sentences, including art to convey messages, and checking spelling and grammar. Finally, it discusses cover letters, what they should include,
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
Managerial communication and listening skills are important for career success. As a leader, listening skills are more important than speaking skills. There are 10 ways to become a better listener, including listening for ideas and themes rather than details, focusing on content rather than delivery, taking notes, concentrating, and exercising your mind. Benefits of good listening include respect from others, gaining information, increased likability, better relationships, and greater clarity. Hearing is a passive process of perceiving sounds, while listening is an active process that requires focus, analysis, and response. Perception is influenced by factors like attitudes, motives, experiences, and the situation.
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
There are several types of resumes that can be used when applying for jobs. A chronological resume lists work history in reverse order, with the most recent job first. This format is preferred by most employers. A functional resume focuses on skills rather than dates of employment, and is better for career changers or those with gaps. A combination resume highlights both skills and work history. A targeted resume customizes the experience and skills to the specific job being applied for. Along with a resume, a cover letter can provide additional context about how an applicant's qualifications fit the role.
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
This document provides information about different types of interviews and how to prepare for and conduct interviews. It discusses promotion, grievance, appraisal, problem, reprimand, exit, stress, and panel interviews. It offers tips for preparing such as researching the organization, anticipating questions, practicing answers, and controlling nerves. The document provides sample questions for interviews and discusses competency-based, phone, and second interviews. It also outlines the role of the interviewer and steps for conducting an interview like preparing questions and being an active listener.
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
Managerial communication is important for several reasons. Good communication allows information to be passed along clearly so mistakes can be prevented. It also helps build good relationships and allows people to understand each other's feelings and needs. Effective communication helps people convince others and get what they need. It gives self-esteem and helps people think and organize their thoughts better. Communication skills are important for students and employees, and good communicators often get higher paying jobs. Both internal communication within an organization and external communication with outside parties are important for business. Formal and informal communication networks exist, and the type of network impacts how information flows within a company.
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
This document presents an introduction to marketing principles. It defines marketing as creating and exchanging products and services to satisfy customer needs. Marketing involves understanding customer wants and demands, developing products and services, communicating value to customers, and managing relationships. The marketing concept emphasizes satisfying customer needs over the production, product, and selling concepts. Marketing tasks include developing strategies, understanding markets, creating value, and building long-term growth.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Markets can be segmented by demographics, behaviors, geography, and psychographics. The key aspects of segmentation and positioning are discussed in detail.
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
This document lists important marketing questions that could be asked in exams. It covers questions ranging from basic concepts like marketing, market and exchange to more advanced topics like marketing mix, product portfolio, and buyer adoption process. The questions are organized into different sections for 3 mark, 5 mark and 7 mark questions. They provide an overview of the key topics and issues that marketing students need to be familiar with.
Discovery shuttle processing NASA before launching the rocket by babasab ...Babasab Patil
The document summarizes the processing steps for the space shuttle Discovery before its launch, including the external tank being delivered by barge and assembled vertically, solid rocket boosters and engines being attached, the shuttle being attached to the external tank, a payload being prepared and moved to the launch pad, and finally the shuttle arriving at the launch pad ready for launch.
Corporate lessons from__iim__calcutta by babasab patil Babasab Patil
This document provides 3 lessons from corporations about dealing with change. The first lesson uses a story about a crow and rabbit to show the importance of having a high position when doing nothing. The second lesson tells a story about a turkey eating bull dung to reach the top of a tree, but then getting shot, to illustrate that misleading tactics may get you to the top but won't keep you there. The third lesson tells a story about a bird getting warm in cow dung but then getting eaten by a cat to teach the morals of not assuming those who help you are friends and keeping quiet when vulnerable.
Communication problems between men and women by babasab patil Babasab Patil
A woman yells "horse!" at a man driving in the opposite direction, who replies "witch!" while laughing. As the man takes a curve in the road, he crashes, demonstrating that men often do not understand what women communicate.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Best aviation photography_ever__bar_none by babasab patil Babasab Patil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document describes three stonecutters working on a roadside who gave different responses when asked about their work. The first did it out of necessity to provide for their child, the second out of a duty to their nation, and the third as a form of worship. Their different attitudes were reflected in the careers of their children, with the first becoming a stonecutter, the second an army officer, and the third a renowned architect, showing how attitude can make a big difference.
Three stonecutters were asked why they did their laborious work. The first said it was out of necessity to provide for their child. The second took pride in their contribution to building infrastructure for their nation. The third found worship in their work which was constructing a temple. Years later, the children of the stonecutters followed similar paths - the first became a stonecutter, the second an army officer, and the third a renowned architect, showing that one's attitude can impact their opportunities and future.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses an angel who is unsure of their duties but hopes to learn by remaining present. It expresses the angel's uncertainty about including all of God's creatures, specifically slimy green ones. The angel believes they have found the right look and announces it is tea time. It ends by advising fellowship and blessing others with love, guidance, and protection from their special angel.
A winter images animals and brids nature BY BABASAB PATIL Babasab Patil
This document contains descriptions of various winter landscapes from locations around the world, including Antarctica, Canada, the United States, Europe, and Asia. The landscapes showcase snowy mountains, frozen waterfalls, icebergs, penguins, polar bears, castles covered in snow, and cities during winter.
The mother-in-law tests each of her three son-in-laws by faking drowning in a river to see if they will rescue her. The first two son-in-laws jump in and save her, and each finds a new car in front of their house the next day with a thankful note. The third son-in-law lets her drown, and the next day finds a high-end sports car with a note thanking him from the grateful father-in-law.
A family with 17 children BY BABASAB PATIL Babasab Patil
A family has had 71 children so far. The large family lives in Israel and the mother has given birth to her children naturally without medical intervention. They see having many children as a blessing from God.
The document is a letter from a father to his son. It asks the son to be patient, understanding and helpful as the father ages. It reminds the son of how the father cared for him as a child, and asks that the son now help the father in his old age by listening without judgment, assisting him without frustration, and spending time with him despite any limitations. The overarching message is a plea for the son to show his father the same love and patience as the father once showed the son.
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
There are several types of resumes that can be used when applying for jobs. A chronological resume lists work history in reverse order, with the most recent job first. This format is preferred by most employers. A functional resume focuses on skills rather than dates of employment, and is better for career changers or those with gaps. A combination resume highlights both skills and work history. A targeted resume customizes the experience and skills to the specific job being applied for. Along with a resume, a cover letter can provide additional context about how an applicant's qualifications fit the role.
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
This document provides information about different types of interviews and how to prepare for and conduct interviews. It discusses promotion, grievance, appraisal, problem, reprimand, exit, stress, and panel interviews. It offers tips for preparing such as researching the organization, anticipating questions, practicing answers, and controlling nerves. The document provides sample questions for interviews and discusses competency-based, phone, and second interviews. It also outlines the role of the interviewer and steps for conducting an interview like preparing questions and being an active listener.
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
Managerial communication is important for several reasons. Good communication allows information to be passed along clearly so mistakes can be prevented. It also helps build good relationships and allows people to understand each other's feelings and needs. Effective communication helps people convince others and get what they need. It gives self-esteem and helps people think and organize their thoughts better. Communication skills are important for students and employees, and good communicators often get higher paying jobs. Both internal communication within an organization and external communication with outside parties are important for business. Formal and informal communication networks exist, and the type of network impacts how information flows within a company.
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
This document presents an introduction to marketing principles. It defines marketing as creating and exchanging products and services to satisfy customer needs. Marketing involves understanding customer wants and demands, developing products and services, communicating value to customers, and managing relationships. The marketing concept emphasizes satisfying customer needs over the production, product, and selling concepts. Marketing tasks include developing strategies, understanding markets, creating value, and building long-term growth.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Markets can be segmented by demographics, behaviors, geography, and psychographics. The key aspects of segmentation and positioning are discussed in detail.
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
This document lists important marketing questions that could be asked in exams. It covers questions ranging from basic concepts like marketing, market and exchange to more advanced topics like marketing mix, product portfolio, and buyer adoption process. The questions are organized into different sections for 3 mark, 5 mark and 7 mark questions. They provide an overview of the key topics and issues that marketing students need to be familiar with.
Discovery shuttle processing NASA before launching the rocket by babasab ...Babasab Patil
The document summarizes the processing steps for the space shuttle Discovery before its launch, including the external tank being delivered by barge and assembled vertically, solid rocket boosters and engines being attached, the shuttle being attached to the external tank, a payload being prepared and moved to the launch pad, and finally the shuttle arriving at the launch pad ready for launch.
Corporate lessons from__iim__calcutta by babasab patil Babasab Patil
This document provides 3 lessons from corporations about dealing with change. The first lesson uses a story about a crow and rabbit to show the importance of having a high position when doing nothing. The second lesson tells a story about a turkey eating bull dung to reach the top of a tree, but then getting shot, to illustrate that misleading tactics may get you to the top but won't keep you there. The third lesson tells a story about a bird getting warm in cow dung but then getting eaten by a cat to teach the morals of not assuming those who help you are friends and keeping quiet when vulnerable.
Communication problems between men and women by babasab patil Babasab Patil
A woman yells "horse!" at a man driving in the opposite direction, who replies "witch!" while laughing. As the man takes a curve in the road, he crashes, demonstrating that men often do not understand what women communicate.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Best aviation photography_ever__bar_none by babasab patil Babasab Patil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document describes three stonecutters working on a roadside who gave different responses when asked about their work. The first did it out of necessity to provide for their child, the second out of a duty to their nation, and the third as a form of worship. Their different attitudes were reflected in the careers of their children, with the first becoming a stonecutter, the second an army officer, and the third a renowned architect, showing how attitude can make a big difference.
Three stonecutters were asked why they did their laborious work. The first said it was out of necessity to provide for their child. The second took pride in their contribution to building infrastructure for their nation. The third found worship in their work which was constructing a temple. Years later, the children of the stonecutters followed similar paths - the first became a stonecutter, the second an army officer, and the third a renowned architect, showing that one's attitude can impact their opportunities and future.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses an angel who is unsure of their duties but hopes to learn by remaining present. It expresses the angel's uncertainty about including all of God's creatures, specifically slimy green ones. The angel believes they have found the right look and announces it is tea time. It ends by advising fellowship and blessing others with love, guidance, and protection from their special angel.
A winter images animals and brids nature BY BABASAB PATIL Babasab Patil
This document contains descriptions of various winter landscapes from locations around the world, including Antarctica, Canada, the United States, Europe, and Asia. The landscapes showcase snowy mountains, frozen waterfalls, icebergs, penguins, polar bears, castles covered in snow, and cities during winter.
The mother-in-law tests each of her three son-in-laws by faking drowning in a river to see if they will rescue her. The first two son-in-laws jump in and save her, and each finds a new car in front of their house the next day with a thankful note. The third son-in-law lets her drown, and the next day finds a high-end sports car with a note thanking him from the grateful father-in-law.
A family with 17 children BY BABASAB PATIL Babasab Patil
A family has had 71 children so far. The large family lives in Israel and the mother has given birth to her children naturally without medical intervention. They see having many children as a blessing from God.
The document is a letter from a father to his son. It asks the son to be patient, understanding and helpful as the father ages. It reminds the son of how the father cared for him as a child, and asks that the son now help the father in his old age by listening without judgment, assisting him without frustration, and spending time with him despite any limitations. The overarching message is a plea for the son to show his father the same love and patience as the father once showed the son.