SlideShare a Scribd company logo
Jane Secker and Chris Morrison
LSE and University of Kent
European Conference on Information Literacy, Tallinn,
Estonia 19-23 October 2015
https://ukcopyrightliteracy.wordpress.com @UKCopyrightLit
Copyright Literacy in the UK: Results
from a survey of library and information
professionals
COPYRIGHT
COPYRIGHT? ZZZZZZZZZZZZ
PLAY YOUR CARDS RIGHT
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
Moderate to
Extreme ©
Confidence
Europe*
% think ©
Policy
Important
UK
% think ©
Policy
Important
Europe*
% who
have ©
Policy
UK
% who
have ©
Policy
Europe*
*European countries surveyed: Bulgaria, Croatia, France, Turkey
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
Moderate to
Extreme ©
Confidence
Europe
% think ©
Policy
Important
UK
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
50%?
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
% think ©
Policy
Important
UK
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
50%
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
% think ©
Policy
Important
UK
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
63%
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
% who
have ©
Policy
UK
63%
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
84%
% who
have ©
Policy
UK
63%
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
84%
% who
have ©
Policy
UK
63%
% who
have ©
Policy
Europe
PLAY YOUR CARDS RIGHT
Moderate to
Extreme ©
Confidence
UK
57%
Moderate to
Extreme ©
Confidence
Europe
33%
% think ©
Policy
Important
UK
76%
% think ©
Policy
Important
Europe
84%
% who
have ©
Policy
UK
63%
% who
have ©
Policy
Europe
29%
THE UNITED KINGDOM
Why the higher response rate in the UK (613 started, 417
complete responses)?
Why do LIS Professionals have higher confidence in the UK in
terms of copyright literacy than elsewhere in Europe ?
UK institutions are more likely to have a dedicated Copyright
Officer and an institutional policy. However this study doesn’t
really examine what they do, whether makes a difference.
Why are UK institutions not aware of international jurisdictions
or organisations (e.g. WIPO, EIFL) working in this area?
EDUCATION & CPD
EDUCATION & CPD: WHAT
SHOULD IT COVER?
General copyright awareness / copyright duration/ using
images /fair dealing and quotation / digital content rights /
creative commons / understanding terms & conditions & re-
use licenses / implications of non-compliance (but in a good
way using carrot not stick)…. Whatever it is it needs to be
clear and as jargon free as possible to stop people glazing
over.
EDUCATION & CDP: WHAT
SHOULD IT COVER?
General copyright awareness / copyright duration/ using
images /fair dealing and quotation / digital content rights /
creative commons / understanding terms & conditions & re-
use licenses / implications of non-compliance (but in a good
way using carrot not stick)…. Whatever it is it needs to be
clear and as jargon free as possible to stop people glazing
over.
FEEL THE FEAR
I think copyright can seem daunting if you are not familiar with
it, and by encouraging an awareness at an early stage, this
would reduce any anxieties to follow.
I find that people are often scared of copyright…
FOCUS ON POSITIVES
Copyright education should:
…reflect the fact that most LIS practitioners have significant
exemptions and freedoms as regards copyright. Much existing
copyright education is effectively written from a commercial
rightsholder perspective and tends to be unduly dogmatic as a
result.
EMBEDDING IN LIS EDUCATION
I have just finished my MSc and we had limited information
on copyright law provided, the little I know I know because
colleagues have shared it with me.
I don't remember copyright issues being addressed at all in my
Postgraduate course and I think this was unfortunate.
KEEPING UP TO DATE
…I still need to know what I am allowed to do and for whom,
especially as digitisation has changed the field completely.
We need updates on how legislation has changed and what a
difference this makes to our work.
TRAIN THE TRAINERS
Encouraging more general awareness of copyright issues so
librarians/info specialists can educate academics about
complying with copyright law. Also practical awareness for
students’ creative work and using [copyright] material in their
own work.
SO WHAT
ARE WE DOING?
We’re on a mission to make copyright
engaging, fun and empowering…
ENGAGEMENT*
*No endorsement implied
Designed to teach librarians
about copyright works,
usages, licences and
exceptions
Making copyright interactive
and engaging
Downloaded over 1,800 times
and consistently positive
feedback
Creative Commons Licensed
COPYRIGHT CARD GAME
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
CONCLUSIONS AND FURTHER
RESEARCH
Need for more cross-national analysis
Librarians likely to compare favourably to other
professionals?
Need more qualitative data to investigate
How copyright literacy is effectively embedded in
education
How to develop a effective approach to copyright
literacy
Understand the role of the generalists vs
dedicated copyright professional
More engaging training
IMAGE CREDITS
Images from Flickr licensed under Creative Commons
Slide 24-25: Microsoft clip art
Slide 26: If you are not confused https://flic.kr/p/frJ48
Slide 27: Open: https://flic.kr/p/mzqM
Slide 29: Video tape archive storage https://flic.kr/p/aUgdnB
Slide 30: Z Smith Reynolds Library https://flic.kr/p/d7dL8d
Slide 31: Back to back https://flic.kr/p/8NCuPU
Others
Slide 28: Views of Aberystwyth from National Library of Wales (no known
copyright)
Slide 32: Logos owned by respective organisations, no endorsement implied
Slide 33 by Jane Secker licensed under CC-BY-SA
REFERENCES AND
FUTHER READING
Morrison, C. (2015) Copyright the Card Game. Retrieved on July 20, 2015 from:
http://find.jorum.ac.uk/resources/19369
Morrison, C and Secker, J (2015) Copyright Literacy in the UK: a survey of librarians and
other cultural heritage sector professionals. Library and Information Research.
(forthcoming)
Morrison, C. & Secker, J. (2015) Copyright Literacy Survey: high level summary.
Available at: https://janesecker.files.wordpress.com/2015/06/copyright-literacy-uk-high-
level-summary-report-morrison-secker-20151.pdf
Oppenheim, C. & Woodward, I. (2004). A survey of copyright advice and guidance in UK
higher education libraries. Library and Information Research, 28, (89). Retrieved July
13, 2015 from http://www.lirgjournal.org.uk/lir/ojs/index.php/lir/article/view/167/214
Secker, J. (2010) Copyright and E-learning: a guide for practitioners. Facet Publishing:
London (2nd edition with Chris Morrison coming in 2016)
Teaching in a Digital Age (2015). University of London International Programmes.
Retrieved July 18, 2015 from: https://tda23things.wordpress.com/
Todorova, T., Trencheva, T., Kurbanoğlu, S., Dogan G., & Horvat, A. (2014) A
Multinational Study on Copyright Literacy Competencies of LIS Professionals.
Presentation given at 2nd European Conference on Information Literacy (ECIL) held in
Dubrovnik. October 2014. Retrieved March 13, 2015 from http://ecil2014.ilconf.org/wp-
content/uploads/2014/11/Todorova.pdf
https://ukcopyrightliteracy.wordpress.com

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Copyright Literacy Survey in the UK: Results from a survey of library and information professionals

  • 1. Jane Secker and Chris Morrison LSE and University of Kent European Conference on Information Literacy, Tallinn, Estonia 19-23 October 2015 https://ukcopyrightliteracy.wordpress.com @UKCopyrightLit Copyright Literacy in the UK: Results from a survey of library and information professionals
  • 5. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK Moderate to Extreme © Confidence Europe* % think © Policy Important UK % think © Policy Important Europe* % who have © Policy UK % who have © Policy Europe* *European countries surveyed: Bulgaria, Croatia, France, Turkey
  • 6. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK Moderate to Extreme © Confidence Europe % think © Policy Important UK % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe 50%?
  • 7. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe % think © Policy Important UK % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe 50%
  • 8. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe % think © Policy Important UK % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe
  • 9. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe
  • 10. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe
  • 11. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe
  • 12. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe % who have © Policy UK % who have © Policy Europe
  • 13. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe % who have © Policy UK 63% % who have © Policy Europe
  • 14. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe % who have © Policy UK 63% % who have © Policy Europe
  • 15. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe 84% % who have © Policy UK 63% % who have © Policy Europe
  • 16. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe 84% % who have © Policy UK 63% % who have © Policy Europe
  • 17. PLAY YOUR CARDS RIGHT Moderate to Extreme © Confidence UK 57% Moderate to Extreme © Confidence Europe 33% % think © Policy Important UK 76% % think © Policy Important Europe 84% % who have © Policy UK 63% % who have © Policy Europe 29%
  • 18. THE UNITED KINGDOM Why the higher response rate in the UK (613 started, 417 complete responses)? Why do LIS Professionals have higher confidence in the UK in terms of copyright literacy than elsewhere in Europe ? UK institutions are more likely to have a dedicated Copyright Officer and an institutional policy. However this study doesn’t really examine what they do, whether makes a difference. Why are UK institutions not aware of international jurisdictions or organisations (e.g. WIPO, EIFL) working in this area?
  • 20. EDUCATION & CPD: WHAT SHOULD IT COVER? General copyright awareness / copyright duration/ using images /fair dealing and quotation / digital content rights / creative commons / understanding terms & conditions & re- use licenses / implications of non-compliance (but in a good way using carrot not stick)…. Whatever it is it needs to be clear and as jargon free as possible to stop people glazing over.
  • 21. EDUCATION & CDP: WHAT SHOULD IT COVER? General copyright awareness / copyright duration/ using images /fair dealing and quotation / digital content rights / creative commons / understanding terms & conditions & re- use licenses / implications of non-compliance (but in a good way using carrot not stick)…. Whatever it is it needs to be clear and as jargon free as possible to stop people glazing over.
  • 22. FEEL THE FEAR I think copyright can seem daunting if you are not familiar with it, and by encouraging an awareness at an early stage, this would reduce any anxieties to follow. I find that people are often scared of copyright…
  • 23. FOCUS ON POSITIVES Copyright education should: …reflect the fact that most LIS practitioners have significant exemptions and freedoms as regards copyright. Much existing copyright education is effectively written from a commercial rightsholder perspective and tends to be unduly dogmatic as a result.
  • 24. EMBEDDING IN LIS EDUCATION I have just finished my MSc and we had limited information on copyright law provided, the little I know I know because colleagues have shared it with me. I don't remember copyright issues being addressed at all in my Postgraduate course and I think this was unfortunate.
  • 25. KEEPING UP TO DATE …I still need to know what I am allowed to do and for whom, especially as digitisation has changed the field completely. We need updates on how legislation has changed and what a difference this makes to our work.
  • 26. TRAIN THE TRAINERS Encouraging more general awareness of copyright issues so librarians/info specialists can educate academics about complying with copyright law. Also practical awareness for students’ creative work and using [copyright] material in their own work.
  • 27. SO WHAT ARE WE DOING? We’re on a mission to make copyright engaging, fun and empowering…
  • 29. Designed to teach librarians about copyright works, usages, licences and exceptions Making copyright interactive and engaging Downloaded over 1,800 times and consistently positive feedback Creative Commons Licensed COPYRIGHT CARD GAME
  • 30. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 31. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 32. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 33. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 34. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 35. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 36. CONCLUSIONS AND FURTHER RESEARCH Need for more cross-national analysis Librarians likely to compare favourably to other professionals? Need more qualitative data to investigate How copyright literacy is effectively embedded in education How to develop a effective approach to copyright literacy Understand the role of the generalists vs dedicated copyright professional More engaging training
  • 37. IMAGE CREDITS Images from Flickr licensed under Creative Commons Slide 24-25: Microsoft clip art Slide 26: If you are not confused https://flic.kr/p/frJ48 Slide 27: Open: https://flic.kr/p/mzqM Slide 29: Video tape archive storage https://flic.kr/p/aUgdnB Slide 30: Z Smith Reynolds Library https://flic.kr/p/d7dL8d Slide 31: Back to back https://flic.kr/p/8NCuPU Others Slide 28: Views of Aberystwyth from National Library of Wales (no known copyright) Slide 32: Logos owned by respective organisations, no endorsement implied Slide 33 by Jane Secker licensed under CC-BY-SA
  • 38. REFERENCES AND FUTHER READING Morrison, C. (2015) Copyright the Card Game. Retrieved on July 20, 2015 from: http://find.jorum.ac.uk/resources/19369 Morrison, C and Secker, J (2015) Copyright Literacy in the UK: a survey of librarians and other cultural heritage sector professionals. Library and Information Research. (forthcoming) Morrison, C. & Secker, J. (2015) Copyright Literacy Survey: high level summary. Available at: https://janesecker.files.wordpress.com/2015/06/copyright-literacy-uk-high- level-summary-report-morrison-secker-20151.pdf Oppenheim, C. & Woodward, I. (2004). A survey of copyright advice and guidance in UK higher education libraries. Library and Information Research, 28, (89). Retrieved July 13, 2015 from http://www.lirgjournal.org.uk/lir/ojs/index.php/lir/article/view/167/214 Secker, J. (2010) Copyright and E-learning: a guide for practitioners. Facet Publishing: London (2nd edition with Chris Morrison coming in 2016) Teaching in a Digital Age (2015). University of London International Programmes. Retrieved July 18, 2015 from: https://tda23things.wordpress.com/ Todorova, T., Trencheva, T., Kurbanoğlu, S., Dogan G., & Horvat, A. (2014) A Multinational Study on Copyright Literacy Competencies of LIS Professionals. Presentation given at 2nd European Conference on Information Literacy (ECIL) held in Dubrovnik. October 2014. Retrieved March 13, 2015 from http://ecil2014.ilconf.org/wp- content/uploads/2014/11/Todorova.pdf https://ukcopyrightliteracy.wordpress.com

Editor's Notes

  1. Very briefly – attended the session last year – ran the survey in December 2014 in the UK
  2. Jane to provide a background to study (e.g. presentation at ECIL). Explain why we should study this now (e.g. copyright reform and position of libraries). Something about how even back in 1993 Follett Review of Libraries recognised the increasingly important role librarians would play in copyright issues – related to the electronic environment Mention the previous study by Oppenheim
  3. Acceptance that quite a lot of discussion about copyright is dry and sends people to sleep. Sets us up for the Play your Cards Right section.
  4. At this point we say – let’s liven things up and make a game out it Jane to hand out cards
  5. Note – we don’t have access to the full data so this isn’t really that accurate a comparison – The Todorova statistics (p.143) only add up to 96% so I’m assuming that the other 4% didn’t answer. This is in contrast to our findings where 25% didn’t answer this question. However we had 460 responses. Todorova does say that of the international responses the self-evaluated awareness level is lowest for Croatian and Bulgarian respondents and highest for the French. The Turkish respondents had moderate levels of awareness.
  6. Just mention the comparison with overseas institutions rather than show another slide. 71% in the Todorova report said they had no personnel specifically appointed to be in charge of copyright issues.
  7. We had a high response rate in the UK survey (600 + respondents) LIS Professionals have higher confidence in the UK in terms of copyright literacy than elsewhere in Europe (to date). But why is this? Probably political, social and economic factors. Could be the CLA licence. Pick up on potential issues with parochialism. UK institutions are more likely to have a dedicated Copyright Officer and an institutional policy. However this study doesn’t really examine whether this helps. But UK institutions not aware of international jurisdictions or organisations working in this area.
  8. Exceptions
  9. Find new image to describe the engagement Jane and Chris are doing OK we need a photo – I have a hat and shades, you need one too Speaking to as many people as possible - Lobbying CILIP
  10. Talk about CILIP and LIS education initiatives Looking to create an online course which integrates with other things Talk about how we have also taken this to the rightsholder community – building trust and convincing publishers that librarians aren’t anarchists (well, not all of them)
  11. We are interested in talking to you if you would like to adapt it for another country and would be happy to have an all expenses paid trip to your country!
  12. Jane to add these from the ECIL paper