SlideShare a Scribd company logo
1 of 10
Download to read offline
CONTROLLING
YOUR
INTERVIEW
SUNSTARSTRATEGIC
energizing growth since 1990
5 STRATEGIES
T O E N S U R E Y O U R M E S S A G E S A R E H E A R D
sunstarstrategic.com | 703.299.8390 |
STRATEGY #1: KEEP IT SIMPLE
Know what you want to say
Keep answers short
Keep answers easy to understand
STRATEGY #2: AVOID JARGON
Lessons:
Avoid jargon, acronyms,
& technical language.
For your company and products, think
about jargon you use today, and what
alternatives there may be:
Don’t say
Say
Don’t say
Say
Don’t say
Say
STRATEGY #3: DON’T TELL, SELL
Educate
Get NAME out
Build brand
Sound smart
	
TELL
It is easy to tell,
but you need to sell...
...or do a little
of each.
SELL
Persuade
Get STORY out
Attract investors
Be consistent
To our right
is a massive body of
floating ice that has broken
away from a glacier or ice field in
the polar sea. Most of an iceberg lies
underwater, but because ice is not as dense
as water, about 10% of it remains above the
surface. Icebergs are classified by shape and
size. The terms blocky, pinnacled, valley, and
weathered are used for berg description, and
bergy-bit and growler for berg fragments
ranging smaller than cottage size above
water. The lifespan of an iceberg may be
indefinite while the berg remains in
cold polar waters, eroding only
slightly during summer
months….
WHAT DOES
THIS MEAN
FOR US?
I KNEW THIS
WAS GOING
TO HAPPEN.
HUH?
#%!!&$!!
GET ME OFF
THIS THING!
TELLING
On your right
is an iceberg. To
keep you safe, we’ll
be adjusting our
route to the west. GLAD THEY
ARE
KEEPING
US SAFE!
vs. SELLING
STRATEGY #4: BRIDGE
TO YOUR MESSAGES
SECTORS
STOCKSMACROECONOMIC
STRATEGY
COMPANIES
BREAKING
NEWS
PROGRESS
ASSET
CLASS
THEMES
REPORTER INTERVIEWEE
That’s a good/interesting/important question…
Let me give you an example…
We’re positioned/we’re impacted…
What I’ve found is…
We don’t look at [issue].... What we look at instead is…
[Issue] is important because…
Another thing to remember is…
Look! or See!
That reminds me…
We look at [issue] as part of our process. And for our fund that means…
What’s important is…
The real issue is…
The way [issue] impacts our fund is…
I don’t follow/like that particular stock/sector. What I like instead is…
What [issue] means for our investors is…
While we pay attention to [issue], we look for…
If you look at it closely you’ll find…
The larger issue is…
BRIDGING TECHNIQUES
Answer, Acknowledge, don’t Avoid
Bridging technique within 10 seconds
Core message
Deliver full name of fund
Express the interviewer’s first name
Finish within 30 seconds
STRATEGY #5: REMEMBER YOUR ABC’s
D
E
F
A
B
C
SUNSTARSTRATEGIC
energizing growth since 1990
CONTROLLING
YOUR
INTERVIEW
5 STRATEGIES
T O E N S U R E Y O U R M E S S A G E S A R E H E A R D
sunstarstrategic.com | 703.299.8390 |

More Related Content

Recently uploaded

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
infoobataborsi24
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
infoobataborsi24
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Spesialis Kandungan Resmi BPOM
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Lotter Pro Brasil
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
infoobataborsi24
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
infoobataborsi24
 

Recently uploaded (20)

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintAction
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Controlling Your Interview (SunStar Strategic)

  • 1. CONTROLLING YOUR INTERVIEW SUNSTARSTRATEGIC energizing growth since 1990 5 STRATEGIES T O E N S U R E Y O U R M E S S A G E S A R E H E A R D sunstarstrategic.com | 703.299.8390 |
  • 2. STRATEGY #1: KEEP IT SIMPLE Know what you want to say Keep answers short Keep answers easy to understand
  • 3. STRATEGY #2: AVOID JARGON Lessons: Avoid jargon, acronyms, & technical language. For your company and products, think about jargon you use today, and what alternatives there may be: Don’t say Say Don’t say Say Don’t say Say
  • 4. STRATEGY #3: DON’T TELL, SELL Educate Get NAME out Build brand Sound smart TELL It is easy to tell, but you need to sell... ...or do a little of each. SELL Persuade Get STORY out Attract investors Be consistent
  • 5. To our right is a massive body of floating ice that has broken away from a glacier or ice field in the polar sea. Most of an iceberg lies underwater, but because ice is not as dense as water, about 10% of it remains above the surface. Icebergs are classified by shape and size. The terms blocky, pinnacled, valley, and weathered are used for berg description, and bergy-bit and growler for berg fragments ranging smaller than cottage size above water. The lifespan of an iceberg may be indefinite while the berg remains in cold polar waters, eroding only slightly during summer months…. WHAT DOES THIS MEAN FOR US? I KNEW THIS WAS GOING TO HAPPEN. HUH? #%!!&$!! GET ME OFF THIS THING! TELLING
  • 6. On your right is an iceberg. To keep you safe, we’ll be adjusting our route to the west. GLAD THEY ARE KEEPING US SAFE! vs. SELLING
  • 7. STRATEGY #4: BRIDGE TO YOUR MESSAGES SECTORS STOCKSMACROECONOMIC STRATEGY COMPANIES BREAKING NEWS PROGRESS ASSET CLASS THEMES REPORTER INTERVIEWEE
  • 8. That’s a good/interesting/important question… Let me give you an example… We’re positioned/we’re impacted… What I’ve found is… We don’t look at [issue].... What we look at instead is… [Issue] is important because… Another thing to remember is… Look! or See! That reminds me… We look at [issue] as part of our process. And for our fund that means… What’s important is… The real issue is… The way [issue] impacts our fund is… I don’t follow/like that particular stock/sector. What I like instead is… What [issue] means for our investors is… While we pay attention to [issue], we look for… If you look at it closely you’ll find… The larger issue is… BRIDGING TECHNIQUES
  • 9. Answer, Acknowledge, don’t Avoid Bridging technique within 10 seconds Core message Deliver full name of fund Express the interviewer’s first name Finish within 30 seconds STRATEGY #5: REMEMBER YOUR ABC’s D E F A B C
  • 10. SUNSTARSTRATEGIC energizing growth since 1990 CONTROLLING YOUR INTERVIEW 5 STRATEGIES T O E N S U R E Y O U R M E S S A G E S A R E H E A R D sunstarstrategic.com | 703.299.8390 |