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Content marketing w home.pl
Zakres działań
A gdybyś miał milion…
homepl
home_pl
pawelkrzych
Content marketing - a gdybyś miał milion...
Content marketing - a gdybyś miał milion...
Content marketing - a gdybyś miał milion...
A gdybyś miał milion…
Creative Commons – Autor zdjęcia Felix Burton
A gdybyś miał milion…
Creative Commons – Autor zdjęcia Felix Burton
47% 39%robi zakupy w
Internecie
ma profile w
social media
44%ma smartfona
ZMIANA W POLSCE
A gdybyś miał milion…
Creative Commons – Autor zdjęcia Felix BurtonŹródło: themakedamnsure.blogspot.com
Źródło: www.o2.pl
0,46%CTR w Polsce
0,10%CTR
w USA
0,17%CTR w Grecji
ILE OSÓB KLIKA W BANERY?
Źródło: www.ppchero.com
Źródło: www.clixfuel.com
Źródło: www.clixfuel.com
Creative Commons – Autor zdjęcia Karin Beate Nøsterud
INBOUND MARKETING
Źródło: www.imanetwork.org
Content marketing - a gdybyś miał milion...
UŻYTECZNE
INFORMACJE
KORZYŚĆ DLA
KLIENTA
CIEKAWA FORMA
NIEDOSTĘPNOŚĆ
Źródło: www.leroymerlin.pl
Źródło: www.salesmanago.pl
Źródło: www.rainbowtours.pl
Content marketing - a gdybyś miał milion...
Content marketing - a gdybyś miał milion...
Content marketing - a gdybyś miał milion...
Content marketing - a gdybyś miał milion...
Content marketing - a gdybyś miał milion...
Where is
the limit?
Creative Commons – Autor zdjęcia U.S. Fish and Wildlife Service Headquarters
Źródło: www.boredpanda.org/26-creative-ways-to-use-qr-codes/
Źródło: www.wtfqrcodes.com
Źródło: www.wtfqrcodes.com
Źródło: www.econsultancy.com/blog
Źródło: www.econsultancy.com/blog
Q & Auestions nswers
Content marketing - a gdybyś miał milion...
Let’s play!
Creative Commons – Autor zdjęcia Milad Mosapoor
1 2 3• start-up IT
• Gotowy
produkt
• Ready to
launch
• Firma nr 1
• Lider rynku
• Konkurencji nie
ma, ale…
• Firma dojrzała
• Wiele lat na
rynku
• Jest kryzys
• Zyski maleją
Content Marketing - Dlaczego chcemy to robić?
ZAMIAST OKLASKÓW MOGĄ
BYĆ LAJKI I FOLLOWY
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home_pl
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Content marketing - a gdybyś miał milion...

Editor's Notes

  1. 1997 – trzech kolegów Internet wtedy Rozwój współprace Lider Inny świat – bez finansowania Usługi dla biznesu
  2. Co ja robię Co cenię I jeszcze jedna rzecz
  3. Widoki z pracy Zapach czekolady
  4. Zmiana Coelho Co działa teraz Święty Grall 2050 – Nowy Marketing
  5. Zmiana to motywacja Nowe metody Narzędzia Żyjemy w świetnych czasach, Hashtagi w UK ciekawiej in future - Auto-samochody Narzędzia Definicja marketingu moja Komunikacja zintegrowana, nie e-marketing
  6. Zmiany w PL E-commerce 47% Social 39% Mobile 44%
  7. Andy Warhol – kto wie? 15 minut sławy/anonimowości Udostępniamy więcej i więcej o sobie
  8. Banery – słabiej Czas popularności Krzyżyki Ślepota Adblock
  9. Jak klikają u nas 0,10, 0,17, 046 PL Jak to jest w porównaniu do innych krajów 4,6 osoby na tysiąc 1000 – 215 000 ~ 400 zł Ile z tego kupi? Jak możemy poprawiać?
  10. Remarketing Poprawia CTR Definicje użytkowników
  11. Co na FB? Targetowanie Custom Audience Lookalike Audience Remarketing Case PLAY
  12. https://www.youtube.com/watch?v=oVUnjOU6RdU#t=87
  13. Outbound marketing – agresywny Jest go dużo 1000 banerów na tydzień Outdoor Odwrócenie roli
  14. Treści Suche informacje produktowe General Motors – 40 mln $ na produkcję contentu
  15. -Social -Blog – AMA, relacje live, partnerzy, platforma -rozwijaj.home.pl – SEO, trendy, czego chcą klienci -pomoc.home.pl – największa baza
  16. -content marketing -gazetki reklamowe -80/100 zł na allegro -ponadczasowe
  17. Leroy Merlin -Sklep internetowy -
  18. Pan Zbyszek – Bułgaria Co można jeszcze? Offline – RFID, iBeacon (Estimote) BLE
  19. Co daje Co o nas mówią Reakcje Trendy Analiza konkurencji Trendsetterzy USA – identyfikacja klientów, KLOUT
  20. 2012 – 7% Polaków 2013 – 6% i coraz rzadziej 43% - stwierdziło, że ich zainteresowanie spadło
  21. Twitter – audi – Ali Jafari Monitoring – Kaszka Nestle Internet ma moc – ACTA oraz NC+ El Clasico - https://www.youtube.com/watch?v=-jVTsFL2pAc