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Content Doesn't Grow on Trees - An Introduction to Content Strategy
This document provides resources for learning content strategy including books, tutorials, conferences, blogs, and tools. It lists elements of content strategy like inventories and audits, editorial calendars, governance, and organization. Specific resources are referenced for content modeling, conducting audits and inventories, creating editorial calendars, plugins for governance and calendars, and tools for online organization and auditing content.
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Content Doesn't Grow on Trees - An Introduction to Content Strategy
- 33. CONTENT STRATEGY Karen McGrane- An Amazing Content Strategist http://karenmcgrane.com The Elements of Content Strategy Book http://abookapart.com/products/the-elements-of-content-strategy Content Everywhere Book http://rosenfeldmedia.com/books/content-everywhere/ Content Strategy for the Web Book http://contentstrategy.com Lynda.com Video Tutorial Series https://www.lynda.com/Content-Strategy-tutorials/Foundations-UX-Content-Strategy/473877-2.html Confab - The Content Strategy Conferences! http://confabevents.com/ Brain Traffic’s Content Strategy Blog https://alistapart.com/article/content-modelling-a-master-skill A List Apart - Intro to Content Modeling http://braintraffic.com/blog Cleve Gibbon - Content Modeling deep dive! http://www.clevegibbon.com/content-modeling INVENTORIES & AUDITS Adaptive Path’s Content Inventory Tutorial http://adaptivepath.org/ideas/doing-content-inventory/ UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/ EDITORIAL CALENDAR Creating an Editorial Calendar Using Google Calendar http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht COPE! NPR’s “Create Once, Publish Everywhere” https://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13 Lynda.com Video Tutorial Series
- 34. GOVERNANCE PLUGINS User RoleEditor http://abookapart.com/products/the-elements-of-content-strategy Role Scoper (Advanced Role Management) https://wordpress.org/plugins/role-scoper/ ONLINE CONTENT ORGANIZATION Gather Content https://gathercontent.com/ Airtable https://try.airtable.com/ EDITORIAL CALENDARS Editorial Calendar plugin https://wordpress.org/plugins/editorial-calendar/ Edit Flow http://editflow.org/ CoSchedule plugin https://wordpress.org/plugins/coschedule-by-todaymade/ AUDITING Content Audit plugin http://wordpress.org/extend/plugins/content-audit/