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tech soup Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup 6/14/2006 [email_address] www.techsoup.org
tech soup Goals for this talk Let you know what TechSoup is doing with CC licensing Let you know what challenges we faced (or will face in the future)
tech soup A little background on TechSoup Launched in 2000 Help nonprofits access technology and use it more effectively Content, Community, & Donated Products 129,000+ registered “My TechSoup” members 400,000+ visits per month Visitors from over 190 countries 450+ articles (and will be adding 200+ each year)
tech soup So, what’s TechSoup doing with Creative Commons licensing? Make our content more useful for our constituents Enlist others in helping us distribute content Reach organizations we don’t know about Reduce time/cost of granting redistribution permission
tech soup How did we do it? Applied licensing terms on a per-article basis
tech soup How did we do it? Added fields to our content management system
tech soup Other CompuMentor projects
tech soup Other CompuMentor projects http://www.netsquared.org
tech soup The impact so far
tech soup The impact so far
tech soup Open issues Licensing tag may seem like gibberish to non-technical readers
tech soup Open issues “ Site” licensing terms versus “content” licensing terms is confusing
tech soup Open issues Not sure how to deal with different license versions
tech soup Open issues Not sure how to deal with articles that contain multiple components, each bearing their own licenses
tech soup Open issues “ Attribution” may be confusing
tech soup Open issues Inconsistent labeling
tech soup Open issues Not sure how to deal with article updates We have no way to measure the true extent of distribution
tech soup Open issues Licensing tag may seem like gibberish to non-technical readers “ Site” licensing terms versus “content” licensing terms is confusing Not sure how to deal with different license versions Not sure how to deal with articles with multiple components each bearing their own licenses “ Attribution” is confusing Inconsistent labeling Not sure how to deal with article updates We have no way to measure the true extent of distribution
tech soup In conclusion Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address] www.techsoup.org There are challenges – but they’re not insurmountable Creative Commons licensing enables us to better serve nonprofits If you have ideas on how to resolve some of these issues, let’s chat If you know someone who would benefit from TechSoup’s content, encourage them to use it Thanks to Creative Commons and you for helping this happen

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Content Distribution in a Nonprofit World

  • 1. tech soup Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup 6/14/2006 [email_address] www.techsoup.org
  • 2. tech soup Goals for this talk Let you know what TechSoup is doing with CC licensing Let you know what challenges we faced (or will face in the future)
  • 3. tech soup A little background on TechSoup Launched in 2000 Help nonprofits access technology and use it more effectively Content, Community, & Donated Products 129,000+ registered “My TechSoup” members 400,000+ visits per month Visitors from over 190 countries 450+ articles (and will be adding 200+ each year)
  • 4. tech soup So, what’s TechSoup doing with Creative Commons licensing? Make our content more useful for our constituents Enlist others in helping us distribute content Reach organizations we don’t know about Reduce time/cost of granting redistribution permission
  • 5. tech soup How did we do it? Applied licensing terms on a per-article basis
  • 6. tech soup How did we do it? Added fields to our content management system
  • 7. tech soup Other CompuMentor projects
  • 8. tech soup Other CompuMentor projects http://www.netsquared.org
  • 9. tech soup The impact so far
  • 10. tech soup The impact so far
  • 11. tech soup Open issues Licensing tag may seem like gibberish to non-technical readers
  • 12. tech soup Open issues “ Site” licensing terms versus “content” licensing terms is confusing
  • 13. tech soup Open issues Not sure how to deal with different license versions
  • 14. tech soup Open issues Not sure how to deal with articles that contain multiple components, each bearing their own licenses
  • 15. tech soup Open issues “ Attribution” may be confusing
  • 16. tech soup Open issues Inconsistent labeling
  • 17. tech soup Open issues Not sure how to deal with article updates We have no way to measure the true extent of distribution
  • 18. tech soup Open issues Licensing tag may seem like gibberish to non-technical readers “ Site” licensing terms versus “content” licensing terms is confusing Not sure how to deal with different license versions Not sure how to deal with articles with multiple components each bearing their own licenses “ Attribution” is confusing Inconsistent labeling Not sure how to deal with article updates We have no way to measure the true extent of distribution
  • 19. tech soup In conclusion Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address] www.techsoup.org There are challenges – but they’re not insurmountable Creative Commons licensing enables us to better serve nonprofits If you have ideas on how to resolve some of these issues, let’s chat If you know someone who would benefit from TechSoup’s content, encourage them to use it Thanks to Creative Commons and you for helping this happen