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THE SECRETE TO CREATIVITY / INTELLIGENCE
/ SCIENTIFIC THINKING!!!!
CONNECTIONS
FUEL CREATIVITY
Experiences
Known
See
Listen
Reach
Feelings
Emotions
Understand
Knowledge
CREATIVITY
BEING ABLE TO MAKE CONNECTIONS
CONNECTIONS
FUEL CREATIVITY
CONNECTING STONES
CONNECTIONS
FUEL CREATIVITY
CONNECTIONS FUEL CREATIVITY:
NOTHING IS ORIGINAL
CONNECTIONS
FUEL CREATIVITY
Whenever Talking about Creativity
Not Surprised to Find
Connections Before.
Wired
CREATIVITY
IS JUST
CONNECTING
THING.
CONNECTIONS
FUEL CREATIVITY
Steve Jobs
When you ask creative people how they did
something, they feel a little guilty because they
didn’t really do it, they just saw something.
Think and create
together new
product and
services
Clients, users and
company staff
CONNECTIONS
FUEL CREATIVITY
Able to connect
experiences
they’ve had and
synthesize new
things.
ABLE TO DO THAT WAS THAT THEY’VE HAD MORE
EXPERIENCES or they have thought more about their
experiences than other people.
o Acceptance o Approval o Appreciate
o Real Thing o Real Fact o Real Scence
Every artist gets asked the question,
“ WHERE DO YOU GET YOUR IDEAS?”
The honest artist answers, “I steal them.”
CONNECTIONS
FUEL CREATIVITY
GLOCALIZATION
o McDonald's restaurants
worldwide
o Menu changes to appeal to
local tastes
o ‘Kimchi’ burger in Korea
o ‘Maharaja’ Mac in India
o ‘McSushi’ burger in Japan
o FRANCHISE
Every new idea is just a mash up or a
remix of one or more previous ideas.
CONNECTIONS
FUEL CREATIVITY
HOW SUCCSSFUL PEOPLE THINKING IS
ALL ABOUT MAKING CONNECTIONS ?
CONNECTIONS
FUEL CREATIVITY
ORIGINALITY OFTEN CONSISTS IN
LINKING UP IDEAS WHOSE CONNECTION
WAS NOT PREVIOUSLY SUSPECTED.
CONNECTIONS
FUEL CREATIVITY
MOST SUCCESSFUL PEOPLE CONSIDER
More Serious Handicap To Investigate A Problem.
Ignorance of What Is Already Known About It.
CONNECTIONS
FUEL CREATIVITY
BEING A
SUCCESSFUL
CONNECTIONS
AND
CREATIVE
THINKERS
Principles of
“10 Things Connections and Creative Thinkers
Should Do”
1. FIND PROBLEMS
2. BECOME A LEADER
3. BUILD YOUR NETWORK
4. ORGANIZE YOUR TIME
5. SEE WHAT CAN BE
IMPROVED
6. KEEP AN OPEN MIND
7. IMPROVE THE WORLD
8. DEAL WITH REJECTION
AND FAILURE
9. USE ALL YOUR SKILLS
10. LEARN TO COMMUNICATE
START MAKING CONNECTIONS AND
GETTING CREATIVE THINKERS
Improving your own ability to make connections.
CONNECTIONS
FUEL CREATIVITY
Add to your knowledge1
o After all, the more knowledge you have, the more
connections you can make.
o Start by reading more, reading more widely,
o And exploring new opportunities for gathering
knowledge (for instance, try some new experiences—
travel, go to meetups or take up a new hobby).
CONNECTIONS
FUEL CREATIVITY
2 Keep track of everything
o Take a notebook (or your phone) with you
everywhere and take notes.
o Don’t expect your brain to remember everything
o Give it a hand by noting down important concepts or
ideas you come across.
o May remember previous notes that relate (hey,
you’re making connections already!)
o Make a note of those as well.
CONNECTIONS
FUEL CREATIVITY
3 Review your notes daily
o Going over your notes often can help you to more easily
recall them when you need to.
o Read through what you’ve made notes of before, and
you might find that in the time that’s passed,
o you’ve added more knowledge to your repertoire that
you can now connect to your old notes!
WHAT GOOD HAVE I
DONE TODAY?
CONNECTIONS
FUEL CREATIVITY
STOP Searching,
START Creating
CREATIVE THINKING
What, How, Why
WHAT
IS CREATIVITY?
ABILITY TO
IMAGINE OR
INVENT
SOMETHING
NEW
CONNECTIONS
FUEL CREATIVITY
IDEA
MIND
VISION
CHANGE
THINKING
INNOVATION
INSPIRATION
IMAGINATION
CREATIVI
ANALYTIC
PROBABILITY
OJECTIVE
VERBAL
GENERATIVE
POSSIBILITY
SUBJECTIVE
VISUAL
RIGHT AND LEFT BRAIN EXERCISES
(BENCHMARK /THINK BIG)
CONNECTIONS
FUEL CREATIVITY
LEFT
Words
Numbers
Logic
RIGHT
Images
Colour
Dreams
CREATIVE THINKING IS NOT A TALENT, IT IS A SKILL
THAT CAN BE LEARNT.
IT EMPOWERS PEOPLE BY ADDING STRENGTH TO
THEIR NATURAL ABILITIES WHICH IMPROVES
TEAMWORK, PRODUCTIVITY AND WHERE
APPROPRIATE PROFITS.
EDWARD DE BONO
CONNECTIONS
FUEL CREATIVITY
WHY
DO WE CARE?
CONNECTIONS
FUEL CREATIVITY
o CAPITAL ISN’T SO IMPORTANT IN BUSINESS.
o EXPERIENCE ISN’T SO IMPORTANT.
o YOU CAN GET BOTH
THESE THINGS.
HARVEY FIRESTONE
CONNECTIONS
FUEL CREATIVITY
CONNECTIONS
FUEL CREATIVITY
o WHAT IS IMPORTANT IS IDEAS?
o IF YOU HAVE IDEAS,
o YOU HAVE THE MAIN ASSET YOU NEED,
o AND THERE ISN’T ANY LIMIT TO WHAT YOU CAN
DO WITH YOUR BUSINESS AND YOUR LIFE.
CONNECTIONS
FUEL CREATIVITY
THERE IS NO DOUBT THAT CREATIVITY IS THE
MOST IMPORTANT HUMAN RESOURCE OF ALL.
WITHOUT CREATIVITY,
THERE WOULD BE NO PROGRESS.
EDWARD DE BONO
CONNECTIONS
FUEL CREATIVITY
IDEA = PERFORMANCE = CAREER
HOW
TO EMBRACE IT
+ +
KNOWLEDGE &
EXPERIENCE METHOD
CONNECTIONS
FUEL CREATIVITY
DESIRE
To CREATE
METHOD
CONNECTIONS
FUEL CREATIVITY
DEFINE
OBJECTIVE
CONNECTIONS
FUEL CREATIVITY
ORGANIZE
CONNECTIONS
FUEL CREATIVITY
COLLECT
oPLACE
oLEARN
oUNLEARN
oRELARN
CONNECTIONS
FUEL CREATIVITY
IDEATION
TAKE A
BREAK
CONNECTIONS
FUEL CREATIVITY
S
TOOLS
1. FREE WRITING
2. MIND MAPPING
3. SKETCHING
4. MERGING IDEAS
5. THINKING OPPOSITES
6. SEEKING INSPIRATION
TECHNIQUES
CONNECTIONS
FUEL CREATIVITY
CONNECTIONS
FUEL CREATIVITY
Group
CONNECTIONS
FUEL CREATIVITY
3
4
21
SWEET
SPOT
Filter &
Prioritize
CREATIVEREALISTIC
KNOWLED
GE &
EXPERIEN
CE
CONNECTIONS
FUEL CREATIVITY
RECAP
CREATIVITY IS IMPORTANT.
ANYONE CAN BECOME A
CREATIVE GENIUS.
YOU NEED…
PASSION + METHOD + KNOWLEDGE
CONNECTIONS
FUEL CREATIVITY
BLUE OCEAN STRATEGY
CONNECT THE DOTS
FORWARD
you can't connect the
dots
looking forward
CONNECTIONS
FUEL CREATIVITY
CONNECTIONS
FUEL CREATIVITY
BACKWARD
you can only connect
them
looking backwards
TRUST IN SOMETHING
So you have to trust that the
dots will somehow
connect in your future.
CONNECTIONS
FUEL CREATIVITY
oIdea
oConcept
oStrategy
oAction
oSystem
connect
dot
CUSTOMER DESIGN COMPANY
CONNECTIONS
FUEL CREATIVITY
The Business Challenge …
… understanding
the true connection
between
marketing and
results.
A B
CONNECTIONS
FUEL CREATIVITY
“ THIS APPROACH HAS NEVER LET ME
DOWN, AND IT HAS MADE ALL THE
DIFFERENCE IN MY LIFE.”
CONNECTIONS
FUEL CREATIVITY
TECHNOLOG
Y
HAS THE
DOTS
TO MOVE
YOU
CONNECTIONS
FUEL CREATIVITY
“IN THE BRAVE NEW WORLD OF MARKETING…
YOU CAN CONNECT THE DOTS BY EXPERIMENTING
WITH TECHNOLOGY AND CREATIVITY TO LOOK
FORWARD.
-PAM DIDNER
CONNECTIONS
FUEL CREATIVITY
9 CREATIVE WAYS TO
STAY CONNECTED WITH
CUSTOMERS
NINE WAYS TO CONNECT WITH CUSTOMERS AND BE TOP OF
MIND WHEN THEY’RE READY TO MAKE A PURCHASE:
CONNECTIONS
FUEL CREATIVITY
1. Have a Party
2. Send Thank You Cards
3. Partner with Other
Businesses
CONNECTIONS
FUEL CREATIVITY
4. Adopt a Cause
5. Reach out to Longtime Clients
6. Give Free Help
CONNECTIONS
FUEL CREATIVITY
7. Support your local sports teams
8. Establish a Customer Advisory
Board
9. Remember Special
Dates
CONNECTIONS
FUEL CREATIVITY
100 YEARS AGO
o Automobiles
o Music recorders
o Aviation
o Pharmaceutical
o Management consultancy
The year 1886 is regarded as the birth
year of the modern car.
CONNECTIONS
FUEL CREATIVITY
Cars did not become widely available until the early
20th century.
CONNECTIONS
FUEL CREATIVITY
One of the first cars that was accessible to the
masses was the 1908 Model T, an American car
manufactured by the Ford Motor Company.
CONNECTIONS
FUEL CREATIVITY
where they replaced animal-drawn carriages and
carts, but took much longer to be accepted in
Western Europe and other, less developed, parts of
the world.
CONNECTIONS
FUEL CREATIVITY
It was estimated in 2010 that the number of cars had risen
to over 1 billion vehicles, up from the 500 million of 1986
The numbers are increasing rapidly, especially
in China, India and other NICs.
CONNECTIONS
FUEL CREATIVITY
the flying automaton
of Archytas of Tarentum
(428–347 BC)
the winged flights
of Abbas Ibn
Firnas (810–887)
Aviation is the practical aspect or art of aeronautics,
being the design, development, production,
operation and use of aircraft, especially heavier-
than-air aircraft. (11th century), and the hot-
air Passarola of Bartolomeu Lourenço de
Gusmão (1685–1724).
CONNECTIONS
FUEL CREATIVITY
The Hindenburg disaster took place on Thursday,
May 6, 1937, as the German passenger airship LZ
129 Hindenburg caught fire and was destroyed
during its attempt to dock with its mooring
mast at Naval Air Station Lakehurst, which is located
adjacent to the borough of Lakehurst, New Jersey,
United States. Of the 97 people on board (36
passengers and 61 crewmen), there were 35
fatalities (13 passengers and 22 crewmen). One
worker on the ground was also killed, making a total
of 36 dead.
CONNECTIONS
FUEL CREATIVITY
CONNECTIONS
FUEL CREATIVITY
The modern age of aviation began with the first
untethered human lighter-than-air flight on
November 21, 1783 of a hot air balloondesigned
CONNECTIONS
FUEL CREATIVITY
the most widely accepted date is December 17,
1903 by the Wright brothers.
CONNECTIONS
FUEL CREATIVITY
Aircraft began to transport people and cargo as
designs grew larger and more reliable. The Wright
brothers took aloft the first passenger, Charles
Furnas, one of their mechanics, on May 14, 1908
CONNECTIONS
FUEL CREATIVITY
CONNECTIONS
FUEL CREATIVITY
40 YEARS AGO
o Cellular phones
o Biotechnology
o Express package delivery
o Snowboards
o Coffee bars
o Home videos
CONNECTIONS
FUEL CREATIVITY
First Motorola Cell Phone 1973
CONNECTIONS
FUEL CREATIVITY
The first commercially automated cellular
network (the 1G ... In Japan by NTT (Nippon
Telegraph and Telephone) in 1979
CONNECTIONS
FUEL CREATIVITY
Second generation 2G cellular telecom networks
were commercially launched on the GSM standard
in Finland
CONNECTIONS
FUEL CREATIVITY
The first commercial launch of 3G was also by NTT
DoCoMo in Japan on 1 October 2001
CONNECTIONS
FUEL CREATIVITY
4G (LTE) Later 2007 Gradually Developed
CONNECTIONS
FUEL CREATIVITY
20 YEARS FROM NOW
o Blue ocean the engine of growth
o Red oceans – established market
spaces shrinking
RESOURCES Are
Limited.
CONNECTIONS
FUEL CREATIVITY
CREATIVITY Is
CONNECTIONS FUEL CREATIVITY
CONNECTIONS FUEL CREATIVITY
CONNECTIONS FUEL CREATIVITY
CONNECTIONS FUEL CREATIVITY
CONNECTIONS
FUEL CREATIVITY
Thanks
CONNECTIONS
FUEL CREATIVITY

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