Comprehensive Guide to Website Design, Usability, and Digital Marketing

Comprehensive Guide to Website Design, Usability, and Digital Marketing

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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Prepared by Mr.Prathamesh A.Patil Assistant Professor Department of Information Technology Department of Information Technology, SRES’s Sanjivani College of Engineering, Kopargaon-423 603 DIGITAL MARKETING Search Engine Marketing
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Basics of Website Designing/Development, Usability and User Experience in Website Digital Marketing – Search Engine Marketing Department of Information Technology 1
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Objectives • Understand the basic concept of website design and development. • Identify important elements of an effective website. • Understand website usability and its importance. • Explain User Experience (UX) in simple terms. • Relate website characteristics to online consumer behaviour. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 2
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Introduction to a Website A website is a collection of related web pages available through a domain name. It provides information, services, products, communication, or online transactions. For digital marketing, a website acts as a major online touchpoint between an organization and its users. A good website should be useful, easy to access, easy to navigate, and suitable for its target audience. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 2
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Role of Websites in Digital Marketing Creates an online presence for a business or organization. Provides information about products, services, offers, and contact details. Supports search marketing and online promotional activities. Helps users compare information and make purchase decisions. Can support lead generation, sales, customer service, and brand building. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 4
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Basics of Website Designing • Website design focuses on how a website looks and how information is presented. • Important design considerations include layout, text, images, navigation, and consistency. • The design should match the purpose of the website and expectations of its target users. • A clear design helps users understand where they are and what action they can take next. 5
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Important Elements of Website Design • Layout – organizes information on each page. • Navigation – helps users move between pages. • Typography – keeps text clear and readable. • Images and media – communicate information visually. • Consistency – maintains similar structure and presentation across pages. • Responsive presentation – supports viewing on different screen sizes. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 6
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Basics of Website Development • Website development is the process of building and maintaining a website. • Front-end development creates the part of the website that users see and interact with. • Back-end development manages server-side processing, data, and application logic. • A website may also use a database to store information. • Development should support design, functionality, performance, and security. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 7
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Basics of Website Development <!DOCTYPE html> <html> <head> <title>College Website</title> </head> <body> <h1>Sanjivani College of Engineering</h1> <h2>Information Technology Department</h2> <p>Welcome to our department website.</p> <p>Course: Information Technology</p> <button>View Details</button> </body> </html> Reference :Online Sources. 7
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Front-End and Back-End Development 7 Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press.
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Characteristics of an Effective Website • Clear purpose and relevant information. • Simple and consistent navigation. • Readable and well-organized content. • Fast and reliable page performance. • Mobile-friendly presentation. • Useful calls to action such as Buy, Register, Contact, or Learn More. • Website characteristics can influence a consumer's online purchase decision Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press.. 9
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Website Navigation and Structure • A logical structure helps users find information quickly. • Main menus should contain clear and meaningful labels. • Related information should be grouped together. • Important pages should be reachable without unnecessary steps. • Good structure also helps search engines understand website content. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 10
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Website Usability • Usability means how easily and effectively a user can use a website. • Users should be able to understand the interface without unnecessary confusion. • Tasks such as searching, reading, registering, or purchasing should be simple. • Good usability reduces user effort and supports successful completion of tasks. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 11
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Key Factors of Website Usability • Ease of learning – new users can understand the website quickly. • Efficiency – users can complete tasks with fewer unnecessary steps. • Readability – text and information are easy to understand. • Consistency – similar elements behave in similar ways. • Accessibility – content should be usable by a wider range of users. • Error handling – clear messages help users recover from mistakes. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 12
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology User Experience (UX) • User Experience (UX) is the overall experience a person has while interacting with a website. • UX includes usefulness, ease of use, accessibility, interaction, and satisfaction. • A technically working website can still provide poor UX if it is confusing or frustrating. • Good UX focuses on user needs as well as business objectives Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 13
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Usability vs User Experience Usability vs User Experience Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 13
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  Sanjivani Rural EducationSociety’s Sanjivani College of Engineering, Kopargaon-423 603 Department of Information Technology Website, Consumer Behaviour & Key Takeaways Online consumers visit websites to search, compare, evaluate, and make decisions. Website characteristics can affect online purchase decisions. Website visits and consumer decision-making are important areas in online marketing. Effective Website = Good Design + Functional Development + Usability + Positive UX. These factors support engagement, trust, conversion, and digital marketing performance. Reference :Ahuja, Vandana. Digital Marketing. Oxford University Press. 15