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Fundamental of
Communication
1. What is Communication
2. Types of Communication
3. Elements of Communication
4. The Roles of Communication
5. Communication Distances
6. Barriers to Communication
7. Overcoming Communication Barriers
1. What is Communication?
Communication is the process of sending and receiving
information among people.
Communication
Process
SENDER RECEIVER
Feedback
receiver sender
Noise
Use of
channel to
transmit
the
message
What is Communication?
The root word of Communication is the Latin
word Communicare, which means “to make
common to many, share”
Therefore, Communication is the process of sharing
thoughts, ideas, and feelings with each other in
commonly understandable ways.
What is Communication?
 Communication is symbolic behaviour that
occurs between two or more participating
individuals
 Communication is a social process involving the
phases of encoding, sending, medium, receiving
and decoding
 Communication is the inter-change of
information and ideas among all individuals in
enterprise
2. Types of Communication
1. Intrapersonal (within oneself)
2. Interpersonal (between 2 persons)
3. Group/ Small Group (between small
groups of people)
4. Public (speaker to audience)
5. Organizational (within a formal
organization)
6. Mass Communication (large audience,
mediated by audio/ visual means)
Intrapersonal Communication
In intrapersonal communication, we are
both sender and receiver, our thought
and feelings constitute the message, and our
brain acts as channel by processing those
thoughts and feelings.
Interpersonal Communication
 Interpersonal communication is
communication with another person.
 The message is the information
provided, the channel is usually the
sight and sound, and feedback is the
response provided by each member.
Small Group Communication
 Small group communication occurs when a small
number of people come together for a purpose.
 In small group, each individual has an equal share
of participating, each can be easily heard and
interact with all other members of the group.
 Normally, less than 20 people involve.
Public Communication
 When a group becomes too large for active participation by
group members, then we have public communication.
 Public should be in the same place & the channel is the same
as group communication (sight and sound).
 However, with louder voice and audio visual aids to cater for
the large audience.
 The opportunity for feedback is limited.
Organizational Communication
 Generates process of interaction that constitutes the
organization.
 Everybody in the organization shares the same goal/
goals.
Mass Communication
 When a source, typically an organization employs a
technology (a must) as a medium to communicate
with a large audience.
3. Elements of Communication
1. Source
 The source is the person (or thing) attempting to
share information.
 The source can be a living or non-living entity.
 Source generates data that one would like to
communicate) and an ability to transmit this
information, through a channel, to a receiver.
2. Message
 The study of signs and symbols, and how meaning is created
through them.
 For example, a commencement speaker produces meaning
through several criteria.
 object (in this case, the speaker has an inherent meaning,
maybe through being a local celebrity).
 his or her image, acting as a symbol or representation of the
meaning of the object (a well-dressed, professional and
successful person).
3. Encoding
 Encoding is the process of assembling the message
(information, ideas and thoughts) into a representative
design with the objective of ensuring that the receiver can
comprehend it.
 Communication is only established when it results in both
the source and the receiver understanding the same
information.
 People who are great communicators are great
encoders.
 They are also able to identify information that is
redundant, irrelevant or even accidentally
offensive, and eliminate it in advance through
anticipation.
4. Channel
 An encoded message is conveyed by the source
through a channel.
 There are numerous channel categories: verbal,
non-verbal, personal, non-personal, etc.
 A channel could be the paper on which words are written,
or the Internet acting in the client-server model that is
allowing you to read these words right now.
 A good communicator is one who understands which
channels to use under different circumstances.
 Unfortunately, there is no perfect channel. All channels
have strengths and weaknesses (smartphones are great, for
example, but a marriage proposal is best done in person).
5. Decoding
 As we discussed in encoding, communication is only
successful when it results in both the source and the
receiver understanding the same information.
 For this to happen, there can be no errors in processing.
 The most common among these would be, for example, a
first-grader sitting in on a lecture on differential equations,
i.e. decoding is impossible if the decoder cannot even
understand the message.
Communication code scheme
6. Receiver
 Ultimately, the message is delivered to the receiver.
 A good communicator takes the receivers
preconceptions and frames of reference into
consideration; how they will react, where common
ground is shared, their sense of humor, their moral
conduct, etc.
 All of these things will affect how the receivers decode
messages.
7. Feedback
 A better word might be “reaction” or “responses.” The
source judges its success based on the feedback it
receives, so pay close attention.
 Responses as the result of the communication process.
 Maybe in the form verbal or non-verbal feedback. It is
important to achieve effective communication.
4.The Roles of Communication
Why we communicate?
 Communication is a tool with which we exercise our
influence on others, bring out changes in our and others’
attitudes, motivate the people around us and establish and
maintain relationships with them.
 Communication makes a major part of our active life and is
a social activity.
 This social activity is pursued verbally through speech,
reading and writing or non-verbally through body language.
 1. We communicate to persuade
 It means that we want someone to do something and this
desire of ours is communicated.
 The mother patting the child to stop crying, the advertiser
displaying a model in a new T-Shirt and the politician
(urging) his audience to vote for him are all having the
same objective of persuading, while communicating it
differently.
 2. We communicate in order to give or provide
information
 Science teacher demonstrating an experiment
 Bank announcing a reduction in interest rates
 Finance minister presenting the budget are all
communicating to provide information.
 3. We communicate to seek information
 A passer by asking you the way to the post-office, the
student asking the teacher for some clarification or the
investigating policeman making discreet enquiries are all
seeking information by using this communication skill.
 4. We communicate to express our emotions like
courage or fear, joy or sorrow, satisfaction or
disappointment with appropriate gestures and
words.
 Some people have unlimited skill to emote, (i.e., to display
excessive emotion) to suit the occasion. Our politicians are
capable of emoting well, which by itself is a communication
skill.
5.Communication Distances
6. Barriers to Communication
 Low motivation and interest on certain topic.
 Inappropriate language used.
 Information overload / too much information.
 Poor communication skills.
 Electronic communication problems.
 The use of jargon. Over-complicated, unfamiliar and/or technical terms.
 Emotional barriers and taboos. Some people may find it difficult to
express their emotions and some topics may be completely 'off-limits' or
taboo (prohibited or restricted by social custom).
 Lack of attention, interest, distractions, or irrelevance to the receiver.
 Differences in perception and viewpoint.
 Physical disabilities such as hearing problems or speech difficulties.
 Physical barriers to non-verbal communication. Not being able to
see the non-verbal cues, gestures, posture and general body
language can make communication less effective.
 Language differences and the difficulty in understanding unfamiliar
accents.
 Expectations and prejudices which may lead to false assumptions or
stereotyping. People often hear what they expect to hear rather than
what is actually said and jump to incorrect conclusions.
 Cultural differences. The norms of social interaction vary greatly in
different cultures, as do the way in which emotions are expressed. For
example, the concept of personal space varies between cultures and
between different social settings.
7. Overcoming Communication
Barriers
 Understand the receiver.
 Use two-way communication.
 Use common vocabulary.
 Elicit verbal and non-verbal feedback.
 Enhance listening skills.
THANK YOU