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Community Conferences
Build your new worldwide Salesforce #Ohana
by Pedro Molina, Laura Diaz & Julio Fernandez
#CD19
Pedro M. Molina
Product Services Consultant at Financialforce
@pmolina81
Laura Diaz
Practice Lead at Isobar
@pelicanlaurich
Julio Fernandez
Senior Applications Developer at Desynit
@julipool
#CD19
What are Community Conferences
2015
1 or 2 day conferences where you can:
● Learn
● Network
● Travel
● Have fun...
Organised by Salesforce Community
members
#CD19
Community Conferences Around the World
North AmericaEMEA APAC
#CD19
How did we get started?
2016
#CD19
dreamOlé Our Name and Identity
- Name selection
- Multi-city
- Nationwide Identity
- International recognition
- Logo design
#CD19
dreamOlé Our Name and Identity
#CD19
dreamOlé Our Name and Identity
#CD19
dreamOlé Our Name and Identity
#CD19
dreamOlé Our Name and Identity
#CD19
dreamOlé Our Name and Identity
#CD19
dreamOlé Our Name and Identity
#CD19
dreamOlé Our Name and Identity
#CD19
BarcelonaZaragoza
Bilbao
Madrid
Sevilla
Málaga
Granada
Palma de
Mallorca
Valencia
dreamOlé Cities
Itinerant Dreamin Conference
- Madrid 2017
- Barcelona 2018
- Málaga 2019
- 2020??? Where next???
Active Local Community Groups
#CD19
Custom dreamOlé for Host Cities
#CD19
How do we collaborate?
#CD19
- Ticket prices are symbolic at
dreamOlé ≈ 30€
- We just need to secure registrations
become actual attendees
- Our tickets do not cover by any
means the cost of the event per
attendee, but it helps reduce catering
costs
Ticket prices
#CD19
First year was a struggle!!
How to get sponsors
#CD19
How to get sponsors
#CD19
How to get sponsors
You have created a brand!
● Name
● Reliability
● Contacts
● Experience
#CD19
Requirement list
● ROOMS: size, number, capacity...
● BOOTH SPACES: position, power sockets, …
● FUEL: coffee & water suppliers along the whole conference
Venue selection
First year -
The cheaper, the better
Every year problems
● Wifi
● Venue staff. There are always misunderstandings
#CD19
Basic marketing
Attendees (engaging and advertising)
Special Offers email and social media campaigns People panic!!
#CD19
● Amazing Keynote speakers
● DemoJam host
Speakers
#CD19
Speakers. Selection Process
#CD19
Make your event fun
#CD19
Julio
Your #Ohana is naturally built
Thank you!

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Community Events: Build your new worldwide Salesforce #Ohana, Laura Diaz, Julio Diego Barrado Fernández, Pedro Molina

Editor's Notes

  1. The Salesforce Community is constantly growing and evolving, people engage with it and get a lot of new exciting experences.If you want to know all about what drives our Community to host their own local events, how they get organised in the global world we live in, this is a nice talk where you will get inspired.
  2. Pedro First year was a struggle we had to pay an initial amount ourselves our own companies were our main sponsors google list After that → Other Community Conferences & MVP members …
  3. Pedro First year was a struggle we had to pay an initial amount ourselves our own companies were our main sponsors google list After that → Other Community Conferences & MVP members …
  4. Pedro First year was a struggle we had to pay an initial amount ourselves our own companies were our main sponsors google list After that → Other Community Conferences & MVP members …
  5. Pedro After that we have a list of requirements room size, number of rooms, total capacity sponsors booth spaces and position, power sockets, … coffee & water WiFi is always an issue, no matter what they say Be on top of the venue staff
  6. Pedro Early bird Sold Out: And people panic and you get bombarded with emails asking for favours!!! Diana Carter from Salesforce made two email campaigns Marketing campaigns, twitter. Dont panic and email us!
  7. Foto del amor