This document discusses the importance of communication in organizations. It outlines the communication process, including a sender, message, channel, receiver, and potential noise. It describes upward, downward, and horizontal communication channels. Barriers to effective communication are identified as lack of planning, unclarified assumptions, semantic distortion, and poorly expressed messages. Guidelines to improve communication include clarifying the purpose, using intelligible encoding, consulting others' views, considering receivers' needs, using appropriate tone and language, ensuring credibility, getting feedback, considering receivers' emotions and motivations, and listening.

1. THE PURPOSE OF COMMUNICATION
Planning Organising Staffing Leading Controlling
Communication
External Environment
Customer
Suppliers
Stockholders
Government
Community
Others

2. COMMUNICATION PROCESS
SENDER OF THE MESSAGE
USE OF A CHANNEL TO TRANSMIT THE MESSAGE
RECEIVER OF THE MESSAGE
 NOISE HINDERING COMMUNICATION
 FEEDBACK IN COMMUNICATION

3. COMMUNICATION IN THE OTGANISATION
M
UPWARD
DOWNWARD HORIZONTAL
A E I
B C D F G H J K L

4. BARRIERS IN COMMUNICATION
 LACK OF PLANNING
 UNCLARIFIED ASSUMPTIONS
 SEMANTIC DISTORTION
 POORLY EXPRESSED MESSAGES

5. GUIDELINES TO IMPROVE COMMUNICATION
Clarify the purpose of the message
Use intelligible encoding
Consult others’ views
Consider receivers’ needs
Use appropriate tone
Use appropriate language
Ensure credibility
Get feedback
Consider receivers’ emotions and motivations
Listen