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ComMetrics University
ComMetrics

 Coffee Break Webinar Nr. 01
     Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes

 3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends
          3 tips for luxury brands and social media ROI: trends for 2011

         webinar video, slides & podcast at: http://university.commetrics.com/?p=1240
                               Blog post http://commetrics.com/?p=10966
 Presented by:

                                 http://My.ComMetrics.com - free blog benchmarking


                            http://info.cytrap.eu/?p=134 social media trends 2011

                                           http://info.cytrap.eu/?p=176
                                                    ComMetrics blog checklist 2011

  Prof. Urs
 2008_06_16   E. Gattiker , Ph.D.
ComMetrics
  _Who is your presenter?

  Presenter: Urs E. Gattiker ==> http://bio.gattiker.name

  My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
  CyTRAP Labs.


  We have delivered social media marketing solutions and monitoring
  tools for all kinds of organizations, including Financial Times,
  European Commission, Netjets, Red Cross and ...

  Ultimately, we help them to improve their customer relationship
  management, beat their competition, and close more business.
                                                                        2010_11_30

  _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
  _ Free sign up for http://My.ComMetrics.com
  ComMetrics Blog Impact index:

  ==> http://howto.commetrics.com/?page_id=16

  Watch the trends – improve your blog‘s impact




                                                                        2010_11_10

  >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
  _Case – VonRosen




  #1            establish a website with limited resources and time
  Challenge


  Strategy:     focus on 3 top tasks – design to make performing these
                   as easy as possible – KISS




                                                                         2010_11_10

  >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
  _Case – VonRosen




  #1            establish a website with limited resources and time
  Challenge


  Strategy:     focus on 3 top tasks – design to make performing these
                   as easy as possible – KISS

  Solution      re-define target audience = from parvenus to patricians
                   reduce the flash – reduce time needed to complete
                   3 top tasks
                                                                          2010_11_10

  >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
  _My objective is:




  Have you walk away with a clear understanding that

  - 3 top tasks drives your webpage design
  - success rate, failure rate and completion must be measured
  - best practice – reducing customer‘s time requirements



  Best, talk to us – We can help

                                                                        2010_11_30

  >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
ComMetrics
  _3 Why it matters – 3 gold nuggets for today




  1 - define the 3 top tasks visitors want to accomplish

  2 – focus on success, failure and time requirements


  3 – follow best practice – do not re-design webpage – improve



  More infos: http://commetrics.com/?p=10966

                                                                        2010_11_30

  >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
ComMetrics
  _1 Define the 3 top tasks


                                            http://poll.fm/2ltc7 or
                                   http://commetrics.com/?p=10968

  - what is it what your blog or Facebook page fans should do when
  visiting?

  - usefulness and usability are NOT the same

  - good design makes things easier (luxury brands with websites that
  run music – why this fails because...)
                                                                        2010_11_30

  >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
  _2 Focus on success, failure and time
       requirements




   A. Completed the task (e.g., signing up for email)
      = success rate.

   B. Think they completed the task, but actually did not = failure rate.

   C. Spend more time than they should to complete the top task(s)
       = completion time.


                                                                            2010_11_30

  >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
  _3 Best practice = continuous improvement




  -Best practice then requires focusing on reducing customers’
        time requirements for completion




                                                                       2010_11_30

  >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
  _3 golden nuggets for today....




  1 - define the 3 top tasks visitors want to accomplish

  2 – focus on success, failure and time requirements


  3 – follow best practice – do not re-design – improve



  More infos: http://commetrics.com/?p=10966

                                                                       2010_11_30

  >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
ComMetrics University
ComMetrics

 Coffee Break Webinar Nr. 01
     Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes

 3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends
          3 tips for luxury brands and social media ROI: trends for 2011

         webinar video, slides & podcast at: http://university.commetrics.com/?p=1240
                               Blog post http://commetrics.com/?p=10966
 Presented by:                                                                               Street
                                                                     Roentgenstrasse 49
                                                                      CH-8005 Zuerich   Zip Code

                                                                              Switzerland   Country



                                                                      +41(0)44 272 1876       Voice

                                                                        +41(0)76 200 7778 Cell
                                                                      info@CyTRAP.eu Google Talk

  Prof. Urs
 2008_06_16   E. Gattiker , Ph.D.                                   www.ComMetrics.com URL

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ComMetrics University Radio Show 2011 Nr. 1: 3 tips for luxury brands and social media ROI: trends for 2011

  • 1. ComMetrics University ComMetrics Coffee Break Webinar Nr. 01 Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes 3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends 3 tips for luxury brands and social media ROI: trends for 2011 webinar video, slides & podcast at: http://university.commetrics.com/?p=1240 Blog post http://commetrics.com/?p=10966 Presented by: http://My.ComMetrics.com - free blog benchmarking http://info.cytrap.eu/?p=134 social media trends 2011 http://info.cytrap.eu/?p=176 ComMetrics blog checklist 2011 Prof. Urs 2008_06_16 E. Gattiker , Ph.D.
  • 2. ComMetrics _Who is your presenter? Presenter: Urs E. Gattiker ==> http://bio.gattiker.name My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management, beat their competition, and close more business. 2010_11_30 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  • 3. ComMetrics _ Free sign up for http://My.ComMetrics.com ComMetrics Blog Impact index: ==> http://howto.commetrics.com/?page_id=16 Watch the trends – improve your blog‘s impact 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 4. ComMetrics _Case – VonRosen #1 establish a website with limited resources and time Challenge Strategy: focus on 3 top tasks – design to make performing these as easy as possible – KISS 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 5. ComMetrics _Case – VonRosen #1 establish a website with limited resources and time Challenge Strategy: focus on 3 top tasks – design to make performing these as easy as possible – KISS Solution re-define target audience = from parvenus to patricians reduce the flash – reduce time needed to complete 3 top tasks 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  • 6. ComMetrics _My objective is: Have you walk away with a clear understanding that - 3 top tasks drives your webpage design - success rate, failure rate and completion must be measured - best practice – reducing customer‘s time requirements Best, talk to us – We can help 2010_11_30 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  • 7. ComMetrics _3 Why it matters – 3 gold nuggets for today 1 - define the 3 top tasks visitors want to accomplish 2 – focus on success, failure and time requirements 3 – follow best practice – do not re-design webpage – improve More infos: http://commetrics.com/?p=10966 2010_11_30 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  • 8. ComMetrics _1 Define the 3 top tasks http://poll.fm/2ltc7 or http://commetrics.com/?p=10968 - what is it what your blog or Facebook page fans should do when visiting? - usefulness and usability are NOT the same - good design makes things easier (luxury brands with websites that run music – why this fails because...) 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • 9. ComMetrics _2 Focus on success, failure and time requirements A. Completed the task (e.g., signing up for email) = success rate. B. Think they completed the task, but actually did not = failure rate. C. Spend more time than they should to complete the top task(s) = completion time. 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • 10. ComMetrics _3 Best practice = continuous improvement -Best practice then requires focusing on reducing customers’ time requirements for completion 2010_11_30 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  • 11. ComMetrics _3 golden nuggets for today.... 1 - define the 3 top tasks visitors want to accomplish 2 – focus on success, failure and time requirements 3 – follow best practice – do not re-design – improve More infos: http://commetrics.com/?p=10966 2010_11_30 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  • 12. ComMetrics University ComMetrics Coffee Break Webinar Nr. 01 Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes 3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends 3 tips for luxury brands and social media ROI: trends for 2011 webinar video, slides & podcast at: http://university.commetrics.com/?p=1240 Blog post http://commetrics.com/?p=10966 Presented by: Street Roentgenstrasse 49 CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Prof. Urs 2008_06_16 E. Gattiker , Ph.D. www.ComMetrics.com URL