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Collaborative Storytelling
2
A B2B Content Marketing Marvel
A Paradigm Shift
1.
3
A Paradigm Shift
The Classic Relationship
4
Producer → Consumer
A Paradigm Shift
A Shift in Paradigms
5
Producer → Influencers → Consumer
A Paradigm Shift
A Shift in Paradigms
6
Influencers
Consumer
Producer
A Paradigm Shift
7
Target Audiences
1.
8
Target Audiences
Target Industries
Business Plan/Timeline
9
Y1/Q1 Y1/Q2 Y1/Q3 Y1/Q4 Y2/Q1 Y2/Q2 Y2/Q3 Y2/Q4
Target Audiences
Annual Strategy
Research the seasonality within Your Target Industries
10
Content Collaboration
1.
11
Content Collaboration
B2B Content Collaboration
12
Why?
Bolster authority within a sector
A deeper connection with existing customers
Shows potential clients, and everyone else in the industry, that they really trust and care about what
their clients have to say
How?
Deeply collaborative reports
Thought pieces
White papers
Onsite Content
PR
Testimonials
Content Collaboration
Onsite Content
13
Content Collaboration
Testimonial Content
14
Content Collaboration
PR
15
Thank You
16

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Collaborative Content Marketing