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CobbSM: foursquare keynote

This document discusses the location-based social networking service Foursquare. It provides an overview of Foursquare, including its growth and popularity with over 10 million users. The author then discusses his own experience and credentials using Foursquare, as well as reasons why businesses should utilize Foursquare to engage customers, encourage loyalty, and gain analytics insights. The document also covers upcoming Foursquare features and enhancements, examples of businesses successfully using Foursquare promotions, and resources for learning more.

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foursquareWhy You Should Check-InBy: Dwayne Kilbourne#CobbSMMeetUp (5/10/11)@dwaynekilbourne ~ DwayneKilbourne.com
What is foursquare?Highly popular location-based service (LBS)Approximately 10 million registered users/brands3400% growth in 2010Most Check-Ins (globally) in one day:3,073,635 check-inApril 16, 2011Available on all major smartphone platforms (i.e. iPhone, Android, Blackberry, HP/Palm, Windows Phone 7)
My foursquare CredentialsBy the numbers501 days using system // Approximately 8,700 check-ins // 91 (current) mayorships // 72 badgesManage 3 business venuesContributionsSuperuser (SU) level 2, Foursquare Ambassador, @FoursquareHelp tweeter, #4sqCHAT, 2 guest appearances on AboutFoursquarepodcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger
Why Businesses Use foursquareHelps engage the customerEncourages repeat business / loyalty with specialsRapidly growing user baseAnalytics on customersTheir competitors use itNew features / improvements (i.e. version 3.0)API open to all; therefore, many 3rd party add-onsIt’s free & easy to join (http://Join.4sq.com/dwaynekilbourne)
GranataPetBillboard
More CreativityTwo Brooklyn-based techies used API to open apartment door when they checked in4sq & 7 years ago – App that lets you know where you checked in one year agoUnTappd (popular app for the party scene)Audi Billboard in Time Square
More Reasons / Opportunities
Foursquare v. 3.0Improved business functionalityAdditional specials optionsCheck-in, Newbie, Newbie, Swarm, Friend, Loyalty, FlashAbility to offer multiple specialsImproved AnalyticsExplore Functionality*Ability for users to see specials that are nearby
Sample Mobile App Screenshots
4sqDayInternational Social Media Holiday of sortsStarted in 2010 by Dr. Nate (Tampa, FL)3,073,635 check-ins in 2011 (550,000 in 2010)19 real mayors proclaimed 4-16 as Foursquare Day781 official parties worldwide (ATL ranked 7th)http://youtu.be/rHb53ZEXXlc
Upcoming??Checking in using NFC (near field communications) technologyEnhanced Explore UsabilityFaster Login experienceMore Major Brand PartnershipsPotential AMEX expanding
Cases / Examples of Ongoing Success
Wash Me Fast = Winning5 locationsKennesaw location = foursquare specials trial venueNewbie Special = 4 unlocks in last 30 daysLoyalty Special = 1 unlock since 4sqDay4sqDay (weekend 4/15 - 4/17) Special = 35 unlocks
Current Wash Me Fast Specials
LA Fitness is working out tooOver 300 gyms nationwideOffered first special on April 16, 2011, at every gym location within chainFriend special giving non-members 30 days freeMayor special giving away gym bags and towelsMore specials upcoming in near future
Reasons To Claim Venue in ATLAtlanta is ranked 2ndmost socially-networked city in USA (according to Mashable)Exposure from local foursquare communities (@4sqATL, @4sqKennesaw, etc.)Smartphone usage is continuing to increaseGain competitive edgeWhy not?
Don’t Be Left Out…
Helpful Resourcesfoursquare.comAboutFoursquare.com (blog & podcast)#4sqCHAT (every Monday at 9pm EST)4sqATL.com4sqKennesaw.com (site coming soon)4sqDay.comGetSatisfaction (foursquare) Forum