This document discusses correlation and regression analysis. It defines correlation as the statistical technique used to determine how strongly two variables are related. Correlation can be positive if the variables increase together, or negative if one variable decreases as the other increases. Regression analysis models the relationship between a dependent variable and one or more independent variables. Regression equations and different types of regression models like simple linear and non-linear regression are presented. Examples of applying regression to forecast sales trends over time and determine the effect of price changes on demand are provided.