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CMO-mentum
The Chief Marketing Officer’s (CMO) sphere of influence
and ability to shape business objectives is expanding dramatically.
As the primary owners of growing mountains of data, CMOs have
become valued strategic advisors for their increasing knowledge
of customers, markets and competition – and expectations
to deliver results have risen accordingly.
say marketing has changed
radically over the past five years
89%
see their role as
increasingly influential
to business success
75%
feel the
increasing
expectations
80%
recognize
data analytics
as their most
important challenge
think the
challenge to
transform and
acquire new skills
is increasing
82%
Based on a Deloitte survey of
300-plus CMOs conducted in
partnership with the Institute
of Communication Agencies.
Marketing world shifts into high gear
71%

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Gathering CMO-mentum

  • 1. CMO-mentum The Chief Marketing Officer’s (CMO) sphere of influence and ability to shape business objectives is expanding dramatically. As the primary owners of growing mountains of data, CMOs have become valued strategic advisors for their increasing knowledge of customers, markets and competition – and expectations to deliver results have risen accordingly. say marketing has changed radically over the past five years 89% see their role as increasingly influential to business success 75% feel the increasing expectations 80% recognize data analytics as their most important challenge think the challenge to transform and acquire new skills is increasing 82% Based on a Deloitte survey of 300-plus CMOs conducted in partnership with the Institute of Communication Agencies. Marketing world shifts into high gear 71%