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Katie Clancy
SALES VICE PRESIDENT
WILLIAM RAVEIS RE
Cape Cod, MA
@thekatieclancy
@thecapehouse
Civic Marketing
5 Ways to Weave Yourself into the Fabric of Your Community
If real estate agents could be
replaced by tech it would have
happened already.
Humanity
Measure What Matters
Civic Marketing:
Be good to your
community and
you community is
likely to be good
to you.
There's just one rule:
Be attached to the
activity, not the outcome.
5 Ways to Weave Yourself into Your Community:
1. Go hard with
your brand
2. Be a local
leader
3. GIVE 4. Make a townie
starter kit
5. Produce a
show
Go Hard with Your
Brand
• Go Big
• Beat 'em
• Join 'em
Be a Local
Leader
Non-profit
boards
Choose strategically
Mean it
Local
government
Show up
Stand for something
GIVE
• Participate:
Volunteer, donate an item
or experience
• Donate: Put your money
where your mouth is
• Be There: Buy a ticket, buy
a table, bring your clients
The Townie
Starter Kit
The Weekly
Show
• Consumers love to know
more about the town they
live in or visit
• Businesses/entities love
the exposure
• Sellers love:
• You know/support the
community
• They get to ‘know’ you
5 Ways to Weave Yourself into Your Community:
1. Go hard with
your brand
2. Be a local
leader
3. GIVE 4. Make a townie
starter kit
5. Produce a
show
Download a FREE
Townie Starter Kit
Template
@thekatieclancy
Stay in Touch!
@thecapehouse

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Civic Marketing 101