SlideShare a Scribd company logo
Watch the World
Live
Daily/Weekly shows
Regularly scheduled 20
minute shows ranging from
top stories to technology to
life & style
Breaking News & Events
Regularly scheduled 20
minute shows ranging from
top stories to technology to
life & style
Insights
In Depth
Impactful and highly
produced packages from
WSJ ranging from Aheds to
Leders
SWATS
Straight to camera opinion
offered from WSJ reporters
on topics that matter to WSJ
readers
Worldstream
Mobile video from WSJ
reporters covering
developing topics from
around the world
Live when you need it,
In depth when you want
it.
Anywhere and
everywhere you are.
From reporters with smartphones to small
efficient crews: creating high quality
content that is indistinguishable from
larger budget productions and today’s
broadcast & cable news.
The future of
news video:
you don’t need
an army
to tell a story.
Millions of people
share photos and
videos, every day.
Source: Facebook Newsroom
When everyone is
sharing content,
Storyful finds the
stories worth telling.
Source: Facebook Newsroom
Storyful discovers, verifies and delivers stories that matter to
professional storytellers and the communities they need to engage
and influence.
Storyful monitors the
entire social web in
real-time.
Alerting technology
tells our journalists
when something is
happening.
Storyful journalists
look for content that
is closest to the
source.
We verify the date,
time and location of
the most valuable
content.
Storyful acquires the
rights for partners to
use the content in a
variety of settings.
1. Monitor 2. Alert 3. Discover 4. Verify 5. Acquire
Our team has harnessed the power of smart technology and
journalistic expertise to build the first 24/7 social newsroom.
Anatomy of a Newswire story.
Journalist contact details for
follow-up
Publish and updated
timestamps
Original YouTube embed for
reuse
Download and share
options
Story text explains key
aspects of the story in
balanced, factual prose
Key corroboration details
Clearance guidelines
and credits for usage.
Geolocation using
lat/long co-ordinates.
Category tags
Contact details of uploader
for follow-up
Storyful discovered the Emotional Baby viral
video on several thousand views.
In four months the video has been viewed over
50 million times across Storyful’s partners’ sites
and appeared on almost every major
entertainment show in the world.
Case study: Emotional Baby
Type: Viral Video
Storyful geofences
locations and
curates the best
social content.
We then deliver to
any app, website or
platform.
15
Case study: World Economic Forum
Type: Event-driven monitoring and curation
Brief: To curate the best UGC from behind the scenes at Davos
Process: Monitor social media in real-time with geofences around the event venues
Result: Instagram videos and images
Case study: SxSW with The Wall Street Journal
Type: Event-driven monitoring and curation
Brief: To be The WSJ’s “eyes and ears on the ground” at major technology festival.
Process: Storyful monitored social media in real-time with geofences and buzz detection.
Result: Dynamic web page filled with UGC that complemented other WSJ articles.
Case study: “The Clubhouse” for The Tennis Channel
Type: Live social stream and social media updates
Brief: Behind-the-scenes moments, crowd reaction, great training shots.
Process: Storyful created Twitter lists and monitored geofences and hashtags.
Result: Branded destination that mixed social feed with other coverage.
18
Case study: Thought leadership for premium automobile manufacturer
Type: Branded event destination
Brief: Create buzz with best social media content from cultural events
Process: Monitor location and keywords, curate relevant UGC
Result: A premium, branded content marketing destination

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Chopra

  • 1.
  • 3. Live Daily/Weekly shows Regularly scheduled 20 minute shows ranging from top stories to technology to life & style Breaking News & Events Regularly scheduled 20 minute shows ranging from top stories to technology to life & style Insights In Depth Impactful and highly produced packages from WSJ ranging from Aheds to Leders SWATS Straight to camera opinion offered from WSJ reporters on topics that matter to WSJ readers Worldstream Mobile video from WSJ reporters covering developing topics from around the world Live when you need it, In depth when you want it. Anywhere and everywhere you are.
  • 4. From reporters with smartphones to small efficient crews: creating high quality content that is indistinguishable from larger budget productions and today’s broadcast & cable news. The future of news video: you don’t need an army to tell a story.
  • 5.
  • 6.
  • 7.
  • 8. Millions of people share photos and videos, every day. Source: Facebook Newsroom
  • 9. When everyone is sharing content, Storyful finds the stories worth telling. Source: Facebook Newsroom
  • 10. Storyful discovers, verifies and delivers stories that matter to professional storytellers and the communities they need to engage and influence.
  • 11. Storyful monitors the entire social web in real-time. Alerting technology tells our journalists when something is happening. Storyful journalists look for content that is closest to the source. We verify the date, time and location of the most valuable content. Storyful acquires the rights for partners to use the content in a variety of settings. 1. Monitor 2. Alert 3. Discover 4. Verify 5. Acquire Our team has harnessed the power of smart technology and journalistic expertise to build the first 24/7 social newsroom.
  • 12. Anatomy of a Newswire story. Journalist contact details for follow-up Publish and updated timestamps Original YouTube embed for reuse Download and share options Story text explains key aspects of the story in balanced, factual prose Key corroboration details Clearance guidelines and credits for usage. Geolocation using lat/long co-ordinates. Category tags Contact details of uploader for follow-up
  • 13. Storyful discovered the Emotional Baby viral video on several thousand views. In four months the video has been viewed over 50 million times across Storyful’s partners’ sites and appeared on almost every major entertainment show in the world. Case study: Emotional Baby Type: Viral Video
  • 14. Storyful geofences locations and curates the best social content. We then deliver to any app, website or platform.
  • 15. 15 Case study: World Economic Forum Type: Event-driven monitoring and curation Brief: To curate the best UGC from behind the scenes at Davos Process: Monitor social media in real-time with geofences around the event venues Result: Instagram videos and images
  • 16. Case study: SxSW with The Wall Street Journal Type: Event-driven monitoring and curation Brief: To be The WSJ’s “eyes and ears on the ground” at major technology festival. Process: Storyful monitored social media in real-time with geofences and buzz detection. Result: Dynamic web page filled with UGC that complemented other WSJ articles.
  • 17. Case study: “The Clubhouse” for The Tennis Channel Type: Live social stream and social media updates Brief: Behind-the-scenes moments, crowd reaction, great training shots. Process: Storyful created Twitter lists and monitored geofences and hashtags. Result: Branded destination that mixed social feed with other coverage.
  • 18. 18 Case study: Thought leadership for premium automobile manufacturer Type: Branded event destination Brief: Create buzz with best social media content from cultural events Process: Monitor location and keywords, curate relevant UGC Result: A premium, branded content marketing destination