SlideShare a Scribd company logo
Festival of #NewMR
2019
	
	
Best	Places	to	Work	
in	Market	Research	
	
Kristin	shares	the	results	of	research	
conducted	by	WIRE	looking	into	the	issues	
surrounding	gender	and	employment	in	
the	market	research	and	insights	industry.
Kristin	Luck
Luck	Collective
Presentation copyright, the presenters and NewMR. Please credit when using.
Best Places to Work in MR
Who did we hear from?
580
Researchers
Online
Survey
….among those working
in a research capacity
Among researchers of different levels… ….and both agency and clients
70%
Agency or
Supplier
30%
Client side
86%
12% 2%
An employer,
organization
or company
Not employed
or retired
Independent
contractor or
Self-
employed
75%
25%
FEMALE
MALE
Directly manage
employees… Executive
Level
10% Business
Owners40%
30+
Countries
Median Age: 39
34%
Millennials
33%
Gen X
11%
Boomers
22% declined to answer
18%
1% prefer not to answer
59%No
Yes
Do researchers like to go to work?
89% of researchers on a
typical day like working at their
company/organization
Is there room for improvement?
62%
59%
72%
70%
Job Satisfaction
Extremely/Very Satisfied
65%
62%Recommend Employer
Extremely/Very Likely
Total
Total
Gender differences are not statistically significant.
What makes a great place to work?
1.  Executive leadership in line with my core values
2.  Organization attitudes that reflect understanding of
employees’ lives outside of work
3.  Opportunities for career advancement
Top 3
What
researchers
want
How are we doing as an industry?
Top 10 Gaps Have it	Must have it
35 Equal pay as others with similar experience at my company
34 Equal pay as others doing similar work at my company
33 Opportunities for career advancement
30 Skills training
27 Competitive compensation to other organizations in the industry
26 Executive leadership that is in line with my core values
21 Open communication with my manager
21
Organization/company attitude that reflects understanding of
employees' lives outside work
12 Flexibility on where I work
11 Flexibility on when I work
%	points
Where do you go from here?
1 2 3
Career	
advancement	
Life	outside		
of	work	
Value		
alignment
Presentation copyright, the presenters and NewMR.
Intellectual Property Rights, the presenters. Please credit when using.
Festival of #NewMR
2019
	
	
Q	&	A	
Sue York
NewMR
Kristin Luck
Luck Collective
Festival of #NewMR
2019
	
	
NewMR	2019	Sponsors	
Communication	
Gold	
Silver

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Challenges in the workplace

  • 2. Best Places to Work in MR
  • 3. Who did we hear from? 580 Researchers Online Survey ….among those working in a research capacity Among researchers of different levels… ….and both agency and clients 70% Agency or Supplier 30% Client side 86% 12% 2% An employer, organization or company Not employed or retired Independent contractor or Self- employed 75% 25% FEMALE MALE Directly manage employees… Executive Level 10% Business Owners40% 30+ Countries Median Age: 39 34% Millennials 33% Gen X 11% Boomers 22% declined to answer 18% 1% prefer not to answer 59%No Yes
  • 4. Do researchers like to go to work? 89% of researchers on a typical day like working at their company/organization
  • 5. Is there room for improvement? 62% 59% 72% 70% Job Satisfaction Extremely/Very Satisfied 65% 62%Recommend Employer Extremely/Very Likely Total Total Gender differences are not statistically significant.
  • 6. What makes a great place to work? 1.  Executive leadership in line with my core values 2.  Organization attitudes that reflect understanding of employees’ lives outside of work 3.  Opportunities for career advancement Top 3 What researchers want
  • 7. How are we doing as an industry? Top 10 Gaps Have it Must have it 35 Equal pay as others with similar experience at my company 34 Equal pay as others doing similar work at my company 33 Opportunities for career advancement 30 Skills training 27 Competitive compensation to other organizations in the industry 26 Executive leadership that is in line with my core values 21 Open communication with my manager 21 Organization/company attitude that reflects understanding of employees' lives outside work 12 Flexibility on where I work 11 Flexibility on when I work % points
  • 8. Where do you go from here? 1 2 3 Career advancement Life outside of work Value alignment
  • 9.
  • 10. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Q & A Sue York NewMR Kristin Luck Luck Collective