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9/11/2012   Presentation Care Keralam   1
Our Mission
             Support online and offline support for




        • Increasing trust in Ayurveda                            Increase
        • Support Marketing
                                                                  size
                                                                   of the pie

            • Cluster management
            • Sale of raw materials                               Internal
            • Business Intelligence                               Management


9/11/2012                             Presentation Care Keralam                 2
Challenges faced by Ayurveda


            •Regulatory concerns

              •Quality
              •Efficacy
              •Safety
              •Standardization


            •Competition

            • Consumer perception


9/11/2012                        Presentation Care Keralam   3
Consumer perception

                            Lack of TRUST
•Trust so low that even ayurvedic physicians
resort to allopathic treatment                                     •Increase trust internally

•Cannot explain the rationale behind the cure..                    • Communication with the
                                                                   patient needs to be relooked
•Explanation by physicians which often uses                        in this current day and age..
Sanskrit words not understood by common
man




   Research          Document           Publish              Promote        Support


    9/11/2012                          Presentation Care Keralam                                4
Research
Literary research -- Exploration of textual information in variety of ways and
drawing parallels with new developments in medicine.

 Fundamental Research – Question and find answers on why Ayurveda follows
the protocols it follows

Clinical research – Create clinical research guidelines for Ayurveda that can be
followed instead of copying those available for allopathic medicine. Select a few
conditions where Ayurveda would be a winner.

Drug research –Connecting drugs to conditions rather than treatments . So this
must be a holistic process in Ayurveda with life style modifications also coming into
play. Emphasis on

• Identification of herbs
•Standardization of processes in manufacturing
•Toxicology studies

Inter disciplinary research – Connect Ayurveda to Yoga, Ayurveda with modern
medicine ??

 9/11/2012                       Presentation Care Keralam                      5
Clinical Research

   National institute of health, America says that "Most clinical trials (i.e.,
   studies in people) of Ayurvedic approaches have been small, had problems
   with research designs, lacked appropriate control groups, or had other
   issues that affected how meaningful the results were.

   Therefore, scientific evidence for the effectiveness of Ayurvedic practices
   varies, and more rigorous research is needed to determine which
   practices are safe and effective.


        Conventional clinical trial regimen is not fit for Ayurveda as it is based
        on 5000 years of clinical practice. Hence, in place of conventional
        evidence-based medicine (EBM) clinical trials, practice-based clinical
        trials should be organized for Ayurveda.---- . Dr. Ram Manohar




9/11/2012                           Presentation Care Keralam                        6
Outcomes from Research
•Revalidation of facts enumerated in Ayurvedic classics leading to the
explanation of fundamental principles;

• to find out better treatment modalities for the existing diseases and
for newer diseases

•to standardize the treatment procedures scientifically

• to establish dose, duration, indication and side-effect profile
of any given drug.

                 Emphasis on treatment of 6-10 conditions which has a
                      higher chance of success with Ayurveda

                Emphasis to document and promote few preparations as
                   nutraceuticals or generic medication for common
                                       ailments.

    9/11/2012                      Presentation Care Keralam              7
Database and Documentation
                  Medicinal                          Formulations
                   Plants




                                      Data
            Treatments                base                      Conditions




                     Success                               Research
                     stories                               outcomes




9/11/2012                      Presentation Care Keralam                     8
Documentation increases trust


Data          Information                    Knowledge           Wisdom


                                 Private domain
                 •Can be accessed by any Ayurvedic practitioner
                   • Content can be added by any practitioner
             •Allow/Edit/Delete capabilities belong to Care Keralam
              • Central Data repository controlled by Care Keralam
            • Restricted access to medical fraternity and researchers

                                 Public domain
                     • Language understandable to the public
                   • Promoting Ayurveda in public domain
             •Content share, RSS feeds, Newsletters, Social media
9/11/2012                        Presentation Care Keralam                9
Publications in Medical Journals

Publication                   Ayurveda                         Chinese Traditional
                                                               Medicine
Pubmed                        2,807                            23,964
Medline                       42                               656
Lancet                        39                               204
B.M.J                         36                               1,821

              Immediate need to increase the share of voice in scientific
                 publications to increase the trust levels among the
                                scientific community.



              Create a repository similar to PubMed for Ayurveda


 9/11/2012                         Presentation Care Keralam                         10
Understandability of voice accessed by general public online
                                Process of Arthritis as described in

              Ayurveda                                               Allopathic Medicine
 According to Ayurveda mostly pains
   are caused by the aggravation of                              Rheumatoid arthritis is an
     vata (air) dosha. Arthritis is a                      autoimmune disease in which the
     condition which is caused by                            body's immune system attacks
       accumulation of ama and                            joints and other tissues. The pattern
 aggravation of vata. (Ama is a toxic                           of joints affected is usually
  by-product of improper digestion.)                      symmetrical, involves the hands and
   This ama circulates in the whole                          other joints, and is worse in the
 body and deposits or gets collected                       morning. Rheumatoid arthritis is a
 at the sites which are weaker. When                          systemic (body-wide) disease,
  it deposits in the joints and at the                         involving other body organs,
  same time there is aggravation of                        whereas osteoarthritis is limited to
   vata, it results in a disease called                     the joints. Both forms of arthritis
 amavata. This amavata is arthritis.                                  can be crippling


  9/11/2012                          Presentation Care Keralam                                11

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Challenges ayurveda

  • 1. 9/11/2012 Presentation Care Keralam 1
  • 2. Our Mission Support online and offline support for • Increasing trust in Ayurveda Increase • Support Marketing size of the pie • Cluster management • Sale of raw materials Internal • Business Intelligence Management 9/11/2012 Presentation Care Keralam 2
  • 3. Challenges faced by Ayurveda •Regulatory concerns •Quality •Efficacy •Safety •Standardization •Competition • Consumer perception 9/11/2012 Presentation Care Keralam 3
  • 4. Consumer perception Lack of TRUST •Trust so low that even ayurvedic physicians resort to allopathic treatment •Increase trust internally •Cannot explain the rationale behind the cure.. • Communication with the patient needs to be relooked •Explanation by physicians which often uses in this current day and age.. Sanskrit words not understood by common man Research Document Publish Promote Support 9/11/2012 Presentation Care Keralam 4
  • 5. Research Literary research -- Exploration of textual information in variety of ways and drawing parallels with new developments in medicine. Fundamental Research – Question and find answers on why Ayurveda follows the protocols it follows Clinical research – Create clinical research guidelines for Ayurveda that can be followed instead of copying those available for allopathic medicine. Select a few conditions where Ayurveda would be a winner. Drug research –Connecting drugs to conditions rather than treatments . So this must be a holistic process in Ayurveda with life style modifications also coming into play. Emphasis on • Identification of herbs •Standardization of processes in manufacturing •Toxicology studies Inter disciplinary research – Connect Ayurveda to Yoga, Ayurveda with modern medicine ?? 9/11/2012 Presentation Care Keralam 5
  • 6. Clinical Research National institute of health, America says that "Most clinical trials (i.e., studies in people) of Ayurvedic approaches have been small, had problems with research designs, lacked appropriate control groups, or had other issues that affected how meaningful the results were. Therefore, scientific evidence for the effectiveness of Ayurvedic practices varies, and more rigorous research is needed to determine which practices are safe and effective. Conventional clinical trial regimen is not fit for Ayurveda as it is based on 5000 years of clinical practice. Hence, in place of conventional evidence-based medicine (EBM) clinical trials, practice-based clinical trials should be organized for Ayurveda.---- . Dr. Ram Manohar 9/11/2012 Presentation Care Keralam 6
  • 7. Outcomes from Research •Revalidation of facts enumerated in Ayurvedic classics leading to the explanation of fundamental principles; • to find out better treatment modalities for the existing diseases and for newer diseases •to standardize the treatment procedures scientifically • to establish dose, duration, indication and side-effect profile of any given drug. Emphasis on treatment of 6-10 conditions which has a higher chance of success with Ayurveda Emphasis to document and promote few preparations as nutraceuticals or generic medication for common ailments. 9/11/2012 Presentation Care Keralam 7
  • 8. Database and Documentation Medicinal Formulations Plants Data Treatments base Conditions Success Research stories outcomes 9/11/2012 Presentation Care Keralam 8
  • 9. Documentation increases trust Data Information Knowledge Wisdom Private domain •Can be accessed by any Ayurvedic practitioner • Content can be added by any practitioner •Allow/Edit/Delete capabilities belong to Care Keralam • Central Data repository controlled by Care Keralam • Restricted access to medical fraternity and researchers Public domain • Language understandable to the public • Promoting Ayurveda in public domain •Content share, RSS feeds, Newsletters, Social media 9/11/2012 Presentation Care Keralam 9
  • 10. Publications in Medical Journals Publication Ayurveda Chinese Traditional Medicine Pubmed 2,807 23,964 Medline 42 656 Lancet 39 204 B.M.J 36 1,821 Immediate need to increase the share of voice in scientific publications to increase the trust levels among the scientific community. Create a repository similar to PubMed for Ayurveda 9/11/2012 Presentation Care Keralam 10
  • 11. Understandability of voice accessed by general public online Process of Arthritis as described in Ayurveda Allopathic Medicine According to Ayurveda mostly pains are caused by the aggravation of Rheumatoid arthritis is an vata (air) dosha. Arthritis is a autoimmune disease in which the condition which is caused by body's immune system attacks accumulation of ama and joints and other tissues. The pattern aggravation of vata. (Ama is a toxic of joints affected is usually by-product of improper digestion.) symmetrical, involves the hands and This ama circulates in the whole other joints, and is worse in the body and deposits or gets collected morning. Rheumatoid arthritis is a at the sites which are weaker. When systemic (body-wide) disease, it deposits in the joints and at the involving other body organs, same time there is aggravation of whereas osteoarthritis is limited to vata, it results in a disease called the joints. Both forms of arthritis amavata. This amavata is arthritis. can be crippling 9/11/2012 Presentation Care Keralam 11

Editor's Notes

  1. Prkrithi , valliathan Genomics…