SlideShare a Scribd company logo
Big investors 
Advice 
Find 
customers 
Marketing 
risks 
Funding 
Partnerships 
How to 
grow 
Cashflow 
Legal 
contracts 
Business 
model 
Crowdfunding vitaminizes your ecosystem to get fruits 1
Crowdfunding vitaminizes your ecosystem to get fruits 2
Money 
Technology 
Sales 
Crowdfunding vitaminizes your ecosystem to get fruits 3
Building your ecosystem 
in just 3 single steps: 
01 – Business identification 
02 – Segmentation 
03 – Role projection
Building your ecosystem 
01 – Business identification 
For 
who need 
our solution 
provide 
unlike 
thanks to 
Crowdfunding vitaminizes your ecosystem to get fruits 6 
6 
Target Audience 
Audience needs 
Whole solution 
Benefits 
Competition 
Proof point
Building your ecosystem 
01 – Business identification 
Crowdfunding vitaminizes your ecosystem to get fruits 7 
For 
who need 
our 
solution 
provide 
unlike 
thanks to
Building your ecosystem 
02 – Segmentation 
Industry Segment 
Company size 
Profession 
Application used 
Installed base 
Continent 
Country 
Region/City 
Crowdfunding vitaminizes your ecosystem to get fruits 8
Building your ecosystem 
02 – Segmentation 
Geography 
Crowdfunding vitaminizes your ecosystem to get fruits 9 
Vertical 
User profile
Building your ecosystem 
03 – Role projection 
Responsible 
Accountable Consulted 
Informed 
Crowdfunding vitaminizes your ecosystem to get fruits 10
Building your ecosystem 
03 – Role projection 
Function RACI Benefit Time 
Crowdfunding vitaminizes your ecosystem to get fruits 11
….Now you have your Ecosystem 
and make a lot of Business & Fun ! 
In case of shareholder community setup, run quarterly webcast 
with our help to inform them about your business evolution and 
keep them motivated to get fully engaged 
Crowdfunding vitaminizes your ecosystem to get fruits 12
Crowdfunding vitaminizes 
your ecosystem to get fruits 
@xavierolivella

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How to build your ecosystem for your crowdfunding campaign at CEMS 2013

  • 1. Big investors Advice Find customers Marketing risks Funding Partnerships How to grow Cashflow Legal contracts Business model Crowdfunding vitaminizes your ecosystem to get fruits 1
  • 2. Crowdfunding vitaminizes your ecosystem to get fruits 2
  • 3. Money Technology Sales Crowdfunding vitaminizes your ecosystem to get fruits 3
  • 4.
  • 5. Building your ecosystem in just 3 single steps: 01 – Business identification 02 – Segmentation 03 – Role projection
  • 6. Building your ecosystem 01 – Business identification For who need our solution provide unlike thanks to Crowdfunding vitaminizes your ecosystem to get fruits 6 6 Target Audience Audience needs Whole solution Benefits Competition Proof point
  • 7. Building your ecosystem 01 – Business identification Crowdfunding vitaminizes your ecosystem to get fruits 7 For who need our solution provide unlike thanks to
  • 8. Building your ecosystem 02 – Segmentation Industry Segment Company size Profession Application used Installed base Continent Country Region/City Crowdfunding vitaminizes your ecosystem to get fruits 8
  • 9. Building your ecosystem 02 – Segmentation Geography Crowdfunding vitaminizes your ecosystem to get fruits 9 Vertical User profile
  • 10. Building your ecosystem 03 – Role projection Responsible Accountable Consulted Informed Crowdfunding vitaminizes your ecosystem to get fruits 10
  • 11. Building your ecosystem 03 – Role projection Function RACI Benefit Time Crowdfunding vitaminizes your ecosystem to get fruits 11
  • 12. ….Now you have your Ecosystem and make a lot of Business & Fun ! In case of shareholder community setup, run quarterly webcast with our help to inform them about your business evolution and keep them motivated to get fully engaged Crowdfunding vitaminizes your ecosystem to get fruits 12
  • 13. Crowdfunding vitaminizes your ecosystem to get fruits @xavierolivella