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Awareness Campaign
for Cedar’s Sinai
July 2022
The Team
Account Dept.
Kivellie Papadopoulou

Anna Psaroglou

Linkedin profile: https://bit.ly/3IrvF8z
Social Media/Contents/Ads Dept.
Kelly Ventouratou

Nefeli Eftaxiopoulou

Linkedin profile: https://bit.ly/3c1ZwrK
Elena Konstantinidou

Linkedin profile: https://bit.ly/3bP7iVR
Media Dept.
Maria Kotsi

Efstratios Kazouris
The brief
Marketing objective:
Awareness for all programs & services of our clinics.



Communication values:

● Expensive & luxury care.

● Ranked among the top 5% in the country.

● Commitment to cutting-edge medical research.

● Complex injuries that other hospitals aren’t equipped to

● handle.

One year (Jan-Dec).

Media spending budget: $1,000.000.
Our target audience
Men, Women 45 - 74, Los Angeles California


Need or will need medical care


Upper class


High income


Expect the best and will pay for it


Won’t cut back on money when it comes to their health 
76 K Followers 308.135K Followers
30.2K Followers 44.6K Followers
17.7K subscribers 478K subscribers
28.2K Followers
57.3K Followers
82.425K Followers
85.594K Followers
Social Media Status
1902 - 2022
The strategy
120 years of Medical Experience 





Together we move forward
#thankyou #togetherwemoveforward
Content Marketing
We will begin our campaign by
creating a variety of content,
focusing on medical history and
how it will move forward.
Social Media Marketing
Our Social Media
content will also be
based on our two
aspects: 

Posts thanking our
patients for their trust.

Posts /testimonials
from patients
Ads Campaign
Cedars Sinai Digital marketing Strategy 1.pdf
Our influencer strategy is based on PR
posts that will be created by former
celebrities who are/were patients at
Cedars - Sinai. 

Posts will be aired during World Days
Influencers
The timeline
MEDIA PLAN 1/1/2023 - 31/12/2023 - OBJECTIVE AWARENESS
MEDIA CHANNEL AD OBJECTIVE START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS METRIC UNIT
Premium Display (L.A Times +
NBC Southern California +
Health Monitoring )
Awareness 1/1/2023 31/12/2023 C.P.M 5,00 US$ 330.000,00 US$ 66.000.000 Impressions
Native Article L.A Times Awareness 5/1/2023 6/1/2023 1.050,00 US$ 1.050,00 US$ 1.200.000 Readership
YouTube Video views 11/1/2023 31/12/2023 C.P.V. 0,02 US$ 150.000,00 US$ 7.500.000 Views
Facebook & Instagram Video views 11/1/2023 31/12/2023 C.P.V. 0,03 US$ 100.000,00 US$ 3.333.333 Views
Facebook & Instagram Reach 11/1/2023 31/12/2023 C.P.M. 3,81 US$ 150.000,00 US$ 39.370.079 Impressions
Google Search Evaluation 11/1/2023 31/12/2023 C.P.C. 0,71 US$ 21.300,00 US$ 30.000 Traffic
Google Display Awareness 11/1/2023 31/12/2023 C.P.M. 0,96 US$ 200.000,00 US$ 208.333.333 Impressions
Facebook & Instagram -
Influencers - Selena Gomez
Reach 5/6/2023 11/6/2023 C.P.M. 2,89 US$ 20.000,00 US$ 6.920.415 Impressions
Facebook & Instagram -
Influencers - Jennifer Garner
Reach 7/5/2023 14/5/2023 C.P.M 2,89 US$ 15.000,00 US$ 5.190.311 Impressions
Facebook & Instagram -
Influencers - Sharon Osbourne
Reach 4/2/2023 11/2/2023 C.P.M 2,89 US$ 15.000,00 US$ 5.190.311 Impressions
1.002.350,00 US$
BUDGET
Production Cost 150.000,00 US$
Media Speding 1.002.350,00 US$
Management Fee 80.188,00 US$
Total Cost 1.232.538,00 US$
ESTIMATED CONVERSIONS
Impressions 332.204.450
Video Views 10.833.333
Traffic 30.000
Management Fee
Production Cost
Media Spending
12%
81%
7%
THANK YOU!

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Cedars Sinai Digital marketing Strategy 1.pdf

  • 2. The Team Account Dept. Kivellie Papadopoulou Anna Psaroglou Linkedin profile: https://bit.ly/3IrvF8z Social Media/Contents/Ads Dept. Kelly Ventouratou Nefeli Eftaxiopoulou Linkedin profile: https://bit.ly/3c1ZwrK Elena Konstantinidou Linkedin profile: https://bit.ly/3bP7iVR Media Dept. Maria Kotsi Efstratios Kazouris
  • 3. The brief Marketing objective: Awareness for all programs & services of our clinics. 
 Communication values: ● Expensive & luxury care. ● Ranked among the top 5% in the country. ● Commitment to cutting-edge medical research. ● Complex injuries that other hospitals aren’t equipped to ● handle. One year (Jan-Dec). Media spending budget: $1,000.000.
  • 4. Our target audience Men, Women 45 - 74, Los Angeles California Need or will need medical care Upper class High income Expect the best and will pay for it Won’t cut back on money when it comes to their health 
  • 5. 76 K Followers 308.135K Followers 30.2K Followers 44.6K Followers 17.7K subscribers 478K subscribers 28.2K Followers 57.3K Followers 82.425K Followers 85.594K Followers Social Media Status
  • 6. 1902 - 2022 The strategy 120 years of Medical Experience 
 
 
 Together we move forward
  • 8. Content Marketing We will begin our campaign by creating a variety of content, focusing on medical history and how it will move forward.
  • 9. Social Media Marketing Our Social Media content will also be based on our two aspects: Posts thanking our patients for their trust. Posts /testimonials from patients
  • 12. Our influencer strategy is based on PR posts that will be created by former celebrities who are/were patients at Cedars - Sinai. Posts will be aired during World Days Influencers
  • 14. MEDIA PLAN 1/1/2023 - 31/12/2023 - OBJECTIVE AWARENESS MEDIA CHANNEL AD OBJECTIVE START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS METRIC UNIT Premium Display (L.A Times + NBC Southern California + Health Monitoring ) Awareness 1/1/2023 31/12/2023 C.P.M 5,00 US$ 330.000,00 US$ 66.000.000 Impressions Native Article L.A Times Awareness 5/1/2023 6/1/2023 1.050,00 US$ 1.050,00 US$ 1.200.000 Readership YouTube Video views 11/1/2023 31/12/2023 C.P.V. 0,02 US$ 150.000,00 US$ 7.500.000 Views Facebook & Instagram Video views 11/1/2023 31/12/2023 C.P.V. 0,03 US$ 100.000,00 US$ 3.333.333 Views Facebook & Instagram Reach 11/1/2023 31/12/2023 C.P.M. 3,81 US$ 150.000,00 US$ 39.370.079 Impressions Google Search Evaluation 11/1/2023 31/12/2023 C.P.C. 0,71 US$ 21.300,00 US$ 30.000 Traffic Google Display Awareness 11/1/2023 31/12/2023 C.P.M. 0,96 US$ 200.000,00 US$ 208.333.333 Impressions Facebook & Instagram - Influencers - Selena Gomez Reach 5/6/2023 11/6/2023 C.P.M. 2,89 US$ 20.000,00 US$ 6.920.415 Impressions Facebook & Instagram - Influencers - Jennifer Garner Reach 7/5/2023 14/5/2023 C.P.M 2,89 US$ 15.000,00 US$ 5.190.311 Impressions Facebook & Instagram - Influencers - Sharon Osbourne Reach 4/2/2023 11/2/2023 C.P.M 2,89 US$ 15.000,00 US$ 5.190.311 Impressions 1.002.350,00 US$
  • 15. BUDGET Production Cost 150.000,00 US$ Media Speding 1.002.350,00 US$ Management Fee 80.188,00 US$ Total Cost 1.232.538,00 US$ ESTIMATED CONVERSIONS Impressions 332.204.450 Video Views 10.833.333 Traffic 30.000 Management Fee Production Cost Media Spending 12% 81% 7%