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STORYSD.COM
Casos de Estudo Transmedia Storytelling (StorySD Série 7)
Introdução
SobreoStorySD
OutroseBooksdoStorySD
Conecte-seeInterajaconnosco
Episódio110–IntroduçãodaSérie7–CasosdeEstudoTransmedia
Storytelling
EEpisódio111–Coca-Cola–HappinessFactory(CasodeEstudo
TransmediaStorytelling)
Episódio112–Lego(CasodeEstudoTransmediaStorytelling)
Episódio113–Paris3D(CasodeEstudoTransmediaStorytelling)
Episódio114–DowntownAbbey(CasodeEstudoTransmediaStorytelling)
Episódio115–NutriVentures(CasodeEstudoTransmediaStorytelling)
EEpisódio116–GuerradasEstrelas(CasodeEstudoTransmedia
Storytelling)
Episódio117–HungerGames(CasodeEstudoTransmediaStorytelling)
Episódio118–ComoTreinaresoTeuDragão(CasodeEstudoTransmedia
Storytelling)
Episódio119–Chipotle(CasodeEstudoTransmediaStorytelling)
Episódio120–Fringe(TransmediaStorytellingCaseStudy)
EEpisódio121–CheiasdeCharme(CasodeEstudoTransmedia
Storytelling)
Episódio122–Pokémon(CasodeEstudoTransmediaStorytelling)
Episódio123–PrisonBreak(CasodeEstudoTransmediaStorytelling)
Episódio124–OPadrinho(CasodeEstudoTransmediaStorytelling)
Episódio125–Burberry(CasodeEstudoTransmediaStorytelling)
EEpisódio126–PiratasdasCaraíbas(CasodeEstudoTransmedia
Storytelling)
Episódio127–ConspiracyforGood(CasodeEstudoTransmedia
Storytelling)
Episódio128–ConclusãodaSérie7–CasosdeEstudoTransmedia
Storytelling
RecursosRecomendados
SSobreSoraiaFerreira,Ph.D.
Bibliografia
1
2
3
4
4
6
66
7
8
8
9
10
11
1111
12
12
13
13
14
15
1515
16
18
21
22
Índice
1
OStorySDéumprojetotransmediastorytellingcujofocorecaino
transmediastorytelling,storytellingparanegócios,marke ngde
conteúdoemediadigital.Nasceuem2017comoobje vodeauxiliar
profissionaisaimplementarstorytellingnosseusnegócios.Osalunos
tambémpodembeneficiardesteprojeto.
EEmcadasemana,umnovoepisódioélançadoemtrêsformatos
diferentes:podcast,vídeoetranscrição.Sedesejaraprofundarum
tópicoespecífico,visiteStorySD.comondepodeacederacentenasde
recursosrecomendados,comoargos,livros,podcastsevídeos.
OOStorySDleva-onumajornadacomosefosseummarinheiroà
procuradedescobrirnovosmundos,talcomoosportuguesesfizeram
háseisséculosatrás.Ocaminhoestárepletodeáguasperigosase
desconhecidas,masconseguiráencontrarferramentasqueoajudarão
aangirosseusobje vosdenegócio.Parcipedestaaventura
visitandoStorySD.comeassinandoanossanewsle er.
EEsteeBookincluiosepisódiosdoStorySDqueforamlançadosentre
11deabrile15deagostode2019.Estesepisódiosapresentaram
diferentescasosdeestudodetransmediastorytelling.
Se veralgumaquestãosobreestestópicos,podeenviar-meum
emailparasoraia.ferreira@yellow.ptefareiomeumelhorparao
ajudar.
#KeepMovingForward(#Con nueEmFrente)
SSoraiaFerrreira
SobreoStorySD
2
OutroseBooksdoStorySD
3
Conecte-seeInterajaConnosco
4
#110IntroduçãodaSérie7–Casosde
EstudoTransmediaStorytelling
#111Coca-Cola–HappinessFactory(Caso
deEstudoTransmediaStorytelling)
5
6
#112Lego(CasodeEstudoTransmedia
Storytelling)
#113Paris3D(CasodeEstudoTransmedia
Storytelling)
7
Haviatambémumlivroquepermiaaosusuáriosmanipular
monumentosatravésderealidadeaumentada.Osmonumentos
tambémpodiamservistoscomosóculosestereoscópicosincluídos
nolivro.
Aúlmaplataformafoiumaprojeçãoimersivade180°emnoveecrãs
gigantes.
#114DowntownAbbey(CasodeEstudo
TransmediaStorytelling)
8
#115NutriVentures(CasodeEstudo
TransmediaStorytelling)
#116GuerradasEstrelas(CasodeEstudo
TransmediaStorytelling)
9
#117HungerGames(CasodeEstudo
TransmediaStorytelling)
10
#118ComoTreinaresoTeuDragão(Caso
deEstudoTransmediaStorytelling)
11
#119Chipotle(CasodeEstudoTransmedia
Storytelling)
#120Fringe(CasodeEstudoTransmedia
Storytelling)
12
#121CheiasdeCharme(CasodeEstudo
TransmediaStorytelling)
#122Pokémon(CasodeEstudo
TransmediaStorytelling)
13
#123PrisonBreak(CasodeEstudo
TransmediaStorytelling)
#124OPadrinho(CasodeEstudo
TransmediaStorytelling)
14
#125Burberry(CasodeEstudoTransmedia
Storytelling)
15
#126PiratasdasCaraíbas(CasodeEstudo
TransmediaStorytelling)
#127ConspiracyforGood(CasodeEstudo
TransmediaStorytelling)
16
#128ConclusãodaSérie7–Casosde
EstudoTransmediaStorytelling
17
18
RecursosRecomendados
19
20
Desdequemelembro,semprefuifascinadaporhistórias.Emborame
encontrasseaestudarAdministraçãodeEmpresas,osmeuscolegas
conheciam-mecomo“araparigaquevêfilmescompulsivamente”!
CompleteiomeudoutoramentoemMediaDigitais-Criaçãode
AudiovisualedeConteúdosInteravos,apósrealizarvárioscursos
portodoomundorelacionadoscomosdiferentesaspetosda
produçãocinematográfica.
CCrieieproduzihistóriasemváriosformatos,masdesde2010omeu
focotemsidoprojetosdetransmediastorytellingcomooTravelPlot
PortoeoStorySD.
Adoroensinarecomunicarsobrestorytellingeatéhojecon nuoa
serconhecidacomo“araparigaqueadorahistórias”!
#KeepMovingForward(#Con nueEmFrente)
SoraiaFerreira
SobreSoraiaFerreira,Ph.D.
21
22
Abrams,J.J.(Producer),Burk,B.(Producer),Kurtzman,A.(Producer),
Orci,R.(Producer),Wyman,J.H.(Producer),Pinkner,J.(Producer)&
Chappelle,J.(Producer).(2008-2013).Fringe[Televisionseries].
WarnerBros.Television.
AAdelstein,M.(Producer),Moritz,N.(Producer),Parouse,D.
(Producer),Ratner,B.(Producer),Scheuring,P.(Producer),Olmstead,
M.(Producer),Hooks,K.(Producer),Pavone,M.(Producer),
Olmstead,D.(Producer),Wilmo ,V.(Producer),Horowitz,M.
(Producer)&McCormick,N.(Producer).(2005-2017).PrisonBreak
[Televisionseries].Fox.
BBruckheimer,J.(Producer),Verbinski,G.(Director),Marshall,R.
(Director),Sandberg,E.(Director),&Rønning,J.(Director).
(2003-2017).PiratesoftheCaribbean[Saga].USA:WaltDisney
StudiosMo onPictures.
Cameron,J.(Producer),Landau,J.(Producer)&Cameron,J.(Director).
(2009).Avatar[Mo onPicture].USA:20thCenturyFox.
Coca-Cola.(2009).OpenHappiness[Adversement].
CCoppola,F.(Producer)&Coppola,F.(Director).(1972-1990).The
Godfather[Saga].USA:ParamountPictures.
Cowell,C.(Creator).(2003-2015).HowtoTrainYourDragon[Saga].
USA:DreamWorksAnimaon.
Dassault.(2012).Paris3D[InteracveProject].
JJacobson,N.(Producer),Kilik,J.(Producer),Ross,G.(Director)&
Lawrence,F.(Director).(2012-2015).TheHungerGames[Saga].USA:
Lionsgate.
Kelly,J.(Director).(2011).Chipotle:BacktotheStart[Short].UK:
NexusStudios.
Bibliografia
23
Kring,T.(Creator).(2011).ConspiracyForGood.[InteracveProject].
Lin,D.(Producer),Lee,R.(Producer),Lord,P.(Director)&Miller,C.
(Director).(2014).TheLegoMovie[Mo onPicture].USA:Warner
Bros.Pictures.
Lucas,G.(Creator).(1977-2019).StarWars[Saga].USA:Lucasfilm.
NNutriVenturesSA(Producer).(2012-2014).NutriVentures–The
Questforthe7Kingdoms[Animatedseries].RTP.
Saraceni,D.(Director).(2012).CheiasdeCharme[Soapopera].Rede
Globo.
Tajiri,S.(Creator)&Sugimori,K.(Creator).(1997-Present).Pokémon
[Animatedseries].TVTokyo.
TTrubridge,L.(Producer)&Marchant,N.(Producer).(2010-2015).
DowntownAbbey[Televisionseries].ITV.
Bibliography
#KEEPMOVINGFORWARD
STORYSD.COM

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Casos de Estudo Transmedia Storytelling (StorySD Série 7)