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o que
vem
depois
do
richard
jesus
campus party 2016
28 de janeiro
são paulo . brasil
tl;dr
JOURNALIST: Mr. Tesla, you have gained the glory of the man who got involved in the cosmic processes. Who are you, Mr. Tesla?



TESLA: It is a right question, Mr. Smith, and I will try to give you the right answer to it.



JOURNALIST: Some say you're from the country of Croatia, from the area called Lika, where together with the people are growing trees, rocks and starry
sky. They say that your home village is named after the mountain flowers, and that the house, where you were born, is next to the forest and the church.



TESLA: Really, all it true. I'm proud of my Serbian origin and my Croatian homeland.



JOURNALIST: Futurists say that the Twenty-and Twenty First Century was born in head of Nikola Tesla. They celebrate conversely magnetic field and
sing hymns to Inductions engine. Their creator was called the hunter who caught the light in his net from the depths of the earth, and the warrior
who captured fire from heaven. Father of alternating current will make the Physics and Chemistry dominate half the world. Industry will proclaim him as
their supreme saint, a banker for the largest benefactors. In the laboratory of Nikola Tesla for the first time is broken atom. There is created a weapon
that causes the earthquake vibrations. There are discovered black cosmic rays. Five races will pray to him in the Temple of the future, because they had
taught a great secret that Empedocles elements can be watered with the life forces from the ethers.



TESLA: Yes, these are some of my most important discoveries. I'm a defeated man. I have not accomplished the greatest thing I could.



JOURNALIST: What is it, Mr. Tesla?



TESLA: I wanted to illuminate the whole earth. There is enough electricity to become a second sun. Light would appear around the equator, as a
ring around Saturn.



Mankind is not ready for the great and good. In Colorado Springs I soaked the earth by electricity. Also we can water the other energies, such
as positive mental energy. They are in the music of Bach or Mozart, or in the verses of great poets. In the Earth's interior, there are energy of Joy, Peace
and Love. Their expressions are a flower that grows from the Earth, the food we get out of her and everything that makes man's homeland. I've
spent years looking for the way that this energy could influence people. The beauty and the scent of roses can be used as a medicine and the
sun rays as a food. Life has an infinite number of forms, and the duty of scientists is to find them in every form of matter. Three things are essential in
this. All that I do is a search for them. I know I will not find them, but I will not give up on them.



JOURNALIST: What are these things?



TESLA: One issue is food. What a stellar or terrestrial energy to feed the hungry on Earth? With what wine watered all thirsty, so that they can cheer in
their heart and understand that they are Gods?



Another thing is to destroy the power of evil and suffering in which man's life passes! They sometimes occur as an epidemic in the depths of space. In
this century, the disease had spread from Earth in the Universe.



The third thing is: Is there an excess Light in the Universe? I discovered a star that by all the astronomical and mathematical laws could disappear, and
that nothing seems to be modified. This star is in this galaxy. Its light can occur in such density that fits into a sphere smaller than an apple, a heavier
than our Solar System. Religions and philosophies teach that man can become the Christ, Buddha and Zoroaster. What I'm trying to prove is wilder, and
almost unattainable. This is what to do in the Universe so every being is born as Christ, Buddha or Zoroaster.



I know that gravity is prone to everything you need to fly and my intention is not to make flying devices (aircraft or missiles), but teach individual to regain
Os aplicativos
vão morrer.

E talvez você (e eu também) precise
procurar um novo emprego.
S P O I L E R A L E R T
400
800
1200
1600
2000
2007
ref: Morgan Stanley Research
USUÁRIOSDEINTERNET(MILHÕES)
M O B I L E V S D E S K T O P
2 0 0 7 ~ 2 0 1 5
2015
6.1 bilhões
PROJEÇÃO DE USO MOBILE ATÉ 2020
ultrapassando
o número de
linhas fixas no
mundo.
ref: Ericsson Mobility Report
66%dentro e fora de casa
Só em casa 8%
Só fora de casa 1%
Principalmente fora 9%
Principalmente
em casa 16%
MORRE O MITO DO "MOBILE SÓ NA RUA"
ref: Ofcom, UK, Q! 2014
Mobile não é só um canal,
é seu dispositivo primário
de acesso ao mundo.
alta disponibilidade
baixa disponibilidade
tarefas
complexas
tarefas
simples
DESKTOPS
NOTEBOOKS
TABLETS
SMARTPHONES
SMARTWATCHES
Giroscópio
Sensor
biométrico
Pedômetro
Termômetro Aceleração Magnetômetro
Toque Radiação
O aparelho Sharp
Pantone 5 107SH
da operadora
SoftBank possui
sensor de radiação.
Medindo até
radiação.
Um
computador
questiona tudo
o que poderia
saber.
Sensores
modificam o que
um computador
pode saber.
Cada sensor
cria um novo
negócio.
Usa sensores infravermelhos
para medir temperatura,
sincronizando seus dados
com seu smartphone através
de wi-fi e bluetooth.
Thermo, um
termômetro
conectado.
Com hardware de GPS
próprio, mas conectando
no telefone através de
bluetooth, pode mostrar
mapas, ligações e um
retrovisor de 180 º através
de uma câmera traseira.
Scully, o
smart helmet.
Um Google Glass, mas que parece
um óculos normal, do tipo que você
poderia usar o dia inteiro sem
ninguém perceber o que ele é capaz
de fazer e isso é a parte legal.
Zeiss Smart
Lenses.
não é mobile first,
é people first.
Não faça aplicativos
para mostrar que
você é f*da,
mas para mostrar
que o usuário é.
!
Seu app é uma m*rda.
Acabou o
deslumbramento pela
tecnologia, agora é hora
de fazer relevância.
A plataforma web consegue
fazer muita coisa, em alguns
casos o suficiente para não
precisar de um app nativo,
mas se comportando
próximo de um. 



O site What Web Can Do
Today pode ajudar.
O que a web
pode fazer?
Responsiva Off-line App-Like Segura Encontrável Linkável
Sites que querem enviar notificações ou estar em sua tela
inicial precisam conquistar esse direito ao longo do tempo,
tornando-se progressivamente aplicativos.
PROGRESSIVE WEB APPS
ref: Alex Russel on Medium
Luke Wroblewski
UX Designer foda na paçoca de
sobrenome difícil de falar
"Every mobile app
attempts to expand until
it includes chat."
O que vem depois do Mobile - Campus party 2016 #CPB9
Um assistente pessoal para
encontrar bares e
restaurantes, que tem
como base uma interface
baseada em linguagem
natural e alguns cards, da
mesma forma como
falamos no WhatsApp e
outros aplicativos de
mensagens de texto.
Luka.
de usuários ativos, tornando-se maior
que seus rivais Snapchat e Viber,
perdendo apenas do WhatsApp com
900 milhões de usuários ativos.
800
milhões
O APP QUE MAIS CRESCEU EM 2015
ref: Nielsen Research 2015
Transferência
de Dinheiro
Negócios no
Messenger
Chamadas
em Vídeo
O que vem depois do Mobile - Campus party 2016 #CPB9
Tipo o J.A.R.V.I.S SQN :)
Humano valida
ou re-escreve
IA Responde
Pergunta
ENSINANDO A MÁQUINA
A parceria com o
Facebook possibilitará
que você nem precise ter
mais o Uber instalado,
utilizando o serviço sem
sair do Messenger.
Messenger
+ Uber
O que vem depois do Mobile - Campus party 2016 #CPB9
Peter Sondergaarg
Vice-Presidente de Pesquisa da Gartner
"In 2020, consumers won’t be using apps
on their devices. In fact, they will have
forgotten about apps. They will rely on
virtual assistants in the cloud, things they
trust, the post-app era is coming."
o que
ainda não será
parte do futuro?
BeaconsBacon
BACON SIM, BEACON NEM TANTO
+9Smartwatches ainda não
são “smart” o suficiente
para serem essenciais.
Smartwatches
atuais.
E como fica?
Sem
visual
flat.
Sem
botões
bonitinhos.
Sem
precisar
instalar
nada.
Informação em pílulas,
como neste slide aqui.
Se sua mensagem é grande
para ser enviada pelo
WhatsApp então ela é muito
grande para ser enviada.
Emojis vieram para ficar.
❤ !!
Quer tc?
richard@uxtoday.com.br

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O que vem depois do Mobile - Campus party 2016 #CPB9

  • 1. mobile o que vem depois do richard jesus campus party 2016 28 de janeiro são paulo . brasil
  • 2. tl;dr JOURNALIST: Mr. Tesla, you have gained the glory of the man who got involved in the cosmic processes. Who are you, Mr. Tesla?
 
 TESLA: It is a right question, Mr. Smith, and I will try to give you the right answer to it.
 
 JOURNALIST: Some say you're from the country of Croatia, from the area called Lika, where together with the people are growing trees, rocks and starry sky. They say that your home village is named after the mountain flowers, and that the house, where you were born, is next to the forest and the church.
 
 TESLA: Really, all it true. I'm proud of my Serbian origin and my Croatian homeland.
 
 JOURNALIST: Futurists say that the Twenty-and Twenty First Century was born in head of Nikola Tesla. They celebrate conversely magnetic field and sing hymns to Inductions engine. Their creator was called the hunter who caught the light in his net from the depths of the earth, and the warrior who captured fire from heaven. Father of alternating current will make the Physics and Chemistry dominate half the world. Industry will proclaim him as their supreme saint, a banker for the largest benefactors. In the laboratory of Nikola Tesla for the first time is broken atom. There is created a weapon that causes the earthquake vibrations. There are discovered black cosmic rays. Five races will pray to him in the Temple of the future, because they had taught a great secret that Empedocles elements can be watered with the life forces from the ethers.
 
 TESLA: Yes, these are some of my most important discoveries. I'm a defeated man. I have not accomplished the greatest thing I could.
 
 JOURNALIST: What is it, Mr. Tesla?
 
 TESLA: I wanted to illuminate the whole earth. There is enough electricity to become a second sun. Light would appear around the equator, as a ring around Saturn.
 
 Mankind is not ready for the great and good. In Colorado Springs I soaked the earth by electricity. Also we can water the other energies, such as positive mental energy. They are in the music of Bach or Mozart, or in the verses of great poets. In the Earth's interior, there are energy of Joy, Peace and Love. Their expressions are a flower that grows from the Earth, the food we get out of her and everything that makes man's homeland. I've spent years looking for the way that this energy could influence people. The beauty and the scent of roses can be used as a medicine and the sun rays as a food. Life has an infinite number of forms, and the duty of scientists is to find them in every form of matter. Three things are essential in this. All that I do is a search for them. I know I will not find them, but I will not give up on them.
 
 JOURNALIST: What are these things?
 
 TESLA: One issue is food. What a stellar or terrestrial energy to feed the hungry on Earth? With what wine watered all thirsty, so that they can cheer in their heart and understand that they are Gods?
 
 Another thing is to destroy the power of evil and suffering in which man's life passes! They sometimes occur as an epidemic in the depths of space. In this century, the disease had spread from Earth in the Universe.
 
 The third thing is: Is there an excess Light in the Universe? I discovered a star that by all the astronomical and mathematical laws could disappear, and that nothing seems to be modified. This star is in this galaxy. Its light can occur in such density that fits into a sphere smaller than an apple, a heavier than our Solar System. Religions and philosophies teach that man can become the Christ, Buddha and Zoroaster. What I'm trying to prove is wilder, and almost unattainable. This is what to do in the Universe so every being is born as Christ, Buddha or Zoroaster.
 
 I know that gravity is prone to everything you need to fly and my intention is not to make flying devices (aircraft or missiles), but teach individual to regain
  • 3. Os aplicativos vão morrer.
 E talvez você (e eu também) precise procurar um novo emprego. S P O I L E R A L E R T
  • 4. 400 800 1200 1600 2000 2007 ref: Morgan Stanley Research USUÁRIOSDEINTERNET(MILHÕES) M O B I L E V S D E S K T O P 2 0 0 7 ~ 2 0 1 5 2015
  • 5. 6.1 bilhões PROJEÇÃO DE USO MOBILE ATÉ 2020 ultrapassando o número de linhas fixas no mundo. ref: Ericsson Mobility Report
  • 6. 66%dentro e fora de casa Só em casa 8% Só fora de casa 1% Principalmente fora 9% Principalmente em casa 16% MORRE O MITO DO "MOBILE SÓ NA RUA" ref: Ofcom, UK, Q! 2014
  • 7. Mobile não é só um canal, é seu dispositivo primário de acesso ao mundo.
  • 10. O aparelho Sharp Pantone 5 107SH da operadora SoftBank possui sensor de radiação. Medindo até radiação.
  • 11. Um computador questiona tudo o que poderia saber. Sensores modificam o que um computador pode saber. Cada sensor cria um novo negócio.
  • 12. Usa sensores infravermelhos para medir temperatura, sincronizando seus dados com seu smartphone através de wi-fi e bluetooth. Thermo, um termômetro conectado.
  • 13. Com hardware de GPS próprio, mas conectando no telefone através de bluetooth, pode mostrar mapas, ligações e um retrovisor de 180 º através de uma câmera traseira. Scully, o smart helmet.
  • 14. Um Google Glass, mas que parece um óculos normal, do tipo que você poderia usar o dia inteiro sem ninguém perceber o que ele é capaz de fazer e isso é a parte legal. Zeiss Smart Lenses.
  • 15. não é mobile first, é people first.
  • 16. Não faça aplicativos para mostrar que você é f*da, mas para mostrar que o usuário é.
  • 17. ! Seu app é uma m*rda.
  • 18. Acabou o deslumbramento pela tecnologia, agora é hora de fazer relevância.
  • 19. A plataforma web consegue fazer muita coisa, em alguns casos o suficiente para não precisar de um app nativo, mas se comportando próximo de um. 
 
 O site What Web Can Do Today pode ajudar. O que a web pode fazer?
  • 20. Responsiva Off-line App-Like Segura Encontrável Linkável Sites que querem enviar notificações ou estar em sua tela inicial precisam conquistar esse direito ao longo do tempo, tornando-se progressivamente aplicativos. PROGRESSIVE WEB APPS ref: Alex Russel on Medium
  • 21. Luke Wroblewski UX Designer foda na paçoca de sobrenome difícil de falar "Every mobile app attempts to expand until it includes chat."
  • 23. Um assistente pessoal para encontrar bares e restaurantes, que tem como base uma interface baseada em linguagem natural e alguns cards, da mesma forma como falamos no WhatsApp e outros aplicativos de mensagens de texto. Luka.
  • 24. de usuários ativos, tornando-se maior que seus rivais Snapchat e Viber, perdendo apenas do WhatsApp com 900 milhões de usuários ativos. 800 milhões O APP QUE MAIS CRESCEU EM 2015 ref: Nielsen Research 2015
  • 28. Humano valida ou re-escreve IA Responde Pergunta ENSINANDO A MÁQUINA
  • 29. A parceria com o Facebook possibilitará que você nem precise ter mais o Uber instalado, utilizando o serviço sem sair do Messenger. Messenger + Uber
  • 31. Peter Sondergaarg Vice-Presidente de Pesquisa da Gartner "In 2020, consumers won’t be using apps on their devices. In fact, they will have forgotten about apps. They will rely on virtual assistants in the cloud, things they trust, the post-app era is coming."
  • 32. o que ainda não será parte do futuro?
  • 34. +9Smartwatches ainda não são “smart” o suficiente para serem essenciais. Smartwatches atuais.
  • 36. Informação em pílulas, como neste slide aqui.
  • 37. Se sua mensagem é grande para ser enviada pelo WhatsApp então ela é muito grande para ser enviada.
  • 38. Emojis vieram para ficar. ❤ !!