Century 21 Real Estate SVP - Digital, Mike Callaghan, presents on the brands aggressive move into mobile marketing at MediaPosts's Mobile Insider Summit in August 2011.
This documentation provides instructions on how to use the C21 Social Plugin tab to schedule and share professionally-designed content from CENTURY 21.
The document describes the end result of setting up social media streams for Century 21 users on Hootsuite. It will duplicate the Century 21 Twitter handle tweets, Facebook page posts, YouTube channel, and RSS feeds from two Century 21 sites into all users' Hootsuite accounts. The YouTube and syndicator apps require additional configuration, including selecting the Century 21 channel and adding and displaying the RSS subscriptions.
This document identifies the top "lemoneighborhoods" or ideal locations for lemonade stand success in the US. It analyzes data from Century21.com on factors like temperature, population density, income and education for the top 10 hottest cities. Beverly Hills, Coral Gables and Austin scored highest based on their temperatures, families with kids, and other criteria like tree to hammock ratios. To test the findings, lemonade stands were set up in each area and all generated $32.50 in revenue over 2 hours, confirming the top lemoneighborhood selections. The document recommends using C21.com for related real estate and business research.
This document provides instructions for creating a Google+ page and leaving a Google+ review. It outlines going to plus.google.com and filling out profile details to create an account. It then guides signing into an existing Google+ page and clicking on the local button to search for a business, write a review with stars and comments, and finally publish the review.
century21.com Is the #1 Most Visited Real Estate Franchise WebsiteCENTURY 21
The document contains data on unique website visitors from December 2013 year-to-date for various real estate franchise brands. It shows the number of visitors for each brand, with RE/MAX having the most at over 26 million visitors. Line graphs also show the year-over-year growth in unique visitors for December 2013 compared to the same period in 2012, with eXp Realty experiencing the largest growth of 58% and Prudential experiencing a decline of 37%.
The document summarizes Century 21's push for excellence and leadership in the real estate industry. It discusses how Century 21 has focused on providing best-in-class services to customers since 2010. A key part of this strategy has been highly visible marketing campaigns partnering with events like the Olympics and sponsoring the USA Bobsled team. These campaigns have helped differentiate Century 21 agents and drive traffic to their website and mobile apps. Century 21 also aims to meet the needs of digital consumers by providing mobile-optimized services and using real-time social media marketing. The goal is to position Century 21 and its agents as leaders in the industry.
• 88 percent of buyers are willing to compromise on location-related attributes.
o 42 percent would compromise on the length of their work commute.
o 36 percent would compromise on access to restaurants, shopping and general conveniences.
o 35 percent would compromise on proximity to friends and family.
This documentation provides instructions on how to use the C21 Social Plugin tab to schedule and share professionally-designed content from CENTURY 21.
The document describes the end result of setting up social media streams for Century 21 users on Hootsuite. It will duplicate the Century 21 Twitter handle tweets, Facebook page posts, YouTube channel, and RSS feeds from two Century 21 sites into all users' Hootsuite accounts. The YouTube and syndicator apps require additional configuration, including selecting the Century 21 channel and adding and displaying the RSS subscriptions.
This document identifies the top "lemoneighborhoods" or ideal locations for lemonade stand success in the US. It analyzes data from Century21.com on factors like temperature, population density, income and education for the top 10 hottest cities. Beverly Hills, Coral Gables and Austin scored highest based on their temperatures, families with kids, and other criteria like tree to hammock ratios. To test the findings, lemonade stands were set up in each area and all generated $32.50 in revenue over 2 hours, confirming the top lemoneighborhood selections. The document recommends using C21.com for related real estate and business research.
This document provides instructions for creating a Google+ page and leaving a Google+ review. It outlines going to plus.google.com and filling out profile details to create an account. It then guides signing into an existing Google+ page and clicking on the local button to search for a business, write a review with stars and comments, and finally publish the review.
century21.com Is the #1 Most Visited Real Estate Franchise WebsiteCENTURY 21
The document contains data on unique website visitors from December 2013 year-to-date for various real estate franchise brands. It shows the number of visitors for each brand, with RE/MAX having the most at over 26 million visitors. Line graphs also show the year-over-year growth in unique visitors for December 2013 compared to the same period in 2012, with eXp Realty experiencing the largest growth of 58% and Prudential experiencing a decline of 37%.
The document summarizes Century 21's push for excellence and leadership in the real estate industry. It discusses how Century 21 has focused on providing best-in-class services to customers since 2010. A key part of this strategy has been highly visible marketing campaigns partnering with events like the Olympics and sponsoring the USA Bobsled team. These campaigns have helped differentiate Century 21 agents and drive traffic to their website and mobile apps. Century 21 also aims to meet the needs of digital consumers by providing mobile-optimized services and using real-time social media marketing. The goal is to position Century 21 and its agents as leaders in the industry.
• 88 percent of buyers are willing to compromise on location-related attributes.
o 42 percent would compromise on the length of their work commute.
o 36 percent would compromise on access to restaurants, shopping and general conveniences.
o 35 percent would compromise on proximity to friends and family.
With competition stiff among buyers, Century 21 Real Estate’s spring home selling survey reveals that many are willing to make compromises on both the home itself and in the negotiations with the sellers in order to get their offer accepted.
The document summarizes the success and size of the CENTURY 21 real estate organization. It notes that CENTURY 21 has over 7,100 offices, 100,000 agents across 73 countries, making it the world's largest residential real estate sales organization. It also states that CENTURY 21 has been identified by consumers as the real estate brand with the highest brand awareness for 14 years running. The document encourages readers to join CENTURY 21 and be part of this elite global real estate organization.
The document discusses Century 21's success and achievements. It states that Century 21 has the largest network of real estate agents worldwide, with over 7,100 offices and 100,000 agents in 73 countries. Survey results show that Century 21 has been the most recognized and respected real estate brand for 14 years. The document invites readers to join Century 21's elite team of agents.
Century 21 launched a marketing campaign around its Super Bowl ads in 2013 with the goal of increasing brand awareness and website traffic. Working with its agency Mullen, Century 21 conducted a pre-Super Bowl survey that found most people prefer to watch the game at home. This survey result generated significant media coverage. Century 21 then revealed its Super Bowl ad, which focused on real estate agents, a week before the game. Mullen led social media and PR efforts around the ad launch and game day. Though final results were still being analyzed, Century 21 saw increased engagement and awareness from the campaign.
C21 super bowl ad featured new york times homepage.2013CENTURY 21
This document provides an overview of several news stories:
1) President Obama may shift his stance on gay marriage to favor a more national approach, impacting a key court case in California.
2) New York Governor Cuomo proposes spending up to $400 million to buy and demolish homes damaged by Hurricane Sandy to preserve undeveloped land.
3) DNA testing identified the remains of King Richard III in England, which could change the historical assessment of his reign.
4) Residents of Timbuktu hid delicate artifacts from Islamist fighters who controlled the city until last weekend when fighters set fire to ancient manuscripts.
C21 super bowl commercial featured stuart elliot ny timesCENTURY 21
The document summarizes and analyzes several advertisements that aired during Super Bowl XLVII. It notes that many of the ads relied on familiar tropes and themes that would have appealed more to older generations. However, it also highlights some standout ads, including ones for Bud Light, Budweiser, M&M's, Mercedes-Benz, and Oreo, that incorporated more contemporary elements or focused on selling points of the products. In general, the author argues many marketers missed an opportunity to demonstrate a better understanding of today's consumers.
This document provides a summary and analysis of various Super Bowl advertisements from 2013. Some key points:
- Century 21 had an effective continuing story that showed how their real estate agents solved problems using their product.
- McDonald's commercial featuring a kid getting recognized for achievements was emotionally effective.
- Audi scored with a humorous commercial about a dateless boy gaining confidence from his father's car.
- Coke did a beautiful job highlighting positive human interactions caught on security cameras.
- Some ads like those for Budweiser and Blackberry were criticized for lacking creativity or clarity in conveying their message.
Century 21 aired a one-minute Super Bowl advertisement during Super Bowl XLVII that featured the familiar "mother-in-law joke" and aimed to take advantage of high social media activity around the game. Social media mentions of the Super Bowl increased to over 52 million in 2013 compared to 17 million in 2012. While it is difficult to directly correlate the ad to sales, experts believe the advertisement and growing online attention could result in Century 21 gaining three to five new home buyers over the entire year.
- Century 21 commissioned a survey to better understand viewers of their Super Bowl commercial after seeing success from their debut ad last year.
- The survey found most people (84%) will watch the game at home for comfort over sports bars, and will do so in pajamas while snacking on salty foods like chips.
- While men may watch more for the game, many women (63%) attend Super Bowl parties more for the social aspect and are very receptive to commercials, even if not watching the game closely.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- Despite a 34-minute power outage during the Super Bowl, preliminary ratings suggest it was the most watched Super Bowl in history, averaging a 48.3 household rating.
- When accounting for the blackout period, the total average rating was still a record 48.2.
- The game attracted an average audience of 108.7 million viewers, making it the third most watched TV program ever.
Usa today super bowl xlvii by the numbersCENTURY 21
Super Bowl XLVII will generate billions in economic activity. Ticket prices averaged $2,253, and TV commercials sold for up to $4 million per 30 seconds. Over 100 million viewers are expected to watch, and Americans will consume over 1 billion chicken wings and 4 million pizzas. New Orleans expects $300-400 million in direct spending from the estimated 125,000-150,000 visitors in town for the weekend. The Super Bowl provides a large financial boost to the host city and economy.
A husband-to-be is unhappy about the prospect of moving in with his mother-in-law after getting married. However, a Century 21 real estate agent promises that they can find the couple a starter home to live in instead, helping to avoid uncomfortable family living situations while still getting them into a home of their own. The advertisement aims to help newlyweds looking to buy their first home.
With competition stiff among buyers, Century 21 Real Estate’s spring home selling survey reveals that many are willing to make compromises on both the home itself and in the negotiations with the sellers in order to get their offer accepted.
The document summarizes the success and size of the CENTURY 21 real estate organization. It notes that CENTURY 21 has over 7,100 offices, 100,000 agents across 73 countries, making it the world's largest residential real estate sales organization. It also states that CENTURY 21 has been identified by consumers as the real estate brand with the highest brand awareness for 14 years running. The document encourages readers to join CENTURY 21 and be part of this elite global real estate organization.
The document discusses Century 21's success and achievements. It states that Century 21 has the largest network of real estate agents worldwide, with over 7,100 offices and 100,000 agents in 73 countries. Survey results show that Century 21 has been the most recognized and respected real estate brand for 14 years. The document invites readers to join Century 21's elite team of agents.
Century 21 launched a marketing campaign around its Super Bowl ads in 2013 with the goal of increasing brand awareness and website traffic. Working with its agency Mullen, Century 21 conducted a pre-Super Bowl survey that found most people prefer to watch the game at home. This survey result generated significant media coverage. Century 21 then revealed its Super Bowl ad, which focused on real estate agents, a week before the game. Mullen led social media and PR efforts around the ad launch and game day. Though final results were still being analyzed, Century 21 saw increased engagement and awareness from the campaign.
C21 super bowl ad featured new york times homepage.2013CENTURY 21
This document provides an overview of several news stories:
1) President Obama may shift his stance on gay marriage to favor a more national approach, impacting a key court case in California.
2) New York Governor Cuomo proposes spending up to $400 million to buy and demolish homes damaged by Hurricane Sandy to preserve undeveloped land.
3) DNA testing identified the remains of King Richard III in England, which could change the historical assessment of his reign.
4) Residents of Timbuktu hid delicate artifacts from Islamist fighters who controlled the city until last weekend when fighters set fire to ancient manuscripts.
C21 super bowl commercial featured stuart elliot ny timesCENTURY 21
The document summarizes and analyzes several advertisements that aired during Super Bowl XLVII. It notes that many of the ads relied on familiar tropes and themes that would have appealed more to older generations. However, it also highlights some standout ads, including ones for Bud Light, Budweiser, M&M's, Mercedes-Benz, and Oreo, that incorporated more contemporary elements or focused on selling points of the products. In general, the author argues many marketers missed an opportunity to demonstrate a better understanding of today's consumers.
This document provides a summary and analysis of various Super Bowl advertisements from 2013. Some key points:
- Century 21 had an effective continuing story that showed how their real estate agents solved problems using their product.
- McDonald's commercial featuring a kid getting recognized for achievements was emotionally effective.
- Audi scored with a humorous commercial about a dateless boy gaining confidence from his father's car.
- Coke did a beautiful job highlighting positive human interactions caught on security cameras.
- Some ads like those for Budweiser and Blackberry were criticized for lacking creativity or clarity in conveying their message.
Century 21 aired a one-minute Super Bowl advertisement during Super Bowl XLVII that featured the familiar "mother-in-law joke" and aimed to take advantage of high social media activity around the game. Social media mentions of the Super Bowl increased to over 52 million in 2013 compared to 17 million in 2012. While it is difficult to directly correlate the ad to sales, experts believe the advertisement and growing online attention could result in Century 21 gaining three to five new home buyers over the entire year.
- Century 21 commissioned a survey to better understand viewers of their Super Bowl commercial after seeing success from their debut ad last year.
- The survey found most people (84%) will watch the game at home for comfort over sports bars, and will do so in pajamas while snacking on salty foods like chips.
- While men may watch more for the game, many women (63%) attend Super Bowl parties more for the social aspect and are very receptive to commercials, even if not watching the game closely.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- Despite a 34-minute power outage during the Super Bowl, preliminary ratings suggest it was the most watched Super Bowl in history, averaging a 48.3 household rating.
- When accounting for the blackout period, the total average rating was still a record 48.2.
- The game attracted an average audience of 108.7 million viewers, making it the third most watched TV program ever.
Usa today super bowl xlvii by the numbersCENTURY 21
Super Bowl XLVII will generate billions in economic activity. Ticket prices averaged $2,253, and TV commercials sold for up to $4 million per 30 seconds. Over 100 million viewers are expected to watch, and Americans will consume over 1 billion chicken wings and 4 million pizzas. New Orleans expects $300-400 million in direct spending from the estimated 125,000-150,000 visitors in town for the weekend. The Super Bowl provides a large financial boost to the host city and economy.
A husband-to-be is unhappy about the prospect of moving in with his mother-in-law after getting married. However, a Century 21 real estate agent promises that they can find the couple a starter home to live in instead, helping to avoid uncomfortable family living situations while still getting them into a home of their own. The advertisement aims to help newlyweds looking to buy their first home.