SlideShare a Scribd company logo
Advice for Solo Biz Owners
“Content marketing is the solution! “
“You’ve got to tell more
and better stories!”
It’s like eating an artichoke…
The best ones are an experience
With layers and layers that
Lead to the Heart.
Good Question!
It’s not just about your position…
Get it out of your brain
and onto paper. Then…
Don’t Wander. Get to the Point.
» The length of your story should fit the
context of where/how you’re telling it.
Pay attention to your email subscribers, blog readers, vendors
and peers -- as well as your customers!
Listen deeply
» To Create Change, Shift the Existing Storyline
Don’t be a parrot!
But don’t be afraid to be different!
» Let the backstory unfold as you go
» It’s okay to reveal your weaknesses
» When language or length is an issue…
» Storytelling is a learned skill…
» Simplify. Don’t try to tell too many stories at once.
» Emotion = Action
» Words have REAL power
See the full text:
StoryBistro.com/business-storytelling-manifesto

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