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Copyright © 2011-14 Tres Coaching Services 1 
Building Your Sales Message 
Examples 
Opening Statement … What do you do? 
“We make ROI our first priority in helping clients creatively market their businesses.” 
30-Second Introduction … Tell me about your business. 
Effective communication is much more than a slick brochure or a high-tech web site. It’s all about connecting prospective buyers with your business. 
I’m (Your Name) with (Your Company Name), and we’re experts at helping clients find the right “connections” with their customers, so they buy more and more often. 
Please see me after today’s (breakfast, lunch, etc.) to schedule a free evaluation, and I’ll so you how we will make ROI our first priority in helping you creatively market your business. 
(Your Name) with (Your Company Name) – from great ideas to your bottom-line. 
Customer Value Proposition (CVP) … What makes you different? 
“We deliver projects on time and within budget – every time, or it’s FREE!” No one else in our industry guarantees this same level of service and support. 
Expanded Sales Message … Tell me more! 
Effective communication is much more than a slick brochure or a high-tech web site. It’s all about connecting prospective buyers with your business. 
Establishing those critical connections with potential customers in today’s fast paced business environment can be a daunting task. Most consumers are bombarded by literally thousands of messages each day from all of the various media sources. So, how can you be assured that your message is getting through to your intended audience? 
I’m (Your Name) with (Your Company Name), and we’re experts at helping clients find the right connections with their customers, so they buy more and more often. 
(Your Company Name) provides a broad array of services to its clients that include branding, graphic design, copy writing, and printing. Whether you are an entrepreneur or small business
Copyright © 2011-14 Tres Coaching Services 2 
owner looking for help with a new logo and brochure, or the director of marketing for a larger corporation in need of creative design or copy writing services for a special project, we deliver high quality services on time and within budget – every time. 
Communication is an art, and communicating effectively with your customers isn’t as easy as it may seem. Do you have the correct message? Are you saying it concisely? Is your message delivered clearly, consistently and continuously? And after receiving your message, do your customers feel connected and compelled to take action? 
We take the time to understand the challenges you face in trying to get the word out to your customers in a clear, concise, consistent manner, and that’s where our expertise can benefit you the most. (Your Company Name) will develop solutions specifically tailored to your business needs, so you are assured of establishing those connections critical to improving your bottom- line results. 
Most importantly, we make ROI our first priority in helping you creatively market your business. The vast majority of our client’s are referrals who have seen the quality of our work in advance, and recognize the value we can deliver in maximizing the return on their communication spend, while raising the profile of their businesses so they stand out in a crowded marketplace. 
Meeting commitments, from a time-to-market perspective, is also an important consideration when selecting a creative services partner to take on new projects that must to be delivered in a timely manner. We earn our client’s business and trust by consistently delivering projects on time and within budget – every time, or it’s FREE! That is our unwavering commitment to our client’s. 
And we will make it easy for you to do business with (Your Company Name) in the process. In building long-term business relationships with clients, our formula for success is simple … You talk, we listen. We write, you edit. We design, you critique. We print, you sell. We deliver, you profit! 
So, give us a try. Contact us for a free evaluation, and let us show you how we’ll make ROI our first priority in helping you creatively market your business. 
(Your Name) with (Your Company Name) – from great ideas to your bottom-line.

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Building Your Sales Message Exercise Examples

  • 1. Copyright © 2011-14 Tres Coaching Services 1 Building Your Sales Message Examples Opening Statement … What do you do? “We make ROI our first priority in helping clients creatively market their businesses.” 30-Second Introduction … Tell me about your business. Effective communication is much more than a slick brochure or a high-tech web site. It’s all about connecting prospective buyers with your business. I’m (Your Name) with (Your Company Name), and we’re experts at helping clients find the right “connections” with their customers, so they buy more and more often. Please see me after today’s (breakfast, lunch, etc.) to schedule a free evaluation, and I’ll so you how we will make ROI our first priority in helping you creatively market your business. (Your Name) with (Your Company Name) – from great ideas to your bottom-line. Customer Value Proposition (CVP) … What makes you different? “We deliver projects on time and within budget – every time, or it’s FREE!” No one else in our industry guarantees this same level of service and support. Expanded Sales Message … Tell me more! Effective communication is much more than a slick brochure or a high-tech web site. It’s all about connecting prospective buyers with your business. Establishing those critical connections with potential customers in today’s fast paced business environment can be a daunting task. Most consumers are bombarded by literally thousands of messages each day from all of the various media sources. So, how can you be assured that your message is getting through to your intended audience? I’m (Your Name) with (Your Company Name), and we’re experts at helping clients find the right connections with their customers, so they buy more and more often. (Your Company Name) provides a broad array of services to its clients that include branding, graphic design, copy writing, and printing. Whether you are an entrepreneur or small business
  • 2. Copyright © 2011-14 Tres Coaching Services 2 owner looking for help with a new logo and brochure, or the director of marketing for a larger corporation in need of creative design or copy writing services for a special project, we deliver high quality services on time and within budget – every time. Communication is an art, and communicating effectively with your customers isn’t as easy as it may seem. Do you have the correct message? Are you saying it concisely? Is your message delivered clearly, consistently and continuously? And after receiving your message, do your customers feel connected and compelled to take action? We take the time to understand the challenges you face in trying to get the word out to your customers in a clear, concise, consistent manner, and that’s where our expertise can benefit you the most. (Your Company Name) will develop solutions specifically tailored to your business needs, so you are assured of establishing those connections critical to improving your bottom- line results. Most importantly, we make ROI our first priority in helping you creatively market your business. The vast majority of our client’s are referrals who have seen the quality of our work in advance, and recognize the value we can deliver in maximizing the return on their communication spend, while raising the profile of their businesses so they stand out in a crowded marketplace. Meeting commitments, from a time-to-market perspective, is also an important consideration when selecting a creative services partner to take on new projects that must to be delivered in a timely manner. We earn our client’s business and trust by consistently delivering projects on time and within budget – every time, or it’s FREE! That is our unwavering commitment to our client’s. And we will make it easy for you to do business with (Your Company Name) in the process. In building long-term business relationships with clients, our formula for success is simple … You talk, we listen. We write, you edit. We design, you critique. We print, you sell. We deliver, you profit! So, give us a try. Contact us for a free evaluation, and let us show you how we’ll make ROI our first priority in helping you creatively market your business. (Your Name) with (Your Company Name) – from great ideas to your bottom-line.