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© Catalysts GmbH
© Catalysts GmbH
Mobile development sphere
Creating strategies for success
© Catalysts GmbH
{
”name” : Platon George,
“domain” : mobile-web based apps,
cloud computing,
“job” : software engineer @ Catalysts,
“passion” : startups, rich mobile apps,
“hobby” : travel, ski, swimming,
“email” : george.platon@catalysts.cc,
“skype”: george.platon
}
Some words about me
Platon George 2
© Catalysts GmbH
We gonna talk about:
1. What “success” means for your startup/mobile app
2. Reaching your goals
3. Strategies to reach your targets
Mobile development sphere (1)
Platon George 3
© Catalysts GmbH
“Strategy to success” ?
- There is not such a definition, perfect formula to achieve it
- However, there are ways to bring you closer to this ideal
Mobile development sphere(2)
Platon George 4
© Catalysts GmbH
- how many of you have already a mobile startup/app?
Quick question (1)
Platon George 5
© Catalysts GmbH
- how many of you have an idea that (at least initially) can scale
globally?
Quick question (2)
Platon George 6
© Catalysts GmbH
- what does block you to define it into an startup? No specific
goals/target (=success, end results) to fuel your involvement and
invested energy?
Quick question (3)
Platon George 7
© Catalysts GmbH
1) Big revenue, income
E.g.
Clash of Clans
- making ~167.000 $/day, 33,700 downloads/day
- Have a lot of number-crunching activities, gamification mechanics & strong virality loop
- in-app purchasing mechanisms
Pandora radio
- making $120'000 revenue per day, 34'900 downloads per day
Mobile success (1)
Platon George 8
© Catalysts GmbH
2) Great exit
E.g.
Instagram
- 1$ billion exit to Facebook
- no monetization plan, but strong community
Mobile success (2)
Platon George 9
© Catalysts GmbH
3) Large number of active users
E.g.
Whatsapp
- 450-500 million active users (and increasing)
- Very small revenue
Snapchat
- ~26 million active users (and increasing)
- No monetization plan, freemium model
Mobile success (3)
Platon George 10
© Catalysts GmbH
4) Cool community
E.g.
Tumblr
- 450-500 million active users (and increasing)
Reddit
Mobile success (4)
Platon George 11
© Catalysts GmbH
4) Cool community
E.g.
Tumblr
- ~ 300 million unique visitors per month
- ~ 30 – 40 million registered users
Reddit
- ~113 million unique visitors per month
- ~ 2 million registered users
Mobile success (4)
Platon George 12
© Catalysts GmbH
Having those, I’m gonna show you some techniques to define your success and reach your goals.
Variety
Platon George 13
© Catalysts GmbH
You
Factors (1)
Platon George 14
-The one that has to take all/most of the decisions
-
- eagerness
- passion
- talent
- hardwork attitude
© Catalysts GmbH
Factors (1)
Platon George 15
Your team
- Don’t think at them as outsource work
- influence your product
- brings variety
- nearly as excited about your app, as
you are
© Catalysts GmbH
Factors (2)
Platon George 16
Solve a problem
- Don’t rely on someone’s successful story
- bring innovation for a sustainable product
- brainstorming & validate your idea with non-tech guys
© Catalysts GmbH
Barriers to entry : unfair advantage
Platon George 17
Protect your product!
False barrier : fast go-to-market
Tackle how to retain the users instead
© Catalysts GmbH
Barriers to entry : technology
advantage
Platon George 18
- deep technological core of your product that can’t be
easily copied
E.g.
Comprimato spent years researching its JPEG 2000
algorithms at CESNET (only working GPU-based
compression system )
© Catalysts GmbH
Barriers to entry : network/community
effect
Platon George 19
- Dropbox vs OneDrive?
- WhatsApp vs WeChat?
- checkin on Foursquare or on Facebook?
- Network effect increases the value of the product as
the number of users grow (chicken-egg problem)
© Catalysts GmbH
Barriers to entry : time spent on
market
Platon George 20
- Collect knowledge about your market
- act based on acquired insights
- the more time you spend on the market, the bigger
the barrier.
E.g
Google self-driving cars
© Catalysts GmbH
Grow your user base
Platon George 21
- products globally viral & needed by large masses of
people
Many choices involved:
- Choosing the right platform(s)
- preparing the audience
- targeting the right audience
- acquire the first customer - taft
© Catalysts GmbH
Keep the users engaged
Platon George 22
- is not that important to have a good app, but to have
the users as excited about your app as you are
- create engagement loops
- have you hear/used gamification techniques?
© Catalysts GmbH
Suggestions
Platon George 23
- don’t copy someone else barriers to entry, but leverage your uniqueness
- learn by practice
- strive to obtain a own personalized strategy
- take the challenge!
- Nowdays, it’s easier than ever to start a business !
© Catalysts GmbH
Contact
Platon George 24
George.platon@catalysts.cc George.platon

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Building strategies for success in startup ecosystem

  • 1. © Catalysts GmbH © Catalysts GmbH Mobile development sphere Creating strategies for success
  • 2. © Catalysts GmbH { ”name” : Platon George, “domain” : mobile-web based apps, cloud computing, “job” : software engineer @ Catalysts, “passion” : startups, rich mobile apps, “hobby” : travel, ski, swimming, “email” : george.platon@catalysts.cc, “skype”: george.platon } Some words about me Platon George 2
  • 3. © Catalysts GmbH We gonna talk about: 1. What “success” means for your startup/mobile app 2. Reaching your goals 3. Strategies to reach your targets Mobile development sphere (1) Platon George 3
  • 4. © Catalysts GmbH “Strategy to success” ? - There is not such a definition, perfect formula to achieve it - However, there are ways to bring you closer to this ideal Mobile development sphere(2) Platon George 4
  • 5. © Catalysts GmbH - how many of you have already a mobile startup/app? Quick question (1) Platon George 5
  • 6. © Catalysts GmbH - how many of you have an idea that (at least initially) can scale globally? Quick question (2) Platon George 6
  • 7. © Catalysts GmbH - what does block you to define it into an startup? No specific goals/target (=success, end results) to fuel your involvement and invested energy? Quick question (3) Platon George 7
  • 8. © Catalysts GmbH 1) Big revenue, income E.g. Clash of Clans - making ~167.000 $/day, 33,700 downloads/day - Have a lot of number-crunching activities, gamification mechanics & strong virality loop - in-app purchasing mechanisms Pandora radio - making $120'000 revenue per day, 34'900 downloads per day Mobile success (1) Platon George 8
  • 9. © Catalysts GmbH 2) Great exit E.g. Instagram - 1$ billion exit to Facebook - no monetization plan, but strong community Mobile success (2) Platon George 9
  • 10. © Catalysts GmbH 3) Large number of active users E.g. Whatsapp - 450-500 million active users (and increasing) - Very small revenue Snapchat - ~26 million active users (and increasing) - No monetization plan, freemium model Mobile success (3) Platon George 10
  • 11. © Catalysts GmbH 4) Cool community E.g. Tumblr - 450-500 million active users (and increasing) Reddit Mobile success (4) Platon George 11
  • 12. © Catalysts GmbH 4) Cool community E.g. Tumblr - ~ 300 million unique visitors per month - ~ 30 – 40 million registered users Reddit - ~113 million unique visitors per month - ~ 2 million registered users Mobile success (4) Platon George 12
  • 13. © Catalysts GmbH Having those, I’m gonna show you some techniques to define your success and reach your goals. Variety Platon George 13
  • 14. © Catalysts GmbH You Factors (1) Platon George 14 -The one that has to take all/most of the decisions - - eagerness - passion - talent - hardwork attitude
  • 15. © Catalysts GmbH Factors (1) Platon George 15 Your team - Don’t think at them as outsource work - influence your product - brings variety - nearly as excited about your app, as you are
  • 16. © Catalysts GmbH Factors (2) Platon George 16 Solve a problem - Don’t rely on someone’s successful story - bring innovation for a sustainable product - brainstorming & validate your idea with non-tech guys
  • 17. © Catalysts GmbH Barriers to entry : unfair advantage Platon George 17 Protect your product! False barrier : fast go-to-market Tackle how to retain the users instead
  • 18. © Catalysts GmbH Barriers to entry : technology advantage Platon George 18 - deep technological core of your product that can’t be easily copied E.g. Comprimato spent years researching its JPEG 2000 algorithms at CESNET (only working GPU-based compression system )
  • 19. © Catalysts GmbH Barriers to entry : network/community effect Platon George 19 - Dropbox vs OneDrive? - WhatsApp vs WeChat? - checkin on Foursquare or on Facebook? - Network effect increases the value of the product as the number of users grow (chicken-egg problem)
  • 20. © Catalysts GmbH Barriers to entry : time spent on market Platon George 20 - Collect knowledge about your market - act based on acquired insights - the more time you spend on the market, the bigger the barrier. E.g Google self-driving cars
  • 21. © Catalysts GmbH Grow your user base Platon George 21 - products globally viral & needed by large masses of people Many choices involved: - Choosing the right platform(s) - preparing the audience - targeting the right audience - acquire the first customer - taft
  • 22. © Catalysts GmbH Keep the users engaged Platon George 22 - is not that important to have a good app, but to have the users as excited about your app as you are - create engagement loops - have you hear/used gamification techniques?
  • 23. © Catalysts GmbH Suggestions Platon George 23 - don’t copy someone else barriers to entry, but leverage your uniqueness - learn by practice - strive to obtain a own personalized strategy - take the challenge! - Nowdays, it’s easier than ever to start a business !
  • 24. © Catalysts GmbH Contact Platon George 24 George.platon@catalysts.cc George.platon