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BUILDING OWNERSHIP
Values Driven Achievement
Carry the Load Well
How leaders build ownership under pressure
ADAM KREEK
Olympic Gold Medalist | Performance Coach
Olympic Race:
Strokes in Race:
Time to Win:
Years
Races & Time Trials
Training Sessions
Hours on the Water
Practice Strokes
12
580
7,200
13,400
2,200,000
This Medal is a Receipt of Ownership
1st
220
5:23.89
Values Driven Achievement
1
2
100
1,000
2,000,000
Olympic Race:
Strokes in Race:
Time to Win:
Choked Olympic Final
Herniated Discs
Lost Training Days
Failures in Training
Imperfect Strokes
1st
220
5:23.89
This Medal is a Receipt of Ownership
Values Driven Achievement
is knowing your team
depends on you.
OWNERSHIP
Values Driven Achievement
OWN IT
Values Driven Achievement
is taking risks and responsibility
at the same time.
OWNERSHIP
Values Driven Achievement
OWN IT
Values Driven Achievement
is working hard to build trust so
the hard work feels easier.
OWNERSHIP
Values Driven Achievement
OWN IT
Values Driven Achievement
Values Driven Achievement
Feel It
Stories you can feel in your
chest, not just in your head.
1
CREW EXPECTATIONS
2
Fix It
Frameworks & questions you
can take away and use today
3
Keep It
Ask questions, give time for
reflection, build culture
MOTIVE + ACTION
Values Driven Achievement
What does ownership look like?
What does ownership ACTUALLY mean to you? What does it
look like as an owner? As a leader inspiring ownership in
groups and project teams at AE?
Values Driven Achievement
We take responsibility for our
work and commit to every
project, as if we are its
owner
OWNERSHIP
The Log
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Am I owning the shared mission and the shared results?
Am I owning my capacity?
Am I owning my care?
Am I owning the obvious?
Am I owning the space that allows the invisible to show up?
Values Driven Achievement
Where is my leadership leaking?
MINE
What is mine to carry right now?
OWNERSHIP AUDIT
OTHERS
Where am I preventing the ownership of others?
THE SPACE BETWEEN
What communication needs to happen earlier?
Values Driven Achievement
OWN IT
THE
RESPONSIBILITY
ETHIC
Values Driven Achievement
Responsibility is
taken.
Blame is placed.
Values Driven Achievement
GUILT
SHAME
Responsibility is
taken.
Blame is placed.
GUILT
SHAME
ABILITY to choose
my RESPONSE.”
“I have the
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
BLAH
BLAH BLAH
BLAH BLAH
BLAH
BLAH
Things you can NOT control
Locus
of Control
Things you can
control
Values Driven Achievement
Values Driven Achievement
“Between stimulus and
response there is a
space. In that space is
our power to chose our
response.
In our response lies our
growth and freedom.”
- Viktor Frankl
Psychiatrist, Author, Holocaust Survivor
Values Driven Achievement
My Attitude
My Response
My Reaction
My Actions
Weather Traffic
Pandemics
Government Policies
Markets
The past
What Other People
Say, Think, Feel or Do
Generational Differences
Trends
Disruption
Cyberattacks
Balding
Values Driven Achievement
Values Driven Achievement
RESPONSE
Values Driven Achievement
(Train Your Ability To Respond)
Focus on your
Values Driven Achievement
I can own
my part
Its happening
to me
I determine my
future!
I have control
over my life and
direction.
My focus and
hard work will deliver
results.
I am a victim of
fate, and give up all
control.
Why try? What
happens will happen
anyways.
There is
nothing that can be
done to change my
future.
They have to
check their work
I own the
quality of the work
They could have told
me
I own proactive, early
communication
They should
step up
I own the development
of people
They need to earn
my trust
I own the trust the
team feels
They keep changing
scope
I own client
outcomes
Growth Mindset Carol Dweck
Values Driven Achievement
The Doer
Values Driven Achievement
A Tale of Two Leaders
What went well at
work today?
I was able to calm down an
upset customer and
fi
xed the
broken coffee machine.
You know that new
hire, Hasan? He came on
four months ago? He was able
to calm down an upset customer
and
fi
xed the broken coffee
machine.
What went well at
work today?
Values Driven Achievement
Values
Getting
Results
Using
Own
Skills
Values Getting
Results By
Developing
Skills of
Others
Values Driven Achievement
A Tale of Two Leaders
What happened at
work today?
We avoided
disaster! I caught the issue,
fi
xed the deliverable, and
protected the client
relationship.
You know how I’ve
been working with my team to
communicate better and build
more shared ownership? Today, the
project team
fl
agged the risk early,
brought options, and owned
the client follow-up.
What happened at
work today?
Values Driven Achievement
Values
Building
Ownership
for
themselves
Values
Developing
Ownership in
the Groups
and Project
Teams they
Lead
Values Driven Achievement
Leading 4 people?
80% output from team members
Leading 40 people?
97.6% output from
team members
Values Driven Achievement
“Presence is more than just
being there.”
- Malcolm Forbes
Entrepreneur and Publisher
Values Driven Achievement
Values Driven Achievement
Bottleneck
Boss
Solo
Hero
Scatter
Captain
Caped
Controller
Fire
Chaser
OWNERSHIP LEAKS High Responsibility, High Pressure
Unclear Communication
Values Driven Achievement
SOLO HERO
If I’m not involved, it doesn’t happen.
I’m still the best person who can do it.
“We love you Solo Hero!”
“I know…”
OWNERSHIP SHIFT:
From doing it myself to building
capacity in others.
High Responsibility, High Pressure
Unclear Communication
Values Driven Achievement
SCATTER CAPTAIN
Too many bets, nothing compounds.
We keep starting, and rarely
fi
nish.
“Where to Scatter Captain?”
“Wherever the wind takes us!”
OWNERSHIP SHIFT:
From starting more to
fi
nishing
what matters.
High Responsibility, High Pressure
Unclear Communication
Values Driven Achievement
CAPED CONTROLLER
I say I delegate, then I take it back.
I don’t trust it unless I touch it.
“I did what you asked, sir.”
“Little one. You know I must redo it.”
OWNERSHIP SHIFT:
From control to clear roles,
standards and decision rights.
High Responsibility, High Pressure
Unclear Communication
Values Driven Achievement
FIRE CHASER
Every day is urgent. Nothing gets
fi
xed.
I solve the problems we keep recreating.
“The roof, the roof, the roof is on
fi
re!”
“We don’t need no water…”
OWNERSHIP SHIFT:
From reacting to
fi
xing the system
that keeps recreating the
fi
re.
High Responsibility, High Pressure
Unclear Communication
Values Driven Achievement
BOTTLENECK BOSS
Everything important comes through me.
The business waits for me.
“I need your approval, boss.”
“I need so much approval, too.
That’s why it’s taking so long.”
OWNERSHIP SHIFT:
From having answers to asking,
coaching, and clarifying.
High Responsibility, High Pressure
Unclear Communication
Values Driven Achievement
Do you want what you say you want?
Now, do you act like it? Consistently?
Values Driven Achievement
“I can be intimidating at
times, it’s part of the strategy,
isn’t it?”
- Mike Spracklen
Top Olympic Rowing Coach
Values Driven Achievement
Values Driven Achievement
Do you need more grit or more grace?
Feel like you’re going in circles?
Graceful
Leadership
Gritty
Management
Gritty
Management
Graceful
Leadership
Values Driven Achievement
It takes very few words to let people know you
care and you notice their contributions
The world class team leader balances their gritty drive for
results with focused efforts on graceful connection
Values Driven Achievement
Are you leading like an
Olympic A-Hole or can
you
fi
nd your heart and
show you care?
GRACE GRIT
TRANSFORMATIONAL LEADERSHIP
BUILD CAPACITY DRIVE RESULTS
be more
speci
fi
c
be more
sincere
Dangers:
Passive
Aggressive
People
Pleasing
Dangers:
Talking
Down
Belittling
Behaviours
Values Driven Achievement
EFFECTIVE INFLUENCE
Strengths:
Trust
Loyalty
Big Picture
Strengths:
Respect
Competency
Details
MANAGEMENT FOR RESULTS
Values Driven Achievement
What is mine to carry right now?
Where am I carrying too much, too tightly, or in a way that stops others from owning their part?
What conversation, clarification, or feedback needs to happen earlier?
Ownership needs both GRIT & GRACE. Grace helps people stay open, supported, trusted,
and willing to learn. Grit helps people face reality, follow through, and do the hard thing.
Does ownership ask for more grace or grit from me? What does my shift look like?
One behaviour I can own that would better protect the people:
One behaviour I can own that would better protect the work:
One behaviour I can own that would better protect the trust:
Values Driven Achievement
RESULTS
COMPETENCE
(Am I good and getting better?
Do I feel effective?)
AUTONOMY
(Can I do it my way?
Do I feel I have choice?)
RELATEDNESS
(Am I connected to others?
Do I feel like I belong?)
MOTIVATION
Self Determination
Theory
Ryan & Deci
Enhanced Performance
Greater Well Being
Values Driven Achievement
COMPETENCE
(Am I good and getting better?
Do I feel effective?)
AUTONOMY
(Can I do it my way?
Do I feel I have choice?)
RELATEDNESS
(Am I connected to others?
Do I feel like I belong?)
Enhanced By:
•Respect, Caring
•Inclusivity
•Security
Undermined By:
•Criticism
•Cliques, Inflexibility
•Toxic Competition
Enhanced By:
•Optimal Challenge
•Positive Coaching
•Performance Feedback
Undermined By:
•Excessive Challenge
•Lack of Feedback
•Negative Messages
Enhanced By:
•Choice
•Rational Limits
•Acknowledging Feelings
Undermined By:
•Rewards & Punishments
•Threats & Deadlines
•Control, Imposed Goals
Ryan & Deci
Self Determination
Theory
Values Driven Achievement
PLAN
D
O
C
H
E
C
K
A
C
T
Are we clear about your
goals, mission and
constraints?
How effective
were you an I at
activating your
goals in the
context of our
team?
Get after it.
Now that we’ve seen
results, what needs to
change? How will we
apply that change?
COMPETENCE
(Am I good and getting better?
Do I feel effective?)
Values Driven Achievement
AUTONOMY
(Can I do it my way?
Do I feel I have choice?)
I decide
We co-decide
You recommend, I approve
You decide, I’m informed
You own it, I trust you fully
INCREASING
AUTONOMY
Values Driven Achievement
RELATEDNESS
(Am I connected to others?
Do I feel like I belong?)
5-Minutes of Connection
What’s something
you're looking forward to
this weekend?
How’s your family?
What’s one thing the
team is doing well that we
should keep doing?
Any tweaks to make it
better?
Where do you feel
momentum—or friction—
right now?
What’s working? What’s
not working for you?
Values Driven Achievement
$1,000,000 raised
120 Volunteers
5 years of preparation
7,000+ Km
8 Scienti
fi
c
Studies
35,000 Students
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Protect the People
Protect the Work
Protect the Trust
The Rules:
I. Don’t Die
II. Don’t Sink the Boat
III.Don’t Kill your Mates
Values Driven Achievement
Fear and doubt are
the taxes we pay to
experience the
incredible
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Values Driven Achievement
Fear and doubt are
the taxes we pay to
experience the
incredible
Values Driven Achievement
Protect the People
Protect the Work
Protect the Trust
The Rules:
I. Don’t Die
II. Don’t Sink the Boat
III.Don’t Kill your Mates
What is mine to carry right now?
Where am I carrying too much, too tightly, or in a way that stops others from owning their part?
What conversation, clarification, or feedback needs to happen earlier?
Ownership needs both GRIT & GRACE. Grace helps people stay open, supported, trusted,
and willing to learn. Grit helps people face reality, follow through, and do the hard thing.
Does ownership ask for more grace or grit from me? What does my shift look like?
One behaviour I can own that would better protect the people:
One behaviour I can own that would better protect the work:
One behaviour I can own that would better protect the trust:
“A crew is a group of people
who are in it all the time, no
matter what. They are
stroking together every
minute with the same
purpose. They are willing to
sacri
fi
ce silently for each
other, give grace, hold
accountable. A crew has the
same cares and the same
needs – and a crew is
inescapably, beautifully,
dutifully linked.”
- Christina Kock
Astronaut, Artemis II
Values Driven Achievement
Values Driven Achievement
Organizations
that own their
Communication
Have 50% less
staff turnover
Have absence
rates below
industry averages
Avoid 40% of
malpractice cases
caused by poor
communication with
clients
Reduce
conflict management
costs by 50% - 80%
Have Higher
Morale
5% increase in
morale =
1.3% increase
in customer
service = 0.5%
increase in
revenues
Are 3x more
likely to employ
managers
skilled at
managing
change.
Fail at 28%
fewer IT
projects
Deliver 47%
higher returns
to shareholders
Have a 30%
higher market
valuation
Values Driven Achievement
Safe
2
Make truth easier to tell.
Find facts without fear.
OWN YOUR COMMUNICATION
1
Contained
Bring the right part of you to
the right room.
3
Creative
What does this teach us
about the system?
6
Repair
Correct leaks quickly when
you go below the waterline
5
Constructive
Deliver feedback to build
others up, not control
4
Open
Dialogue goes both ways,
with connection.
Conscious, Caring, Competent
Values Driven Achievement
“Communication is primarily listening, then verifying
that you hear what you thought you heard.”
Chris Had
fi
eld
Astronaut
Values Driven Achievement
Sometimes what you hear and what is said
can be completely different…
Values Driven Achievement
“Individual commitment to a
group effort – that is what
makes a team work, a
company work, a society
work, a civilization work.”
- Vince Lombardi
Football Coach
Values Driven Achievement
Values Driven Achievement
FAILED OWNERSHIP
Values Driven Achievement
SHARED OWNERSHIP
“Leadership is less like an
orchestra, where the
conductor is always in
charge, and more like a jazz
band, where leadership is
passed around… Depending
on what the music demands
at the moment and who feels
moved by the spirit to
express the music.”
- Phil Schletchy, PhD
Educator
Values Driven Achievement
Values Driven Achievement
TE M
I’ve found the ‘I’ in
It’s hidden in the
A-Hole!!
Values Driven Achievement
Values Driven Achievement
What’s Yours
to Carry?
Stroke
Bow
“Regardless of how
my role or title
changes, I will do
whatever it takes to
make the boat go
faster.”
-Kevin Light
Olympic Gold Medalist,
Professional Photographer
Values Driven Achievement
Values Driven Achievement
ATTITUDE
LEADERSHIP IS AN
NOT A
POSITION
Values Driven Achievement
ATTITUDE
LEADERSHIP IS AN
NOT A
POSITION
Values Driven Achievement
Where is my leadership leaking?
CARE
Where does ownership ask you to care as a champion?
OWNERSHIP AUDIT
COMMIT
Where does ownership ask you to commit to carrying more?
CREATE
Where does ownership ask you to create more closure?
Values Driven Achievement
You Got This
Values Driven Achievement