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BUILDING A BETTER BRAND ONLINE
  in 49 easy steps

      W W W. F LY I N G - H A N D.C O M
BUILDING A BET TER BRAND               ONLINE IN 49 EASY STEPS




       #49EasySteps



                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                              1        ONLINE IN 49 EASY STEPS




               Embrace
               Branding


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                             2         ONLINE IN 49 EASY STEPS




            ... But cool it
              with all the
            “brand” talk

                   FUN WAN TS US TO HAVE I T.
NO
NO
NO
TECHNICALLY,

 YES
YES
LastSecondPresentation
StockImages.com
 feeling somethin
BUILDING A BET TER BRAND
                              3        ONLINE IN 49 EASY STEPS




  Know what’s crazy


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                             4         ONLINE IN 49 EASY STEPS




        ... Then get you
            some of that
              crazy

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                              5        ONLINE IN 49 EASY STEPS




     Design for where
       you’re going


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                             6         ONLINE IN 49 EASY STEPS




   But remember:
 When you get there,
you’re not really there

                   FUN WAN TS US TO HAVE I T.
THE HUMPT Y DANCE IS YOUR
                                    7          CHANCE TO DO THE HUMP —




    Differentiate
      yourself
             DO TH E H UMPT Y HU M P. D O T HE HU M P T Y HU M P.
BUILDING A BET TER BRAND
                              8        ONLINE IN 49 EASY STEPS




            Instead of
           generalizing,
            specialize

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                             9         ONLINE IN 49 EASY STEPS




Know your audience


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            10         ONLINE IN 49 EASY STEPS




       Strategize and
         put it to use


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                             11        ONLINE IN 49 EASY STEPS




         Up with About


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            12         ONLINE IN 49 EASY STEPS




         Invest in some
          static pages


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            13         ONLINE IN 49 EASY STEPS




            Don’t forget
           the new stuff


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            14         ONLINE IN 49 EASY STEPS




            Be a fucking
            craftsman.
            Or wo-man.

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            15         ONLINE IN 49 EASY STEPS




                Favicons!
                Favicons!
                Favicons!

                   FUN WAN TS US TO HAVE I T.
( NOPE )   ( YEEEUP )
BUILDING A BET TER BRAND
                            16         ONLINE IN 49 EASY STEPS




          Use good type


                   FUN WAN TS US TO HAVE I T.
Scintillating
    ( NOPE )
Scintillating
   ( PORNOGRAPHIC )
BUILDING A BET TER BRAND
                            17         ONLINE IN 49 EASY STEPS




            Beautify yer
            background


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            18         ONLINE IN 49 EASY STEPS




   If color themes are
    like a mushroom ...


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            19         ONLINE IN 49 EASY STEPS




   Then color theory
    is a warp whistle


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           20          ONLINE IN 49 EASY STEPS




        Color is all
     around you, man


                   FUN WAN TS US TO HAVE I T.
KULER. ADOBE.COM
BUILDING A BET TER BRAND
                            21         ONLINE IN 49 EASY STEPS




            Pull in some
            social media


                   FUN WAN TS US TO HAVE I T.
AARON
WOOD
BUILDING A BET TER BRAND
                           22          ONLINE IN 49 EASY STEPS




           ... But make it
                worth it


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            23         ONLINE IN 49 EASY STEPS




                Class up
               your icons


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           24          ONLINE IN 49 EASY STEPS




         Give the footer
           some love


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            25         ONLINE IN 49 EASY STEPS




             White label
             that sucker


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           26          ONLINE IN 49 EASY STEPS




       404s with heart


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            27         ONLINE IN 49 EASY STEPS




          Be a little
      self-promotional
         sometimes

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           28          ONLINE IN 49 EASY STEPS




                  Don’t be
                  that guy


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           29          ONLINE IN 49 EASY STEPS




            Superlatives
             are stupid


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           30          ONLINE IN 49 EASY STEPS




         Embrace your
          experience


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            31         ONLINE IN 49 EASY STEPS




           Be an expert


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            32         ONLINE IN 49 EASY STEPS




Sound like an expert


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            33         ONLINE IN 49 EASY STEPS




       Don’t sound like
         an asshole


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           34          ONLINE IN 49 EASY STEPS




            Consistency,
              clarity,
             concision

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            35         ONLINE IN 49 EASY STEPS




             Aaaaaaand
              repetition


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            36         ONLINE IN 49 EASY STEPS




   Pat your head and
   rub your stomach


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            37         ONLINE IN 49 EASY STEPS




     Content is king,
   except when it isn’t


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            38         ONLINE IN 49 EASY STEPS




             Proprietary
              processes
             pigeonhole

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           39          ONLINE IN 49 EASY STEPS




    Wordpress makes
      you flexible


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           40          ONLINE IN 49 EASY STEPS




              Wordpress
               is legit


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            41         ONLINE IN 49 EASY STEPS




          So cool it with
           the b-word


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           42          ONLINE IN 49 EASY STEPS




     Kill your darlings


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           43          ONLINE IN 49 EASY STEPS




            Keep the fire


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           44          ONLINE IN 49 EASY STEPS




            Drive traffic


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            45         ONLINE IN 49 EASY STEPS




           Continue the
           conversation


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           46          ONLINE IN 49 EASY STEPS




                 Be a hub


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                            47         ONLINE IN 49 EASY STEPS




Partner and promote


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           48          ONLINE IN 49 EASY STEPS




     Audit your ass off


                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND
                           49          ONLINE IN 49 EASY STEPS




         And, c’mon —
        say please and
          thank you

                   FUN WAN TS US TO HAVE I T.
BUILDING A BET TER BRAND    fin        ONLINE IN 49 EASY STEPS




        Thanks, peeps.


                   FUN WAN TS US TO HAVE I T.
WES MIKEL   PHILIP McFEE

@WesMikel    @TweetFH

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  • 5. NO
  • 6. NO
  • 7. NO
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  • 19.
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  • 22.
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  • 25. ( NOPE ) ( YEEEUP )
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  • 27. Scintillating ( NOPE )
  • 28. Scintillating ( PORNOGRAPHIC )
  • 29. BUILDING A BET TER BRAND 17 ONLINE IN 49 EASY STEPS Beautify yer background FUN WAN TS US TO HAVE I T.
  • 30.
  • 31.
  • 32. BUILDING A BET TER BRAND 18 ONLINE IN 49 EASY STEPS If color themes are like a mushroom ... FUN WAN TS US TO HAVE I T.
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  • 38. BUILDING A BET TER BRAND 22 ONLINE IN 49 EASY STEPS ... But make it worth it FUN WAN TS US TO HAVE I T.
  • 39.
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  • 41.
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  • 45.
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  • 62.
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  • 66.
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  • 71. BUILDING A BET TER BRAND 48 ONLINE IN 49 EASY STEPS Audit your ass off FUN WAN TS US TO HAVE I T.
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