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1 of 46
BUILD YOUR
ONLINE BOOK
MARKETING PLAN
Stephanie Chandler
@NonfictionAssoc @Steph__Chandler
Hello!
2
Store Cats
3
Authority Publishing
4
Nonfiction Writers Conference
5
Nonfiction Authors Association
◈ Weekly teleseminars
◈ Homework
◈ Exclusive templates, checklists,
worksheets
◈ Partner discounts: IngramSpark,
Office Depot, ProfNet +
◈ Private Facebook & LinkedIn
Groups 6
Stephanie Chandler
7
ENOUGH ABOUT
THAT...
Ready to get started?
8
What do you want to be known for?
1. Define your target audience
(claim your niche)
2. Identify their wants & needs
3. Become a resources
4. Establish your AUTHORity
5. Cultivate Your Community
9
Become an Influencer
◈ Book deals
◈ Book sales
◈ Corporate sponsors
◈ Ad revenue
◈ Speaking gigs
Authority = Influence
10
MEET THESE
INFLUENCERS
Real-world success stories…
11
12
13
14
15
16
17
18
19
20
Former space shuttle engineer for NASA
21
22
Author Site vs. News Site
23
Author Site vs. News Site
24
Author Site vs. News Site
25
Website Pages
◈ Home
◈ Book
◈ About
◈ Media
◈ Contact
◈ Speaker
◈ Services/Shop 26
Website Elements
◈ Mailing list sign-up
◈ Social links
◈ Social sharing
◈ Analytics
◈ Pro photos
◈ Free chapter/ lead magnet
27
Search Engine Optimization (SEO)
Key phrase:
◈ Page title
◈ Description
◈ Header
◈ Repeated on Page
◈ Page URL
◈ Images 28
Blogging: Your Secret Weapon
◈ Great SEO
◈ Build Your Audience
◈ Attract Readers
◈ Media Potential
◈ Written Content
◈ Video Content
◈ Podcasts 29
You Don’t Have to Do it All Yourself
• Articles/Blog Posts
• Product Reviews
• Industry News
• How-to Tips
• Case Studies
• Interviews with Readers, Peers
• Editorial Commentary 30
Leverage Other Blogs and Sites
◈ Industry blogs
◈ News sites
◈ Guest posts
◈ Author interviews
◈ Book give-aways
◈ Book reviews
31
Book Reviews – High Priority
◈ Amazon Reviewers
◈ Book Review Targeter
(software)
◈ NetGalley
◈ Industry Bloggers
◈ Email Subscribers
◈ Online Groups
◈ Friends, Peers
◈ Book Awards
◈ 50+ Review Sources:
http://bit.ly/bookreview
sources
32
Webinars, Teleseminars, Online Events
◈ Single events, series or
conferences
◈ Guest on other’s programs
◈ Host your own
◈ Promote via social media
◈ Archive on your site
33
Podcasting – Hot Opportunity
◈ Apple Carplay in most
makes of new cars
◈ Microphones: Audio
Technica ATR2100, Heil
Sound PR40,
◈ Distribute to iTunes:
LibSyn.com
34
Video: YouTube, Facebook Live
35
Find and Engage Your Tribe
◈ Online groups:
Facebook, LinkedIn,
Yahoo
◈ Meetup.com
◈ Trade associations
36
Professional Speaking – Free or Paid
◈ Trade associations
◈ Chambers of commerce
◈ Schools & colleges
◈ Service organizations
◈ Corporations
◈ Webinars
37
Email Marketing – As Powerful as Ever
◈ Permission to market!
◈ Cultivate loyalty
◈ Give incentive
◈ Options:
◆ Constant Contact
◆ Mail Chimp
◆ Aweber
38
Social Media – Define Your Goals
◈ Build awareness
◈ Engage past readers
◈ Attract new readers
◈ Cultivate
community
◈ Viral marketing
◈ Build mailing list
◈ Drive website traffic
39
Social Media Content Strategy
◈ Blog posts
◈ Memes
◈ Quick tips
◈ Branded photos
◈ Infographics
◈ News from outside
sources
◈ Questions
◈ Freebies
40
Facebook Power Strategy #1
41
Facebook Power Strategy #2
42
Facebook Power Strategy #3
43
Plan Your Book Launch
◈ Sales copy + pitch
(benefits)
◈ Landing page
◈ Purchase options
◈ Tweets/social posts
◈ Email strategy
◈ Incentives for
purchase
◈ Launch party?
◈ One day vs. multi-
day launch
◈ Platform helps!
44
Plant Your Garden, Three Seeds Per Day
45
Thank You! Questions?
NonfictionAuthorsAssociation.com
NonfictionWritersConference.com
@NonfictionAssoc
@Steph__Chandler (double underscore)
facebook.com/nonfictionauthorsassociation
46

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Build Your Online Book Marketing Plan - 2018