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HowtobuildaBusiness
IntelligenceUnit
• Actionable insight matters the most
• Analytics Levels
• The Impact Matrix
• Establish an intelligence culture
• Hiring
• What stack to use when
Whatyoucantakeawayfromthis
Startup=Growth
Startup=Growth
USAGE
Building MVP Private Beta Launch Product/Market Fit Scale
Whereareyou?
WhatisBusinessIntelligence?
ActionableInsight!
1450 DAU +2% WoW
4080 DAU in 12M(x2.8)
DAU = Daily Active Users
18k DAU in 12M(x12.6)
+5% WoW
$234 LTV
LTV = LifeTimeValue
+5% WoW
$35 CAC
CAC = Customer Accquisition Cost
-/+ 0% WoW
KPIs=KeyPerformanceIndicator
Never bring an opinion to a data fight.
Because the highest-paid person’s
opinion (HiPPO) always wins…
unless you have data.
“
KPIs=KeyPerformanceIndicator
LaggingLeading
AnalyticsLevel1
DATA DESCRIPTIVE
🤔
INSIGHT/
DECISION
ACTION
WHAT HAPPENED?
Analytics Human Input
AnalyticsLevel2
DATA DIAGNOSTIC
🤔
INSIGHT/
DECISION
ACTION
WHY?
Analytics Human Input
AnalyticsLevel3
DATA PREDICTIVE
🤔
INSIGHT/
DECISION
ACTION
WHAT WILL HAPPEN?
Analytics Human Input
AnalyticsLevel4
DATA PRESCRIPTIVE
INSIGHT/
DECISION
ACTION
DECISION SUPPORT
Analytics
AnalyticsLevel5
DATA PRESCRIPTIVE ACTION
AUTOMATION
Analytics
DATA PRESCRIPTIVE ACTION
DATA DIAGNOSTIC
🤔
INSIGHT/
DECISION
ACTION
DATA DESCRIPTIVE
🤔
INSIGHT/
DECISION
ACTION
DATA PREDICTIVE
🤔
INSIGHT/
DECISION
ACTION
DATA PRESCRIPTIVE
INSIGHT/
DECISION
ACTION
Nowwearegoingtocollectallyour
KPIsanddosomethingfunwithit
Tactical
Real Time Weekly Monthly Quaterly 6-Monthly
ImpactMatrixStrategic
64
4
10
24
Findyour3mostimportantKPIs
Acultureofintelligence
Acultureofintelligence
DRIVE ACTION
Acultureofintelligence
Acultureofintelligence
Write reports on your primary metrics on weekly basis
for advisors and investors so they can help you
Whotohire
DATA DATA
SCIENTISTENGINEER
👨🏭 👩🔬
DATA
SALES
MARKETING
CxO
👩🔬👩🔬
👩🔬
👨🏭
Organization
USAGE
Building MVP Private Beta Launch Product/Market Fit Scale
AnalyticsStack
• Use the KPI Matrix to decide what to report/automate
• Focus on a minimal set of KPIs
• Gradually build out transperant data driven culture.
• Hire if you get an competitive advantage
• Start small
Whatdidwelearn
ʕ •ᴥ•ʔ - k, thx, bye
@kai_richard
kai.koenig@bitspark.de
https://www.linkedin.com/in/kairichard/
Kai Richard König
P A R T N E R @ B I T S P A R K

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Build a Business Intelligence Unit

Editor's Notes

  1. Do you have a BI unit? Who is resonsible for numbers?
  2. How to lay the ground work and neccessary mindest for a good intelligence operation And what it could look like regardless if you ever need one or not.
  3. Show me where you are at
  4. Basically Decision Makeing
  5. How much is 5% WoW per year mean – 12.6x 18k Humans are verybad at guesstimating exceptional growth
  6. Now tell me everything that is wrong with this CAC should be zero because first it‘s like cheating growth when buying customers and it‘s eating away your margin so keep that as low as possible LTV, when should look at it? Only together with churn, when is that relevant only when you crossed 100% possible churn What should you look at instead – Revenue – post factum let‘s call them lagging – what can we find something that is leading or indicating reveneue. Dan on
  7. How many of do you want to have? Leading vs. Lagging Do a flip chart and let‘s collect them all – devided by leading and lagging Remember those can‘t be activities they should inspire the right action
  8. How many of do you want to have? Leading vs. Lagging Do a flip chart and let‘s collect them all – devided by leading and lagging Remember those can‘t be activities they should inspire the right action
  9. Reporducability IMO is important and that is ultimatly a tool question
  10. Reporducability IMO is important and that is ultimatly a tool question
  11. Reporducability IMO is important and that is ultimatly a tool question
  12. I stole this from
  13. Reporducability IMO is important and that is ultimatly a tool question
  14. Reporducability IMO is important and that is ultimatly a tool question
  15. Only in the case you actual product has something to with this, those two will not give you an unfair advantage over you competitors
  16. Only in the case you actual product has something to with this, those two will not give you an unfair advantage over you competitors A data team providing the needed capabilities for the company to build upon
  17. A/B – Testing encourages inside of the box thinking that is also not how you started Some tool to get you off the ground are tablou and depending on your platform BigQuery or Redshift But I promise for your needs a Postgres instance will be good for a long time.
  18. How to lay the ground work and neccessary mindest for a good intelligence operation And what it could look like regardless if you ever need one or not.
  19. How to lay the ground work and neccessary mindest for a good intelligence operation And what it could look like regardless if you ever need one or not.
  20. A/B – Testing encourages inside of the box thinking that is also not how you started