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PERSONAL BRAND EXPLORATION
Bry Willingham
Project & Portfolio I: Week 1
March 5th, 2023
Growing up in the professional wrestling industry
gave me a passion about not only wanting to be
a pro wrestler myself, but also to give back to
the communities and people that come out to
support the industry as well.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Owner
• Chief Executive Officer
• Chief Operating Officer
Lover Brand Archetype- I
approach my work with love and
compassion. I want to help people
acknowledge, indulge in, and
connect to their own desires,
dreams, and goals.
Chief Executive in Professional Wrestling
Picture Relevant
to Your Industry
Goes Here
Investors
TARGET AUDIENCE
Muskogee Creek Nation
Outreach Plan:
• I will complete a detailed business plan, resume, and
portfolio to present.
• I will either set up and appointment to present all
materials or I will send everything to the provided email.
• I plan to have everything prepared and to contact time
within a year of graduating in 2024.
PROFILE
PICTURE
BJ Roper
Outreach Plan:
• I will complete a detailed business plan, resume, and
portfolio to present.
• I will either set up and appointment to present all
materials or I will send everything to the provided email.
• I plan to have everything prepared and to contact time
within a year of graduating in 2024.
Owner/CEO at Goblin Media LLC
Dustin Northcutt
Outreach Plan:
• I will complete a detailed business plan, resume, and
portfolio to present.
• I will either set up and appointment to present all
materials or I will send everything to the provided email.
• I plan to have everything prepared and to contact time
within a year of graduating in 2024.
PROFILE
PICTURE
Owner/CEO at Northcottage LLC
GOALS
Short Term: (2024)
• I will go to school to have my degree in Business Entertainment to
learn more about running a business in Sports Entertainment to
combine my already achieved 12 years of experience in the
industry
‣ I started school in 2022 and will have my degree in 2024
Mid Term: (2027)
• My next step in my 5 year plan will be to use what I learned in
school to create a business plan. Use the business plan, my
portfolio, and resume to pitch to investors. I can then use funds
acquired to secure a location, equipment, marketing tools, etc.
‣ I will have everything prepared my pitch within 6 months of
graduation and I plan to have a hard launch of the
company in 2027.
Long Term: (2037)
• Finally I want to build the success of the in person attendance as
well as the online presence. If successful enough we can hire an
online marketing manager that can increase our online following
which will in turn increase our attendance at shows.
‣ By 2037 have a following of 10,000+ online and an
average of at least 300 people at events.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Office suite software
SOFT
HARD
Novice / Adept / Expert
Internet browser software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Accounting software
SOFT
HARD
Novice / Adept / Expert
Content workflow software Novice / Adept / Expert
Systems Analysis Novice / Adept / Expert
Systems Evaluation Novice / Adept / Expert
I help community understand that they can
achieve their own goals by using
professional wrestling as a platform to give
back.
PROMISE
CREDENTIALS
Work Experience:
• Impact Zone Wrestling | 2011-2016 | Live
Operations Manager | Event Host | Production
Manager | Head of Hair & Make-up Team
• World Class Revolutionary Wrestling |2016-2019 |
COO | Talent Relation Manager | Live Operations
Manager | Travel coordinator | Production Manager
• Various wrestling promotions | 2021-present | Live
Operations Manager | Event Host | Production
Manager
Education:
• Basic Professional Wrestling Training,
Impact Zone Wrestling (2012)
• Sports Entertainment, B.S., Full Sail University (2024)
Awards:
• 2022 Oklahoma Ring Announcer of the
Year
• 2022 Texas Ring Announcer of the Year
Picture Relevant
to Your Industry
Goes Here
COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Bry Willingham
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 12+ years in Professional Wrestling
Education:
• Basic Professional Wrestling Training, Impact Zone
Wrestling (2012)
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• 12+ years in Professional Wrestling
Education:
• Basic Professional Wrestling Training, Impact Zone
Wrestling (2012)
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
CHIEF BRAND OFFICER
For investors who want to help make this a reality,
I provide and apply passion and strong work ethic
because giving back to the community while using
the platform of wrestling can make a difference in
the world.
ANNALYNN
NETWORKING &
MARKETING
Industry Events & Organizations
• Cauliflower Alley Club Reunion
‣ 8/28-8/30 | Las Vegas, Nevada
• WrestleCon
‣ 3/31-4/2 | Hollywood, CA
NJPW & IMPACT: Multiverse United: Only The STRONG Survive
‣ 2/30 | Los Angeles, CA
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Sports Entertainment, B.S 2024
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Bry Willingham
You know the professional wrestling world? Well, what I do is going to
change everything you previously thought about it. In fact, I plan on showing
the world what can be accomplished when you use wrestling as a platform
to help others.
Picture of You
Goes Here
REFERENCES
11-1011.00 - chief executives. O*NET OnLine. (2023, February
21). Retrieved March 5, 2023, from
https://www.onetonline.org/link/summary/11-1011.00
Putnam, K. (2022, January 8). Brand quiz - kaye putnam:
Psychology driven brand strategist. Kaye Putnam | Psychology
Driven Brand Strategist. Retrieved February 28, 2023, from
https://www.kayeputnam.com/brandality-quiz/
Lending. Mvskoke Fund. (n.d.). Retrieved March 5, 2023, from
https://mvskokefund.com/lending/
57th Annual Cauliflower Alley Club Reunion. Cauliflower Alley
Club. (n.d.). Retrieved March 5, 2023, from
https://www.caulifloweralleyclub.org/
Convention schedule. Wrestlecon. (n.d.). Retrieved March 5,
2023, from
https://www.wrestlecon.com/conventionschedule
WrestleMania Weekend 2023 full schedule & map. Voices of
Wrestling. (2023, March 3). Retrieved March 5, 2023,
from https://www.voicesofwrestling.com/wrestlemania-
weekend-2023-full-schedule-map/

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Bry Willingham_Personal branding key.pptx

  • 1. PERSONAL BRAND EXPLORATION Bry Willingham Project & Portfolio I: Week 1 March 5th, 2023
  • 2. Growing up in the professional wrestling industry gave me a passion about not only wanting to be a pro wrestler myself, but also to give back to the communities and people that come out to support the industry as well. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Owner • Chief Executive Officer • Chief Operating Officer Lover Brand Archetype- I approach my work with love and compassion. I want to help people acknowledge, indulge in, and connect to their own desires, dreams, and goals. Chief Executive in Professional Wrestling Picture Relevant to Your Industry Goes Here
  • 4. Investors TARGET AUDIENCE Muskogee Creek Nation Outreach Plan: • I will complete a detailed business plan, resume, and portfolio to present. • I will either set up and appointment to present all materials or I will send everything to the provided email. • I plan to have everything prepared and to contact time within a year of graduating in 2024. PROFILE PICTURE BJ Roper Outreach Plan: • I will complete a detailed business plan, resume, and portfolio to present. • I will either set up and appointment to present all materials or I will send everything to the provided email. • I plan to have everything prepared and to contact time within a year of graduating in 2024. Owner/CEO at Goblin Media LLC Dustin Northcutt Outreach Plan: • I will complete a detailed business plan, resume, and portfolio to present. • I will either set up and appointment to present all materials or I will send everything to the provided email. • I plan to have everything prepared and to contact time within a year of graduating in 2024. PROFILE PICTURE Owner/CEO at Northcottage LLC
  • 5. GOALS Short Term: (2024) • I will go to school to have my degree in Business Entertainment to learn more about running a business in Sports Entertainment to combine my already achieved 12 years of experience in the industry ‣ I started school in 2022 and will have my degree in 2024 Mid Term: (2027) • My next step in my 5 year plan will be to use what I learned in school to create a business plan. Use the business plan, my portfolio, and resume to pitch to investors. I can then use funds acquired to secure a location, equipment, marketing tools, etc. ‣ I will have everything prepared my pitch within 6 months of graduation and I plan to have a hard launch of the company in 2027. Long Term: (2037) • Finally I want to build the success of the in person attendance as well as the online presence. If successful enough we can hire an online marketing manager that can increase our online following which will in turn increase our attendance at shows. ‣ By 2037 have a following of 10,000+ online and an average of at least 300 people at events.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Office suite software SOFT HARD Novice / Adept / Expert Internet browser software Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Active Listening Novice / Adept / Expert Accounting software SOFT HARD Novice / Adept / Expert Content workflow software Novice / Adept / Expert Systems Analysis Novice / Adept / Expert Systems Evaluation Novice / Adept / Expert
  • 7. I help community understand that they can achieve their own goals by using professional wrestling as a platform to give back. PROMISE
  • 8. CREDENTIALS Work Experience: • Impact Zone Wrestling | 2011-2016 | Live Operations Manager | Event Host | Production Manager | Head of Hair & Make-up Team • World Class Revolutionary Wrestling |2016-2019 | COO | Talent Relation Manager | Live Operations Manager | Travel coordinator | Production Manager • Various wrestling promotions | 2021-present | Live Operations Manager | Event Host | Production Manager Education: • Basic Professional Wrestling Training, Impact Zone Wrestling (2012) • Sports Entertainment, B.S., Full Sail University (2024) Awards: • 2022 Oklahoma Ring Announcer of the Year • 2022 Texas Ring Announcer of the Year Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Bry Willingham Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • 12+ years in Professional Wrestling Education: • Basic Professional Wrestling Training, Impact Zone Wrestling (2012) Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • 12+ years in Professional Wrestling Education: • Basic Professional Wrestling Training, Impact Zone Wrestling (2012) Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. CHIEF BRAND OFFICER For investors who want to help make this a reality, I provide and apply passion and strong work ethic because giving back to the community while using the platform of wrestling can make a difference in the world. ANNALYNN
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Cauliflower Alley Club Reunion ‣ 8/28-8/30 | Las Vegas, Nevada • WrestleCon ‣ 3/31-4/2 | Hollywood, CA NJPW & IMPACT: Multiverse United: Only The STRONG Survive ‣ 2/30 | Los Angeles, CA Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Sports Entertainment, B.S 2024 Technical Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 14. Bry Willingham You know the professional wrestling world? Well, what I do is going to change everything you previously thought about it. In fact, I plan on showing the world what can be accomplished when you use wrestling as a platform to help others. Picture of You Goes Here
  • 15. REFERENCES 11-1011.00 - chief executives. O*NET OnLine. (2023, February 21). Retrieved March 5, 2023, from https://www.onetonline.org/link/summary/11-1011.00 Putnam, K. (2022, January 8). Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. Retrieved February 28, 2023, from https://www.kayeputnam.com/brandality-quiz/ Lending. Mvskoke Fund. (n.d.). Retrieved March 5, 2023, from https://mvskokefund.com/lending/ 57th Annual Cauliflower Alley Club Reunion. Cauliflower Alley Club. (n.d.). Retrieved March 5, 2023, from https://www.caulifloweralleyclub.org/ Convention schedule. Wrestlecon. (n.d.). Retrieved March 5, 2023, from https://www.wrestlecon.com/conventionschedule WrestleMania Weekend 2023 full schedule & map. Voices of Wrestling. (2023, March 3). Retrieved March 5, 2023, from https://www.voicesofwrestling.com/wrestlemania- weekend-2023-full-schedule-map/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.