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SEO+UX: It's a Match!
Creating a Winning
SXO Strategy
Sara Fernández Carmona
International SEO Consultant
slideshare.net/SaraFernandezSEO
@sarafdez
Who am I?
by @sarafdez at #brightonseo
Understanding
User Experience
by @sarafdez at #brightonseo
“User Experience" encompasses
all aspects of the end-user's
interaction with the company, its
services, and its products.”
— Don Norman
and Jakob Nielsen,
NNgroup
by @sarafdez at #brightonseo
“No product is an
island. A product
is more than the
product. It is a
cohesive,
integrated set of
experiences.” —
Don Norman
by @sarafdez at #brightonseo
Let's start defining…
by @sarafdez at #brightonseo
UX
by @sarafdez at #brightonseo
Making users feel positive
about a website or app
UI
by @sarafdez at #brightonseo
Making a website or app
attractive and effective
according to users'
preferences
Usability
by @sarafdez at #brightonseo
Making a website or app easy
to use
Now, let’s dive in!
by @sarafdez at #brightonseo
The Design Thinking process
by @sarafdez at #brightonseo
by @sarafdez at #brightonseo
“User-centered design means
working with your users all
throughout the project.” —
Don Norman.
by @sarafdez at #brightonseo
Peter Morville's User Experience Honeycomb
by @sarafdez at #brightonseo
Mind
cognitive
biases…
by @sarafdez at #brightonseo
There are over 200!
https://en.wikipedia.org/wiki/List_of_cognitive_biases
by @sarafdez at #brightonseo
… but don’t fight them.
Instead, accept them and
understand how they
influence your life.
by @sarafdez at #brightonseo
Get familiar with UX Laws
by @sarafdez at #brightonseo
Hick’s Law
by @sarafdez at #brightonseo
Miller’s Law
by @sarafdez at #brightonseo
Jakob’s Law
by @sarafdez at #brightonseo
Von Restorff Effect
by @sarafdez at #brightonseo
SEO + UX
by @sarafdez at #brightonseo
Search Experience Optimization
by @sarafdez at #brightonseo
by @sarafdez at #brightonseo
When users
are satisfied…
Search engines
are satisfied!
by @sarafdez at #brightonseo
by @sarafdez at #brightonseo
How do we
organize our
teams?
by @sarafdez at #brightonseo
by @sarafdez at #brightonseo
Stop working in silos
by @sarafdez at #brightonseo
Ask for User Research data
by @sarafdez at #brightonseo
Create effective
communication
channels
by @sarafdez at #brightonseo
Participate in design sprints
by @sarafdez at #brightonseo
Boost knowledge sharing
by @sarafdez at #brightonseo
Share data and accesses
by @sarafdez at #brightonseo
Don’t be afraid of
prototyping tools
by @sarafdez at #brightonseo
Thank you for
bee-ing here.
You’re awesome!
by @sarafdez at #brightonseo
@sarafdez /in/internationalseo sara-fernandez.com

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