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CULTURE
For most of history 

culture’s role 

was preservation.
https://robc224.wordpress.com/2016/04/23/john-thomsons-journey/
Evert F. Baumgardner - National Archives and Records Administration.
Getty Images
CULTURE, BRANDS
Getty Images
https://electrocomputerblog.wordpress.com/tag/recycle/
Wang Guangyi Great Criticism – Coca Cola 1994
CULTURE, BRANDS & EVOLUTION
Julien Malland
Today,
Culture’s role is progress
http://www.today.com/video/crowd-turns-its-back-on-hillary-clinton-to-capture-selfies-773131843750
Culture is a second inheritance
mechanism in addition to genetic.
Culture is our tool for evolving.
When evolution can’t keep up.
The role of brands: 

Help us live in the future.
A complete reversal of culture from
preservation to progress



A complete reversal of brands from
creating to serving
FOOD, BRANDS, CULTURE & EVOLUTION
http://inhabitat.com/tag/urban-gardening/
http://www.huffingtonpost.com/lisa-duggan/what-two-moms-learned-at-the-at-home-dads-convention_b_4220921.html
The role of marketers: 

Build a future that supports us all.
Thank you
@ADRIANHO

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Brands culture and evolution