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EC, MARCH 2009
PROPAGANDA?




„citizens have the
      right to know“ on EUtube
               MARGOT WALLSTROM
THE MODEL
DIFFICULT TO APPLY THE CLASSICAL IDEAS....
Branding Europe
Branding Europe
EUROPE AS A BRAND?
WHAT EUROPE IS ABOUT (MY STUDY)
Branding Europe
HOW REGIONS & COMPANIES „COOPERATE“ IN BRANDING
Branding Europe
Branding Europe
MANAGING THE BRAND „EUROPE“
ONE MAIN CHALLENGE
„TARGET GROUPS“
Branding Europe
Branding Europe
Branding Europe
CLEAR SUGGESTIONS...
Branding Europe
Branding Europe
POSSIBILITIES FOR THE BRAND MANAGERS
INTEGRATING CITIZENS INTO THE BRAND....
NEVER FORGET...
AS A FIRST SUMMARY

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Branding Europe