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BRAND U - Learn How to Create Your Personal Brand
Shell Black
President
ShellBlack.com
Brent Downey
Consultant
ShellBlack.com
THANK YOU TO OUR PLATINUM SPONSORS
THANK YOU TO OUR GOLD SPONSORS
Why develop a personal brand?
Story Time
ShellBlack.com
Started June 2010
190 Posts
>800,000 Users
~ 6,000 Pageviews per Week
> 1.6 Million Total Pageviews
@shell_black
Started 2010
> 2,700 Followers
Started Aug 2013
26 Videos
> 1,000,000 Minutes Watched
4:24 Ave View Duration
> 233K Views
Admin Hero
Started January 2012
169 Posts
300,000 Users
15,000 Pageviews per Week
> 1.5 Million Total Pageviews
@brentdowney
Started 2010
> 4,100 Followers
Started 2014
> 4,200 Email Subscribers
Doing it Wrong Doing it Right
Universal Containers
@UniContSFDC
“Longest Salesforce
Implementation in History”
Daryl Shaber
@darylshaber
3,379 Followers
Dreamforce Man
@DreamforceMan
“The Most Interesting Man
at Dreamforce”
Benioff Shoes
@BenioffsShoes
Location: At Marc Benioff’s
feet
Channel + Content + Voice =
Your Brand
ShellBlack.com
April 20, 2013
51,433 Total Pageviews (3%) #1
Commentary
July 12, 2010
37,840 Total Pageviews (2.2%) #5
Technical “How To”
Admin Hero
January 20, 2014
156,222 Total Pageviews (14%)
July 20, 2015
92,437 Total Pageviews (8.45%)
Pro Tip: You Need to Know SEO (Search Engine Optimization)
● Keywords
● Meta Description
● Image Alt Text
● Content Length (word count)
● Link to internal content
● Link to authoritative external content
● Page speeds
Pro Tip: Marketing Yourself & Your Brand
Get Started
Content
● Who is your Audience?
● Whose content do you enjoy / follow?
● What are you passionate about?
● Create a content curation schedule - start writing!
Brand
● Grab your “identity real estate” (social handles, domain, etc.)
● Create assets to support your brand (i.e.: logo, colors, imagery, etc.)
Engage!
● Participate in the conversation
● Market and promote (without being annoying and spammy)
Thank you for joining us today, and good luck! Learn more about ShellBlack.com:
• Company Website: ShellBlack.com
• SlideShare Presentations: slideshare.net/ShellBlack
• YouTube Channel: youtube.com/user/ShellBlackLLC
For Salesforce news, updates and information, follow us!
• Facebook: facebook.com/ShellBlack.com.LLC
• Twitter: @Shell_Black
• LinkedIn: linkedin.com/company/shellblack-com-llc/

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Brand U - Learn How To Create Your Personal Brand

  • 1. BRAND U - Learn How to Create Your Personal Brand Shell Black President ShellBlack.com Brent Downey Consultant ShellBlack.com
  • 2. THANK YOU TO OUR PLATINUM SPONSORS
  • 3. THANK YOU TO OUR GOLD SPONSORS
  • 4. Why develop a personal brand?
  • 5.
  • 7. ShellBlack.com Started June 2010 190 Posts >800,000 Users ~ 6,000 Pageviews per Week > 1.6 Million Total Pageviews @shell_black Started 2010 > 2,700 Followers Started Aug 2013 26 Videos > 1,000,000 Minutes Watched 4:24 Ave View Duration > 233K Views
  • 8. Admin Hero Started January 2012 169 Posts 300,000 Users 15,000 Pageviews per Week > 1.5 Million Total Pageviews @brentdowney Started 2010 > 4,100 Followers Started 2014 > 4,200 Email Subscribers
  • 9. Doing it Wrong Doing it Right Universal Containers @UniContSFDC “Longest Salesforce Implementation in History” Daryl Shaber @darylshaber 3,379 Followers Dreamforce Man @DreamforceMan “The Most Interesting Man at Dreamforce” Benioff Shoes @BenioffsShoes Location: At Marc Benioff’s feet
  • 10. Channel + Content + Voice = Your Brand
  • 11.
  • 12.
  • 13. ShellBlack.com April 20, 2013 51,433 Total Pageviews (3%) #1 Commentary July 12, 2010 37,840 Total Pageviews (2.2%) #5 Technical “How To”
  • 14. Admin Hero January 20, 2014 156,222 Total Pageviews (14%) July 20, 2015 92,437 Total Pageviews (8.45%)
  • 15. Pro Tip: You Need to Know SEO (Search Engine Optimization) ● Keywords ● Meta Description ● Image Alt Text ● Content Length (word count) ● Link to internal content ● Link to authoritative external content ● Page speeds
  • 16. Pro Tip: Marketing Yourself & Your Brand
  • 17. Get Started Content ● Who is your Audience? ● Whose content do you enjoy / follow? ● What are you passionate about? ● Create a content curation schedule - start writing! Brand ● Grab your “identity real estate” (social handles, domain, etc.) ● Create assets to support your brand (i.e.: logo, colors, imagery, etc.) Engage! ● Participate in the conversation ● Market and promote (without being annoying and spammy)
  • 18. Thank you for joining us today, and good luck! Learn more about ShellBlack.com: • Company Website: ShellBlack.com • SlideShare Presentations: slideshare.net/ShellBlack • YouTube Channel: youtube.com/user/ShellBlackLLC For Salesforce news, updates and information, follow us! • Facebook: facebook.com/ShellBlack.com.LLC • Twitter: @Shell_Black • LinkedIn: linkedin.com/company/shellblack-com-llc/