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How To THINK
RIGHT
Geoff McDonald @BookRapper BookRapper.com
The Book
GeoffMcDonald.com/blog
DanPink.com
The Book
The Author
Daniel Pink
The BIG Idea
Important
The BIG Idea
Insufficient
Speed RAP
Mighty Metaphor
Your Challenge
Think Right
➊
➋
➌
➍
➎
➏
Book Rapper Says...
Career Check
Themes AND Trends
GeoffMcDonald.com/blog
People Power
Reinforcing Themes
High Concept
High Touch
Creators and Empathizers, Right Brain Thinking
Historical Trend
Conceptual Age
Information Age
Industrial Age
Driving Forces AND Impacts
GeoffMcDonald.com/blog
Can a computer do what I do faster?
Driving Forces
Asia
Automation
Abundance
Not just Accumulation
Six Senses
Story
Symphony
Empathy
Play
Meaning
Design
Are You Right?
GeoffMcDonald.com/blog
Check your preferences in our Test
Are you RIGHT?
It’s not either/or, it’s both
Left AND Right
LEFT
Logical
Sequential
Words
Details
Analysis
Categories
RIGHT
Inventive
Simultaneous
Images
Big Picture
Gestalt
Relationships
Metaphors can be useful even when not literally accurate
Mighty Metaphor
Function AND Design
GeoffMcDonald.com/blog
Four Levels of Design
PRETTY
ORNAMENTAL
DIFFERENTIATE
OR DIE
CREATE NEW
MARKETS
CHANGE THE
WORLD
Impact
Idea
Take action to expand your design universe
Be a Designer
Argument AND Story
GeoffMcDonald.com/blog
Stories move us in some way
MEMORABLE
FUTURE
ARRANGE
AMUSE
INTERPRET
UNIQUE
CONTEXTUAL
EMOTIONAL
STORIESFACTS
EASY
Listen to, write and tell stories
Create Stories
Focus AND Symphony
GeoffMcDonald.com/blog
Borrow and learn from other areas
Symphony
Bring Together
Groups of
Things
Inventor
Conductor Boundary
Crosser
Metaphor
Maker
Bring Together
Individual
Things
Combine as One Borrow and Blend
Learn to connect and build relationships
Symphonize
Logic AND Empathy
GeoffMcDonald.com/blog
Logic AND Empathy
Understanding
Exactness
Attention to Detail
Content
Detached View
Empathy
Inexactness
Attention to Big Picture
Context
No Expectations
Logic AND Empathy
Comparison
Inexactness
Attention to Big Picture
Context
No Expectations
Exactness
Attention to Detail
Content
Detached View
Understanding Empathy
Logic AND Empathy
Get in touch!
Understand, forge relationships, care
Image : ariacharts.com.au
Seriousness AND Play
GeoffMcDonald.com/blog
A sense of humour can indicate an effective manager
Humour
When was the last time you played...
Play Games
Are you allowed to have fun at work? And, do you?
Have Fun
You don’t have to be happy to be joyful
Be Joyful
Laugh, play games, have fun, be joyful
Go out and...
...TODAY!!!
Accumulation AND Meaning
GeoffMcDonald.com/blog
Work that satisfies
Meaning
Materialism
Spirituality
Calling
Be grateful, read meaning, define your legacy
Create Meaning
More...
GeoffMcDonald.com/blog
DanPink.com
Buy the Book!
DanPink.com
Buy Dan’s Other Books
Expand your whole new mind!
What are you learning?
Recording available for members at : BookRapper.com
A
Presentation

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How to Think Right