SlideShare a Scribd company logo
Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this, email this, and print this for free to anyone you
like, as long as you make no changes or edits to its contents or digital format.
Pass it along and make many copies to contribute to an inclusive world.
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates actions for you to do
web                                            log
      A list of entries, similar to a diary,
      posted regularly on the internet.
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
Book Rapper We Blog 7 Blog Life
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed completed.
         PROFITS : to gain an advantage or benefit.
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life     Blog Resoures
             (This one!)




   6            7               7
Blog Life
RAP7
Blog Life

               Will
            blogging
            take over
             my life?
Blog Life


            Mmm...
Blog Life


            Maybe.
Deborah Petersen of Life
  in the Fast Lane says...




                               “I eat,
                             sleep and
                              breathe
                             my blog.”
Full time     Online
               Blogging    Journalism




              Blog Home    Team Sport




Eight ways to manage your life as a blogger

               Automate    Read Blogs




               Blog Bank    Partner
Full-Time Blogging
RAP7.1
To quit your day job and...
...take on a new life as a full-time blogger...
...is possible.
However,
be warned.
The full-time bloggers interviewed in this book aren’t...
...merely posting a couple of lines every so often.
They’re working at it!
Or should I say they’re living it!
Some 10-12 hours a day and...
...may be seven days a week.
Do you really want to
Action
         quit your day job?
What would
Action   you need to
         pull this off?
Online Journalism
RAP7.2
Is blogging the future of...
...journalism?
Blogging is...
fast   intimate   conversational
PUBLISH!




It’s instant publishing...
...and it’s also suitable for scoops...
- if you have the right sources.
Oops! Wrong source...
Ahhh! That’s more like it!
You also need the resources,
     to chase those sources.
Online journalism is a specialist field.
Define your blogging
Action
         business model.
Are you a dedicated journalist?


Action   Energetic amateur?


         Or, god forbid, an...
Action


         Opinionated bore?
Blog Home
RAP7.3
Blogging can happen...
...anywhere.
Most bloggers probably do it...
...at home.
However, with the addition of a...
...laptop or...
...a smartphone...
...you can add to your post from anywhere.
This isn’t just for professionals,
all anyone needs is an...
n
                                   t




                                                                                onnectio
                                                            n
              nec



                                 ne


                                                  ion

                                                         Co
                                r
                             te
                tion
Intern                                      ion


                           In
                                                                Inte
                                         ct
           et                          e
                                   nn                               rne
                                Co                                          t




                                                                                         n
                 on




                                              rnet
              ti
                                                                           n
            c     Co
      e
                                                                        io
   nn
                           In                                        t
Co
                                                                   c

                                           Inte
              n
                             te                                  e




                                                                            et
                ne

                                                           n
                               rn
                                                         n



                                                                     ern
                                  et
                                                   o
                   ct
In




                                                  C
  te


                     ion




                                                                  Int
     rne




                                                  Inte
                              et
                           rn                                                   ctio
                                                      rnet
         t




                         te                                                 nne
                                        Connect
                       In                                              Co
              n Co
           io
                                                            n
                   n
         t
                                                          io

                                                                   In
     c                ne
   ne
                                                         ct


                                                                     te
                           ct
  n
                                                    ne

o

                                                                        r
                                                                        n
Define the lifestyle
         you want from your
Action
         blogging escapades.
Team Sport
RAP7.4
Consider forming an...
...alliance with others writing on similar topics.
This could be...
blogs   or as a
...as   separate
                           single
                            blog.
This gives you more reach to...
...attract more traffic.
Find the blogs of three
Action
         potential alliance partners.
Action   Read their work...
Action   ...comment and test the waters.
Automate
RAP7.5
There are a bunch of...
...actions you’ll need to do each time ...
...you write and publish a blog post.
can save considerable
when   automate your processes.
Use RSS feeds to have the blogs you
Action   read sent directly to your in-box.
Use widgets & blogging tools
Action   to streamline your
         writing and publishing process.
Action   Check out Firefox Add-ons
Read Blogs
RAP7.6
A number of bloggers interviewed read a lot of other blogs.
As sources of information,
     Chris Anderson
 tracks how many blogs?
2   22   220   2200


A   B    C      D
220


C
Read a few blogs from other
writers to explore the medium.
Review and cull regularly...
...maintain a tight fabulous list

          to conserve
Action   Read other blogs for...
Action   Ideas   Formats   Style   Tips
Action   ...you can use in your blog.
Rather than borrowing their content,
Action   link to them.
Blog Bank
RAP7.7
Cardinal sin territory...
Never, never, never...
Post to meet a


DE DLINE
   or fill a gap.
Poor blogs can dent audience attention.
They’ll go walkabout.
They’ll go walkabout.
They’ll go walkabout.
Action   Write when you want to write.
Create a file to store your extra
Action
         posts for your ‘days off’.
Bank your spare logs and you’ll
Action
         always have a scintillating post.
Partner
RAP7.8
It can be tough...
...to keep coming up with new
 perspectives on a niche idea.
Two brains
might be better than one...
Liaise with other bright sparks to
Action   bring alternate views to your blog.
Consider...
Action
Guest
                                           ...
Action   Interviews   Co-author
                                  Author
links to other       links to
Action   people’s blogs   YouTube videos
           or articles    or slide shows.
Also, google ‘What is Carnival
Action   Blogging’ for more insight.
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life     Blog Resoures
             (This one!)




   6            7               7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides          Author.
innovation + leadership
workshops and keynote
  presentations based
 upon the hot trends in
 the books we RAP. We
can help you profit from
  the ideas in this RAP.
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com

More Related Content

More from Geoff McDonald

Create Presentations Clients Want
Create Presentations Clients WantCreate Presentations Clients Want
Create Presentations Clients Want
Geoff McDonald
 
The Eight Business Stories You Need to Tell
The Eight Business Stories You Need to TellThe Eight Business Stories You Need to Tell
The Eight Business Stories You Need to Tell
Geoff McDonald
 
How to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your PerformanceHow to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your Performance
Geoff McDonald
 
Anti-Self-Help
Anti-Self-HelpAnti-Self-Help
Anti-Self-Help
Geoff McDonald
 
Becoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a LeaderBecoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a Leader
Geoff McDonald
 
Automatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning HabitsAutomatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning Habits
Geoff McDonald
 
The Third Place
The Third PlaceThe Third Place
The Third Place
Geoff McDonald
 
The Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your IdeaThe Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your Idea
Geoff McDonald
 
Three Things Every Business Needs to Build
Three Things Every Business Needs to BuildThree Things Every Business Needs to Build
Three Things Every Business Needs to Build
Geoff McDonald
 
Make Your Ideas Happen
Make Your Ideas HappenMake Your Ideas Happen
Make Your Ideas Happen
Geoff McDonald
 
Inspire Your Customers To Buy
Inspire Your Customers To BuyInspire Your Customers To Buy
Inspire Your Customers To Buy
Geoff McDonald
 
How to Create a Cult Following
How to Create a Cult FollowingHow to Create a Cult Following
How to Create a Cult Following
Geoff McDonald
 
Create Your Business Game
Create Your Business GameCreate Your Business Game
Create Your Business Game
Geoff McDonald
 
How to Create Your BIG Idea
How to Create Your BIG IdeaHow to Create Your BIG Idea
How to Create Your BIG Idea
Geoff McDonald
 
Using Social Media to Become a World Leader
Using Social Media to Become a World LeaderUsing Social Media to Become a World Leader
Using Social Media to Become a World Leader
Geoff McDonald
 
Smart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your CustomersSmart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your Customers
Geoff McDonald
 
Brand Worship 3 Believe
Brand Worship 3   BelieveBrand Worship 3   Believe
Brand Worship 3 Believe
Geoff McDonald
 
Brand Worship 2 : Cause
Brand Worship 2 : CauseBrand Worship 2 : Cause
Brand Worship 2 : Cause
Geoff McDonald
 
Book Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog AboutBook Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog About
Geoff McDonald
 
We Blog 5 Blog Being
We Blog 5 Blog BeingWe Blog 5 Blog Being
We Blog 5 Blog Being
Geoff McDonald
 

More from Geoff McDonald (20)

Create Presentations Clients Want
Create Presentations Clients WantCreate Presentations Clients Want
Create Presentations Clients Want
 
The Eight Business Stories You Need to Tell
The Eight Business Stories You Need to TellThe Eight Business Stories You Need to Tell
The Eight Business Stories You Need to Tell
 
How to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your PerformanceHow to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your Performance
 
Anti-Self-Help
Anti-Self-HelpAnti-Self-Help
Anti-Self-Help
 
Becoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a LeaderBecoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a Leader
 
Automatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning HabitsAutomatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning Habits
 
The Third Place
The Third PlaceThe Third Place
The Third Place
 
The Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your IdeaThe Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your Idea
 
Three Things Every Business Needs to Build
Three Things Every Business Needs to BuildThree Things Every Business Needs to Build
Three Things Every Business Needs to Build
 
Make Your Ideas Happen
Make Your Ideas HappenMake Your Ideas Happen
Make Your Ideas Happen
 
Inspire Your Customers To Buy
Inspire Your Customers To BuyInspire Your Customers To Buy
Inspire Your Customers To Buy
 
How to Create a Cult Following
How to Create a Cult FollowingHow to Create a Cult Following
How to Create a Cult Following
 
Create Your Business Game
Create Your Business GameCreate Your Business Game
Create Your Business Game
 
How to Create Your BIG Idea
How to Create Your BIG IdeaHow to Create Your BIG Idea
How to Create Your BIG Idea
 
Using Social Media to Become a World Leader
Using Social Media to Become a World LeaderUsing Social Media to Become a World Leader
Using Social Media to Become a World Leader
 
Smart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your CustomersSmart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your Customers
 
Brand Worship 3 Believe
Brand Worship 3   BelieveBrand Worship 3   Believe
Brand Worship 3 Believe
 
Brand Worship 2 : Cause
Brand Worship 2 : CauseBrand Worship 2 : Cause
Brand Worship 2 : Cause
 
Book Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog AboutBook Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog About
 
We Blog 5 Blog Being
We Blog 5 Blog BeingWe Blog 5 Blog Being
We Blog 5 Blog Being
 

Recently uploaded

Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
Gokul Rangarajan
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
APKs Pure
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
rsonics22
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
Rakesh Jalan
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
Tellusant, Inc.
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Lynch Creek Farm
 

Recently uploaded (20)

Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
 

Book Rapper We Blog 7 Blog Life