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Book-A-Bus
Target Group:  Peak period bus commuters Problem statement: People
Problem statement: Activities Goal:  Going to destination of work/school on time and comfortably
Problem statement: Context Physical Social Cultural
Proposed Solution Allocate buses according to commuters’ demand and supply of buses Allow commuters to indicate preference of standing or seating, and to book seats
Picture Scenario:  Before Why is the bus taking so long? Don’t think will have seats later…
Picture Scenario:  Before Oh no, I have to stand again
Register EZ Link Card Book their seats via online in advance Picture Scenario:  After:  Activities
 
Picture Scenario:  After 3. The system will allocate a bus and reveal arrival timing to the user Now I know that the bus I booked will arrive in 2 minutes
Picture Scenario:  After 4. User boards the correct bus at the correct time  and stand or sit at the correct seats
Picture Scenario:  After 5. User enjoys his/her journey and alights at selected destination Now I know that the bus I booked will arrive in 2 minutes And I’ve got a place to sit!
Strengths of solution Bus companies can allocate more buses if necessary Users can save time and know bus arrival timings Users are guaranteed of seats on buses Elderly will receive priority on seats
Weaknesses of solution Digital Divide: The elderly and underprivileged will not have online access Tedious to enforce seating: people may quarrel over their seats Troublesome to continually book seats Timing of buses unpredictable due to unforeseen traffic conditions

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Book A Bus Presentation

  • 2. Target Group: Peak period bus commuters Problem statement: People
  • 3. Problem statement: Activities Goal: Going to destination of work/school on time and comfortably
  • 4. Problem statement: Context Physical Social Cultural
  • 5. Proposed Solution Allocate buses according to commuters’ demand and supply of buses Allow commuters to indicate preference of standing or seating, and to book seats
  • 6. Picture Scenario: Before Why is the bus taking so long? Don’t think will have seats later…
  • 7. Picture Scenario: Before Oh no, I have to stand again
  • 8. Register EZ Link Card Book their seats via online in advance Picture Scenario: After: Activities
  • 9.  
  • 10. Picture Scenario: After 3. The system will allocate a bus and reveal arrival timing to the user Now I know that the bus I booked will arrive in 2 minutes
  • 11. Picture Scenario: After 4. User boards the correct bus at the correct time and stand or sit at the correct seats
  • 12. Picture Scenario: After 5. User enjoys his/her journey and alights at selected destination Now I know that the bus I booked will arrive in 2 minutes And I’ve got a place to sit!
  • 13. Strengths of solution Bus companies can allocate more buses if necessary Users can save time and know bus arrival timings Users are guaranteed of seats on buses Elderly will receive priority on seats
  • 14. Weaknesses of solution Digital Divide: The elderly and underprivileged will not have online access Tedious to enforce seating: people may quarrel over their seats Troublesome to continually book seats Timing of buses unpredictable due to unforeseen traffic conditions