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@craigcampbell03 1
@craigcampbell03
Craig
Campbell
2
Hi there! Im Craig based in Glasgow, Scotland. I’ve been in the
SEO industry 17 years, starting out as a freelancer in my bedroom
to building up my own digital agency.
Craig Campbell, SEO Trainer &
Consultant
@craigcampbell03
Training and Events
3
BrightonSEO
SMXL Milan
SEMRush
Chiang Mai SEO
Conference
@craigcampbell03
My SEO Career
4
1 year in-house
3 years Freelancing
9 years as an Agency
4 years as I am
@craigcampbell03
Which hat do
successful SEO’s wear
5
The white hat vs black hat is a
debate thats been ongoing for many
years.
White Hat vs Black Hat
@craigcampbell03
What is White Hat
SEO
6
01
What is White Hat
Ethical SEO, Ethical Practices, Huge
Budgets
Big brands, PR Teams, Big Budgets
Small Budgets wont stretch that far
@craigcampbell03
What is
Black Hat SEO
7
02
Black Hat SEO
Spammers, using automation and any
type of tactic to get quick wins
Scrapebox
GSA
PBNS & Expired Domains thrown up in
minutes
Spun Content
Trashy Links
Cheap gigs on Fiverr
All low quality work
@craigcampbell03
Successful SEO’s
Don’t Label Themselves
8
03
ROI Hat, Money Hat
✓ Silly to label yourself as white or black hat
✓ One of Googles main ranking signals is
link building
✓ There is a difference between being clever
and being spammy
@craigcampbell03
Myth’s
9
Black Hat SEO
Tooth Fairy
Santa Claus
@craigcampbell03 10
Traffic Boners
So if PBN’s are done properly you will get
a nice uplift in traffic as some of the
examples show, but thats if you use
PBN’s as part of an overall marketing
strategy.
simplicity template
explore the world of simplicity
@craigcampbell03 13
@craigcampbell03 14
@craigcampbell03
Time is Money
15
•Rankings
•Traffic
•Conversions
Clients are too nosey
•What links are you building?
•I read this somewhere why are you not doing this?
•Clients believe in Santa, The Tooth Fairy and White Hat SEO
Report on what you need to to clients
@craigcampbell03 16
Delegation
You don’t have to be
involved in every single
process in your business,
delegation is key.
Outsource
If you want to work at scale,
outsource the grunt work to
a virtual assistant.
Use Automation
Where possible use
automation, we are in the
21st century its time to use
technology.
What is a PBN
Its a private blog network, websites are
designed and used as link building assets
to rank other websites. Sites that are there
to manipulate the search engines.
@craigcampbell03
Do PBN’s Work?
19
@craigcampbell03
PBN Structure
20
@craigcampbell03
Juicing Up Links
21
@craigcampbell03 22
@craigcampbell03
Careful what you
read online
23
@craigcampbell03
CTR Manipulation
Works
24
Tried and tested
Time on site
CTR
Keep it Natural Looking
@craigcampbell03 25
@craigcampbell03 26
@craigcampbell03 27
@craigcampbell03 28
@craigcampbell03
Google Map Listing
29
Offering a Free audit and getting
access to search console,
analytics, map listing.
Free Audit
So I don’t a basic site audit and
gave some suggestions.
Do Some Checks
Use a URL shortener for your
affiliate link.
URL Shortener
Place your affiliate link in the place
of the website.
Place in Map Listing
@craigcampbell03 30
@craigcampbell03 31
@craigcampbell03 32
@craigcampbell03
Fact or Fiction
78% of
Facts on the internet are
unverified ?
33
@craigcampbell03
Lies =
Amazing SEO
34
Tell lots of lies and you might
actually get somewhere.
@craigcampbell03 35
@craigcampbell03 36
@craigcampbell03
Lies
37
Make up a bullshit case
study
Make up stats and data
Ask the webmaster to
update stats and data
@craigcampbell03
Nobody verifies anything
38
01
Reach Out
Tell them you done the case study
previously and ask them to update the stats
and data and place a link.
03
Link gets placed
People will never ask for proof, they simply
change the stats, graphs and link and go
about their daily business.
02
Lazy Webmasters
9/10 times people don’t check anything, they
probably don’t even read what you have
sent.
04
Rinse and Repeat
Go about telling lies to anyone who will
listen, its a great link building strategy.
@craigcampbell03
RSS Feed Trick
39
Sign up to a bunch of RSS feeds
Sign up to blogs or any other type of RSS feeds that you like to
read up on and potentially want to take content from.
Get a custom made tool
You can easily get someone to make a custom made tool that
will pull the RSS feed data in and alert you when something is
published out there.
Copy & Paste and Send to an indexing tool
Simply copy and paste the content, add it to your PBN or website
and send it to an indexing tool and get your version crawled and
indexed first.
@craigcampbell03
LinkedHelper.com
40
Linkedin Automation
Reach out to bloggers, interns or anyone
else that you can get links from.
Outreach
Bulk Add People
Mass Message
@craigcampbell03 41
Beer break for me
Thanks for watching
thank you.
craig@craigcampbellseo.co.uk
www.craigcampbellseo.co.uk
@craigcampbell03
How to contact me
44
@craigcampbell03
Linkedin
Facebook
craig@craigcampbellse
o.co.uk

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