Bioavailability refers to the amount of drug that enters systemic circulation after administration. It is measured using pharmacokinetic methods like plasma concentration-time profiles and urinary excretion studies, or pharmacodynamic methods like measuring physiological responses. Key parameters include AUC, Cmax, Tmax, which provide information on extent and rate of absorption. Absolute bioavailability compares oral and intravenous dosing, while relative bioavailability compares different oral formulations. Multiple dose studies can assess steady-state characteristics. Bioavailability studies are important for drug development and quality control.