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#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT
Gateway of India (Mumbai) - Sketch byVaishnavi P. Nov 2013
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
(3300 B.C.)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/Ajanta_Caves
BUDDHA (600 B.C.)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Raghu Rai
THE TAJ MAHAL,AGRA (1600s)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Henri Cartier-Bresson
MAHATMA GANDHI, DELHI (1948)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Copyright: Creative Commons
THE GREAT BANYAN TREE, KOLKATA
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA’S NATIONAL TREE
THE REINFORCED ROOTS AND TRUNKS ENABLE
THE BANYAN TREE TO GROW AND PROSPER OVER
DECADES AND CENTURIES!
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Source: http://en.wikipedia.org/wiki/The_Great_Banyan
#BHARAT
3300 BC 600 BC
INDUSVALLEY 	

CIVILIZATION
LORD BUDDHA ATTAINS	

ENLIGHTENMENT	

AT BODH GAYA
INDEPENDENT 	

INDIA
A NATION INFLUENCED	

BY PEACE FOR CENTURIES...
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
1947
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT
3300 BC 1947 2008600 BC 1993
INDUSVALLEY 	

CIVILIZATION
LORD BUDDHA ATTAINS	

ENLIGHTENMENT	

AT BODH GAYA
INDEPENDENT 	

INDIA
A NATION INFLUENCED	

BY PEACE FOR CENTURIES...
...IS NOW STRUGGLING WITH 	

TERRORIST ATTACKS
MUMBAI	

BLASTS
HYDERABAD 	

BOMBINGS
2007
11/26 MUMBAI 	

ATTACKS
2013
BODH GAYA 	

BLASTS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
MUMBAI 11/26 ATTACKS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Mumbai was attacked on 11/26/2008
by 10 terrorists
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Early 2008, terrorists started training at 	

Lashkar-e-Taiba camps at Muridke(Lahore)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
They moved to training camps near Karachi
and got trained in maritime activities
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The terrorists hijacked Indian fishing
trawler Kuber and killed Indian fishermen
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Closer to Mumbai, the terrorists switched
to a rubber dinghy
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The 10 terrorists split in pairs and entered
Mumbai
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The 10 terrorists split in pairs and entered
Mumbai
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Oberoi and Trident Hotels
Nariman House
Taj Mahal Hotel
Chhatrapati Shivaji Terminus
Cama and Albless Hospital
Leopold Cafe
160+ killed overall in 60 hours of 	

Mumbai 11/26 attacks
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
TERRORISTS
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
Influence
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Tourists
Hotel
Guests
Mumbaikars
Hotel
Employees
VICTIMS TERRORISTS
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
Family &
Friends
Influence
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Tourists
Hotel
Guests
Mumbaikars
Hotel
Employees
VICTIMS TERRORISTS
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
MEDIA
Family &
Friends
Influence
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Tourists
Hotel
Guests
Mumbaikars
Hotel
Employees
VICTIMS
MEDICAL &
FIRE SERVICE
TERRORISTS
Hospitals
Doctors
& Nurses
Ambulance	

Services
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
MEDIA
Family &
Friends
Influence
Fire Brigade
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Tourists
Hotel
Guests
Mumbaikars
Hotel
Employees
LAW
ENFORCEMENT
AGENCIES
VICTIMS
MEDICAL &
FIRE SERVICE
TERRORISTS
Hospitals
Doctors
& Nurses
Ambulance	

Services
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
MEDIA
Family &
Friends
Influence
Mumbai
Police
Anti
Terrorist Squad
National
Security Guard
Commandos
Fire Brigade
Bomb
Disposal Squads
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Tourists
Hotel
Guests
Mumbaikars
Hotel
Employees
LAW
ENFORCEMENT
AGENCIES
VICTIMS
INTELLIGENCE
COMMUNITY
MEDICAL &
FIRE SERVICE
TERRORISTS
Hospitals
Doctors
& Nurses
Ambulance	

Services
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
MEDIA
Family &
Friends
Influence
Indian
Agencies
International
Agencies
Mumbai
Police
Anti
Terrorist Squad
National
Security Guard
Commandos
Fire Brigade
Bomb
Disposal Squads
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Tourists
Hotel
Guests
Mumbaikars
Hotel
Employees
LAW
ENFORCEMENT
AGENCIES
VICTIMS GOVERNMENTS
INTELLIGENCE
COMMUNITY
MEDICAL &
FIRE SERVICE
TERRORISTS
State
Govt
Central
Govt
Internation
al Govts
Hospitals
Doctors
& Nurses
Ambulance	

Services
LeT Leaders
Lashkar-
e-Taiba
Al-Qaeda
Collaborate
Enable & Empower
Attack & Kill
Save Lives & Treat Injured
MEDIA
Family &
Friends
Influence
Indian
Agencies
International
Agencies
Mumbai
Police
Anti
Terrorist Squad
National
Security Guard
Commandos
Fire Brigade
Bomb
Disposal Squads
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire Service
Influencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Tourists
Hotel
GuestsMumbaikars
Hotel
Employees
Family &
Friends
MUMBAI 11/26 -
COMMON PEOPLE MADE THE DIFFERENCE
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
MUMBAI 11/26 -
COMMON PEOPLE MADE A CONSCIOUS CHOICE OF
RISKING THEIR OWN LIVES TO SAVEVICTIMS AND
HELP INJURED
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
NATURE OF ORGANIZATIONS - MATURITY
Mindless Mechanical
Organization
Uni-Minded Biological	

Organization
Socio-Cultural
Organization
•Organization lacks a purpose
of its own	

!
•The system is efficient,
controllable and predictable
•Organization behaves like a
human body	

!
•Organization has a purpose;
the parts are controlled by a
central “brain”
•Social system built by
voluntary association of
purposeful members who make
conscious choices	

!
•Culture and common
objectives ensure continuos
integration of members into a
cohesive whole
BANYAN TREE - INDIA’S NATIONAL TREE
THE PEOPLE ARE THE BANYAN FOREST…
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
Source: http://en.wikipedia.org/wiki/The_Great_Banyan
THE ROAD AHEAD…
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/The_Great_Banyan
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
COMMON CITIZENS’ RESOLVE TO RESCUE AND
HELPVICTIMS DURING DISASTERS
THE INSPIRATION
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO
RESCUE AND HELP VICTIMS
DURING DISASTERS
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
ENGAGE CITIZENS TO DESIGN AND BUILD
EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS
THE IDEA
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO
RESCUE AND HELP VICTIMS
DURING DISASTERS
THE IDEA
ENGAGE CITIZENS TO DESIGN AND
BUILD EMERGENCY RESPONSE
SOLUTIONS AND SYSTEMS
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
}
Dead Injured Families	
  &	
  Friends
SAVE MORE LIVES DURING DISASTERS AND MAKE
RECOVERY LESS PAINFUL FOR SURVIVORS
VALUE TOVICTIMS
}
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO
RESCUE AND HELP VICTIMS
DURING DISASTERS
THE IDEA
ENGAGE CITIZENS TO DESIGN AND
BUILD EMERGENCY RESPONSE
SOLUTIONS AND SYSTEMS
VALUE TOVICTIMS
}
Dead Injured Families	
  &	
  Friends
}
SAVE MORE LIVES DURING
DISASTERS AND MAKE RECOVERY
LESS PAINFUL FOR SURVIVORS
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
VALUE TO INDIA
BUILD PUBLIC MOMENTUM TO SERVEVICTIMS
DURING NATURAL AND MAN-MADE DISASTERS
FROM INSPIRATION TOVALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO
RESCUE AND HELP VICTIMS
DURING DISASTERS
THE IDEA
ENGAGE CITIZENS TO DESIGN AND
BUILD EMERGENCY RESPONSE
SOLUTIONS AND SYSTEMS
VALUE TOVICTIMS
}
Dead Injured Families	
  &	
  Friends
}
SAVE MORE LIVES DURING
DISASTERS AND MAKE RECOVERY
LESS PAINFUL FOR SURVIVORS
VALUE TO INDIA
BUILD PUBLIC MOMENTUM TO SERVE
VICTIMS DURING NATURAL AND
MAN-MADE DISASTERS
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS THAT
SAVE MORE LIVES BY 	

IMPROVING COMMUNICATION AND COLLABORATION
AMONG STAKEHOLDERS, 	

NEUTRALIZING SITUATIONS FASTER, 	

AND 	

PROVIDING BETTER CARE TOVICTIMS AND FAMILIES.
DESIGN CHALLENGE INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
WHY PURSUE THIS CHALLENGE?
WE START SAVING MORE LIVES, 	

BUT OVER TIME WE COULD PREVENT SUCH ATTACKS	

TO REGAIN STABILITY, PEACE AND PROSPERITY - 	

BENEFITING INDIA,ASIA AND THE WORLD.
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN 	

TREE
MUMBAI 11/26	

ATTACKS
INSPIRATION 	

TO	

VALUE CREATION
DESIGN 	

CHALLENGE
THANKYOU
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
APPENDIX
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT
3300 BC 1947-50 2008500 BC 200 BC 1993
INDUSVALLEY CIVILIZATION
LORD BUDDHA ATTAINS	

ENLIGHTENMENT	

AT BODH GAYA
EMPEROR ASHOKA ERECTS 	

LION CAPITAL AT SARNATH
INDEPENDENT INDIA ACCEPTS 	

LION CAPITAL AS NATIONAL EMBLEM
A NATION INFLUENCED	

BY PEACE FOR CENTURIES...
...IS NOW STRUGGLING WITH 	

TERRORIST ATTACKS
MUMBAI BLASTS
HYDERABAD 	

BOMBINGS
2007
11/26 MUMBAI 	

ATTACKS
2013
BODH GAYA 	

BLASTS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
0
1000
2000
3000
4000
5000
6000
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
Civilians Security Forces Terrorists
MUMBAI 11/26	

ATTACKS
DEATHS IN INDIA DUE TO TERRORIST INCIDENTS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: South AsiaTerrorism Portal (SATP - http://www.satp.org)
Handed off
commando
operations to
NSG
Cable News
Channels
Alignment and
Collaboration
}
IB alerted Naval HQ, 	

Coast Guard
}
LeT leaders monitored and directed T10 	

real time all through the attacks
Outlined Mumbai 11/26 Attacks
Operationalized training & attacks
LeT	
  Chief	
  Hafiz	
  Saeed
LeT	
  Leaders
T10
T10 executed Mumbai 11/26
attacks with military 	

precision & discipline killing 166
innocent people
Trained terrorists in military
commando style; Quran and Jihad
T10 sailed
from Karachi 	

to Mumbai
over 3 days
Monitored and alerted
Indian intelligence agencies
about approaching LeT ship
Indian intelligence agencies
failed to connect the dots in
time and allowed T10 to land
on Mumbai coast and attack
LeT	
  Organiza>on
}} }
} }
US	
  Intelligence	
  	
  
Agencies
Indian	
  Govt	
  &	
  	
  
Intelligence	
  
Agencies
RAW
NavyCoastguard
NSC
IB
RAW alerted 	

NSC, JIC
}
Exchange Intel
Monitor Terrorist 	

Organizations Worldwide
Al	
  Qaeda
}Mumbaikars	
  
&	
  Tourists
Vic>ms Injured Families	
  &	
  Friends
#166 600+ 1000’s
People	
  Affected
}
IndiaAustralia GermanyCanada FranceBelgium Israel Italy Japan
Malaysia Mauritius Mexico Holland Singapore Thailand UK USA
} }
Global	
  Community
} }
Sanctions against Terrorist	

Organizations and Individuals
Hospitals	
  and	
  Doctors
Hotel	
  employees
Mumbai	
  	
  
Fire	
  Brigade
India’s	
  Elite	
  Commandos
NSG
MARCOs
Media
}
}
}
}
} }
} } } }
Mumbaikars
Mumbai	
  
Police
Maharashtra	
  
State	
  Govt
Telecasted the entire attacks 	

live on TV for TRPs (ratings)
LeT leaders monitored
attacks live via Cable TV
telecasts
Terrorist	
  Organiza>ons
Rescued hotel guests when T10
put Taj Mahal hotel on fire
1298	
  Ambulance	
  
Service	
  (Private)
They were first on the scene
evacuating the injured even before
the govt forces arrived at the Taj
Mahal Hotel to rescue people
Indian	
  Defence	
  Forces
Indian	
  	
  
Army
Indian	
  	
  
Air	
  Force} }
Provided perimeter cover
around attack locations to
prevent T10 from escaping
Air dropped NSG commandos
on Nariman House
Successfully conducted Operation Black Tornado.
Operation mission - “To conduct speedy, precision
operations to eliminate the terrorist threat with no
or minimal collateral damage”
Indian	
  
Navy
Elite Indian Navy commandos who
countered T10 until NSG arrived
} }
David
Headley
Spies
} }
Scouted attack 	

locations for LeT
ATS}}
First responders to fight,
engage and kill T10.
Arrested Ajmal Kasab alive.
}}
Approached Indian Central
Govt, Indian Defence Forces
and NSG to counter attacks
Provided hotel maps
and design info to
NSG
Guided commandos to
navigate hotel premises
Staff sealed doors and
ushered guests to safety.
Some of them got killed
rescuing guests.
Called Helplines and
rushed victims to hospitals
}}
Doctors and hospital employees	

attended to injured and killed
Provided info to police
about T10 and alerted
authorities about bombs
Helped hotel guests with	

information and medication to	

deal with injury and pain
} }
} } :	
  Stakeholders
MUMBAI 11/26
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: NewYorkTimes
MUMBAI 11/26 - WHO GOT INVOLVED?
LeT
Organization
LeT Chief
Hafiz Saeed
LeT Leaders
10 Terrorists
NSG
Mumbai Fire
Brigade
Victims
Family and
Friends
Mumbaikars
Tourists
Hotel
Employees
Hotel Guests
Hospitals
Doctors
and
Nurses
1298 Private
Ambulance
Services
Maharashtra
State
Government
Mumbai Anti
Terrorist Squad
Mumbai
Police
Bomb Disposal
Squads disposed	

bombs
Indian Air
Force
Indian
Army
Indian
Navy
MARCOS
US
Intelligence
AgenciesAl Qaeda
Alignment and
Collaboration
Envisioned and
directed the Mumbai
11/26 attacks
Leads LeT
activities
Selected the 10
terrorists and initially
trained them
Trained terrorists in
military commando
style; Guerrilla
warfare; Quran; Jihad
Attacked Mumbai on
11/26/2008
Cared for
victims and
carried them to
hospitals
Provided information
about victims
Cared for injured
and rescued guests
Stayed in touch and
kept spirits high
Cared for 	

injured and dead
victims
Rescued hotel	

guests
Helped them
navigate hotel
premises
First responders to
counter terrorists
Ajmal Kasab	

(Captured Alive)
Captured terrorist
alive
Indian Judiciary
Tried him in court
and gave death
sentence in 2012
Monitored LeT and
Al Qaeda activities
before attacks
Indian	
  
Na>onal	
  
Security	
  	
  
Council
Indian	
  	
  
Intelligence	
  	
  
Bureau
Indian	
  	
  
Research	
  &	
  Analysis	
  	
  
Wing
Exchanged Intel
before attacks
Indian	
  
Coastguard
Failed to act on intel and prevent terrorists
from landing on Mumbai shores
Indian Central
Govt
Rescued 	

victims
Launched Operation
Black Tornado and
killed terrorists
Engaged terrorists till
NSG arrived
Handed off
commando ops
to NSG
Provided aerial
support to NSG
Provided
peripheral
support to NSG
Sought help
with national
agencies
Approved NSG
operations
Two way action
One way action
Related
Provided info
about
potential
bombs
Helped them navigate
hotel premises
Cable News
Channels	

Telecast attacks and
counter attacks live
Monitored attacks live
and directed terrorists
Gave info	

to NSG
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
KEY SHORTCOMINGS IN 11/26 RESPONSE
Mumbai Police
• Led a highly chaotic and uncoordinated initial response, allowing terrorists to settle in their target locations	

• Lacked modern equipment and training to confront terrorists (loaded with AK47s)
Mumbai Fire Brigade
• Lacked ladders and equipment to rescue victims from higher floors	

• Failed to share resources and info with NSG about hotel interior layout
National Security Guard Commandos
•Took 12 hours to reach Mumbai from the point attacks started	

•Took 4 additional hours to gather and synthesize information before launching Operation Black Tornado
Hospitals and Ambulance Services
• Mumbai lacked a comprehensive state operated ambulance service	

• Hospitals were short of medication and first aid facilities	

• Hospitals lacked real time integrated information systems
Media
•Telecast the entire attacks live; jeopardizing victims as well as commando operations	

• Limelight seeking politicians (stuck in hotel during attacks) gave media interviews disclosing their location
Indian Intelligence Agencies
• Failed to connect the dots in time and prevent terrorists from landing on Mumbai shores
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
0
20
40
60
80
100
6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29
114
1
2417105223108775
Victims Killed Terrorists Killed #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26 - DEATHS
NATIONAL SECURITY GUARD COMMANDOS
INITIATED OPERATION BLACK TORNADO
MAJORITY OF DEATHS OCCURRED IN THE FIRST 12
HOURS
MUMBAI 11/26-HOW MIGHT WE GET TO THIS DEATHS PATTERN?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
0
20
40
60
80
100
6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29
3
1
1
4
135102475
Victims Killed Terrorists Killed
REDUCE ATTACKS WINDOW TO A MINIMUM AND
THUS SAVE MORE LIVES
NATIONAL SECURITY GUARD COMMANDOS
INITIATE OPERATIONS ASAP
DESIRED CAPABILITIES TO RESPOND EFFECTIVELY
International Human
Intelligence Network
National Indian
Agency Drives
Intelligence Efforts
Intelligence
Gathering
&
Analysis
Stakeholder
Communication
&
Collaboration
Leveraging
Resources
and
Emergency
Protocols
Multi-Agency
Response
with
Central
Command
Collaborate with
International Intelligence
Agencies
Cooperate With
Bordering Countries
Readiness Training for
First Responders and
Locals
Private and
Public Medical
Services
Initial Response
by Local Police
Empower
Command
Centre
Leadership
NSG Commando
Operations
Self Regulation
by Media
Indian Defence
Forces Engaged
Modern / Secure
Communication
Equipment
Local Fire
Department
Decision
Making and
Response
Protocols
Leverage Big Data
& Technology
Capabilities
Integrated Hospital &
Patient Management
Systems
Counsellors and
Therapists
Multi Agency
Communication
& Collaboration
Protocols
Access to
Modern
Equipment &
Technology
Multiple Agencies
Monitor & Protect
Sea Routes
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
GOALS FOR THIS PROJECT	

ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS TO SAVE MORE LIVES BY IMPROVING
COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS
FASTER,AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES.	

!
INSPIRATION
COMMON CITIZENS’ RESOLVE TO PARTICIPATE IN RESCUE AND RECOVERY OPERATIONS.	

!
IDEA
ENGAGE CITIZENS TO DEVELOP AND DEPLOY EFFICIENT EMERGENCY RESPONSE SOLUTIONS AND 	

SYSTEMS.	

!
VALUE CREATION FOR THE MARKET AND THE ENTERPRISE
FOR CITIZENS (MARKET) - SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS
PAINFUL FOR SURVIVORS.	

!
FOR INDIA (ENTERPRISE) - BUILD PUBLIC MOMENTUM TO EFFECTIVELY SERVEVICTIMS BEFORE,
DURING OR AFTER MAN-MADE OR NATURAL DISASTERS.	

!
IMPORTANT STAKEHOLDERS
VICTIMS, CITIZENS, MEDICAL AND FIRE SERVICE AGENCIES, LAW ENFORCEMENT AGENCIES,
INTELLIGENCE COMMUNITY AND GOVERNMENTS.	

!
ACTIVITIES AROUND WHICH WE WANT TO CREATE VALUE
CITIZENS AND SURVIVORS’ JOURNEY BEFORE, DURING AND AFTER ATTACKS (OR DISASTER
SITUATIONS).
MUMBAI 11/26 - SURVIVORS’ JOURNEY
Before Attacks During Attacks After Attacks
PEOPLE 	

they interact with
OBJECTS	

they use
ENVIRONMENTS 	

they engage with
MEDIA & MESSAGES	

they communicate
SERVICES 	

they use
Mumbaikars
Tourist Places
Relaxed communication 	

via online and offline media
Tourist services
Terrorists
Hotel Employees
Fire Brigade
Hotel Guests
Law & Order Forces
Safe Exits
Physically Secure
Food & Drinks
Cell Phones
Hotel Maps
First Aid Kit
Flashlights
SOS Message Capability
Medical Facilities
Food & Drinks
Communication with 	

Family & Friends
Language Translation
Counselling
Tourists
Relaxation
Luxury Services
Cameras
Guide Books
Tourist Guides
Restaurants
Museums
Hotel Employees
Food & Drinks
Communication with 	

Family & Friends
Doctors
Nurses
Media
Secure & Relaxed
Familiar Environments
Counselling
Family & Friends
Medical Supplies
Therapy Medical Care
Financial Support
Health related conversations
Area Maps
First Aid Kit
Security
Medical
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Spiritual
Peer Group
Public Places
Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
NATURE OF ORGANIZATIONS - MATURITY
Mindless Mechanical
Organization
Uni-Minded Biological	

Organization
Socio-Cultural
Organization
•Led to Industrial Revolution	

!
•Organization lacks a purpose of its
own	

!
•The system is efficient, controllable
and predictable	

!
•The system and its parts have no
choice of their own
•Organization behaves like a human
being	

!
•Organization has a purpose; the parts
are controlled by a central “brain”	

!
•Brain gets information from sensing
parts and directs body parts to take
action	

!
•Organization malfunctions when parts
try to develop a mind of their own or
refuse to act as per given directions
•Social system built by voluntary
association of purposeful members
who make conscious choices	

!
•Alignment of purpose or interests
among members, organization and
society is key	

!
•Culture and common objectives
ensure continuos integration of
members into a cohesive whole
INNOVATION
LEVERAGE INDIA’S DECADE OF INNOVATION MOVEMENT!
• Realizing that innovation is the engine of the 21st century the President of India has
declared 2010 as the ‘Decade of Innovation’.To take this agenda forward, the Prime
Minister has set up a National Innovation Council (NInC) to discuss and analyze an
inclusive innovation strategy for the country.	

!
•To further innovation in the decade of 2010-2020, the Office of Adviser to the PM on
Public Information Infrastructure and Innovations (PIII) is working on developing a national
strategy on innovation to create an indigenous model of development suited to Indian
needs and challenges.	

!
• Design Innovation Centres (DICs) are being setup in various design/academic
institutions across country.
• DICs at regional levels to drive local initiatives around this design challenge.	

!
• Engage local stakeholders to collaborate and co-create prototype solutions.	

!
•Validate the prototypes, iterate, improve and implement the solutions.
DESIGN OPPORTUNITY
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Source: DesignWorks - HowToTackleYourToughest Innovation ChallengesThrough Business Design by Heather Fraser (http://fraserdesignworks.com)
3 GEARS OF BUSINESS DESIGN
CASCADE OF STRATEGIC CHOICE
Source: Playing toWin - How Strategy ReallyWorks by A. G. Lafley and Roger. L. Martin
Books and Articles related to 11/26 Attacks
1) Inside 26/11 by The Indian Express Team (Published by Rupa & Co.) 	

2) 26/11 The Attack on Mumbai – Introduction byVir Sanghvi (Published by Penguin Books) 	

3) 26/11 Mumbai Attacked Edited by Harinder Baweja , Foreword by Ratan Tata (Published by Roli Books)	

4) India’s War on Terror – Edited by Gurmeet Kanwal and N. Manoharan (Published by Knowledge World Publishers)	

5) Mumbai Terror Attacks by Lata Jagtiani (Published by Rupa & Co.) 	

6) Media Coverage of 26/11 Mumbai Terror Attacks by Dr. M. Neelamalar 	

7) New Evidence of Pakistan’s role in 26/11 Mumbai attacks? (by PBS) - http://www.pbs.org/wgbh/pages/frontline/afghanistan-pakistan/
david-headley/new-evidence-of-pakistans-role-in-the-mumbai-attacks/	

Videos and Documentaries related to 11/26 Attacks
1) Mumbai Massacre by PBS - http://www.pbs.org/wnet/secrets/episodes/mumbai-massacre-watch-the-full-episode/536/	

2) Case Study and talk by Prof. Rohit Deshpande (HBS) - http://www.tedxnewengland.com/NE/events/2012-reimagining-america/rohit-
deshpande/	

3) Amartya Sen on 2008 Mumbai Attacks - http://www.ndtv.com/video/player/ideas-for-change/amartya-sen-on-mumbai-s-terror-attack/
48055	

Design books, frameworks and other references
1) Design Works: How to tackle your toughest innovation challenges through Business Design by Heather Fraser - 	

http://fraserdesignworks.com/	

2) Design discourse relevant to Indian context by Prof. M. P. Ranjan - http://design-for-india.blogspot.ca/	

3) National Innovation Council, India - http://www.innovationcouncil.gov.in	

4) Playing to Win - How Strategy Really Works by A. G. Lafley and Roger L. Martin	

5) Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi
REFERENCES
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
SATP - http://www.satp.org/satporgtp/countries/india/database/indiafatalities.htm
Definitions	

Simple - Easy to understand with minimal risks	

Complex - Not fully predictable but manageable to some extent	

Complicated -Very difficult to understand and predict	

Chaotic - Disorganized and unpredictable	

Ordered - Fully controllable and predictable to a large degree	

Source: Idris Mootee, MISC magazine, Fall 2012 edition
REFERENCES
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
•Inflatable Boat designed by Luke Anthony Firth from The Noun Project	

•Boat designed by Kevin Chu from The Noun Project	

•Backpack designed by Salvador Rivera from The Noun Project	

•Gun designed by Simon Child from The Noun Project	

•Taxi designed by Rémy Médard from The Noun Project	

•Grenade designed by Simon Child from The Noun Project	

•Walkie Talkie designed by Proletkult Graphik from The Noun Project	

•Walking designed by irene hoffman from The Noun Project	

•Fisherman designed by Luis Prado from The Noun Project	

•Swimming designed by James Fenton from The Noun Project	

•Compass designed by Jeff Portaro from The Noun Project	

•GPS designed by Juan Pablo Bravo from The Noun Project	

•Plus designed by Andre from The Noun Project	

•Boat designed by Gabriele Malaspina from The Noun Project	

•Minus designed by Andre from The Noun Project	

•Fire designed by Rohith M S from The Noun Project	

•Sword Fight designed by Juan Pablo Bravo from The Noun Project	

•India designed by Shreya Chakravarty from The Noun Project	

•Tourist designed by enrique essuiglass from The Noun Project	

•Tourist designed by Javier Cabezas from The Noun Project	

•Watching TV designed by Ben Hsu from The Noun Project	

•Satellite Television designed by Eugene Dobrik from The Noun Project	

•Television designed by Sebastian Langer from The Noun Project	

•Doctor designed by Wilson Joseph from The Noun Project	

•Nurse designed by Scott Lewis from The Noun Project	

•Boy designed by Peacock Dream from The Noun Project	

•Girl designed by Peacock Dream from The Noun Project	

•Family designed by Marcelo da Silva from The Noun Project	

•Waiter designed by chris dawson from The Noun Project	

•Waiter designed by Piotrek Chuchla from The Noun Project	

•Bomb designed by Diego Costa de Araujo from The Noun Project	

•Human Pyramid designed by TNS from The Noun Project	

•Network designed by Jerry Wang from The Noun Project	

•Brain designed by Samuel Dion-Girardeau from The Noun Project	

•Factory designed by Amelia Wattenberger from The Noun Project	

•Woman designed by Shreya Chakravarty from The Noun Project	

•Idea by Ilsur Aptukov from The Noun Project
ICONS SOURCED FROM THE NOUN PROJECT
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
THIS PHASE OF #BHARAT PROJECT WAS DONE BY RAVI AKULA 	

UNDER THE GUIDANCE OF 	

PROF. HEATHER FRASER (ROTMAN/DESIGNWORKS)
(http://fraserdesignworks.com)
THANKYOU	

NOV 2013
FIND MORE DETAILS AROUND THE PROJECT AT 	

http://bharatdesigns.wordpress.com
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
esigns.orgharat
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
FIND MORE ABOUT #BHARAT PROJECT AT
esigns.orgharat
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
FIND MORE ABOUT #BHARAT PROJECT AT
THANKYOU

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#BHARAT - Design Challenge

  • 1. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) #BHARAT Gateway of India (Mumbai) - Sketch byVaishnavi P. Nov 2013
  • 2. INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) (3300 B.C.)
  • 3. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/Ajanta_Caves BUDDHA (600 B.C.) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 4. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Raghu Rai THE TAJ MAHAL,AGRA (1600s) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 5. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Henri Cartier-Bresson MAHATMA GANDHI, DELHI (1948) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 6. INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 7. Copyright: Creative Commons THE GREAT BANYAN TREE, KOLKATA INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA’S NATIONAL TREE
  • 8. THE REINFORCED ROOTS AND TRUNKS ENABLE THE BANYAN TREE TO GROW AND PROSPER OVER DECADES AND CENTURIES! #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE Source: http://en.wikipedia.org/wiki/The_Great_Banyan
  • 9. #BHARAT 3300 BC 600 BC INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA INDEPENDENT INDIA A NATION INFLUENCED BY PEACE FOR CENTURIES... #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) 1947 INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 10. #BHARAT 3300 BC 1947 2008600 BC 1993 INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA INDEPENDENT INDIA A NATION INFLUENCED BY PEACE FOR CENTURIES... ...IS NOW STRUGGLING WITH TERRORIST ATTACKS MUMBAI BLASTS HYDERABAD BOMBINGS 2007 11/26 MUMBAI ATTACKS 2013 BODH GAYA BLASTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 11. MUMBAI 11/26 ATTACKS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 12. INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 13. Mumbai was attacked on 11/26/2008 by 10 terrorists INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 14. Early 2008, terrorists started training at Lashkar-e-Taiba camps at Muridke(Lahore) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 15. They moved to training camps near Karachi and got trained in maritime activities INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 16. The terrorists hijacked Indian fishing trawler Kuber and killed Indian fishermen INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 17. Closer to Mumbai, the terrorists switched to a rubber dinghy INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 18. The 10 terrorists split in pairs and entered Mumbai INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 19. The 10 terrorists split in pairs and entered Mumbai INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 20. Oberoi and Trident Hotels Nariman House Taj Mahal Hotel Chhatrapati Shivaji Terminus Cama and Albless Hospital Leopold Cafe 160+ killed overall in 60 hours of Mumbai 11/26 attacks INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 21. MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 22. TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured Influence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 23. Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured Family & Friends Influence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 24. Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends Influence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 25. Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends Influence Fire Brigade Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 26. Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends Influence Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 27. Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS INTELLIGENCE COMMUNITY MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends Influence Indian Agencies International Agencies Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 28. Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS GOVERNMENTS INTELLIGENCE COMMUNITY MEDICAL & FIRE SERVICE TERRORISTS State Govt Central Govt Internation al Govts Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends Influence Indian Agencies International Agencies Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service Influencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 29. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) Tourists Hotel GuestsMumbaikars Hotel Employees Family & Friends MUMBAI 11/26 - COMMON PEOPLE MADE THE DIFFERENCE INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 30. MUMBAI 11/26 - COMMON PEOPLE MADE A CONSCIOUS CHOICE OF RISKING THEIR OWN LIVES TO SAVEVICTIMS AND HELP INJURED INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 31. Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) NATURE OF ORGANIZATIONS - MATURITY Mindless Mechanical Organization Uni-Minded Biological Organization Socio-Cultural Organization •Organization lacks a purpose of its own ! •The system is efficient, controllable and predictable •Organization behaves like a human body ! •Organization has a purpose; the parts are controlled by a central “brain” •Social system built by voluntary association of purposeful members who make conscious choices ! •Culture and common objectives ensure continuos integration of members into a cohesive whole
  • 32. BANYAN TREE - INDIA’S NATIONAL TREE THE PEOPLE ARE THE BANYAN FOREST… #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE Source: http://en.wikipedia.org/wiki/The_Great_Banyan
  • 33. THE ROAD AHEAD… INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/The_Great_Banyan
  • 34. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 35. COMMON CITIZENS’ RESOLVE TO RESCUE AND HELPVICTIMS DURING DISASTERS THE INSPIRATION FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 36. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS
  • 37. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS THE IDEA
  • 38. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS
  • 39. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE } Dead Injured Families  &  Friends SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS VALUE TOVICTIMS }
  • 40. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS VALUE TOVICTIMS } Dead Injured Families  &  Friends } SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS
  • 41. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE VALUE TO INDIA BUILD PUBLIC MOMENTUM TO SERVEVICTIMS DURING NATURAL AND MAN-MADE DISASTERS
  • 42. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS VALUE TOVICTIMS } Dead Injured Families  &  Friends } SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS VALUE TO INDIA BUILD PUBLIC MOMENTUM TO SERVE VICTIMS DURING NATURAL AND MAN-MADE DISASTERS
  • 43. DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 44. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS THAT SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER, AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES. DESIGN CHALLENGE INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 45. WHY PURSUE THIS CHALLENGE? WE START SAVING MORE LIVES, BUT OVER TIME WE COULD PREVENT SUCH ATTACKS TO REGAIN STABILITY, PEACE AND PROSPERITY - BENEFITING INDIA,ASIA AND THE WORLD. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 46. THANKYOU #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 47. APPENDIX #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 48. #BHARAT 3300 BC 1947-50 2008500 BC 200 BC 1993 INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA EMPEROR ASHOKA ERECTS LION CAPITAL AT SARNATH INDEPENDENT INDIA ACCEPTS LION CAPITAL AS NATIONAL EMBLEM A NATION INFLUENCED BY PEACE FOR CENTURIES... ...IS NOW STRUGGLING WITH TERRORIST ATTACKS MUMBAI BLASTS HYDERABAD BOMBINGS 2007 11/26 MUMBAI ATTACKS 2013 BODH GAYA BLASTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 49. 0 1000 2000 3000 4000 5000 6000 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Civilians Security Forces Terrorists MUMBAI 11/26 ATTACKS DEATHS IN INDIA DUE TO TERRORIST INCIDENTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: South AsiaTerrorism Portal (SATP - http://www.satp.org)
  • 50. Handed off commando operations to NSG Cable News Channels Alignment and Collaboration } IB alerted Naval HQ, Coast Guard } LeT leaders monitored and directed T10 real time all through the attacks Outlined Mumbai 11/26 Attacks Operationalized training & attacks LeT  Chief  Hafiz  Saeed LeT  Leaders T10 T10 executed Mumbai 11/26 attacks with military precision & discipline killing 166 innocent people Trained terrorists in military commando style; Quran and Jihad T10 sailed from Karachi to Mumbai over 3 days Monitored and alerted Indian intelligence agencies about approaching LeT ship Indian intelligence agencies failed to connect the dots in time and allowed T10 to land on Mumbai coast and attack LeT  Organiza>on }} } } } US  Intelligence     Agencies Indian  Govt  &     Intelligence   Agencies RAW NavyCoastguard NSC IB RAW alerted NSC, JIC } Exchange Intel Monitor Terrorist Organizations Worldwide Al  Qaeda }Mumbaikars   &  Tourists Vic>ms Injured Families  &  Friends #166 600+ 1000’s People  Affected } IndiaAustralia GermanyCanada FranceBelgium Israel Italy Japan Malaysia Mauritius Mexico Holland Singapore Thailand UK USA } } Global  Community } } Sanctions against Terrorist Organizations and Individuals Hospitals  and  Doctors Hotel  employees Mumbai     Fire  Brigade India’s  Elite  Commandos NSG MARCOs Media } } } } } } } } } } Mumbaikars Mumbai   Police Maharashtra   State  Govt Telecasted the entire attacks live on TV for TRPs (ratings) LeT leaders monitored attacks live via Cable TV telecasts Terrorist  Organiza>ons Rescued hotel guests when T10 put Taj Mahal hotel on fire 1298  Ambulance   Service  (Private) They were first on the scene evacuating the injured even before the govt forces arrived at the Taj Mahal Hotel to rescue people Indian  Defence  Forces Indian     Army Indian     Air  Force} } Provided perimeter cover around attack locations to prevent T10 from escaping Air dropped NSG commandos on Nariman House Successfully conducted Operation Black Tornado. Operation mission - “To conduct speedy, precision operations to eliminate the terrorist threat with no or minimal collateral damage” Indian   Navy Elite Indian Navy commandos who countered T10 until NSG arrived } } David Headley Spies } } Scouted attack locations for LeT ATS}} First responders to fight, engage and kill T10. Arrested Ajmal Kasab alive. }} Approached Indian Central Govt, Indian Defence Forces and NSG to counter attacks Provided hotel maps and design info to NSG Guided commandos to navigate hotel premises Staff sealed doors and ushered guests to safety. Some of them got killed rescuing guests. Called Helplines and rushed victims to hospitals }} Doctors and hospital employees attended to injured and killed Provided info to police about T10 and alerted authorities about bombs Helped hotel guests with information and medication to deal with injury and pain } } } } :  Stakeholders MUMBAI 11/26 #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 51. MUMBAI 11/26 #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: NewYorkTimes
  • 52. MUMBAI 11/26 - WHO GOT INVOLVED? LeT Organization LeT Chief Hafiz Saeed LeT Leaders 10 Terrorists NSG Mumbai Fire Brigade Victims Family and Friends Mumbaikars Tourists Hotel Employees Hotel Guests Hospitals Doctors and Nurses 1298 Private Ambulance Services Maharashtra State Government Mumbai Anti Terrorist Squad Mumbai Police Bomb Disposal Squads disposed bombs Indian Air Force Indian Army Indian Navy MARCOS US Intelligence AgenciesAl Qaeda Alignment and Collaboration Envisioned and directed the Mumbai 11/26 attacks Leads LeT activities Selected the 10 terrorists and initially trained them Trained terrorists in military commando style; Guerrilla warfare; Quran; Jihad Attacked Mumbai on 11/26/2008 Cared for victims and carried them to hospitals Provided information about victims Cared for injured and rescued guests Stayed in touch and kept spirits high Cared for injured and dead victims Rescued hotel guests Helped them navigate hotel premises First responders to counter terrorists Ajmal Kasab (Captured Alive) Captured terrorist alive Indian Judiciary Tried him in court and gave death sentence in 2012 Monitored LeT and Al Qaeda activities before attacks Indian   Na>onal   Security     Council Indian     Intelligence     Bureau Indian     Research  &  Analysis     Wing Exchanged Intel before attacks Indian   Coastguard Failed to act on intel and prevent terrorists from landing on Mumbai shores Indian Central Govt Rescued victims Launched Operation Black Tornado and killed terrorists Engaged terrorists till NSG arrived Handed off commando ops to NSG Provided aerial support to NSG Provided peripheral support to NSG Sought help with national agencies Approved NSG operations Two way action One way action Related Provided info about potential bombs Helped them navigate hotel premises Cable News Channels Telecast attacks and counter attacks live Monitored attacks live and directed terrorists Gave info to NSG #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 53. KEY SHORTCOMINGS IN 11/26 RESPONSE Mumbai Police • Led a highly chaotic and uncoordinated initial response, allowing terrorists to settle in their target locations • Lacked modern equipment and training to confront terrorists (loaded with AK47s) Mumbai Fire Brigade • Lacked ladders and equipment to rescue victims from higher floors • Failed to share resources and info with NSG about hotel interior layout National Security Guard Commandos •Took 12 hours to reach Mumbai from the point attacks started •Took 4 additional hours to gather and synthesize information before launching Operation Black Tornado Hospitals and Ambulance Services • Mumbai lacked a comprehensive state operated ambulance service • Hospitals were short of medication and first aid facilities • Hospitals lacked real time integrated information systems Media •Telecast the entire attacks live; jeopardizing victims as well as commando operations • Limelight seeking politicians (stuck in hotel during attacks) gave media interviews disclosing their location Indian Intelligence Agencies • Failed to connect the dots in time and prevent terrorists from landing on Mumbai shores #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 54. 0 20 40 60 80 100 6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29 114 1 2417105223108775 Victims Killed Terrorists Killed #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) MUMBAI 11/26 - DEATHS NATIONAL SECURITY GUARD COMMANDOS INITIATED OPERATION BLACK TORNADO MAJORITY OF DEATHS OCCURRED IN THE FIRST 12 HOURS
  • 55. MUMBAI 11/26-HOW MIGHT WE GET TO THIS DEATHS PATTERN? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) 0 20 40 60 80 100 6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29 3 1 1 4 135102475 Victims Killed Terrorists Killed REDUCE ATTACKS WINDOW TO A MINIMUM AND THUS SAVE MORE LIVES NATIONAL SECURITY GUARD COMMANDOS INITIATE OPERATIONS ASAP
  • 56. DESIRED CAPABILITIES TO RESPOND EFFECTIVELY International Human Intelligence Network National Indian Agency Drives Intelligence Efforts Intelligence Gathering & Analysis Stakeholder Communication & Collaboration Leveraging Resources and Emergency Protocols Multi-Agency Response with Central Command Collaborate with International Intelligence Agencies Cooperate With Bordering Countries Readiness Training for First Responders and Locals Private and Public Medical Services Initial Response by Local Police Empower Command Centre Leadership NSG Commando Operations Self Regulation by Media Indian Defence Forces Engaged Modern / Secure Communication Equipment Local Fire Department Decision Making and Response Protocols Leverage Big Data & Technology Capabilities Integrated Hospital & Patient Management Systems Counsellors and Therapists Multi Agency Communication & Collaboration Protocols Access to Modern Equipment & Technology Multiple Agencies Monitor & Protect Sea Routes #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 57. DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) GOALS FOR THIS PROJECT ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS TO SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER,AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES. ! INSPIRATION COMMON CITIZENS’ RESOLVE TO PARTICIPATE IN RESCUE AND RECOVERY OPERATIONS. ! IDEA ENGAGE CITIZENS TO DEVELOP AND DEPLOY EFFICIENT EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS. ! VALUE CREATION FOR THE MARKET AND THE ENTERPRISE FOR CITIZENS (MARKET) - SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS. ! FOR INDIA (ENTERPRISE) - BUILD PUBLIC MOMENTUM TO EFFECTIVELY SERVEVICTIMS BEFORE, DURING OR AFTER MAN-MADE OR NATURAL DISASTERS. ! IMPORTANT STAKEHOLDERS VICTIMS, CITIZENS, MEDICAL AND FIRE SERVICE AGENCIES, LAW ENFORCEMENT AGENCIES, INTELLIGENCE COMMUNITY AND GOVERNMENTS. ! ACTIVITIES AROUND WHICH WE WANT TO CREATE VALUE CITIZENS AND SURVIVORS’ JOURNEY BEFORE, DURING AND AFTER ATTACKS (OR DISASTER SITUATIONS).
  • 58. MUMBAI 11/26 - SURVIVORS’ JOURNEY Before Attacks During Attacks After Attacks PEOPLE they interact with OBJECTS they use ENVIRONMENTS they engage with MEDIA & MESSAGES they communicate SERVICES they use Mumbaikars Tourist Places Relaxed communication via online and offline media Tourist services Terrorists Hotel Employees Fire Brigade Hotel Guests Law & Order Forces Safe Exits Physically Secure Food & Drinks Cell Phones Hotel Maps First Aid Kit Flashlights SOS Message Capability Medical Facilities Food & Drinks Communication with Family & Friends Language Translation Counselling Tourists Relaxation Luxury Services Cameras Guide Books Tourist Guides Restaurants Museums Hotel Employees Food & Drinks Communication with Family & Friends Doctors Nurses Media Secure & Relaxed Familiar Environments Counselling Family & Friends Medical Supplies Therapy Medical Care Financial Support Health related conversations Area Maps First Aid Kit Security Medical #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) Spiritual Peer Group Public Places
  • 59. Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) NATURE OF ORGANIZATIONS - MATURITY Mindless Mechanical Organization Uni-Minded Biological Organization Socio-Cultural Organization •Led to Industrial Revolution ! •Organization lacks a purpose of its own ! •The system is efficient, controllable and predictable ! •The system and its parts have no choice of their own •Organization behaves like a human being ! •Organization has a purpose; the parts are controlled by a central “brain” ! •Brain gets information from sensing parts and directs body parts to take action ! •Organization malfunctions when parts try to develop a mind of their own or refuse to act as per given directions •Social system built by voluntary association of purposeful members who make conscious choices ! •Alignment of purpose or interests among members, organization and society is key ! •Culture and common objectives ensure continuos integration of members into a cohesive whole
  • 60. INNOVATION LEVERAGE INDIA’S DECADE OF INNOVATION MOVEMENT! • Realizing that innovation is the engine of the 21st century the President of India has declared 2010 as the ‘Decade of Innovation’.To take this agenda forward, the Prime Minister has set up a National Innovation Council (NInC) to discuss and analyze an inclusive innovation strategy for the country. ! •To further innovation in the decade of 2010-2020, the Office of Adviser to the PM on Public Information Infrastructure and Innovations (PIII) is working on developing a national strategy on innovation to create an indigenous model of development suited to Indian needs and challenges. ! • Design Innovation Centres (DICs) are being setup in various design/academic institutions across country. • DICs at regional levels to drive local initiatives around this design challenge. ! • Engage local stakeholders to collaborate and co-create prototype solutions. ! •Validate the prototypes, iterate, improve and implement the solutions. DESIGN OPPORTUNITY #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 61. Source: DesignWorks - HowToTackleYourToughest Innovation ChallengesThrough Business Design by Heather Fraser (http://fraserdesignworks.com) 3 GEARS OF BUSINESS DESIGN
  • 62. CASCADE OF STRATEGIC CHOICE Source: Playing toWin - How Strategy ReallyWorks by A. G. Lafley and Roger. L. Martin
  • 63. Books and Articles related to 11/26 Attacks 1) Inside 26/11 by The Indian Express Team (Published by Rupa & Co.) 2) 26/11 The Attack on Mumbai – Introduction byVir Sanghvi (Published by Penguin Books) 3) 26/11 Mumbai Attacked Edited by Harinder Baweja , Foreword by Ratan Tata (Published by Roli Books) 4) India’s War on Terror – Edited by Gurmeet Kanwal and N. Manoharan (Published by Knowledge World Publishers) 5) Mumbai Terror Attacks by Lata Jagtiani (Published by Rupa & Co.) 6) Media Coverage of 26/11 Mumbai Terror Attacks by Dr. M. Neelamalar 7) New Evidence of Pakistan’s role in 26/11 Mumbai attacks? (by PBS) - http://www.pbs.org/wgbh/pages/frontline/afghanistan-pakistan/ david-headley/new-evidence-of-pakistans-role-in-the-mumbai-attacks/ Videos and Documentaries related to 11/26 Attacks 1) Mumbai Massacre by PBS - http://www.pbs.org/wnet/secrets/episodes/mumbai-massacre-watch-the-full-episode/536/ 2) Case Study and talk by Prof. Rohit Deshpande (HBS) - http://www.tedxnewengland.com/NE/events/2012-reimagining-america/rohit- deshpande/ 3) Amartya Sen on 2008 Mumbai Attacks - http://www.ndtv.com/video/player/ideas-for-change/amartya-sen-on-mumbai-s-terror-attack/ 48055 Design books, frameworks and other references 1) Design Works: How to tackle your toughest innovation challenges through Business Design by Heather Fraser - http://fraserdesignworks.com/ 2) Design discourse relevant to Indian context by Prof. M. P. Ranjan - http://design-for-india.blogspot.ca/ 3) National Innovation Council, India - http://www.innovationcouncil.gov.in 4) Playing to Win - How Strategy Really Works by A. G. Lafley and Roger L. Martin 5) Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi REFERENCES #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 64. SATP - http://www.satp.org/satporgtp/countries/india/database/indiafatalities.htm Definitions Simple - Easy to understand with minimal risks Complex - Not fully predictable but manageable to some extent Complicated -Very difficult to understand and predict Chaotic - Disorganized and unpredictable Ordered - Fully controllable and predictable to a large degree Source: Idris Mootee, MISC magazine, Fall 2012 edition REFERENCES #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 65. •Inflatable Boat designed by Luke Anthony Firth from The Noun Project •Boat designed by Kevin Chu from The Noun Project •Backpack designed by Salvador Rivera from The Noun Project •Gun designed by Simon Child from The Noun Project •Taxi designed by Rémy Médard from The Noun Project •Grenade designed by Simon Child from The Noun Project •Walkie Talkie designed by Proletkult Graphik from The Noun Project •Walking designed by irene hoffman from The Noun Project •Fisherman designed by Luis Prado from The Noun Project •Swimming designed by James Fenton from The Noun Project •Compass designed by Jeff Portaro from The Noun Project •GPS designed by Juan Pablo Bravo from The Noun Project •Plus designed by Andre from The Noun Project •Boat designed by Gabriele Malaspina from The Noun Project •Minus designed by Andre from The Noun Project •Fire designed by Rohith M S from The Noun Project •Sword Fight designed by Juan Pablo Bravo from The Noun Project •India designed by Shreya Chakravarty from The Noun Project •Tourist designed by enrique essuiglass from The Noun Project •Tourist designed by Javier Cabezas from The Noun Project •Watching TV designed by Ben Hsu from The Noun Project •Satellite Television designed by Eugene Dobrik from The Noun Project •Television designed by Sebastian Langer from The Noun Project •Doctor designed by Wilson Joseph from The Noun Project •Nurse designed by Scott Lewis from The Noun Project •Boy designed by Peacock Dream from The Noun Project •Girl designed by Peacock Dream from The Noun Project •Family designed by Marcelo da Silva from The Noun Project •Waiter designed by chris dawson from The Noun Project •Waiter designed by Piotrek Chuchla from The Noun Project •Bomb designed by Diego Costa de Araujo from The Noun Project •Human Pyramid designed by TNS from The Noun Project •Network designed by Jerry Wang from The Noun Project •Brain designed by Samuel Dion-Girardeau from The Noun Project •Factory designed by Amelia Wattenberger from The Noun Project •Woman designed by Shreya Chakravarty from The Noun Project •Idea by Ilsur Aptukov from The Noun Project ICONS SOURCED FROM THE NOUN PROJECT #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 66. THIS PHASE OF #BHARAT PROJECT WAS DONE BY RAVI AKULA UNDER THE GUIDANCE OF PROF. HEATHER FRASER (ROTMAN/DESIGNWORKS) (http://fraserdesignworks.com) THANKYOU NOV 2013 FIND MORE DETAILS AROUND THE PROJECT AT http://bharatdesigns.wordpress.com #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 67. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 68. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 69. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 70. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 71. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 72. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 73. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 74. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 75. esigns.orgharat #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) FIND MORE ABOUT #BHARAT PROJECT AT
  • 76. esigns.orgharat #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) FIND MORE ABOUT #BHARAT PROJECT AT THANKYOU