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What Is E-E-A-T?
E-E-A-T IS A TERM COINED BY
GOOGLE, WHICH STANDS FOR
EXPERTISE, AUTHORITATIVENESS,
AND TRUSTWORTHINESS. IT'S NOT A
DIRECT FACTOR THAT INFLUENCES
SEARCH RANKINGS BUT IS PART OF
GOOGLE'S GUIDELINES FOR SEARCH
QUALITY EVALUATORS (SQES).
EXPERIENCE
WHEN IT COMES TO
EVALUATING EXPERIENCE,
GOOGLE INSTRUCTS ITS
QUALITY RATER STAFF TO
IDENTIFY WHETHER
CONTENT IS BASED ON
FIRST-HAND EXPERIENCE
WITH THE SUBJECT BEING
COVERED.
EXPERTISE
THE TERM “EXPERTISE” CAN
INSTANTLY CONJURE UP THOUGHTS
OF ACADEMIC DEGREES,
PROFESSIONAL ACCREDITATIONS,
AND OFFICIAL LICENSES, AND
WHILE GOOGLE’S CONCEPT
INCORPORATES ALL THESE
ELEMENTS, IT ALSO GOES BEYOND
THEM TO INCLUDE PRACTICAL,
EVERYDAY EXPERTISE.
AUTHORITY
WHEREAS EXPERTISE INVOLVES
PROVING YOURSELF TO BE AN
EXPERT IN YOUR FIELD,
AUTHORITATIVENESS DEPENDS
LARGELY ON OTHERS RECOGNIZING
YOU AS AN EXPERT. MUCH OF THIS IS
BASED ON THE NUMBER AND
QUALITY OF THIRD-PARTY WEBSITES
THAT LINK TO OR CITE YOUR WEB
PAGES OR BRAND INFORMATION.
.
TRUSTWORTHINESS
THIS FINAL E-E-A-T METRIC IS
ONE THAT GOOGLE HAS
CITED AS BEING THE MOST
IMPORTANT OF THEM
ALL. THE CONTACT US PAGE
ON THE WEBSITE OF COSTCO
(SHOWN ABOVE), WITH ITS
MULTIPLE OFFERS OF
CUSTOMER SUPPORT.
Why Google E-E-A-T is impor-tant for your SEO
strategy
E-E-A-T HELPS DETERMINE
CREDIBILITY. IT’S THE BASIS
OF EVALUATION AS TO
WHETHER A WEBSITE AND ITS
INDIVIDUAL PAGES CREATE
REAL VALUE FOR THE USER.
GOOGLE WANTS TO SERVE UP
THE PAGES WITH THE MOST
VALUE IN RELATION.
HOW TO IMPROVE E-E-A-T SEO
FORTUNATELY, THERE ARE A
NUMBER OF SPECIFIC STEPS YOU
CAN TAKE TO VASTLY IMPROVE
THE CONTENT ON YOUR
WEBSITE AND ENSURE IT
CONVEYS THE TRUST SIGNALS
THAT GOOGLE (AND USERS)
WANT. JUST REMEMBER, IF YOUR
SITE FALLS UNDER THE YMYL
DESIGNATION.
S
IS GOOGLE E-E-A-T A RANKING
FACTOR?
THE OVERARCHING PROCESS
WORKS ALONG THE FOLLOWING
LINES. SEARCH QUALITY RATERS
MEASURE AND ASSESS WEBSITE
QUALITY, AND THE FEEDBACK IS
USED TO INFORM THE GOOGLE
ALGORITHM. PLUS, GOOGLE’S
ALGORITHM CAN CLEARLY
MEASURE THOSE SIGNALS THAT
CORRELATE WITH E-E-A-T.
GOOGLE E-E-A-T AND THE FUTURE
OF SEO
THE SEARCH ALGORITHM WILL CONTINUE TO
EVOLVE THROUGH BROAD CORE UPDATES AND
MICRO-ADJUSTMENTS. HOWEVER, GOOGLE’S GOAL
REMAINS THE SAME. TO THAT END, THE GOOGLE
ALGORITHM KEEPS GETTING BETTER AT
DETERMINING EXACTLY WHAT PEOPLE ARE
SEARCHING FOR AND GIVING THEM THE MOST
RELEVANT RESULTS.

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Best Online Learning platforms in indias

  • 1. What Is E-E-A-T? E-E-A-T IS A TERM COINED BY GOOGLE, WHICH STANDS FOR EXPERTISE, AUTHORITATIVENESS, AND TRUSTWORTHINESS. IT'S NOT A DIRECT FACTOR THAT INFLUENCES SEARCH RANKINGS BUT IS PART OF GOOGLE'S GUIDELINES FOR SEARCH QUALITY EVALUATORS (SQES).
  • 2. EXPERIENCE WHEN IT COMES TO EVALUATING EXPERIENCE, GOOGLE INSTRUCTS ITS QUALITY RATER STAFF TO IDENTIFY WHETHER CONTENT IS BASED ON FIRST-HAND EXPERIENCE WITH THE SUBJECT BEING COVERED.
  • 3. EXPERTISE THE TERM “EXPERTISE” CAN INSTANTLY CONJURE UP THOUGHTS OF ACADEMIC DEGREES, PROFESSIONAL ACCREDITATIONS, AND OFFICIAL LICENSES, AND WHILE GOOGLE’S CONCEPT INCORPORATES ALL THESE ELEMENTS, IT ALSO GOES BEYOND THEM TO INCLUDE PRACTICAL, EVERYDAY EXPERTISE.
  • 4. AUTHORITY WHEREAS EXPERTISE INVOLVES PROVING YOURSELF TO BE AN EXPERT IN YOUR FIELD, AUTHORITATIVENESS DEPENDS LARGELY ON OTHERS RECOGNIZING YOU AS AN EXPERT. MUCH OF THIS IS BASED ON THE NUMBER AND QUALITY OF THIRD-PARTY WEBSITES THAT LINK TO OR CITE YOUR WEB PAGES OR BRAND INFORMATION. .
  • 5. TRUSTWORTHINESS THIS FINAL E-E-A-T METRIC IS ONE THAT GOOGLE HAS CITED AS BEING THE MOST IMPORTANT OF THEM ALL. THE CONTACT US PAGE ON THE WEBSITE OF COSTCO (SHOWN ABOVE), WITH ITS MULTIPLE OFFERS OF CUSTOMER SUPPORT.
  • 6. Why Google E-E-A-T is impor-tant for your SEO strategy E-E-A-T HELPS DETERMINE CREDIBILITY. IT’S THE BASIS OF EVALUATION AS TO WHETHER A WEBSITE AND ITS INDIVIDUAL PAGES CREATE REAL VALUE FOR THE USER. GOOGLE WANTS TO SERVE UP THE PAGES WITH THE MOST VALUE IN RELATION.
  • 7. HOW TO IMPROVE E-E-A-T SEO FORTUNATELY, THERE ARE A NUMBER OF SPECIFIC STEPS YOU CAN TAKE TO VASTLY IMPROVE THE CONTENT ON YOUR WEBSITE AND ENSURE IT CONVEYS THE TRUST SIGNALS THAT GOOGLE (AND USERS) WANT. JUST REMEMBER, IF YOUR SITE FALLS UNDER THE YMYL DESIGNATION.
  • 8. S
  • 9. IS GOOGLE E-E-A-T A RANKING FACTOR? THE OVERARCHING PROCESS WORKS ALONG THE FOLLOWING LINES. SEARCH QUALITY RATERS MEASURE AND ASSESS WEBSITE QUALITY, AND THE FEEDBACK IS USED TO INFORM THE GOOGLE ALGORITHM. PLUS, GOOGLE’S ALGORITHM CAN CLEARLY MEASURE THOSE SIGNALS THAT CORRELATE WITH E-E-A-T.
  • 10. GOOGLE E-E-A-T AND THE FUTURE OF SEO THE SEARCH ALGORITHM WILL CONTINUE TO EVOLVE THROUGH BROAD CORE UPDATES AND MICRO-ADJUSTMENTS. HOWEVER, GOOGLE’S GOAL REMAINS THE SAME. TO THAT END, THE GOOGLE ALGORITHM KEEPS GETTING BETTER AT DETERMINING EXACTLY WHAT PEOPLE ARE SEARCHING FOR AND GIVING THEM THE MOST RELEVANT RESULTS.