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Looking Beautiful in Print



                  Emma Jane Hogbin
                emma@hicktech.com
         www.100mileclientroster.com
                  @emmajanedotnet
Tips for Success
●   Have a clear and compelling message.
●   Use grid-based layout to guide the reader’s eye.
●   Save and re-use successful templates.
●   Find and use CC-licensed images
●   Find and use open (or free) fonts.
Your Message: The content
●   Have a compelling message.
●   Use a larger font than you want to.
●   Simplify your language.
●   Be distinct, unless you shouldn’t.
●   Promote benefits for beginners; features for
    experts.
Layout
●   Grids help you to organize graphical elements.
●   They provide a rigid structure--which is good.
Layout
●   Grids help you to organize
    graphical elements.
●   They provide a rigid
    structure--which is good.
Layout
●   Grids help you to organize
    graphical elements.
●   They provide a rigid
    structure--which is good.
                                ``
Layout
●   Grids help you to organize
    graphical elements.
●   They provide a rigid
    structure--which is good. ``
The Rule of Thirds
Source: http://www.flickr.com/photos/25661409@N04/3145576820/
See and use grids everywhere
www.thegridsystem.org
OOo templates for brochures
●   www.the100mileclientroster.com
●   Navigate to “The 100 Mile Kits”
●   Click on “Print Identity.”
●   Read, download, browse as appropriate.
Warning!
●   Fold lines are marked.
●   Content areas are marked.
●   There is no imposed grid.
Style list
All Pages
            Current page
Editable area




            Panel guidelines
Know your area
Images
●   Be your own photographer, illustrator or
    “creator.”
●   Get permission from people
    (http://www.diyplanner.com/templates/official/mis
    c/photorelease)
Finding CC-licensed images
●   Flickr - www.flickr.com
●   Compfight - www.compfight.com
●   Sorting Flickr images -
    http://code.google.com/p/dfo/
Images in the public domain...sort of
●   http://en.wikipedia.org/wiki/Public_domain
●   http://www.google.com/search?
    q=public+domain+wood+engravings
●   www.fromoldbooks.org
●   www.oldbookillustrations.com
●   www.oldbookart.com
●   www.copyrightexpired.com
Source: http://www.fromoldbooks.org/ThomasBewick-WoodEngravings/pages/34-the-newfoundland-dog/
www.webstock.org.nz
Free Fonts
●   ttf-larabie-deco - Decorative fonts from
    www.larabiefonts.com
●   ttf-larabie-straight - Straight fonts from
    www.larabiefonts.com
●   ttf-larabie-uncommon - Special decorative fonts
    from www.larabiefonts.com
●   ttf-mscorefonts-installer
Open Source Fonts
●   Open source fonts - www.openfontlibrary.org
●   This font is “GentesqueBold.” It is made of win.
●   DIY Fonts:
    http://openfontlibrary.org/wiki/FontForge
OTF and TTF
●   OpenOffice.org can’t deal with OTF.
●   Use this script:
#!/usr/bin/fontforge

# Quick and dirty hack: converts a font to truetype (.ttf)

Print("Opening "+$1);

Open($1);

Print("Saving "+$1:r+".ttf");

Generate($1:r+".ttf");

Quit(0);
Advanced applications
●   Inkscape - www.inkscape.org
●   FontForge - fontforge.sourceforge.net
●   GiMP - www.gimp.org
●   Scribus - www.scribus.net
●   Font Matrix - www.fontmatrix.net
●   Insert your favorite tool here.
Beautiful in Print Summary
●   Have a clear and compelling message.
●   Use grid-based layout to guide the reader’s eye.
●   Save and re-use successful templates.
●   Find and use CC-licensed images.
●   Find and use open (or free) fonts.



    @emmajanedotnet
    www.the100mileclientroster.com

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Beautiful In Print

  • 1. Looking Beautiful in Print Emma Jane Hogbin emma@hicktech.com www.100mileclientroster.com @emmajanedotnet
  • 2. Tips for Success ● Have a clear and compelling message. ● Use grid-based layout to guide the reader’s eye. ● Save and re-use successful templates. ● Find and use CC-licensed images ● Find and use open (or free) fonts.
  • 3. Your Message: The content ● Have a compelling message. ● Use a larger font than you want to. ● Simplify your language. ● Be distinct, unless you shouldn’t. ● Promote benefits for beginners; features for experts.
  • 4. Layout ● Grids help you to organize graphical elements. ● They provide a rigid structure--which is good.
  • 5. Layout ● Grids help you to organize graphical elements. ● They provide a rigid structure--which is good.
  • 6. Layout ● Grids help you to organize graphical elements. ● They provide a rigid structure--which is good. ``
  • 7. Layout ● Grids help you to organize graphical elements. ● They provide a rigid structure--which is good. ``
  • 8. The Rule of Thirds
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  • 11. See and use grids everywhere
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  • 14. OOo templates for brochures ● www.the100mileclientroster.com ● Navigate to “The 100 Mile Kits” ● Click on “Print Identity.” ● Read, download, browse as appropriate.
  • 15. Warning! ● Fold lines are marked. ● Content areas are marked. ● There is no imposed grid.
  • 16. Style list All Pages Current page
  • 17. Editable area Panel guidelines
  • 19. Images ● Be your own photographer, illustrator or “creator.” ● Get permission from people (http://www.diyplanner.com/templates/official/mis c/photorelease)
  • 20. Finding CC-licensed images ● Flickr - www.flickr.com ● Compfight - www.compfight.com ● Sorting Flickr images - http://code.google.com/p/dfo/
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  • 22. Images in the public domain...sort of ● http://en.wikipedia.org/wiki/Public_domain ● http://www.google.com/search? q=public+domain+wood+engravings ● www.fromoldbooks.org ● www.oldbookillustrations.com ● www.oldbookart.com ● www.copyrightexpired.com
  • 25. Free Fonts ● ttf-larabie-deco - Decorative fonts from www.larabiefonts.com ● ttf-larabie-straight - Straight fonts from www.larabiefonts.com ● ttf-larabie-uncommon - Special decorative fonts from www.larabiefonts.com ● ttf-mscorefonts-installer
  • 26. Open Source Fonts ● Open source fonts - www.openfontlibrary.org ● This font is “GentesqueBold.” It is made of win. ● DIY Fonts: http://openfontlibrary.org/wiki/FontForge
  • 27. OTF and TTF ● OpenOffice.org can’t deal with OTF. ● Use this script: #!/usr/bin/fontforge # Quick and dirty hack: converts a font to truetype (.ttf) Print("Opening "+$1); Open($1); Print("Saving "+$1:r+".ttf"); Generate($1:r+".ttf"); Quit(0);
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  • 29. Advanced applications ● Inkscape - www.inkscape.org ● FontForge - fontforge.sourceforge.net ● GiMP - www.gimp.org ● Scribus - www.scribus.net ● Font Matrix - www.fontmatrix.net ● Insert your favorite tool here.
  • 30. Beautiful in Print Summary ● Have a clear and compelling message. ● Use grid-based layout to guide the reader’s eye. ● Save and re-use successful templates. ● Find and use CC-licensed images. ● Find and use open (or free) fonts. @emmajanedotnet www.the100mileclientroster.com