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Tips and good practices for a
successful presentation
Julija Melnika
18/06/2020
Agenda
▪ 2 basic rules
▪ Structure
▪ Visuals
▪ Body language
▪ Preparation for presentation
▪ Q&A
▪ Webinar specifics
2
2 things to know
BEFORE preparing the presentation
▪ Characteristics
oWho are they
oWhy have they come here
oWhat do they have in common
oWhat do they know on the topic
oWhat do they want
oWhat are they afraid of
4
Audience: who are those people
1. Who is my audience
2. What do I want them to do as a result of my
presentation
5
2 things to know
BEFORE preparing the presentation
6
Presentation structure
As is To be
▪ Emotional
▪ Your first contact with the public
▪ Compliment the public
▪ Rules/timing
▪ Agenda
7
Intro - 20%
▪ Split long topics
▪ Audience attention cycle is 20
mins
▪ Introduce diversity
8
Basic part + Culmination - 60%
▪ Aim -> Story -> Message
▪ Everyone loves stories.
▪ Intro -> Problem description -> Problem solution -> Happy-end
oUgly duckling. We were small and ugly but then grew up and became beautiful
oComplicated win. We had lots of problems and competitors, we have fought and
we have won
oPioneers. We saw that what we wanted to do had not existed before. So we’ve
done it ourselves.
oProblem solution. There was a problem which we wanted to solve. And we solved
it.
oComedy. Guys, we are so funny, we’ve done so many mistakes, but in the end we
have managed successfully!
9
Storytelling: when the message is too long
Conclusion - 20%
▪ Should be emotional
▪ Very nice when you can connect to the start
▪ Q&A
▪ Follow up?
10
60% what people see (you, slides)
30% what they hear (voice)
10% what you speak (message)
11
VISUALS
Slide type 1
Shampoo is a hair care product, typically in the form of a viscous liquid, that
is used for cleaning hair. Less commonly, shampoo is available in bar form,
like a bar of soap. Shampoo is used by applying it to wet hair, massaging the
product into the hair, and then rinsing it out. Some people may follow a
shampooing with the use of hair conditioner.The goal of using shampoo is to
remove the unwanted build-up in the hair without stripping out so much
sebum as to make hair unmanageable. Shampoo is generally made by
combining a surfactant, most often sodium lauryl sulfate or sodium laureth
sulfate, with a co-surfactant, most often cocamidopropyl betaine in water.
13
Slide type 2
Shampoo
▪ History
▪ Common ingredients
▪ Specialized shampoos
▪ Health risks
14
15
Slides
▪ 3 types of slides
▪ Not more than 20-30 words per slide
▪ Is all info necessary?
▪ In language you are presenting
▪ Don’t overuse bold / italic / underscore
▪ Don’t use effects
16
BODY LANGUAGE
▪ Straight with lowered shoulders
▪ Moving
▪ No tribune
18
▪ Let your sight move through all
audience
▪ Don’t be too aggressive
19
▪ Don’t you ever read! Different parts of
your brain are responsible for writing
and speaking
▪ Speak slowly
▪ With low voice
▪ In front of yourself, on stomach level
▪ Or keep a pen/clicker in your hand
▪ Bigger hall - bigger gestures
Preparation
▪ Don’t write your speech
▪ Run it at least once in front of the
mirror
▪ Aloud!
▪ Time it
▪ Run it with somebody else (a day
before the lecture!)
20
Q&A
▪ Plan time for it
▪ Plan for complicated ones
▪ Thank for listening/question
▪ Answer short
▪ It’s okay not to know the answer
▪ If no questions:
o“Before the presentation I was asked...”
o“I often get the question what…”
21
Webinar specifics
▪ 100% more difficult than presenting on stage
▪ Only voice and slides
▪ Difficult to change activity/Easy to lose audience
▪ Misleading webinar name
▪ Avoid at all costs
22
The main secret of public
presentation is talking to people, not
presenting in front of them
23
THANKS!
Any questions?
Email: julija.melnika@gmail.com
https://www.linkedin.com/in/jmelnika
24

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BDV Best Success Story - tips and good practices for a successful live presentation

  • 1. Tips and good practices for a successful presentation Julija Melnika 18/06/2020
  • 2. Agenda ▪ 2 basic rules ▪ Structure ▪ Visuals ▪ Body language ▪ Preparation for presentation ▪ Q&A ▪ Webinar specifics 2
  • 3. 2 things to know BEFORE preparing the presentation
  • 4. ▪ Characteristics oWho are they oWhy have they come here oWhat do they have in common oWhat do they know on the topic oWhat do they want oWhat are they afraid of 4 Audience: who are those people
  • 5. 1. Who is my audience 2. What do I want them to do as a result of my presentation 5 2 things to know BEFORE preparing the presentation
  • 7. ▪ Emotional ▪ Your first contact with the public ▪ Compliment the public ▪ Rules/timing ▪ Agenda 7 Intro - 20%
  • 8. ▪ Split long topics ▪ Audience attention cycle is 20 mins ▪ Introduce diversity 8 Basic part + Culmination - 60%
  • 9. ▪ Aim -> Story -> Message ▪ Everyone loves stories. ▪ Intro -> Problem description -> Problem solution -> Happy-end oUgly duckling. We were small and ugly but then grew up and became beautiful oComplicated win. We had lots of problems and competitors, we have fought and we have won oPioneers. We saw that what we wanted to do had not existed before. So we’ve done it ourselves. oProblem solution. There was a problem which we wanted to solve. And we solved it. oComedy. Guys, we are so funny, we’ve done so many mistakes, but in the end we have managed successfully! 9 Storytelling: when the message is too long
  • 10. Conclusion - 20% ▪ Should be emotional ▪ Very nice when you can connect to the start ▪ Q&A ▪ Follow up? 10
  • 11. 60% what people see (you, slides) 30% what they hear (voice) 10% what you speak (message) 11
  • 13. Slide type 1 Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in bar form, like a bar of soap. Shampoo is used by applying it to wet hair, massaging the product into the hair, and then rinsing it out. Some people may follow a shampooing with the use of hair conditioner.The goal of using shampoo is to remove the unwanted build-up in the hair without stripping out so much sebum as to make hair unmanageable. Shampoo is generally made by combining a surfactant, most often sodium lauryl sulfate or sodium laureth sulfate, with a co-surfactant, most often cocamidopropyl betaine in water. 13
  • 14. Slide type 2 Shampoo ▪ History ▪ Common ingredients ▪ Specialized shampoos ▪ Health risks 14
  • 15. 15
  • 16. Slides ▪ 3 types of slides ▪ Not more than 20-30 words per slide ▪ Is all info necessary? ▪ In language you are presenting ▪ Don’t overuse bold / italic / underscore ▪ Don’t use effects 16
  • 18. ▪ Straight with lowered shoulders ▪ Moving ▪ No tribune 18 ▪ Let your sight move through all audience ▪ Don’t be too aggressive
  • 19. 19 ▪ Don’t you ever read! Different parts of your brain are responsible for writing and speaking ▪ Speak slowly ▪ With low voice ▪ In front of yourself, on stomach level ▪ Or keep a pen/clicker in your hand ▪ Bigger hall - bigger gestures
  • 20. Preparation ▪ Don’t write your speech ▪ Run it at least once in front of the mirror ▪ Aloud! ▪ Time it ▪ Run it with somebody else (a day before the lecture!) 20
  • 21. Q&A ▪ Plan time for it ▪ Plan for complicated ones ▪ Thank for listening/question ▪ Answer short ▪ It’s okay not to know the answer ▪ If no questions: o“Before the presentation I was asked...” o“I often get the question what…” 21
  • 22. Webinar specifics ▪ 100% more difficult than presenting on stage ▪ Only voice and slides ▪ Difficult to change activity/Easy to lose audience ▪ Misleading webinar name ▪ Avoid at all costs 22
  • 23. The main secret of public presentation is talking to people, not presenting in front of them 23