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DARSHAN. L
2ND
SEM MBA “A”
R.J.S.I.M.S
BUSINESS PLAN
LOCAL BAR &
WINES®
Executive Summary
 The LOCAL Bar &WINES® be a unique Drinking place in the
Country. By providing Amazing service (Providing Home delivery,
reasonable MRP prices, stuff ), a vast selection of beer and wines and
award winning food in a relaxed comfortable setting, the LB&W will
be the premier bar that ‘the locals’ go to in Country.
 The success of the bar is in its owners –They are committed to
making this operation a successful one. Employees have been hand
selected and share the same views as the owners, that is, keeping the
customer happy assures repeat business.
PROCEDURE
Karnataka Bar License – Liquor License Formalities
1. In Karnataka, Bars or Liquor shops can be setup only outside a distance of 100
meters from educational institutions, religious places hospitals, Government
offices and is a residential locality where inhabitants are predominantly
belonging to scheduled castes or scheduled tribes or outside a distance of 220
meters from National or State Highways, with certain exceptions.
Further, the liquor vending establishments must be closed on the following days
mandatorily:
1. Second October every year (Gandhi Jayanthi)
2. The day of poll and day before poll. (48 hours before the Conclusion of polls.
3. The day of counting of votes.
Business Size
Setup multistore Building with open space
1500qft land
With parking place
Available ladging
Attracting building structure
Lighting
INVESTMENT
To setup this business minimum we should have 2.5 cr
1.The licence for a wine store (CL-2) commands a price of
Rs 65-70 lakh or more.
2.Loan from banks
3.Partnership
4.Other sources(Shares)
LOCATION
HOW TO ATTRACT
Interior works
Effective lighting
Space
Service
Music
Taste and preference
Customer satisfaction
Cleanness
MANAGEMENT
UNLIMITED OFFERS(week days)
FAMILY DAINING
SWIMMING POOL BAR
ADVERTISING AND MARKETING
1. REVIEW,RATING,FEEDBACK
2. POSTERS AND BANNERS
3. ONLINE
4. GOOGLE MAPS
5. Offer Discounts Strategically
6. Reward Repeat Customers
7. Word Of Mouth And Your Customers
8. Good relationship between customer
9. Social Media
10.Diversify Your Menu
PROFIT MAKING
Daily business around 7000-12000
Tips
Week days 20000-30000
Monthly business around 3,80,000
Yearly profit around 5 cr
SOURCES
State governments are becoming more and more
dependent on alcohol revenue to pay their bills.
1.The total revenue receipts for the year pegged at Rs.85,685 crore
2.Revenue collection through liquor sales for Karnataka was about Rs
14,500 crore as at the end of February.
3.Karnataka government had hiked the additional excise duty on liquor to
21% from 18%, while abolishing VAT of 5.5% on beer, wine and hard
liquors. This led to an increase in the price of liquor between 4% and
12%.
Bar and restaurants

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Bar and restaurants

  • 1. DARSHAN. L 2ND SEM MBA “A” R.J.S.I.M.S
  • 3. Executive Summary  The LOCAL Bar &WINES® be a unique Drinking place in the Country. By providing Amazing service (Providing Home delivery, reasonable MRP prices, stuff ), a vast selection of beer and wines and award winning food in a relaxed comfortable setting, the LB&W will be the premier bar that ‘the locals’ go to in Country.  The success of the bar is in its owners –They are committed to making this operation a successful one. Employees have been hand selected and share the same views as the owners, that is, keeping the customer happy assures repeat business.
  • 4. PROCEDURE Karnataka Bar License – Liquor License Formalities 1. In Karnataka, Bars or Liquor shops can be setup only outside a distance of 100 meters from educational institutions, religious places hospitals, Government offices and is a residential locality where inhabitants are predominantly belonging to scheduled castes or scheduled tribes or outside a distance of 220 meters from National or State Highways, with certain exceptions. Further, the liquor vending establishments must be closed on the following days mandatorily: 1. Second October every year (Gandhi Jayanthi) 2. The day of poll and day before poll. (48 hours before the Conclusion of polls. 3. The day of counting of votes.
  • 5. Business Size Setup multistore Building with open space 1500qft land With parking place Available ladging Attracting building structure Lighting
  • 6. INVESTMENT To setup this business minimum we should have 2.5 cr 1.The licence for a wine store (CL-2) commands a price of Rs 65-70 lakh or more. 2.Loan from banks 3.Partnership 4.Other sources(Shares)
  • 8. HOW TO ATTRACT Interior works Effective lighting Space Service Music Taste and preference Customer satisfaction Cleanness
  • 9.
  • 13. ADVERTISING AND MARKETING 1. REVIEW,RATING,FEEDBACK 2. POSTERS AND BANNERS 3. ONLINE 4. GOOGLE MAPS 5. Offer Discounts Strategically 6. Reward Repeat Customers 7. Word Of Mouth And Your Customers 8. Good relationship between customer 9. Social Media 10.Diversify Your Menu
  • 14. PROFIT MAKING Daily business around 7000-12000 Tips Week days 20000-30000 Monthly business around 3,80,000 Yearly profit around 5 cr
  • 15. SOURCES State governments are becoming more and more dependent on alcohol revenue to pay their bills. 1.The total revenue receipts for the year pegged at Rs.85,685 crore 2.Revenue collection through liquor sales for Karnataka was about Rs 14,500 crore as at the end of February. 3.Karnataka government had hiked the additional excise duty on liquor to 21% from 18%, while abolishing VAT of 5.5% on beer, wine and hard liquors. This led to an increase in the price of liquor between 4% and 12%.